Novella: Looking Into the Future of Sneakers

Fire Footwear: Sneakers Talk (with Matt Frates) · May 19, 2023 · 17m

In this episode of Fire Footwear, host Matt Frates dives into the future of sneaker culture, examining the rise of the resale market, the impact of social media on hype, and the emergence of new sneaker brands like Novella. He discusses the importance of storytelling in design and the role both established and emerging brands play in shaping the sneaker world. From the iconic Jordan brand to innovative newcomers like Novella, this episode explores the evolution of sneaker culture and the direction it's heading in.

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