From Research to Real World AI
From a farm in Adelaide to the front lines of AI-powered personalization.
Tullie Murrell, CEO and co-founder of Shaped, shares how he went from researcher to founder and built a platform helping businesses deliver the kind of intelligent recommendations once reserved for big tech.
We explore the mindset shifts, technical leaps, and founder lessons that shaped his path—from Meta’s AI labs to democratizing personalization for everyone else.
Key Takeaways
• The best founders know when to trade technical depth for go-to-market mastery. Tullie learned that 70% of startup success lives outside the…
The skinny
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