Latest / Wedding Pros who are ready to grow - with Becca Pountney / Turning magic into a business with Revilo Twist Magic

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Turning magic into a business with Revilo Twist Magic · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  But
• 0:00
  it's
• 0:00
  just
• 0:00
  about
• 0:01
  talking
• 0:01
  with
• 0:01
  people
• 0:02
  so
• 0:02
  they
• 0:02
  know
• 0:02
  who
• 0:02
  you
• 0:02
  are,
• 0:03
  what
• 0:03
  you
• 0:03
  do
• 0:03
  and
• 0:03
  why
• 0:04
  you
• 0:04
  do
• 0:04
  it
• 0:04
  so
• 0:04
  they
• 0:04
  can
• 0:04
  recommend
• 0:05
  you
• 0:05
  giving
• 0:05
  back
• 0:06
  to
• 0:06
  them
• 0:06
  first
• 0:06
  as
• 0:06
  well
• 0:07
  before
• 0:07
  they
• 0:07
  give
• 0:07
  to
• 0:07
  you.
• 0:08
  So
• 0:08
  thinking,
• 0:08
  how
• 0:09
  can
• 0:09
  I
• 0:09
  actually
• 0:09
  slot
• 0:09
  them
• 0:10
  into
• 0:10
  my
• 0:10
  network?
• 0:10
  There's
• 0:10
  so
• 0:11
  many
• 0:11
  people
• 0:11
  that
• 0:11
  I'll
• 0:11
  book
• 0:11
  out
• 0:12
  for
• 0:12
  events
• 0:12
  before
• 0:13
  they've
• 0:13
  given
• 0:13
  me
• 0:14
  anything.
• 0:14
  And
• 0:14
  it's
• 0:14
  the
• 0:15
  same.
• 1:05
  I'm
• 1:05
  Becca
• 1:05
  Poutney,
• 1:06
  wedding
• 1:06
  business
• 1:06
  marketing
• 1:07
  expert,
• 1:07
  speaker
• 1:08
  and
• 1:08
  blogger
• 1:08
  and
• 1:09
  you're
• 1:09
  listening
• 1:09
  to
• 1:09
  the
• 1:09
  Wedding
• 1:10
  Pros
• 1:10
  who
• 1:10
  Are
• 1:10
  Ready
• 1:11
  to
• 1:11
  Grow
• 1:11
  podcast.
• 1:12
  I'm
• 1:13
  here
• 1:13
  to
• 1:13
  share
• 1:13
  with
• 1:13
  you
• 1:13
  actionable
• 1:14
  tips,
• 1:14
  strategies
• 1:15
  and
• 1:15
  real
• 1:16
  life
• 1:16
  examples
• 1:16
  to
• 1:17
  help
• 1:17
  you
• 1:17
  take
• 1:17
  your
• 1:17
  wedding
• 1:18
  business
• 1:18
  to
• 1:18
  the
• 1:18
  next
• 1:19
  level.
• 1:19
  If
• 1:20
  you
• 1:20
  are
• 1:20
  an
• 1:20
  ambitious
• 1:21
  wedding
• 1:21
  business
• 1:21
  owner
• 1:22
  that
• 1:22
  wants
• 1:22
  to
• 1:22
  take
• 1:22
  your
• 1:23
  passion
• 1:23
  and
• 1:23
  use
• 1:23
  it
• 1:24
  to
• 1:24
  build
• 1:24
  a
• 1:24
  profitable,
• 1:25
  sustainable
• 1:25
  business
• 1:26
  doing
• 1:26
  what
• 1:26
  you
• 1:26
  love,
• 1:27
  then
• 1:27
  you're
• 1:27
  in
• 1:27
  the
• 1:28
  right
• 1:28
  place.
• 1:29
  Let's
• 1:29
  get
• 1:29
  going
• 1:29
  with
• 1:29
  today's
• 1:30
  episode.
• 1:31
  Today
• 1:31
  I'm
• 1:32
  chatting
• 1:32
  with
• 1:32
  Ollie
• 1:33
  from
• 1:33
  Revelo
• 1:33
  Twist
• 1:34
  Magic.
• 1:34
  Ollie
• 1:34
  is
• 1:35
  a
• 1:35
  multi
• 1:35
  award
• 1:35
  winning
• 1:35
  magician,
• 1:36
  host
• 1:36
  and
• 1:36
  toastmaster
• 1:37
  based
• 1:37
  in
• 1:38
  Northampton
• 1:38
  but
• 1:39
  working
• 1:39
  all
• 1:39
  over
• 1:39
  the
• 1:40
  uk
• 1:40
  performing
• 1:40
  at
• 1:41
  weddings
• 1:41
  and
• 1:41
  corporate
• 1:42
  events.
• 1:42
  Ollie
• 1:42
  recently
• 1:42
  appeared
• 1:43
  briefly
• 1:43
  on
• 1:43
  the
• 1:43
  podcast
• 1:44
  where
• 1:44
  we
• 1:44
  talked
• 1:44
  about
• 1:45
  sustainability,
• 1:46
  but
• 1:46
  today
• 1:46
  I
• 1:46
  wanted
• 1:47
  to
• 1:47
  get
• 1:47
  him
• 1:47
  back.
• 1:48
  Welcome
• 1:48
  to
• 1:48
  the
• 1:48
  podcast.
• 1:48
  Thank
• 1:49
  you
• 1:49
  very
• 1:49
  much.
• 1:49
  I
• 1:50
  am
• 1:50
  thrilled
• 1:50
  to
• 1:50
  have
• 1:50
  you
• 1:51
  back.
