Rochester’s Riverfront Revival | Rochester News

Rochester News Today | 2 Min News | The Daily News Now! · Aug 10, 2026 · 1m

First Federal Plaza in Rochester is getting a major makeover under new ownership by Excelsior Communities, turning it into a vibrant mixed-use hub with retail, apartments, and offices—all anchored by its stunning riverfront. The vision? To unlock the Genesee River’s potential as a lively public space, blending top-tier living and working with waterfront charm to revitalize the entire west side. It’s not just about a building—it’s about creating a destination that ripples through the community. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on…