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Why Most Courses Fail (The Feedback Loops You're Missing) · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  So
• 0:00
  I'm
• 0:00
  going
• 0:00
  on
• 0:01
  a
• 0:01
  little
• 0:01
  podcast
• 0:02
  tour
• 0:02
  right
• 0:02
  now
• 0:02
  and
• 0:02
  I'm
• 0:03
  having
• 0:03
  a
• 0:03
  lot
• 0:03
  of
• 0:03
  fun.
• 0:03
  I've
• 0:04
  been
• 0:04
  recording
• 0:05
  guest
• 0:05
  episodes
• 0:06
  on
• 0:06
  podcasts,
• 0:06
  which
• 0:07
  is
• 0:07
  fun
• 0:07
  because
• 0:07
  it's
• 0:07
  like
• 0:07
  longer
• 0:08
  form
• 0:08
  interview
• 0:08
  style
• 0:09
  podcasts,
• 0:10
  a
• 0:10
  lot
• 0:10
  longer
• 0:10
  than
• 0:10
  these
• 0:11
  episodes.
• 0:12
  Anyway,
• 0:12
  I
• 0:12
  was
• 0:13
  recently
• 0:13
  on
• 0:14
  my
• 0:14
  friend
• 0:14
  Joe
• 0:14
  Casabona's
• 0:15
  streamlined
• 0:16
  solopreneur
• 0:17
  show
• 0:17
  and
• 0:17
  it
• 0:18
  was
• 0:18
  such
• 0:18
  a
• 0:18
  good
• 0:18
  episode.
• 0:19
  We
• 0:19
  went
• 0:19
  really
• 0:19
  deep
• 0:19
  on
• 0:20
  different
• 0:20
  community
• 0:20
  strategy
• 0:21
  things.
• 0:21
  I'll
• 0:22
  link
• 0:22
  the
• 0:22
  episode
• 0:23
  in
• 0:23
  the
• 0:23
  show
• 0:24
  notes.
• 0:24
  But
• 0:25
  anyway,
• 0:25
  he
• 0:25
  told
• 0:26
  me
• 0:26
  this
• 0:26
  story.
• 0:27
  So
• 0:27
  he
• 0:27
  was
• 0:28
  teaching
• 0:28
  a
• 0:28
  course
• 0:29
  at
• 0:29
  Scranton
• 0:30
  University
• 0:30
  when
• 0:31
  he
• 0:31
  was
• 0:31
  a
• 0:31
  professor
• 0:32
  and
• 0:32
  he
• 0:32
  designed
• 0:33
  the
• 0:33
  curriculum
• 0:34
  ahead
• 0:34
  of
• 0:34
  time
• 0:34
  because
• 0:34
  that's
• 0:35
  what
• 0:35
  you
• 0:35
  do
• 0:35
  at
• 0:35
  universities.
• 0:36
  So
• 0:36
  he
• 0:36
  designed
• 0:37
  the
• 0:37
  curriculum
• 0:38
  and
• 0:38
  made
• 0:38
  the
• 0:39
  syllabus
• 0:39
  and
• 0:39
  all
• 0:40
  of
• 0:40
  that
• 0:40
  based
• 0:41
  on
• 0:41
  them
• 0:41
  having
• 0:42
  prerequisites
• 0:43
  because
• 0:43
  the
• 0:43
  university
• 0:43
  told
• 0:44
  him,
• 0:44
  anybody
• 0:45
  in
• 0:45
  your
• 0:45
  course
• 0:45
  will
• 0:46
  have
• 0:46
  taken
• 0:46
  these
• 0:46
  other
• 0:47
  courses
• 0:47
  before.
• 0:48
  So
• 0:48
  he's
• 0:48
  teaching
• 0:49
  the
• 0:49
  first
• 0:49
  class
• 0:50
  and
• 0:50
  he's
• 0:50
  lecturing
• 0:51
  and
• 0:51
  he's
• 0:51
  looking
• 0:51
  around
• 0:52
  and
• 0:52
  he's
• 0:52
  like,
• 0:53
  all
• 0:53
  of
• 0:53
  their
• 0:54
  faces
• 0:54
  were
• 0:55
  totally
• 0:55
  blank
• 0:56
  and
• 0:56
  they
• 0:56
  looked
• 0:57
  so
• 0:57
  puzzled
• 0:58
  and
• 0:58
  confused.
