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Business Metrics: Don't Forget the Data

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Getting new clients is important, but so is making sure you’re spending your time, money and energy on the marketing activities and admin tasks that create the most return for your business.

Today, Tracy and Debra talk about the metrics that have helped them make critical decisions in their businesses. Do you know what percentage of your consult calls are converting to paying clients? Do you know which marketing channels or activities are generating the most leads for you? What portion of your business is referrals from…

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