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Throo Challenges Uber Lyft with Driver-Friendly Model | New York City News
A bold new ride-hail app, Throo, is poised to disrupt NYC’s ride-sharing scene by offering drivers a game-changing deal: keep more of their earnings with just a $1 fee per ride. Backed by TADA, the company already proved its model works in Asia, and CEO Kay Woo is doubling down on driver-first tactics—think better software, open support channels, and treating drivers like customers. With rising costs crushing driver profits, Throo’s low-commission pitch hits home. Though still small compared to Uber and Lyft’s scale, Throo’s approach could force industry-wide change—and Uber admits healthy…
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