• 0:58
  And
• 0:59
  so
• 0:59
  he
• 0:59
  just
• 0:59
  kind
• 0:59
  of
• 1:00
  like
• 1:00
  stopped
• 1:00
  teaching
• 1:00
  and
• 1:01
  he
• 1:01
  was
• 1:01
  like,
• 1:02
  started
• 1:02
  asking
• 1:02
  them
• 1:03
  questions
• 1:03
  about
• 1:04
  their
• 1:04
  prerequisites
• 1:05
  and
• 1:05
  what
• 1:06
  they
• 1:06
  already
• 1:06
  knew
• 1:06
  and
• 1:07
  basically
• 1:07
  realized
• 1:08
  that
• 1:08
  nobody
• 1:09
  in
• 1:09
  his
• 1:09
  class
• 1:09
  had
• 1:10
  taken
• 1:10
  these
• 1:10
  prerequisites
• 1:11
  that
• 1:11
  he
• 1:11
  was
• 1:11
  told
• 1:12
  that
• 1:12
  they
• 1:12
  had
• 1:12
  taken.
• 1:13
  And
• 1:14
  we
• 1:14
  were
• 1:15
  talking
• 1:15
  about
• 1:15
  the
• 1:15
  importance
• 1:16
  of
• 1:16
  getting
• 1:17
  feedback,
• 1:17
  real
• 1:17
  time
• 1:18
  from
• 1:18
  your
• 1:19
  students,
• 1:19
  from
• 1:19
  your
• 1:20
  community
• 1:20
  with
• 1:21
  when
• 1:21
  you're
• 1:21
  teaching.
• 1:22
  Because
• 1:22
  how
• 1:23
  else
• 1:23
  are
• 1:23
  you
• 1:23
  going
• 1:24
  to
• 1:24
  know
• 1:24
  if
• 1:24
  people
• 1:25
  are
• 1:25
  totally
• 1:25
  confused
• 1:26
  or
• 1:26
  not?
• 1:26
  And
• 1:26
  I
• 1:27
  think
• 1:27
  this
• 1:27
  is
• 1:27
  such
• 1:27
  a
• 1:27
  fun
• 1:28
  example
• 1:28
  because
• 1:28
  if
• 1:29
  he
• 1:29
  had
• 1:29
  not
• 1:29
  said,
• 1:30
  let's
• 1:31
  just
• 1:31
  pause
• 1:31
  for
• 1:31
  a
• 1:31
  second
• 1:32
  and
• 1:32
  have
• 1:32
  a
• 1:32
  conversation
• 1:32
  about
• 1:33
  what
• 1:33
  you
• 1:33
  already
• 1:33
  know,
• 1:34
  then
• 1:34
  he
• 1:35
  would
• 1:35
  have
• 1:35
  taught
• 1:35
  for
• 1:35
  however
• 1:36
  many
• 1:36
  weeks,
• 1:36
  12
• 1:37
  weeks,
• 1:37
  whatever,
• 1:38
  and
• 1:38
  they
• 1:38
  all
• 1:38
  would
• 1:39
  have
• 1:39
  totally
• 1:40
  failed.
• 1:40
  Like
• 1:40
  he
• 1:40
  would
• 1:41
  have
• 1:41
  looked
• 1:41
  at
• 1:41
  these
• 1:41
  assignments
• 1:42
  and
• 1:42
  realized
• 1:43
  that
• 1:43
  everyone
• 1:43
  was
• 1:44
  just
• 1:44
  totally
• 1:44
  failing
• 1:44
  and
• 1:45
  confused.
• 1:45
  And
• 1:46
  so
• 1:46
  he
• 1:46
  had
• 1:46
  to
• 1:46
  then
• 1:47
  redesign
• 1:47
  the
• 1:47
  entire
• 1:48
  curriculum
• 1:49
  based
• 1:49
  on
• 1:50
  differently.
• 1:50
  Right?
• 1:50
  Because
• 1:50
  they
• 1:51
  didn't
• 1:51
  have
• 1:52
  these
• 1:52
  prerequisites
• 1:53
  that
• 1:53
  he
• 1:53
  thought
• 1:53
  that
• 1:53
  they
• 1:53
  had.