• 1:51
  We
• 1:51
  did
• 1:51
  talk
• 1:52
  very
• 1:52
  briefly
• 1:53
  at
• 1:53
  the
• 1:53
  Guys
• 1:53
  for
• 1:53
  Brides
• 1:54
  event
• 1:54
  where
• 1:54
  I
• 1:54
  was
• 1:54
  doing
• 1:54
  my
• 1:55
  live
• 1:55
  podcast
• 1:55
  episode
• 1:56
  and
• 1:56
  I
• 1:56
  said
• 1:57
  on
• 1:57
  the
• 1:57
  night,
• 1:57
  oh,
• 1:58
  you
• 1:58
  have
• 1:58
  to
• 1:58
  come
• 1:58
  back
• 1:58
  for
• 1:59
  a
• 1:59
  full
• 1:59
  length
• 1:59
  episode.
• 2:00
  And
• 2:00
  we
• 2:00
  have
• 2:00
  got
• 2:01
  you
• 2:01
  today.
• 2:01
  So
• 2:01
  I'm
• 2:02
  thrilled
• 2:02
  to
• 2:03
  have
• 2:03
  you
• 2:03
  on
• 2:03
  the
• 2:03
  podcast.
• 2:03
  I'm
• 2:04
  thrilled
• 2:04
  to
• 2:04
  be
• 2:04
  able
• 2:04
  to
• 2:05
  get
• 2:05
  to
• 2:05
  know
• 2:05
  you
• 2:05
  a
• 2:06
  little
• 2:06
  bit
• 2:06
  better.
• 2:06
  Now
• 2:07
  we
• 2:07
  need
• 2:07
  to
• 2:07
  tell
• 2:07
  the
• 2:07
  listeners
• 2:08
  the
• 2:08
  secret
• 2:08
  that
• 2:08
  you
• 2:09
  just
• 2:09
  told
• 2:09
  me
• 2:09
  about
• 2:09
  the
• 2:10
  name
• 2:10
  of
• 2:10
  your
• 2:10
  business
• 2:10
  before
• 2:11
  we
• 2:11
  go
• 2:11
  any
• 2:11
  further,
• 2:12
  because
• 2:12
  I
• 2:12
  was
• 2:12
  asking
• 2:13
  you
• 2:13
  over
• 2:13
  and
• 2:13
  over
• 2:13
  again
• 2:13
  how
• 2:14
  to
• 2:14
  pronounce
• 2:15
  the
• 2:15
  name
• 2:15
  of
• 2:15
  your
• 2:15
  business
• 2:15
  and
• 2:16
  then
• 2:16
  you
• 2:16
  told
• 2:16
  me
• 2:16
  a
• 2:16
  secret
• 2:17
  that
• 2:17
  was
• 2:17
  hidden
• 2:17
  in
• 2:18
  plain
• 2:18
  sight.
• 2:18
  Exactly
• 2:19
  that.
• 2:19
  So
• 2:19
  Revelo
• 2:20
  Twist
• 2:20
  magic
• 2:21
  I've
• 2:21
  got
• 2:21
  to
• 2:21
  give
• 2:21
  my
• 2:21
  mum
• 2:22
  credit
• 2:22
  for,
• 2:22
  to
• 2:22
  be
• 2:22
  honest,
• 2:23
  but
• 2:23
  Revolo
• 2:24
  is
• 2:24
  actually
• 2:24
  Oliver
• 2:24
  backwards.
• 2:25
  So
• 2:26
  Oliver
• 2:26
  the
• 2:26
  other
• 2:26
  way
• 2:27
  Twist.
• 2:27
  And
• 2:28
  it
• 2:28
  kind
• 2:28
  of
• 2:28
  fell
• 2:28
  perfectly
• 2:28
  into
• 2:29
  place.
• 2:29
  Really.
• 2:29
  Yeah,
• 2:29
  there's
• 2:29
  so
• 2:30
  many
• 2:30
  nuances.
• 2:30
  There's
• 2:31
  like
• 2:31
  a
• 2:31
  cryptic
• 2:31
  crossword.
• 2:32
  Oliver
• 2:32
  Twist
• 2:33
  is
• 2:33
  a
• 2:33
  musical
• 2:34
  theater
• 2:34
  character.
• 2:35
  The
• 2:35
  twist
• 2:36
  of
• 2:36
  the
• 2:36
  magic
• 2:37
  with
• 2:37
  the
• 2:37
  twisting
• 2:37
  of
• 2:37
  the
• 2:37
  letter.
• 2:38
  Yeah,
• 2:38
  there's
• 2:38
  just
• 2:38
  too
• 2:38
  much
• 2:38
  there.
• 2:39
  But
• 2:39
  I
• 2:39
  would,
• 2:39
  I
• 2:40
  could
• 2:40
  have
• 2:40
  looked
• 2:40
  at
• 2:40
  the
• 2:40
  name
• 2:40
  of
• 2:41
  your
• 2:41
  business
• 2:41
  all
• 2:41
  day
• 2:42
  long
• 2:42
  and
• 2:42
  still
• 2:42
  not
• 2:42
  really
• 2:43
  understood
• 2:43
  that.
• 2:43
  So
• 2:43
  we
• 2:43
  had
• 2:44
  to
• 2:44
  just
• 2:44
  get
• 2:44
  that
• 2:44
  out
• 2:44
  there
• 2:45
  straight
• 2:45
  away
• 2:46
  now
• 2:46
  before
• 2:46
  we
• 2:46
  dive
• 2:47
  into
• 2:47
  your
• 2:47
  business
• 2:47
  and
• 2:48
  what
• 2:48
  you
• 2:48
  do
• 2:49
  these
• 2:49
  days.
• 2:49
  I'd
• 2:50
  love
• 2:50
  to
• 2:50
  just
• 2:50
  go
• 2:50
  back
• 2:51
  a
• 2:51
  bit
• 2:51
  and
• 2:51
  find
• 2:51
  out
• 2:51
  a
• 2:52
  bit
• 2:52
  more
• 2:52
  about
• 2:52
  you
• 2:52
  as
• 2:53
  a
• 2:53
  person.
