Latest / Auto Collabs / All In, All the Time with Steve Roessler

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All In, All the Time with Steve Roessler · Auto Collabs

• 0:00
  [laughs] There are few people I know in this industry [upbeat music] This is Auto Collabs... who are willing to go all in committing to,
• 0:15
  uh, a word track, a shtick, a presentation. Uh, Steve Rustler, who we're gonna be talking to today, is one of those people. We're at ju- just out of SoDoCon in Baltimore, which went off like a big bang. Big one.
• 0:28
  And bro is walking around- [laughs]... in this raggy suit- Full cigarette in his mouth... looking, you know, tie's kind of undone, cigarette hanging out of his mouth.
• 0:38
  And first I gotta admit, I'm like, "What is he doing?" The cigarette was the s- was the, the dead giveaway. The dead giveaway. He was going all in, fully committed to what he was gonna be talking about at a SoDoCon.
• 0:50
  And so, you know, I'm excited to be able to chat with him today. How, uh, when, when did you guys first meet Steve? I think one of the times I remember interacting with him, I'd met him before this point, but it was
• 1:04
  taking a picture of his hair- [laughs]... and Frank Lopes's hair- [laughs]... and, and posting a, like, who wore it better, a poll. That's perfect. I believe that was my first interaction.
• 1:15
  [burps] That's absolutely perfect. I probably met him on Clubhouse. Uh, and he was probably saying something about video at the... Like, when you talk about all in, he's just, he just goes all in.
• 1:27
  You know what he believes in, and he has conviction about it. Uh, and, and the cool thing, like, so much of what he talks about is right in line with, with where automotive has been and is headed.
• 1:40
  Um, so, uh, you know, I, I'm always excited to, to chat with Steve. He's always got something up his sleeve and, and, uh, and, and got something new he's working on.
• 1:48
  So, uh, th- and we hope you enjoy this conversation today with Steve Rustler. [upbeat music] At what point in your life, Steve, did you start saying it's Rustler like wrestler?
• 2:07
  Really? Uh, uh, just- Yeah... all my life. I've always said Hulk Hogan used to be a... Wrestling Now, if I do talk to, you know, Texas people, it'll be cattle rustler, you know?
• 2:16
  So you gotta be careful where you go, but... [laughs] So your whole life- You've got, like, the different ways that you say your name for each state, right? Yeah. A- absolutely.
• 2:25
  I mean, now I wanna- Yeah, somehow in, somehow in, in Canada, you go up there and it's like, it's Rustler, like the queen. Yeah. Yeah, or somehow it relates to that- No, in-... in some way...
• 2:35
  in Canada it would be Rustler. Rustler. Rustler. No, it's be called Rustler, Rustler, you know? It's, it's everywhere. Everybody- Rustler. Steve, we were, we were filming More Than Cars, episode one, in Frisco, Texas.
• 2:50
  [laughs] And- Yes... we're sitting down and there... We're, like, in this interview scenario, and you can, you can kinda see where we were sitting if you look at all the interviews in that one.
• 2:59
  And all of a sudden you just walk in the door and behind... And I look, I was like, "Did, does he, did he know we were here or is this just completely random?"
• 3:09
  And it was completely random that you were just visiting a dealership. And that's part of your, that's part of, like, your regular cadence. How often are you in a store? Well, gosh. Probably a lot, right?
• 3:19
  [laughs] It just depends. I mean, you know, 'cause I'm going out there just like everybody else.
• 3:24
  You know, you're going out there visiting stores, trying to, you know, get everybody bought into some of the new ways of going out there and selling cars.
• 3:31
  So, and I'm in Dallas, I try to go visit, uh, in that case it happened to be a Lithia account, so, you know, you guys were happening to be there and seeing those guys. So crazy.
• 3:39
  I mean, coincidentally, but yeah, I'll go wherever the job takes me, you know?
• 3:45
  If I'm doing a 20 group, I try to see local dealers in the area, try to do some presentations in the morning for dealers just to inspire, whether they're on our product or not, just to have some fun with stores.
