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44: How Women Can Win Any Negotiation Without the Backlash
How to negotiate as a woman without getting penalized for it -- that is exactly what Columbia Business School professor and negotiations researcher Malia Mason breaks down in this episode of SisterSmart Leadership.
Women are told to ask for more, be more assertive, and stop apologizing. But when women follow that advice, research shows they are more likely to face social backlash than their male counterparts. This is the double bind, and it is one of the biggest invisible barriers keeping women out of senior leadership.
Malia Mason teaches negotiations and co-directs the Women in Leadership…
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