• 1:54
  I
• 1:54
  learned
• 1:54
  this
• 1:55
  lesson
• 1:55
  when
• 1:56
  I
• 1:56
  was
• 1:56
  teaching
• 1:57
  at
• 1:57
  General
• 1:57
  assembly
• 1:58
  and
• 1:59
  I
• 1:59
  really
• 1:59
  learned
• 1:59
  it
• 1:59
  from
• 2:00
  them
• 2:00
  because
• 2:00
  they
• 2:00
  had
• 2:00
  a
• 2:00
  really
• 2:01
  strong
• 2:01
  like
• 2:01
  curriculum
• 2:02
  programming,
• 2:03
  like
• 2:03
  mentoring
• 2:03
  process
• 2:04
  when
• 2:04
  you're
• 2:04
  a
• 2:04
  teacher
• 2:05
  there.
• 2:05
  So
• 2:06
  I
• 2:06
  was
• 2:06
  teaching
• 2:06
  User
• 2:07
  experience
• 2:07
  Design
• 2:08
  and
• 2:08
  I
• 2:09
  learned
• 2:09
  a
• 2:09
  lot
• 2:09
  about
• 2:10
  getting
• 2:10
  real
• 2:10
  time
• 2:10
  feedback
• 2:11
  during
• 2:11
  the
• 2:12
  program.
• 2:12
  So
• 2:13
  of
• 2:13
  course
• 2:13
  when
• 2:13
  you're
• 2:14
  teaching
• 2:14
  you
• 2:15
  want
• 2:15
  to
• 2:15
  do
• 2:15
  like
• 2:16
  knowledge
• 2:16
  checks
• 2:16
  and
• 2:17
  have
• 2:17
  activities
• 2:17
  and
• 2:18
  see
• 2:18
  how
• 2:18
  people
• 2:18
  are
• 2:18
  replying
• 2:19
  and
• 2:19
  you
• 2:20
  start
• 2:20
  to
• 2:20
  understand
• 2:20
  like,
• 2:20
  are
• 2:21
  they
• 2:21
  getting
• 2:21
  it
• 2:21
  or
• 2:21
  not?
• 2:22
  Like
• 2:22
  while
• 2:22
  you're
• 2:22
  teaching.
• 2:23
  So
• 2:23
  there's
• 2:24
  your
• 2:24
  ability
• 2:25
  to
• 2:25
  observe
• 2:26
  the
• 2:26
  people
• 2:27
  that
• 2:27
  you're
• 2:27
  helping.
• 2:28
  But
• 2:28
  then
• 2:28
  there's
• 2:28
  the
• 2:29
  ability
• 2:30
  to
• 2:30
  also
• 2:30
  get
• 2:31
  continuous
• 2:31
  feedback
• 2:31
  and
• 2:32
  have
• 2:33
  questions
• 2:33
  submitted.
• 2:34
  So
• 2:34
  at
• 2:34
  ga,
• 2:35
  they
• 2:35
  do
• 2:35
  something
• 2:35
  called
• 2:36
  exit
• 2:36
  tickets.
• 2:37
  So
• 2:37
  in
• 2:37
  the
• 2:37
  last
• 2:38
  couple
• 2:38
  minutes
• 2:39
  of
• 2:39
  class
• 2:39
  they
• 2:40
  would
• 2:40
  send
• 2:40
  a
• 2:40
  survey
• 2:41
  and
• 2:41
  say,
• 2:41
  you
• 2:42
  know,
• 2:42
  how
• 2:42
  would
• 2:42
  you
• 2:42
  rate
• 2:43
  this
• 2:43
  class?
• 2:44
  What
• 2:45
  questions
• 2:45
  do
• 2:46
  you
• 2:46
  still
• 2:46
  have?
• 2:47
  Where
• 2:47
  are
• 2:47
  you
• 2:48
  stuck?
• 2:48
  And.
• 2:49
  And
• 2:50
  what
• 2:50
  did
• 2:50
  you
• 2:50
  really
• 2:50
  enjoy
• 2:51
  about
• 2:51
  this
• 2:51
  class?