• 3:56
  When you hit the- But has travel always been a part of your, like, business life? Is that just something that's, that's native to what you've done, or is it been since auto? Yeah, no, it's, it's kind of a interesting.
• 4:06
  My wife will tell you she felt like a, a widow, uh, for the last 20 years just because of the fact that, you know, the last 20 years I've been doing- Wow, she must really love you. Woo.
• 4:16
  [laughs] Well, that's what keeps us together, you know? Travel. Yeah. She's like, "Leave." [laughs] No. [laughs] He's like, "That's the reason we're still together."
• 4:24
  [laughs] Um, but no, you know what's kinda cool is, you know, I'm starting to wind down in my, you know, older life. Um, I'm trying to... You know, I like to go out and travel. I like to be selective in my travel.
• 4:35
  But, uh, you know, everybody thinks it's glamorous to be on the road, and you guys know it's not.
• 4:39
  You're living in the hotel room and, you know, as many times I've been in- Lips are all chapped, skin's dry, the pillow's weird. It is just not nearly as glamorous as people think. No. What kind of hotels are you in?
• 4:51
  I mean, it... Now, if you can go out there and you can make time- Sahara... fun in the area, great. But otherwise it's, you know, it's the hotel room. You're out to eat all the time and, you know, it's... I don't know.
• 5:01
  I like the home-cooked meal more than anybody, so. I agree. And it is impossible to, like, eat, not impossible, but real challenging to eat well and be good to yourself- Oh... when you're on the road. [laughs] Why?
• 5:11
  Because you're exhausted- This is bad... and there's a Shake Shack.
• 5:15
  [laughs] I, I got to admit, Steve, I got to admit, when I, when I look up chief evangelist officer, for a brief moment I'm like, "What does that even mean?" But, but we were at a SoDoCon
• 5:29
  and I stopped by one of the booths. You were hanging out for a minute. And out of nowhere, amidst the conversation, you're like, "Guys, you need to listen to my daughter's single." And you, like, pulled in- [laughs]...
• 5:40
  like 17 people to this booth. Yeah. Like, it just happened like that.
• 5:44
  And you, and you dropped your phone on the desk, and we're all sitting there listening to your daughter, who by the way, a beautiful voice, and, and singing. And I, and in that moment, I was like, "That's what a...
• 5:54
  I, I'll, I, I see why Steve's the chief evangelist." Making believers. Yeah. Well, you know what's funny is I can't even take credit for the title. Carrie Weiss gave me the title way back when, when she was at TrueCar.
• 6:04
  So when I met her, uh, we were talking in Denver at the state meeting out there that Colorado does for the, uh, dealer association board. So I, that's where actually I came up with the title, and then we looked it up.
• 6:17
  And if you go look up chief evangelist officer-As far as the title, it, it is a perfect fit for what me and Carrie and other folks like us do.
• 6:27
  'Cause I always like that, you know, if I can get up on stage and speak and, you know, hopefully, uh, you know, convert somebody over into a new way of thinking, that, that's really what I love to do, is really, uh, inspire change, uh, through data.
• 6:40
  And but that title is great. And like, and the last 20 years, just with all the travel, because I've been a part of startup, you know, as I even say, like, now that DriveCentric, you know, we're getting...
• 6:50
  You know, got a lot of momentum in the industry. It's really, really cool. And I look for projects that keep me going. Um, and so with my daughter singing, for example, she's kind of like my new startup project.
• 7:02
  And I don't know anything about the music industry. I'm being a sponge in this world that Kyle and I live in here in Nashville.
• 7:10
  And just, I love to network, network with good people and, uh, and, a- and, and like I said, this is my daughter's time to shine.
• 7:17
  So yeah, it's, uh, her release is coming out October 13th, so I might as well give her a plug. Wait, are, so you, are you saying you guys moved to Nashville to help your daughter get into the music biz?
