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Texas Tech's Scheduling Struggles and Stadium Hustle | Texas Tech Red Raiders Football News
Texas Tech’s athletic department is navigating a whirlwind of scheduling drama, NIL innovation, and student engagement as they chase marquee matchups and build their brand. Despite struggling to secure high-profile non-conference games—even with big names like USC and Texas A&M in play—the Red Raiders are doubling down on revenue with a 15-year stadium naming rights deal (now Galaxy Stadium) and expanding athlete opportunities. Head coach Joey McGuire even threw down a challenge to Texas for Week 1, though the Longhorns declined—highlighting the uphill battle for in-state rivalries…
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