Sponsorships & Partnerships: The New ROI Formula in Motorsports
Discover how K1 RaceGear is rewriting the playbook for sponsorships and partnerships in motorsports. In this powerful episode of EPARTRADE’s Race Industry Now webinar, JR Twedt, General Manager & Director of Operations at K1 RaceGear and Free Minds, delivers a candid, data-driven look at how sponsorship models are evolving — and what race teams, drivers, and brands must do to succeed. Hosted by Brad Gillie from SiriusXM Channel 90’s Late Shift, this session dives deep into:
From Sponsorship to Partnership: Why the old “logo-for-product” model no longer works, and how to build long-term…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.