ABM Maximum Results on a Minimal Budget

Sales Pipeline Radio · Mar 17, 2023 · 19m · transcript

This week's show is entitled, "ABM Maximum Results on a Minimal Budget" and my guest is Mason Cosby, Director of Demand Generation at Sales Assembly.

Tune in to hear more about:

Marketing and sales role in serving the revenue team

Common reasons why marketing and sales don't operationally get along

How companies can start aligning their marketing and sales teams

Things to prioritize to drive short term impact and the building blocks for long term revenue impact

Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (Search "Cosby").

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