• 2:53
  Have
• 2:53
  you
• 2:54
  always
• 2:54
  worked
• 2:54
  in
• 2:54
  magic
• 2:55
  or
• 2:55
  did
• 2:55
  you
• 2:55
  have
• 2:55
  a
• 2:55
  career
• 2:56
  before
• 2:56
  the
• 2:57
  magic?
• 2:57
  So
• 2:57
  before
• 2:58
  I
• 2:58
  got
• 2:58
  into
• 2:58
  magic,
• 2:59
  I
• 2:59
  started
• 2:59
  in
• 3:00
  asset
• 3:00
  finance,
• 3:01
  which
• 3:01
  is
• 3:01
  very
• 3:02
  different,
• 3:02
  but
• 3:02
  actually
• 3:03
  overlaps
• 3:03
  more
• 3:03
  than
• 3:03
  you
• 3:03
  think
• 3:04
  that
• 3:04
  I
• 3:04
  moved
• 3:05
  into
• 3:05
  recruitment
• 3:06
  and
• 3:06
  then
• 3:06
  that's
• 3:06
  where
• 3:06
  I
• 3:07
  finally
• 3:07
  took
• 3:07
  the
• 3:07
  leap
• 3:08
  of
• 3:08
  faith
• 3:08
  to
• 3:08
  go
• 3:08
  into
• 3:09
  magic.
• 3:09
  Okay,
• 3:09
  that
• 3:10
  is
• 3:10
  very
• 3:10
  different
• 3:11
  to
• 3:11
  what
• 3:11
  I
• 3:11
  thought
• 3:11
  you
• 3:12
  were
• 3:12
  going
• 3:12
  to
• 3:12
  say.
• 3:12
  That
• 3:13
  does
• 3:13
  sound
• 3:13
  very
• 3:13
  different
• 3:14
  to
• 3:14
  working
• 3:14
  as
• 3:15
  a
• 3:15
  magician.
• 3:15
  Now,
• 3:15
  do
• 3:16
  you
• 3:16
  still
• 3:16
  do
• 3:16
  any
• 3:16
  of
• 3:17
  your
• 3:17
  day
• 3:17
  jobs
• 3:17
  alongside
• 3:18
  that
• 3:18
  or
• 3:18
  are
• 3:18
  you
• 3:18
  now
• 3:19
  full
• 3:19
  time
• 3:19
  magician?
• 3:20
  No,
• 3:20
  so
• 3:20
  I'm
• 3:20
  now
• 3:20
  full
• 3:20
  time
• 3:21
  with
• 3:21
  magic.
• 3:22
  Amazing.
• 3:22
  Well,
• 3:22
  that
• 3:23
  is
• 3:23
  a
• 3:23
  bit
• 3:23
  of
• 3:23
  a
• 3:23
  leap.
• 3:24
  I'm
• 3:24
  sure
• 3:24
  we'll
• 3:24
  get
• 3:24
  there
• 3:25
  in
• 3:25
  a
• 3:25
  moment.
• 3:25
  But
• 3:26
  before
• 3:26
  then,
• 3:26
  let's
• 3:27
  go
• 3:27
  back
• 3:27
  a
• 3:27
  bit
• 3:28
  earlier.
• 3:28
  Have
• 3:28
  you
• 3:29
  always
• 3:29
  been
• 3:29
  interested
• 3:30
  in
• 3:30
  magic?
• 3:31
  Because
• 3:31
  I
• 3:31
  know,
• 3:31
  having
• 3:32
  children
• 3:32
  myself,
• 3:32
  that
• 3:33
  there
• 3:33
  comes
• 3:33
  a
• 3:33
  phase
• 3:34
  when
• 3:34
  they
• 3:34
  hit
• 3:34
  about
• 3:34
  7,
• 3:35
  8
• 3:35
  or
• 3:35
  9
• 3:35
  where
• 3:35
  they
• 3:35
  want
• 3:36
  a
• 3:36
  magic
• 3:36
  set
• 3:36
  and
• 3:36
  we
• 3:37
  buy
• 3:37
  them
• 3:37
  the
• 3:37
  magic
• 3:37
  set
• 3:37
  and
• 3:38
  they
• 3:38
  learn
• 3:38
  to
• 3:38
  do
• 3:38
  about
• 3:38
  three
• 3:39
  tricks
• 3:39
  that
• 3:39
  are
• 3:40
  very
• 3:40
  obvious,
• 3:41
  how
• 3:41
  they're
• 3:41
  done,
• 3:41
  and
• 3:42
  then
• 3:42
  they
• 3:42
  put
• 3:42
  the
• 3:42
  magic
• 3:42
  set
• 3:43
  away
• 3:43
  and
• 3:43
  forget
• 3:43
  about
• 3:43
  it.
• 3:44
  Was
• 3:44
  that
• 3:44
  your
• 3:45
  experience?
• 3:45
  Did
• 3:46
  you
• 3:46
  do
• 3:46
  magic
• 3:46
  as
• 3:47
  a
• 3:47
  child
• 3:47
  or
• 3:47
  did
• 3:47
  you
• 3:47
  find
• 3:47
  it
• 3:48
  later?
• 3:48
  Yeah,
• 3:48
  kind
• 3:49
  of.
• 3:49
  I
• 3:49
  always
• 3:49
  sort
• 3:50
  of
• 3:50
  dabbled
• 3:50
  and
• 3:50
  had
• 3:50
  an
• 3:51
  interest
• 3:51
  in
• 3:51
  it.
• 3:51
  So
• 3:51
  if
• 3:51
  you
• 3:52
  see
• 3:52
  it
• 3:52
  on
• 3:52
  TV
• 3:52
  or
• 3:52
  the
• 3:53
  sort
• 3:53
  of
• 3:53
  magic
• 3:53
  sets,
• 3:53
  which
• 3:54
  you
• 3:54
  probably
• 3:54
  remember
• 3:54
  Marvin's
• 3:55
  magic
• 3:55
  and
• 3:55
  that
• 3:55
  sort
• 3:55
  of
• 3:55
  stuff.
