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Latest / The Operations Podcast with Fexingo: Process, People, and Profit in Modern Business

How Domino's Built A Digital Menu Board Empire

We explore the operational genius behind Domino's digital menu boards and how they transformed static shelf space into a dynamic revenue engine. By analyzing the shift from paper to programmable displays, we uncover the specific margin improvements and customer behavior changes that occurred between twenty nineteen and twenty twenty six. Lucas and Luna break down the tech stack, the real estate strategy, and the surprising way these screens reduced order friction while increasing average ticket size. This is a deep dive into the invisible infrastructure of modern fast food…

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