• 7:28
  Is that what you're saying? Yeah, 100%. Yeah. It was a, uh- Come on, man... this was her dream. I've, I've lived my dream for a number of years, and I thought, "This is her time." Well, let's give her some love.
• 7:38
  Like, where, where are we finding her on Spotify? Let's do it right now. Well, yeah. You can go look at, uh, just we create- my wife created the website. Um, it's jenaroessler.com.
• 7:48
  Um, and again, we just created all this stuff literally last week, so [laughs] I don't have everything. But if you go to Jenna Roessler, all the links are there.
• 7:57
  Um, and you can go to Spotify, I believe, and just get ready to download her music there. And if you're listening, it's Jenna R-O-E-S-S-L-E-R. Yeah. Yeah. Have you got a mailing list going on? I'm on the site right now.
• 8:10
  Oh, man. Unbeli- she's got a whole thing here. Got the little- This is amazing... Nashville shot with the red boots and the guitar. Yeah. Upcoming gigs. Oh, man.
• 8:19
  Hey, if you guys wanna interview her afterwards, uh, by all means. You know, it's pretty cool. Um, I actually bought the domain- Hey, may- maybe, maybe we have a cameo out of SodaCon next year. Hey. Whoa. Yeah.
• 8:31
  There you go. Yeah. That'd be cool. She, she'll probably have, like, we're gonna release one song a month for the next 12 months. That's the- That's our goal... the way to do it now. That's cool. That's the way to do it.
• 8:39
  That's, that's the way to do it, absolutely. I'm so excited for you, Tripp. Well, I, this is what's cool. Because
• 8:45
  when, when I see that devotion and dedication, and when you say startup life, like, we've actually had this conversation. We had it with, um, with Jimmy Douglas yesterday.
• 8:54
  And, and there's so many startups in auto of people that are just creating net new things. And you've, you said, "I've ex- I have experience about that."
• 9:05
  I'm, I'm listening, and, like, the thread is, well, my wife kinda, like, she was like, "I've been a widow for 20 years." Mm. You know, and I've been, I've been alone.
• 9:12
  And then you're like, "Yeah, we just, we picked up and moved everything."
• 9:17
  And this extreme dedication to craft, I think, is the through line here, where it's like, no, all in, all the ti- even, like, right now you're wearing a team jersey that says Live With Drive. Yeah. Like, I'm all in.
• 9:30
  I thought that was a pirate sailor costume. [laughs] Arrr. You know? But, like, this all-in mentality that it takes to create net new, and I think...
• 9:43
  And, and dealers have this too, because it's constantly this ever-evolving need and nece- necessity to create net new because of the change in the way that the vertical operates.
• 9:54
  Where, where do you think you derived that desire and that drive to just be always all in in whatever you're, you're, you're creating or a part of? Well, you know, um, I, I'll tell you what. So there is...
• 10:08
  I, I think everybody has this, like, pinnacle of their career, and they get knocked down to rock bottom. Um, at least that's my experience.
• 10:17
  So, um, you know, you guys know I was in the medical industry for a number of years. I thought I was gonna live and die in the medical industry.
• 10:24
  And, um, the pinnacle, um, or the, the, the downfall of me was when I got let go of Medtronic. You know, I was doing all the spinal cord stimulation.
• 10:34
  And, you know, it's just like, you know, the pinnacle of everybody's career is to be a general manager, for example, and owner of a store in automotive. When you're in medical, it's to be in surgery.
• 10:42
  That's where the action is. And I learned at a very young age, at around 30, that you're just a number when you go work for a company like Medtronic.
• 10:50
  When you own 90% of the market, if you lose 1%, that's when jobs start getting cut. And, you know, you start seeing that even in automotive with these big companies doing layoffs. Mm.
• 11:00
  So, I got my first startup, and literally I went from making a bunch of money all the way down to, like, rock bottom.
• 11:06
  And so just like Shark Tank, you know, you, when you are living on peanut butter and jelly and bologna sandwiches, uh, that was really the inspiration. And I had a family just then.