• 3:56
  But
• 3:56
  the
• 3:56
  real
• 3:56
  passion
• 3:57
  for
• 3:57
  me
• 3:57
  started
• 3:58
  with
• 3:58
  a
• 3:58
  chap
• 3:58
  called
• 3:58
  Clive
• 3:59
  Fletcher,
• 3:59
  who
• 3:59
  always
• 4:00
  give
• 4:00
  credit
• 4:00
  to.
• 4:00
  I
• 4:00
  was
• 4:01
  at
• 4:01
  a
• 4:01
  party,
• 4:01
  just
• 4:02
  sat
• 4:02
  down
• 4:02
  at
• 4:02
  enjoying
• 4:03
  a
• 4:03
  bread
• 4:03
  roll
• 4:03
  or
• 4:03
  whatever
• 4:04
  you're
• 4:04
  doing,
• 4:04
  and
• 4:04
  he
• 4:05
  came
• 4:05
  over,
• 4:05
  did
• 4:05
  this
• 4:05
  magic
• 4:06
  trick
• 4:06
  where
• 4:06
  he
• 4:06
  cut
• 4:06
  a
• 4:07
  piece
• 4:07
  of
• 4:07
  rope
• 4:07
  in
• 4:07
  half
• 4:07
  and
• 4:08
  put
• 4:08
  it
• 4:08
  back
• 4:08
  together
• 4:09
  and
• 4:09
  everyone's
• 4:09
  faces
• 4:10
  just
• 4:10
  like
• 4:10
  drops.
• 4:11
  And
• 4:11
  it
• 4:11
  was
• 4:11
  that
• 4:11
  moment
• 4:12
  where
• 4:12
  I
• 4:12
  was
• 4:12
  like,
• 4:12
  this
• 4:13
  guy's
• 4:13
  pretty
• 4:13
  cool.
• 4:13
  And
• 4:14
  yeah,
• 4:14
  that's
• 4:14
  kind
• 4:14
  of
• 4:15
  where
• 4:15
  the
• 4:15
  passion
• 4:15
  started.
• 4:16
  Really?
• 4:16
  Okay.
• 4:17
  Amazing.
• 4:17
  Now
• 4:17
  a
• 4:17
  lot
• 4:18
  of
• 4:18
  us
• 4:18
  have
• 4:18
  that
• 4:18
  experience.
• 4:19
  I
• 4:19
  love
• 4:19
  magic.
• 4:20
  I
• 4:20
  love
• 4:20
  someone
• 4:21
  walking
• 4:21
  around
• 4:21
  at
• 4:21
  an
• 4:22
  event
• 4:22
  and
• 4:22
  doing
• 4:22
  magic
• 4:23
  tricks.
• 4:23
  But
• 4:23
  it's
• 4:23
  never
• 4:23
  entered
• 4:24
  my
• 4:24
  brain
• 4:24
  that
• 4:24
  I
• 4:25
  would
• 4:25
  be
• 4:25
  good
• 4:25
  enough
• 4:25
  to
• 4:25
  actually
• 4:26
  go
• 4:26
  ahead
• 4:26
  and
• 4:26
  learn
• 4:26
  it
• 4:27
  myself.
• 4:27
  So
• 4:27
  how
• 4:28
  did
• 4:28
  you
• 4:28
  go
• 4:28
  from
• 4:29
  this
• 4:29
  is
• 4:29
  cool
• 4:30
  to
• 4:30
  I
• 4:30
  could
• 4:30
  learn
• 4:31
  how
• 4:31
  to
• 4:31
  do
• 4:31
  this
• 4:31
  properly?
• 4:31
  I
• 4:32
  think
• 4:32
  going
• 4:32
  back
• 4:33
  to
• 4:33
  sort
• 4:33
  of
• 4:33
  the
• 4:33
  school
• 4:33
  days,
• 4:34
  which
• 4:35
  is
• 4:35
  when
• 4:35
  it
• 4:35
  kind
• 4:35
  of
• 4:35
  happened.
• 4:35
  I
• 4:36
  was
• 4:36
  studying
• 4:36
  drama
• 4:37
  and
• 4:38
  that
• 4:38
  sort
• 4:38
  of
• 4:38
  fell
• 4:38
  hand
• 4:38
  in
• 4:39
  hand
• 4:39
  with
• 4:39
  the
• 4:39
  performance
• 4:39
  element.
• 4:40
  And
• 4:40
  I've
• 4:41
  always
• 4:41
  been
• 4:41
  that
• 4:41
  kind
• 4:41
  of
• 4:41
  cheeky
• 4:42
  chappie
• 4:42
  who
• 4:42
  likes
• 4:42
  to
• 4:43
  be
• 4:43
  the
• 4:43
  center
• 4:43
  of
• 4:43
  attention,
• 4:44
  probably.
• 4:45
  And
• 4:45
  having
• 4:45
  the
• 4:45
  magic.
• 4:46
  To
• 4:46
  be
• 4:46
  able
• 4:46
  to
• 4:46
  do
• 4:46
  that
• 4:46
  by
• 4:46
  having
• 4:47
  something
• 4:47
  valuable
• 4:47
  to
• 4:48
  actually
• 4:48
  give
• 4:48
  to
• 4:48
  the
• 4:48
  group
• 4:49
  rather
• 4:49
  than
• 4:49
  being
• 4:49
  the
• 4:49
  glass
• 4:50
  clown
• 4:50
  was
• 4:50
  just.
• 4:50
  It
• 4:51
  kind
• 4:51
  of.
• 4:51
  It
• 4:51
  works
• 4:52
  for
• 4:52
  me
• 4:52
  really.