• 2:52
  And
• 2:52
  then
• 2:52
  every
• 2:52
  week
• 2:53
  with
• 2:54
  my
• 2:55
  instructor
• 2:55
  manager,
• 2:56
  we
• 2:56
  would
• 2:56
  review
• 2:56
  the
• 2:57
  responses
• 2:58
  and
• 2:58
  she
• 2:58
  would
• 2:58
  give
• 2:59
  me
• 2:59
  feedback
• 2:59
  on
• 3:00
  okay,
• 3:00
  here's
• 3:00
  what
• 3:01
  you
• 3:01
  need
• 3:01
  to
• 3:01
  cover,
• 3:01
  this
• 3:01
  is
• 3:02
  missing,
• 3:02
  or
• 3:02
  whatever.
• 3:03
  I
• 3:03
  started
• 3:03
  to
• 3:03
  be
• 3:03
  able
• 3:03
  to
• 3:04
  do
• 3:04
  this
• 3:04
  myself,
• 3:04
  but
• 3:05
  they
• 3:05
  mentored
• 3:05
  me
• 3:06
  a
• 3:06
  lot
• 3:06
  on
• 3:06
  how
• 3:07
  do
• 3:07
  you
• 3:07
  get
• 3:07
  continuous
• 3:08
  feedback
• 3:09
  throughout
• 3:09
  a
• 3:09
  program
• 3:09
  and
• 3:10
  then
• 3:10
  pivot.
• 3:11
  So
• 3:11
  for
• 3:11
  example,
• 3:11
  if
• 3:12
  I
• 3:12
  noticed
• 3:12
  everybody
• 3:12
  was
• 3:12
  kind
• 3:13
  of
• 3:13
  stuck
• 3:13
  on
• 3:13
  something,
• 3:13
  I
• 3:14
  could
• 3:14
  start
• 3:14
  the
• 3:14
  next
• 3:14
  class
• 3:15
  with
• 3:15
  a
• 3:15
  little
• 3:15
  bit
• 3:16
  of
• 3:16
  a
• 3:16
  recap
• 3:16
  or
• 3:17
  another
• 3:17
  way
• 3:17
  to
• 3:17
  teach
• 3:18
  that.
• 3:18
  I
• 3:18
  also,
• 3:19
  that's
• 3:19
  when
• 3:20
  I
• 3:20
  like
• 3:20
  started
• 3:20
  getting
• 3:20
  into
• 3:21
  sending
• 3:21
  loom
• 3:21
  videos
• 3:22
  because
• 3:22
  I
• 3:22
  would
• 3:22
  say
• 3:23
  like,
• 3:23
  okay,
• 3:23
  people
• 3:23
  are
• 3:23
  confused
• 3:24
  by
• 3:24
  this
• 3:24
  thing
• 3:24
  and
• 3:24
  they
• 3:24
  have
• 3:25
  this
• 3:25
  homework
• 3:25
  to
• 3:25
  do.
• 3:26
  Let
• 3:26
  me
• 3:26
  record
• 3:26
  a
• 3:26
  quick
• 3:27
  video
• 3:27
  follow
• 3:27
  up
• 3:28
  which
• 3:28
  I
• 3:28
  would
• 3:28
  send
• 3:28
  in
• 3:28
  our
• 3:29
  class
• 3:29
  channel,
• 3:29
  which
• 3:29
  was
• 3:30
  always
• 3:30
  in
• 3:30
  slack
• 3:30
  at
• 3:30
  the
• 3:31
  time.
• 3:31
  And
• 3:31
  I
• 3:32
  would
• 3:32
  say,
• 3:32
  you
• 3:32
  know,
• 3:33
  hey,
• 3:33
  watch
• 3:33
  this
• 3:33
  two
• 3:34
  minute
• 3:34
  video
• 3:34
  before
• 3:34
  you
• 3:35
  do
• 3:35
  your
• 3:35
  homework.
• 3:35
  It's
• 3:35
  really
• 3:35
  going
• 3:36
  to
• 3:36
  clear
• 3:36
  some
• 3:36
  things
• 3:36
  up
• 3:36
  because
• 3:37
  I
• 3:37
  would
• 3:37
  notice
• 3:38
  if
• 3:38
  there
• 3:38
  was
• 3:38
  confusion
• 3:39
  coming
• 3:39
  out
• 3:39
  of
• 3:39
  those
• 3:39
  exit
• 3:40
  tickets.
• 3:40
  So.