• 11:16
  Um, so I was, you know, working at, uh, Dynalabs was my first startup. And then, um, you know, I was tutoring math on the side. So I was doing two, three jobs, delivering flowers. Um, so, you know, I...
• 11:28
  You know, when you're, when you work for a big company, you, you can hide. When you work for a small company, you can't hide.
• 11:34
  So that's the way I tell everybody that's in the entrepreneurial world, is you, you know, you become living what you, what you work.
• 11:41
  And I love what I've done, you know, even with those previous companies, but there's nothing like hitting rock bottom. And even now with DriveCentric, the, the... My mentality is I still feel we're a startup.
• 11:55
  And I think mentally that's what keeps me going. If I ever thought we were a huge company like the big boys that are out there, I think it would get boring. And so I try to- Mm...
• 12:03
  find new projects to do, new verticals to get in, so it keeps me hungry. Um- I have to say, like, just witnessing you kind of, like, on the field, you totally behave like a startup entrepreneur, right? Yep. Thank you.
• 12:18
  Uh, it, it's, and it's, and that's one of the reasons that, like-I move closer to people like that. You know what I mean? So I see that and I'm like, "I understand the game you're playing."
• 12:28
  So it, it is interesting that, like, you try to keep that fresh.
• 12:30
  I think all of us aspire to the point where we can actually not have to be in that game, but realize, like, that's the way we continue to win, so- Yeah, it's true. If you get comfortable, that's, that's your demise.
• 12:42
  Uh, it, it... There's just, you, you gotta- Industry's moving too fast. Like- Yeah... it's constantly moving, and if you get comfortable, it's like it's just getting further and further away from you.
• 12:51
  Fa- faster than ever, actually. I, I... What I do is I love to create new, uh, vernacular. I really like that in automotive, that word, vernacular.
• 12:59
  So, you know, I- Please [laughs] 'Cause may- maybe some more acronyms would help us.
• 13:04
  Well, it's like I ca- because I've been in three industries now, I try to bring things from outside of automotive to make it fresh in automotive. Mm-hmm.
• 13:11
  And, and I think that's kinda like the fun part of what I do every day is, you know, 'cause once I start talking, like, you know, I talk video, we talk AI, we talk a lot of different things.
• 13:20
  But, but now I'm on these, you know, new things that I'm kinda thinking, I'm studying the customer's behavior, and I'm thinking, "How can I bring this into medical, into automotive?" Mm-hmm.
• 13:28
  Or, like DC20, you know, um, is w- an event we do. And I brought that kind of event in, um- I was gonna ask you about that.
• 13:36
  Explain that event, because I think a lot of people have seen it on LinkedIn and seen it around, where, like, you're in, uh, your headquarters and you have, like, this big screen and kind of a, a, a decent size but still small group of people, like, paying attention is, is my observation from the outside in.
• 13:51
  Yeah. No, that's exactly what it is. What we've done is you, you basically create...
• 13:56
  Um, in the medical industry, what you would do is to make doctors better, surgeries better, uh, so they can go from two procedures to three procedures.
• 14:02
  I would take, like, let's say a surgeon down to Miami or to Rush Hospital, wherever, and they would go in there and witness how to do a, a procedure quicker and faster so they can make more money.
• 14:12
  So in the world of automotive, I s- until we got to a facility where we could do it, I thought, "Man, if w- we learn all best innovative practices of what stores are doing progressively to change the customer's experience to be a positive experience, a positive reaction."
• 14:28
  So as dealerships will come to us and they're on our product, they're sharing how they use it.
• 14:33
  So just like we would train, like, doctors or, you know, pharmacists to, you know, teach other pharmacists, kinda doing the same thing.
• 14:41
  We- we're trying to, uh, develop speakers that are in automotive, whether it's general managers, whether it's internet directors, marketing directors.
• 14:50
  And so they come in and they share their insight of what they are doing to make their dealership grow. Doesn't have to be around DriveCentric. It has to be inspiring others to go out there and think differently.