• 4:52
  And
• 4:53
  just
• 4:53
  seeing
• 4:54
  that
• 4:54
  reaction
• 4:54
  from
• 4:54
  everyone
• 4:55
  and
• 4:55
  just.
• 4:55
  It
• 4:56
  just
• 4:56
  really
• 4:56
  changed
• 4:56
  the
• 4:56
  vibe
• 4:57
  and
• 4:57
  I
• 4:57
  really
• 4:57
  liked
• 4:58
  that,
• 4:58
  that
• 4:58
  moment.
• 4:59
  Amazing.
• 4:59
  So
• 5:00
  you
• 5:00
  decided,
• 5:00
  yeah,
• 5:01
  I
• 5:01
  could
• 5:01
  have
• 5:01
  a
• 5:01
  go
• 5:01
  at
• 5:01
  this.
• 5:02
  Now,
• 5:02
  again,
• 5:02
  excuse
• 5:03
  my
• 5:03
  ignorance,
• 5:03
  because
• 5:04
  I
• 5:04
  know
• 5:04
  nothing
• 5:04
  about
• 5:05
  how
• 5:05
  to
• 5:05
  become
• 5:05
  a
• 5:05
  magician.
• 5:06
  Did
• 5:06
  you.
• 5:06
  I
• 5:06
  mean,
• 5:07
  I
• 5:07
  guess
• 5:07
  you
• 5:07
  went
• 5:08
  on
• 5:08
  a
• 5:08
  bit
• 5:08
  further
• 5:09
  from
• 5:09
  those
• 5:09
  children's
• 5:10
  magic
• 5:10
  sets
• 5:10
  that
• 5:10
  you
• 5:11
  buy
• 5:11
  as
• 5:11
  a
• 5:11
  child.
• 5:11
  Like,
• 5:11
  did
• 5:12
  you
• 5:12
  go
• 5:12
  out
• 5:12
  and
• 5:12
  buy
• 5:12
  tricks?
• 5:13
  Did
• 5:13
  you
• 5:13
  look
• 5:13
  online?
• 5:13
  Like,
• 5:14
  what
• 5:14
  was
• 5:14
  the
• 5:15
  process?
• 5:15
  Went
• 5:15
  to
• 5:15
  Hogwarts.
• 5:17
  There's
• 5:18
  a
• 5:18
  local
• 5:19
  magician's
• 5:19
  club
• 5:19
  called
• 5:20
  the
• 5:20
  North
• 5:20
  Answershire
• 5:21
  Magicians
• 5:21
  Club,
• 5:21
  which
• 5:21
  is
• 5:22
  where
• 5:22
  Clive
• 5:22
  invited
• 5:23
  me
• 5:23
  to.
• 5:23
  I
• 5:24
  went
• 5:24
  along
• 5:24
  there
• 5:24
  and
• 5:25
  it
• 5:25
  was
• 5:25
  like
• 5:25
  a
• 5:25
  kid
• 5:25
  in
• 5:25
  a
• 5:26
  sweet
• 5:26
  shop
• 5:26
  moment.
• 5:26
  Everyone's
• 5:27
  just
• 5:27
  doing
• 5:27
  these
• 5:27
  magic
• 5:27
  tricks
• 5:28
  and
• 5:28
  look
• 5:28
  at
• 5:28
  this,
• 5:28
  look
• 5:28
  at
• 5:28
  that.
• 5:29
  And
• 5:29
  it's
• 5:29
  like.
• 5:30
  So
• 5:30
  that's
• 5:30
  kind
• 5:30
  of
• 5:30
  where
• 5:30
  it
• 5:31
  started.
• 5:31
  And
• 5:31
  then
• 5:31
  you've
• 5:32
  got
• 5:32
  the
• 5:32
  Blackpool
• 5:32
  Magicians
• 5:33
  Convention,
• 5:34
  which
• 5:34
  is
• 5:34
  a
• 5:35
  huge
• 5:35
  convention
• 5:35
  where
• 5:35
  they
• 5:36
  have
• 5:36
  lectures,
• 5:36
  they
• 5:37
  have
• 5:37
  like
• 5:37
  a
• 5:37
  dealer's
• 5:37
  hall
• 5:38
  where
• 5:38
  you
• 5:38
  can
• 5:38
  go
• 5:38
  and
• 5:38
  look
• 5:38
  at
• 5:38
  buying
• 5:39
  tricks.
• 5:39
  They've
• 5:39
  got
• 5:39
  speakers
• 5:40
  there.
• 5:40
  I
• 5:41
  met
• 5:41
  Dynamo
• 5:41
  there,
• 5:42
  Stephen
• 5:42
  Mulhern,
• 5:43
  some
• 5:43
  of
• 5:43
  the
• 5:43
  great
• 5:43
  names
• 5:44
  in
• 5:44
  magic.
• 5:44
  And
• 5:45
  it's
• 5:45
  just,
• 5:46
  yeah,
• 5:46
  the
• 5:47
  more
• 5:47
  you
• 5:47
  kind
• 5:47
  of
• 5:47
  look
• 5:47
  into
• 5:48
  it
• 5:48
  and
• 5:48
  get
• 5:48
  into
• 5:48
  it,
• 5:48
  the
• 5:49
  passion
• 5:49
  just
• 5:49
  grows
• 5:49
  because
• 5:50
  you
• 5:50
  realize
• 5:50
  how
• 5:51
  many
• 5:51
  sort
• 5:51
  of
• 5:51
  avenues
• 5:51
  there
• 5:52
  are
• 5:52
  that
• 5:52
  you
• 5:52
  can
• 5:52
  go
• 5:52
  into
• 5:52
  as
• 5:53
  well.