• 3:41
  So
• 3:41
  now
• 3:41
  at
• 3:41
  Affinity,
• 3:42
  that's
• 3:42
  why
• 3:42
  we
• 3:43
  do
• 3:43
  this
• 3:43
  exact
• 3:43
  process.
• 3:44
  When
• 3:44
  we
• 3:45
  have
• 3:45
  any
• 3:45
  kind
• 3:46
  of
• 3:46
  programming
• 3:46
  in
• 3:47
  our
• 3:47
  programs,
• 3:47
  in
• 3:48
  our
• 3:48
  memberships
• 3:48
  that
• 3:48
  we
• 3:48
  help
• 3:49
  support
• 3:49
  and
• 3:49
  manage,
• 3:50
  we're
• 3:50
  looking
• 3:50
  at
• 3:51
  how
• 3:51
  do
• 3:52
  the
• 3:52
  workshops
• 3:53
  themselves
• 3:53
  perform?
• 3:54
  By
• 3:55
  asking,
• 3:56
  rate
• 3:56
  this
• 3:56
  call,
• 3:57
  what
• 3:57
  did
• 3:57
  you
• 3:58
  love
• 3:58
  about
• 3:58
  it?
• 3:58
  What
• 3:58
  could
• 3:58
  be
• 3:59
  better?
• 3:59
  And
• 3:59
  then
• 4:00
  we
• 4:00
  look
• 4:00
  at
• 4:00
  how
• 4:00
  we
• 4:00
  can
• 4:00
  improve
• 4:01
  that
• 4:01
  in
• 4:01
  the
• 4:01
  future
• 4:01
  programming
• 4:02
  or
• 4:02
  how
• 4:02
  we
• 4:02
  can
• 4:03
  add
• 4:03
  other
• 4:03
  classes
• 4:04
  that
• 4:04
  they
• 4:04
  might
• 4:04
  need.
• 4:05
  And
• 4:05
  so
• 4:06
  I
• 4:06
  always
• 4:06
  think
• 4:07
  about
• 4:07
  this
• 4:07
  as
• 4:07
  really
• 4:08
  treating
• 4:09
  your
• 4:09
  community
• 4:09
  like
• 4:09
  a
• 4:10
  product.
• 4:10
  You
• 4:11
  can
• 4:11
  define
• 4:12
  all
• 4:12
  day
• 4:12
  long,
• 4:12
  an
• 4:13
  entire
• 4:13
  curriculum,
• 4:14
  you
• 4:14
  can
• 4:14
  record
• 4:14
  a
• 4:15
  bunch
• 4:15
  of
• 4:15
  videos,
• 4:15
  but
• 4:15
  if
• 4:16
  you're
• 4:16
  not
• 4:16
  collecting
• 4:16
  feedback
• 4:17
  on
• 4:17
  the
• 4:17
  way,
• 4:17
  along
• 4:17
  the
• 4:18
  way,
• 4:18
  you
• 4:18
  don't
• 4:18
  know
• 4:18
  if
• 4:18
  it's
• 4:19
  working.
• 4:19
  You
• 4:20
  need
• 4:20
  to
• 4:20
  measure
• 4:21
  what
• 4:21
  works,
• 4:21
  you
• 4:22
  need
• 4:22
  to
• 4:22
  double
• 4:22
  down
• 4:22
  on
• 4:23
  what
• 4:23
  works,
• 4:23
  and
• 4:23
  you
• 4:24
  need
• 4:24
  to
• 4:24
  experiment
• 4:24
  and
• 4:24
  test
• 4:25
  new
• 4:25
  ideas
• 4:25
  consistently.
• 4:26
  And
• 4:27
  that's
• 4:27
  treating
• 4:27
  your
• 4:28
  community
• 4:28
  like
• 4:28
  a
• 4:28
  product
• 4:29
  and
• 4:29
  not
• 4:29
  something
• 4:30
  that
• 4:30
  is
• 4:30
  self
• 4:30
  sustaining,
• 4:31
  because
• 4:31
  it's
• 4:31
  really
• 4:31
  not.
• 4:32
  I
• 4:32
  would
• 4:33
  say
• 4:33
  this
• 4:33
  is
• 4:33
  like
• 4:33
  the
• 4:34
  number
• 4:34
  one
• 4:34
  mistake
• 4:35
  people
• 4:35
  make
• 4:35
  when
• 4:35
  it
• 4:36
  comes
• 4:36
  to
• 4:36
  engagement
• 4:37
  and
• 4:37
  retention
• 4:38
  or
• 4:38
  cancellations
• 4:39
  in
• 4:39
  their
• 4:39
  communities.