• 15:01
  So, like, this next one we have, uh, we're having, you know, Walzer come in from marketing and, uh, Shomp Automotive, uh, James Kurtenbach from, uh, Shomp Automotive does a brilliant job, in my opinion- Mm-hmm...
• 15:12
  marketing, uh, what they do at Shomp. Uh, Walzer, Sammy does a great job over there. And then we're bringing in, like, other dealers to talk about the internet processes. Hopefully Travis Morris and Chip, uh, from Seely.
• 15:24
  And then they just go out there and they share. They say, "This is what we're doing," and then dealerships collaborate. And it becomes small little workshops.
• 15:31
  So we have, like, 65, 70 dealers come in, and then we break 65, 70 people up into four groups, and they rotate around, kinda like a progressive party at, uh, you know, in college.
• 15:42
  And, [laughs] and they go in all the different rooms, and then it becomes more intimate. And they basically say, "Th- if I'm gonna look at you from my eyes, this is where you suck." So it's very different.
• 15:56
  It's, it's more workshop driven than presentation driven, if that makes sense. It does. Yeah, that's cool. That's cool.
• 16:03
  The, the other thing that is similar that you guys did a long time ago, and I'm not sure, like, where the, where the creative juice for this came, um, but you- you've created this, like, feedback loop within the DriveCentric platform that allows for people to, uh, essentially, like, Reddit upvote kind of the- the- the ticket requests or the- Ooh...
• 16:25
  or the feature requests. Yeah. How... Talk a little bit about that and, and- I love that... like, where the idea for that came from.
• 16:32
  Well, you can imagine, and there's other platforms out there that take feedback like that. But, you know, we obviously wanna listen to what dealers are saying to make the product better.
• 16:41
  Um, we have a, uh, dealer advisory board, uh, that we were doing. But we were like, "You know, it's so s- it's still so small." And salespeople, because they're using the platform, they go out there and they say, like,
• 16:54
  you know, "Just how can we reduce, like, one click," right? I mean, Kyle, you used it. So if I can help reduce one click and make it easier on the users to use the product, uh, let's do it. But we get feedback.
• 17:05
  As you can imagine, when you're a technology company like we are, people... The baby's always ugly. So how can you make the baby more beautiful? And so that's the feedback channel.
• 17:16
  So if people go in there and say, "I want," for example, "text templates." Yes, if you're on here listening to it, we are building text templates.
• 17:25
  Now, we have fought that, but the audience has spoken, so we're gonna build text templates inside Drive. Yeah, okay. Uh, but anyway, but those are some of the things.
• 17:33
  If, if the audience goes out there and speaks and they vote on it, then we build it.
• 17:38
  So, um, it is pretty cool to see how everybody goes in there and they search for different topics, like, you know, AI talk in Spanish or, um, how to reduce a click.
• 17:48
  I mean, there's a lot of different feedbacks, and, and we just take it with a grain of salt. But if there's, like, only, like, people that vote on w- you know, one topic of five things, then obviously doesn't...
• 17:58
  They're trying to get more votes on it. So it's pretty cool. That's awesome. You know, doing the...
• 18:06
  Staying in touch with the people on the front line is kind of a lost art, and y- I think a lot of the times you see as companies get bigger, they lose that. Oh, totally. Right? And fighting to keep that.
• 18:15
  'Cause that's inevitably the path, right? Somebody comes up, quick, innovative, team's super attentive to the product and what's happening at the front because they have to be. Because if they're not, uh-...
• 18:25
  people stop buying and they don't have enough critical mass to actually keep the company going. Yep.
• 18:29
  And then they get bigger, and then, you know, just gets a little more bloated, and then more and more the, the, the, you know, dev team is separated from what the actual need is, right?
• 18:40
  So, you get in this little box where people just start building and making decisions. And so, like, I'm, I'm encouraged to hear that you're, you're just very intentionally staying close to the front line.