• 5:53
  I
• 5:53
  mean,
• 5:53
  you
• 5:53
  said
• 5:53
  that
• 5:54
  it's
• 5:54
  like
• 5:54
  Hogwarts,
• 5:55
  but
• 5:55
  the
• 5:55
  more
• 5:55
  you
• 5:55
  describe
• 5:55
  it,
• 5:56
  it
• 5:56
  is
• 5:56
  a
• 5:56
  little
• 5:56
  bit
• 5:57
  like
• 5:57
  that
• 5:57
  because
• 5:57
  it
• 5:57
  does
• 5:58
  feel
• 5:58
  like
• 5:58
  there's
• 5:59
  this
• 5:59
  secret
• 5:59
  society
• 6:00
  that
• 6:00
  none
• 6:00
  of
• 6:00
  us
• 6:01
  know
• 6:01
  anything
• 6:01
  about
• 6:02
  because
• 6:02
  I
• 6:02
  didn't
• 6:02
  know
• 6:03
  that
• 6:03
  such
• 6:03
  events
• 6:04
  existed.
• 6:05
  So
• 6:05
  can
• 6:05
  anyone
• 6:05
  turn
• 6:06
  up?
• 6:06
  Do
• 6:06
  you
• 6:06
  have
• 6:06
  to
• 6:06
  be
• 6:07
  a
• 6:07
  member
• 6:07
  of
• 6:07
  the
• 6:07
  Magic
• 6:07
  Circle?
• 6:08
  How
• 6:09
  does
• 6:09
  this
• 6:09
  work?
• 6:09
  So
• 6:09
  the
• 6:10
  Magic
• 6:10
  Circle
• 6:10
  came
• 6:10
  a
• 6:10
  little
• 6:11
  bit
• 6:11
  later
• 6:11
  down
• 6:11
  the
• 6:11
  line
• 6:11
  for
• 6:12
  me.
• 6:12
  It's
• 6:12
  obvious.
• 6:12
  Obviously,
• 6:13
  a
• 6:13
  very
• 6:13
  prestigious
• 6:13
  group
• 6:14
  in
• 6:14
  London
• 6:15
  which
• 6:15
  you
• 6:15
  can
• 6:15
  go
• 6:15
  and
• 6:15
  visit
• 6:16
  to
• 6:16
  go
• 6:16
  to
• 6:16
  the
• 6:16
  theater
• 6:17
  or
• 6:17
  they've
• 6:17
  got
• 6:17
  like
• 6:17
  a
• 6:18
  small
• 6:18
  museum
• 6:18
  in
• 6:18
  there.
• 6:19
  But
• 6:20
  before
• 6:20
  that,
• 6:20
  if
• 6:20
  you
• 6:20
  want
• 6:20
  to
• 6:20
  get
• 6:21
  into
• 6:21
  magic,
• 6:21
  there's.
• 6:21
  There's
• 6:22
  lots
• 6:22
  of
• 6:22
  routes
• 6:22
  you
• 6:22
  can
• 6:23
  take.
• 6:23
  Obviously
• 6:23
  I
• 6:23
  saw
• 6:23
  a
• 6:23
  live
• 6:24
  performer.
• 6:24
  Many
• 6:25
  people
• 6:25
  see
• 6:25
  it
• 6:25
  on
• 6:25
  TikTok
• 6:26
  or
• 6:26
  YouTube
• 6:26
  and
• 6:27
  things
• 6:27
  like
• 6:27
  that.
• 6:27
  And
• 6:28
  it's
• 6:28
  kind
• 6:28
  of
• 6:28
  just
• 6:28
  having
• 6:29
  that
• 6:29
  genuine
• 6:30
  passion
• 6:30
  to
• 6:30
  go
• 6:30
  into
• 6:30
  it,
• 6:31
  because
• 6:31
  learning
• 6:32
  how
• 6:32
  to
• 6:32
  do
• 6:32
  a
• 6:32
  magic
• 6:32
  trick,
• 6:33
  if
• 6:33
  you're
• 6:33
  not
• 6:33
  going
• 6:33
  to
• 6:33
  be
• 6:34
  a
• 6:34
  magician,
• 6:34
  just
• 6:34
  spoils
• 6:35
  the
• 6:35
  whole
• 6:35
  element
• 6:35
  of
• 6:36
  it,
• 6:36
  to
• 6:36
  be
• 6:36
  honest.
• 6:36
  You
• 6:37
  really
• 6:37
  need
• 6:37
  to
• 6:38
  either
• 6:38
  do
• 6:38
  it
• 6:38
  completely
• 6:39
  and,
• 6:39
  and
• 6:39
  that's
• 6:39
  it.
• 6:40
  You're
• 6:40
  going
• 6:40
  to
• 6:40
  be
• 6:40
  a
• 6:40
  magician
• 6:41
  or
• 6:41
  you
• 6:41
  don't
• 6:41
  want
• 6:41
  to
• 6:42
  know.
• 6:42
  So
• 6:43
  I
• 6:43
  think
• 6:43
  if
• 6:43
  you've
• 6:43
  got
• 6:43
  that
• 6:44
  genuine
• 6:44
  passion,
• 6:44
  you
• 6:45
  genuinely
• 6:45
  want
• 6:45
  to
• 6:45
  learn,
• 6:45
  it's
• 6:46
  something
• 6:46
  you
• 6:46
  really
• 6:46
  want
• 6:46
  to
• 6:46
  do,
• 6:47
  then.
• 6:47
  Yeah.
• 6:47
  The
• 6:48
  club
• 6:48
  in
• 6:48
  Northampton,
• 6:49
  100%
• 6:49
  would
• 6:50
  welcome
• 6:50
  everyone
• 6:51
  with
• 6:51
  open
• 6:51
  arms.
• 6:51
  Amazing.