• 4:40
  They're
• 4:40
  just
• 4:40
  not
• 4:40
  getting
• 4:41
  consistent
• 4:41
  feedback
• 4:42
  or
• 4:42
  looking
• 4:43
  at
• 4:43
  their
• 4:43
  membership
• 4:44
  or
• 4:44
  program.
• 4:45
  Like,
• 4:45
  how
• 4:45
  can
• 4:45
  I
• 4:45
  continually
• 4:46
  make
• 4:46
  this
• 4:46
  better
• 4:47
  and
• 4:47
  how
• 4:48
  can
• 4:48
  I
• 4:48
  Get
• 4:48
  feedback
• 4:49
  consistently
• 4:49
  and
• 4:49
  have
• 4:49
  these
• 4:50
  like
• 4:50
  built
• 4:50
  in
• 4:50
  feedback
• 4:51
  loops
• 4:51
  so
• 4:52
  that
• 4:52
  I
• 4:52
  understand
• 4:53
  what's
• 4:53
  working
• 4:53
  and
• 4:53
  what's
• 4:54
  not
• 4:54
  and
• 4:54
  tweak
• 4:54
  it.
• 4:55
  Because
• 4:55
  when
• 4:56
  people
• 4:56
  start
• 4:56
  to
• 4:56
  get
• 4:57
  super
• 4:57
  confused
• 4:57
  or
• 4:58
  it
• 4:58
  doesn't
• 4:58
  feel
• 4:58
  relevant
• 4:59
  for
• 4:59
  them,
• 4:59
  they're
• 4:59
  going
• 4:59
  to
• 4:59
  drop
• 5:00
  off,
• 5:00
  they're
• 5:00
  going
• 5:00
  to
• 5:00
  cancel,
• 5:01
  they're
• 5:01
  going
• 5:01
  to
• 5:01
  stop
• 5:01
  engaging.
• 5:02
  And
• 5:02
  so
• 5:02
  we
• 5:03
  have
• 5:03
  to
• 5:03
  have
• 5:03
  this
• 5:03
  like
• 5:04
  continuous
• 5:04
  feedback
• 5:04
  cycle.
• 5:06
  Okay,
• 5:06
  so
• 5:06
  what
• 5:06
  does
• 5:06
  this
• 5:06
  actually
• 5:07
  mean
• 5:07
  for
• 5:08
  programs
• 5:08
  in
• 5:09
  2026?
• 5:10
  I
• 5:11
  believe
• 5:11
  that
• 5:12
  this
• 5:12
  is
• 5:12
  the
• 5:12
  main
• 5:13
  issue
• 5:13
  with
• 5:13
  courses,
• 5:14
  like
• 5:14
  on
• 5:14
  demand
• 5:15
  courses
• 5:15
  in
• 5:15
  general,
• 5:16
  like
• 5:16
  before
• 5:16
  AI
• 5:17
  before
• 5:18
  courses
• 5:18
  are
• 5:18
  starting
• 5:19
  to
• 5:19
  be,
• 5:19
  you
• 5:19
  know,
• 5:20
  work
• 5:20
  less.
• 5:21
  I
• 5:21
  really
• 5:21
  think
• 5:22
  this
• 5:22
  is
• 5:22
  the
• 5:22
  issue
• 5:22
  because.
• 5:23
  And
• 5:23
  this
• 5:24
  is
• 5:24
  why
• 5:24
  we
• 5:24
  see
• 5:24
  less
• 5:25
  than
• 5:25
  12%
• 5:26
  on
• 5:26
  average
• 5:27
  completion
• 5:27
  rate
• 5:27
  of
• 5:28
  online
• 5:28
  courses.