• 18:51
  Because- Yeah, I mean, it's all about just listening to the users. And whether we believe it's right or wrong or that's not what we're trying to build- That's critical. I mean, that's a critical- Sure... element.
• 19:00
  So, like in- Yeah... in agency life, you know, my position is this, is that, you know, especially when you're dealing with creative, especially when you're dealing with creative, is that- [laughs]...
• 19:11
  is that you speak your piece and you say, "Hey, you hired me to advise you. This is what we think is best, and this is why."
• 19:17
  But in the end, after you speak your piece, you still have to do what the, the client or the user wants. Because- Yeah... if you don't, th- they're never going to get behind it. Like, it's doomed to fail. Right.
• 19:29
  It's doomed to fail, because now they have a vested interest in it not working because they're like, "I told you it wouldn't work," you know, or, "I told you it was bad creative," or whatever. So- Yeah...
• 19:37
  that's- Well, this, this also kinda ties back to that whole startup mindset that we were talking about earlier. When you, you... I mean, we see it all the time.
• 19:46
  There are, you know, if you look at Amazon or Google and you try and recommend some, uh, you know, a fix or a whatever to them, their, their mindset is, "Did, did somebody just... Did you guys hear something?" You know?
• 20:00
  [laughs] "Did somebody say something?" You know? And
• 20:04
  just something as simple as what you're talking about is really a testament of that startup culture where you're like, "No, the, the people that pay us for this are the ones that are gonna guide it."
• 20:14
  How do you, how do you balance that, though? 'Cause there's gotta be some outlandish- [coughs]... requests, I would imagine. Oh, there's... No, you just gotta go out there.
• 20:24
  I mean, I, like, look, the users of Drive and maybe, um, you know, people will kind of feel this, we, we try to point everybody there.
• 20:32
  I think b- people have a whole bunch of feature requests, and what we're trying to do, and i- like, I would say, "Hey, Michael, do me a favor. It's an interesting request.
• 20:41
  Go under the megaphone and put your request in or see if there's other ones like it so we can listen to it." We take a lot of that, P- and we point to it, which can get annoying to a lot of people, as you can imagine.
• 20:52
  "Kyle, go on there and v-" "Don't tell me to go vote for it." You know, that's what we get, right? But it's the way we accumulate the data and make better decisions. And, and, you know, if I...
• 21:04
  'Cause I do, I get a lot of phone calls about integration requests or the feature requests. I mean, it just never ends. So we need- Single sign-on requests for agency partners. There you go. [laughs] Let me...
• 21:16
  Just add to the list, Michael. Add the, had to say it. Yeah. [laughs] So yeah, I mean, but it gets, it never ends. And, um, I mean, I, I'm, I usually take two integration, like, requests a day. I mean, it's just hard.
• 21:30
  Wow. It's hard. And then you're not alone. You gotta build some of the things like, you know, some of the things we have to do with OEMs or you have to do with, uh, DMSs or, you know, things of that nature.
• 21:39
  It never ends, and, uh, it's a hard job. I think if you were to talk to our, um, CEO, Dave Foles, who, you know, asked me to join this company, you know, alm- nine years ago.
• 21:50
  It was literally, October 1st was my anniversary in automotive. Wow. Congratulations. That's great. Yeah, I survived nine years. [laughs] But, um, if you were to ask him, "Would you do this all over again?"
• 21:59
  He would not do it because of all the headaches, you know, OEM certification, all the integrations, the requests. Oh. And, you know, it's, it, it is really hard being a CRM company in 2023. Okay.
• 22:11
  What, what do you think you would do instead? Open up a chain of go-kart and- I don't, I don't know what we would do... mini puts? I mean- No crap. Um, I j- [laughs] I would do...
• 22:22
  Oh, he just froze, so I didn't hear the question. [laughs] I would probably still be in the medical industry if, uh, he didn't build this. I mean- There you go. There you go.
• 22:33
  I, I mean, I love the car industry, so I'm so glad. Everything always happens for a reason. But, uh, this...
