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116 | Five Crucial Factors To Keep In Mind When Planning Christmas Promotions
We might still have Hallowe’en and Thanksgiving ahead of us but as we all know the festive event that we really need to set our sights on is Christmas.
Now, we’re all very familiar with the red sale signs of the high street, and with the yearly routine of seasonal discounts offered by large retailers you’d forgiven for thinking that slapping a “20% off everything” banner across your website might put you in good stead come the end of Q4 - but this week I’m here to tell you to hold your horses (or maybe that should be reindeer?) as properly profitable promotions require some real planning.
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