Eggs 431: Building a better world online, niching down and authentic storytelling with Eric Ressler

EGGS! The Podcast · Sep 11, 2025 · 1h 2m

Summary

In this conversation, Eric, the founder and creative director at Cosmic, discusses the intersection of digital strategy and social impact. He shares insights on how organizations can effectively engage their communities through authentic storytelling and marketing. The discussion covers the evolution of Cosmic as a niche agency, the challenges of social impact marketing, and the importance of building meaningful connections in a crowded digital landscape. Eric emphasizes the need for organizations to find their unique purpose and to measure their impact beyond traditional metrics…