• 6:52
  So
• 6:52
  basically
• 6:53
  you
• 6:53
  don't
• 6:53
  want
• 6:53
  to
• 6:53
  do
• 6:54
  it
• 6:54
  unless
• 6:54
  you
• 6:54
  actually
• 6:54
  want
• 6:55
  to
• 6:55
  be
• 6:55
  a
• 6:55
  magician,
• 6:55
  otherwise
• 6:56
  it's
• 6:56
  going
• 6:56
  to
• 6:56
  ruin
• 6:56
  magic
• 6:57
  for
• 6:57
  you
• 6:57
  for
• 6:57
  the
• 6:57
  forever
• 6:58
  in
• 6:58
  a
• 6:58
  day.
• 6:58
  And
• 6:59
  I
• 6:59
  feel
• 6:59
  like,
• 6:59
  especially,
• 7:00
  I
• 7:00
  know
• 7:00
  it's
• 7:00
  definitely
• 7:00
  talked
• 7:01
  about
• 7:01
  within
• 7:01
  the
• 7:01
  magic
• 7:01
  circle,
• 7:02
  but
• 7:02
  just
• 7:02
  generally
• 7:03
  amongst
• 7:03
  magicians
• 7:04
  there's
• 7:04
  that
• 7:04
  unspoken
• 7:05
  rule
• 7:05
  that
• 7:05
  we
• 7:05
  should
• 7:05
  never
• 7:06
  explain
• 7:06
  how
• 7:07
  to
• 7:07
  do
• 7:07
  a
• 7:07
  trick.
• 7:08
  Does
• 7:08
  everyone
• 7:08
  just
• 7:08
  know
• 7:09
  that
• 7:09
  that's
• 7:09
  a
• 7:09
  thing
• 7:09
  you
• 7:09
  have
• 7:10
  to
• 7:10
  sign
• 7:10
  stuff
• 7:10
  when
• 7:10
  you
• 7:11
  go?
• 7:11
  Yeah.
• 7:11
  So
• 7:12
  as
• 7:12
  part
• 7:12
  of
• 7:12
  the
• 7:12
  audition
• 7:12
  process,
• 7:13
  you
• 7:13
  have
• 7:13
  to
• 7:13
  kind
• 7:13
  of
• 7:14
  say
• 7:14
  what
• 7:14
  you
• 7:14
  would
• 7:15
  do
• 7:15
  in
• 7:15
  certain
• 7:15
  situations.
• 7:16
  So
• 7:16
  if,
• 7:16
  if
• 7:17
  you
• 7:17
  were
• 7:17
  asked
• 7:17
  about
• 7:17
  a
• 7:17
  trick
• 7:18
  or
• 7:18
  you
• 7:18
  saw
• 7:18
  somebody
• 7:18
  doing
• 7:18
  a
• 7:19
  trick
• 7:19
  slightly
• 7:19
  wrong
• 7:19
  in
• 7:19
  front
• 7:20
  of
• 7:20
  a
• 7:20
  group
• 7:20
  and
• 7:20
  things
• 7:20
  like
• 7:21
  that,
• 7:21
  and
• 7:21
  what
• 7:21
  would
• 7:21
  you
• 7:21
  do
• 7:22
  here
• 7:22
  and
• 7:22
  there?
• 7:22
  And
• 7:22
  it's
• 7:23
  all
• 7:23
  about
• 7:23
  just
• 7:23
  kind
• 7:23
  of
• 7:23
  protecting
• 7:24
  the
• 7:24
  art
• 7:24
  really,
• 7:24
  because
• 7:25
  if
• 7:25
  it's
• 7:26
  not
• 7:26
  protected,
• 7:26
  it
• 7:26
  no
• 7:27
  longer
• 7:27
  has
• 7:27
  that
• 7:28
  same
• 7:28
  value
• 7:28
  and
• 7:28
  art
• 7:29
  that
• 7:29
  it
• 7:29
  is.
• 7:29
  That's
• 7:30
  fantastic.
• 7:30
  I
• 7:30
  honestly,
• 7:31
  I
• 7:31
  could
• 7:31
  ask
• 7:31
  you
• 7:31
  questions
• 7:32
  about
• 7:32
  the
• 7:32
  secret
• 7:33
  side
• 7:33
  of
• 7:33
  magic
• 7:33
  all
• 7:33
  day
• 7:33
  long,
• 7:34
  but
• 7:34
  that's
• 7:34
  not
• 7:34
  what
• 7:34
  we're
• 7:34
  here
• 7:34
  for.
• 7:35
  We
• 7:35
  are
• 7:35
  here
• 7:35
  to
• 7:35
  talk
• 7:36
  about
• 7:36
  your
• 7:36
  business
• 7:36
  journey.
• 7:37
  So,
• 7:37
  yeah,
• 7:37
  you
• 7:37
  decided
• 7:38
  you
• 7:38
  wanted
• 7:38
  to
• 7:38
  do
• 7:38
  magic,
• 7:39
  you
• 7:39
  went
• 7:39
  along
• 7:39
  to
• 7:39
  some
• 7:39
  conventions,
• 7:40
  you
• 7:40
  joined
• 7:40
  some
• 7:40
  groups.
• 7:41
  At
• 7:41
  what
• 7:41
  point
• 7:42
  did
• 7:42
  you
• 7:42
  start
• 7:42
  getting
• 7:43
  paid
• 7:43
  to
• 7:43
  do
• 7:44
  magic?
• 7:44
  So
• 7:44
  I
• 7:44
  was
• 7:44
  looking
• 7:45
  back
• 7:45
  at
• 7:45
  this
• 7:45
  because
• 7:45
  I
• 7:45
  had
• 7:45
  a
• 7:46
  feeling
• 7:46
  this
• 7:46
  question
• 7:46
  would
• 7:46
  come
• 7:47
  up
• 7:47
  and
• 7:47
  I
• 7:47
  was
• 7:47
  looking
• 7:48
  back
• 7:48
  through
• 7:48
  some
• 7:48
  messages
• 7:49
  and
• 7:49
  it
• 7:49
  was
• 7:50
  when
• 7:50
  I
• 7:50
  was
• 7:50
  at
• 7:50
  school,
• 7:50
  I
• 7:50
  think
• 7:51
  I
• 7:51
  did
• 7:51
  a
• 7:51
  party
• 7:51
  for
• 7:51
  £30.