• 5:28
  It's
• 5:29
  because
• 5:29
  they
• 5:29
  didn't
• 5:29
  do
• 5:29
  the
• 5:30
  due
• 5:30
  diligence
• 5:31
  and
• 5:31
  work
• 5:31
  to
• 5:32
  find
• 5:32
  out
• 5:33
  are
• 5:33
  people
• 5:33
  understanding
• 5:34
  and
• 5:34
  absorbing
• 5:34
  the
• 5:34
  content,
• 5:35
  Are
• 5:35
  they
• 5:35
  able
• 5:35
  to
• 5:35
  be
• 5:36
  successful
• 5:36
  from
• 5:36
  this
• 5:37
  because
• 5:37
  they
• 5:37
  didn't
• 5:37
  teach
• 5:37
  it
• 5:38
  live
• 5:38
  first?
• 5:39
  So
• 5:39
  that's
• 5:39
  my
• 5:40
  soapbox
• 5:40
  about
• 5:41
  online
• 5:41
  courses
• 5:42
  and
• 5:42
  why
• 5:42
  they're
• 5:42
  often
• 5:42
  created
• 5:43
  badly.
• 5:43
  Like
• 5:44
  we
• 5:44
  need
• 5:44
  to
• 5:44
  teach
• 5:45
  live
• 5:45
  the
• 5:45
  first
• 5:46
  few
• 5:46
  times
• 5:47
  in
• 5:47
  order
• 5:47
  to
• 5:48
  really
• 5:48
  nail
• 5:49
  the
• 5:49
  curriculum
• 5:50
  before
• 5:50
  we're
• 5:50
  recording
• 5:51
  it
• 5:51
  and
• 5:52
  dropping
• 5:52
  it
• 5:53
  to
• 5:53
  people
• 5:53
  without
• 5:54
  support
• 5:55
  and
• 5:55
  like
• 5:55
  the
• 5:55
  classroom
• 5:56
  environment.
• 5:57
  I
• 5:57
  also
• 5:57
  think
• 5:58
  in
• 5:58
  2026
• 5:59
  is
• 5:59
  why
• 5:59
  I'm
• 5:59
  seeing
• 5:59
  a
• 5:59
  lot
• 5:59
  of
• 6:00
  our
• 6:00
  clients
• 6:00
  right
• 6:00
  now
• 6:00
  move
• 6:01
  from
• 6:01
  a
• 6:01
  course
• 6:01
  model
• 6:02
  to
• 6:02
  a
• 6:02
  membership
• 6:02
  model
• 6:03
  is
• 6:03
  because
• 6:03
  they
• 6:04
  are
• 6:05
  really
• 6:05
  looking
• 6:05
  at
• 6:06
  how
• 6:06
  can
• 6:06
  we
• 6:06
  add
• 6:07
  more
• 6:07
  programming
• 6:08
  and
• 6:08
  engagement
• 6:09
  opportunities
• 6:09
  for
• 6:09
  people
• 6:10
  to
• 6:10
  actually
• 6:10
  just
• 6:10
  do
• 6:11
  the
• 6:11
  work
• 6:11
  together
• 6:12
  and
• 6:12
  get
• 6:12
  the
• 6:12
  support
• 6:12
  they
• 6:13
  need
• 6:13
  to
• 6:13
  see
• 6:13
  results
• 6:14
  faster.
• 6:14
  Because
• 6:15
  right
• 6:15
  now
• 6:15
  we
• 6:16
  care
• 6:16
  more
• 6:16
  than
• 6:16
  ever
• 6:17
  about
• 6:17
  seeing
• 6:18
  a
• 6:18
  result
• 6:18
  as
• 6:18
  fast
• 6:19
  as
• 6:19
  humanly
• 6:19
  possible.
• 6:20
  Because
• 6:21
  AI
• 6:21
  is
• 6:22
  just
• 6:22
  at
• 6:22
  our
• 6:22
  fingertips
• 6:23
  and
• 6:23
  makes
• 6:23
  it
• 6:23
  a
• 6:23
  lot
• 6:23
  easier
• 6:24
  to
• 6:24
  learn.
• 6:24
  Like,
• 6:24
  we
• 6:24
  can
• 6:25
  learn
• 6:25
  things
• 6:25
  pretty
• 6:26
  quickly,
• 6:26
  but
• 6:26
  when
• 6:26
  it
• 6:27
  comes
• 6:27
  to
• 6:27
  implementing
• 6:28
  it
• 6:28
  and
• 6:28
  doing
• 6:28
  the
• 6:28
  work
• 6:28
  and
• 6:29
  actually
• 6:29
  seeing
• 6:29
  results,
• 6:30
  that's
• 6:30
  the
• 6:30
  part
• 6:31
  where
• 6:31
  we
• 6:31
  have
• 6:31
  a
• 6:31
  huge
• 6:32
  opportunity
• 6:32
  to
• 6:32
  serve
• 6:33
  people.