• 22:37
  I mean, I was kinda like the black sheep in the medical industry, so this is an industry that relate, I can relate to, uh, just how to talk to people and things like that.
• 22:46
  This is a, this is a great, fun industry for anybody. Totally. Absolutely. Well, Steve, we are super glad you're in this industry, and it's always fun being around you and having a conversation.
• 22:55
  Uh, n- never a lack for energy, uh, and insights. Congratulations on what you've built- Yep... uh, a- alongside David w- at, at DriveCentric, and, and look forward to the, uh, next coming years to see what you guys do.
• 23:06
  And, uh, of course, on behalf of all of us, thanks for joining us here on Auto Collabs. We're still just starting, man. Lots of stuff to come. Um, that's why I, I always say, if somebody said, "Oh, you're a CRM company."
• 23:17
  No, we're a technology company. So, we continue to innovate, and so there's a lot of things on the horizon. So yeah, we're not done at all. [upbeat music] Okay, if you have not gone and checked out
• 23:34
  Steve's daughter's website, you absolutely should. Because- Jennarussler.com... like, jennarussler.com, because we've all heard her sing, and she's an up-and-coming artist. Got some chops.
• 23:44
  And hey, why not support someone in auto- Absolutely... that, uh, that's got some chops. And, and, and kudos. But I love how, like, I was connecting the dots, like, oh my goodness.
• 23:54
  You, you said this, Cirillo, at the beginning, like, someone that can go all in on whatever he's doing right now, whatever the, the word track, the line of thought is, he goes all in.
• 24:04
  Like, he's like, "Oh, daughter needs to be in the music industry. Well, we're moving to Nashville." Move to the center of the, m- m- move to the nucleus of the... Yeah, you know, and also just, like, kudos, Steve.
• 24:14
  What a good dad. You know what I'm saying? Like- Totally... my, my 14-year-old was like, "Dad, I wanna be in the NBA." I was like, [laughs] "You're never gonna be in the NBA." Yeah, great.But he goes all out.
• 24:28
  Dude, like they drop everything. And I, and I mean, a move is recent in my mind. I never wanna move ever again for the rest of my life. Uh, it, it is a, a, what a, what a thing. But you know, good parents.
• 24:40
  Like this, I think this is part- partly what Auto Collabs is all about. Getting to know these people when, when we lift the cloak of the workplace and- Right... the company they work at.
• 24:53
  Like, here are two parents that care so deeply about their children that they're willing to just go, "Blurp," uproot, boom. You know, we don't know if she's gonna make it. We don't know.
• 25:02
  But they believe so deeply in their hearts, like, "This is the thing that we do," and, and how they support.
• 25:06
  And I think that's, that's the thing that really was an underscore for me in this episode talking to him, is just that's who, that's who he is as a person.
• 25:15
  I think the type of person in those situations, the type of person you are shows very clearly.
• 25:20
  And that's one of the things about the ASOTU community and ASOTU Con, is that you, you gather not just the like-minded people, but the like-hearted people.
• 25:29
  And the speed, and the tr- the speed that comes from that is, like, a multiple. Just because once you know the person, you're like, "Ah, I know your in- I know your intention for me," really is what, what it starts.
• 25:39
  And when, once you know someone's intention, you can take a lot of things at face value, and then really start working on the work.
• 25:46
  So, uh, we hope you do a little working on the work, and understood a little bit more of our intention today. On behalf of Kyle Mountserre, Michael Cirillo, and myself, thank you for listening to Auto Collabs.
• 25:57
  Sign up for our free and fun-to-read daily email for a free shot of relevant news in automotive, retail, media, and pop culture. You can get it now at asotu.com. That's A-S-O-T-U.com.
• 26:10
  If you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time.
• 26:17
  [upbeat music] Welcome to Auto Collabs. Welcome to Auto Collabs. [laughs] Why are we recording? Are we rolling yet?
• 26:35
  Not yet.