Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Monetize Second-Hand Attention
Most newsletter creators treat their audience as a direct asset, but what happens when they monetize the attention of other people instead? In this episode, we examine the rise of 'second-hand attention' — where newsletters sell access to their readership’s influence rather than just their inbox. We break down how specific business-to-business newsletters are embedding themselves into corporate procurement workflows, effectively becoming the gatekeepers for vendor decisions. Using concrete examples from vertical SaaS and industry-specific media, Lucas and Luna explore the economics…
The skinny
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