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49: How Can DMOs Stand Out in Meetings Marketing? (Joe Heller)
In this episode of Destination Discourse, Stuart and Adam sit down with Joe Heller, CMO of Discover Philadelphia, to tackle one of the biggest challenges facing DMOs today: how to break through the sea of sameness in meetings and conventions marketing.
The conversation explores why traditional advertising often falls flat in the B2B space and how destinations can shift toward disruptive promotions and attention-grabbing tactics that make a lasting impression on meeting planners and attendees alike.
Joe shares how Philadelphia approaches meetings and conventions with creative strategies—from…
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