• 6:33
  And
• 6:34
  the
• 6:34
  best
• 6:34
  format
• 6:35
  for
• 6:35
  this
• 6:35
  right
• 6:35
  now
• 6:35
  is
• 6:36
  more
• 6:36
  of
• 6:36
  a
• 6:36
  membership
• 6:36
  model
• 6:37
  than
• 6:37
  an
• 6:37
  on
• 6:37
  demand
• 6:38
  course
• 6:38
  model.
• 6:39
  And
• 6:39
  does
• 6:39
  that
• 6:39
  mean
• 6:40
  it's
• 6:40
  less
• 6:40
  passive,
• 6:41
  quote
• 6:41
  unquote
• 6:41
  passive
• 6:42
  and
• 6:42
  more
• 6:42
  hands
• 6:43
  on?
• 6:43
  Yes.
• 6:43
  But
• 6:43
  there's
• 6:44
  also
• 6:44
  ways
• 6:44
  to
• 6:44
  structure
• 6:45
  that
• 6:45
  business
• 6:46
  so
• 6:46
  that
• 6:46
  you're
• 6:46
  not
• 6:47
  in
• 6:47
  it
• 6:47
  every
• 6:48
  single
• 6:48
  day
• 6:48
  if
• 6:48
  you
• 6:48
  don't
• 6:48
  want
• 6:48
  to
• 6:49
  be.
• 6:49
  So
• 6:49
  anyway,
• 6:50
  I'm
• 6:50
  excited
• 6:51
  to
• 6:51
  see
• 6:51
  where
• 6:51
  this
• 6:51
  goes.
• 6:52
  I.
• 6:52
  If
• 6:53
  you
• 6:53
  are
• 6:53
  teaching
• 6:54
  live,
• 6:54
  if
• 6:55
  you
• 6:55
  are
• 6:56
  running
• 6:56
  a
• 6:56
  membership
• 6:56
  or
• 6:57
  program
• 6:57
  right
• 6:57
  now,
• 6:57
  what
• 6:58
  I
• 6:58
  want
• 6:58
  you
• 6:58
  to
• 6:58
  take
• 6:58
  away
• 6:58
  from
• 6:59
  this
• 6:59
  is
• 7:00
  adding
• 7:00
  in
• 7:00
  more
• 7:00
  feedback
• 7:01
  loops
• 7:01
  into
• 7:01
  your
• 7:01
  process
• 7:02
  so
• 7:02
  that
• 7:02
  you
• 7:03
  can
• 7:03
  continue
• 7:03
  to
• 7:03
  iterate
• 7:04
  and
• 7:04
  make
• 7:04
  your
• 7:05
  offers
• 7:05
  better.
• 7:06
  All
• 7:06
  right,
• 7:07
  that's
• 7:07
  it
• 7:07
  for
• 7:07
  today.
• 7:07
  If
• 7:08
  you
• 7:08
  loved
• 7:08
  this
• 7:08
  episode,
• 7:09
  please
• 7:09
  share
• 7:09
  it
• 7:09
  with
• 7:09
  a
• 7:09
  friend.
• 7:10
  Send
• 7:10
  me
• 7:10
  a
• 7:10
  dm.
• 7:11
  I
• 7:11
  would
• 7:11
  love
• 7:11
  to
• 7:11
  hear
• 7:11
  from
• 7:12
  you.
• 7:12
  And
• 7:12
  if
• 7:12
  you
• 7:12
  haven't
• 7:13
  yet,
• 7:13
  please
• 7:13
  like
• 7:14
  and
• 7:14
  subscribe
• 7:14
  to
• 7:15
  the
• 7:15
  show.
• 7:15
  Leave
• 7:15
  a
• 7:16
  review.
• 7:16
  It
• 7:16
  means
• 7:16
  the
• 7:16
  world
• 7:17
  to
• 7:17
  me
• 7:17
  and
• 7:17
  I'll
• 7:17
  talk
• 7:17
  to
• 7:17
  you
• 7:18
  next
• 7:18
  time.