• 7:53
  It
• 7:53
  was
• 7:53
  just.
• 7:54
  Yeah,
• 7:55
  but
• 7:55
  looking
• 7:55
  back,
• 7:55
  it
• 7:55
  was
• 7:55
  crazy.
• 7:56
  But
• 7:57
  to
• 7:57
  earn
• 7:57
  that
• 7:57
  money
• 7:57
  for
• 7:57
  it
• 7:58
  was,
• 7:58
  was
• 7:59
  phenomenal
• 7:59
  at
• 7:59
  the
• 7:59
  time
• 8:00
  because
• 8:00
  it
• 8:00
  was,
• 8:00
  I'm
• 8:01
  doing
• 8:01
  something
• 8:01
  I
• 8:01
  love,
• 8:01
  I'm
• 8:02
  earning
• 8:02
  a
• 8:02
  bit
• 8:02
  of
• 8:02
  money
• 8:02
  for
• 8:02
  it,
• 8:03
  but
• 8:03
  pocket
• 8:03
  money.
• 8:03
  And
• 8:04
  speaking
• 8:04
  to
• 8:04
  people
• 8:04
  around
• 8:04
  me,
• 8:05
  it
• 8:05
  was
• 8:05
  like,
• 8:05
  that's
• 8:06
  a
• 8:06
  bit
• 8:06
  expensive,
• 8:06
  isn't
• 8:07
  it,
• 8:07
  to
• 8:07
  do
• 8:07
  some
• 8:07
  magic.
• 8:08
  And
• 8:09
  obviously
• 8:09
  it's
• 8:10
  grown
• 8:10
  from
• 8:10
  there
• 8:10
  into
• 8:11
  the
• 8:11
  point
• 8:11
  where
• 8:11
  it's
• 8:11
  a
• 8:11
  full
• 8:11
  time
• 8:12
  business.
• 8:13
  But
• 8:13
  that,
• 8:13
  that
• 8:13
  event
• 8:14
  kind
• 8:14
  of
• 8:14
  led
• 8:14
  to
• 8:14
  someone
• 8:15
  else
• 8:15
  in
• 8:15
  the
• 8:15
  local
• 8:16
  village
• 8:16
  saying,
• 8:16
  oh,
• 8:16
  there's
• 8:17
  a
• 8:17
  magician,
• 8:17
  he
• 8:17
  could
• 8:18
  do
• 8:18
  our
• 8:18
  party.
• 8:18
  And
• 8:18
  then
• 8:19
  I
• 8:19
  did
• 8:19
  a
• 8:19
  kids
• 8:19
  party,
• 8:20
  I
• 8:20
  did
• 8:21
  a
• 8:21
  few
• 8:21
  other
• 8:21
  events
• 8:22
  and
• 8:22
  then
• 8:22
  eventually
• 8:22
  obviously
• 8:23
  landed
• 8:23
  into
• 8:23
  my
• 8:24
  first
• 8:24
  wedding.
• 8:24
  Amazing.
• 8:25
  And
• 8:25
  so
• 8:25
  have
• 8:25
  you
• 8:26
  always,
• 8:26
  or
• 8:26
  to
• 8:26
  start
• 8:26
  with,
• 8:27
  did
• 8:27
  you
• 8:27
  do
• 8:27
  your
• 8:27
  magic
• 8:28
  alongside
• 8:29
  your
• 8:29
  full
• 8:29
  time
• 8:30
  Career.
• 8:30
  Were
• 8:30
  you
• 8:30
  balancing
• 8:31
  both
• 8:31
  and
• 8:31
  how
• 8:32
  did
• 8:32
  that
• 8:32
  work?
• 8:32
  Yeah,
• 8:32
  so
• 8:32
  like
• 8:33
  I
• 8:33
  said,
• 8:33
  I
• 8:33
  kind
• 8:33
  of
• 8:34
  discovered
• 8:34
  magic
• 8:35
  in
• 8:35
  school
• 8:36
  and
• 8:36
  sort
• 8:36
  of
• 8:36
  going
• 8:37
  into
• 8:37
  sixth
• 8:37
  form
• 8:38
  and
• 8:38
  then
• 8:38
  going
• 8:38
  into
• 8:38
  my
• 8:39
  first
• 8:39
  full
• 8:39
  time
• 8:39
  job,
• 8:40
  it
• 8:40
  was
• 8:40
  a
• 8:40
  great
• 8:40
  kind
• 8:40
  of
• 8:41
  on
• 8:41
  the
• 8:41
  first
• 8:42
  week
• 8:42
  it's
• 8:42
  like
• 8:42
  I
• 8:42
  can
• 8:42
  do
• 8:43
  a
• 8:43
  few
• 8:43
  magic
• 8:43
  tricks
• 8:43
  and
• 8:44
  then
• 8:44
  the.
• 8:44
  Into
• 8:45
  my
• 8:45
  second
• 8:45
  job
• 8:45
  in
• 8:45
  recruitment
• 8:46
  was
• 8:46
  the.
• 8:47
  They
• 8:47
  had
• 8:47
  like
• 8:47
  a
• 8:47
  welcome
• 8:48
  dinner
• 8:48
  for
• 8:48
  the.
• 8:48
  They
• 8:48
  sort
• 8:49
  of
• 8:49
  celebrated
• 8:49
  they'd
• 8:49
  hit
• 8:49
  target
• 8:50
  or
• 8:50
  whatever
• 8:50
  for
• 8:50
  the
• 8:50
  month
• 8:51
  and
• 8:51
  it
• 8:51
  was
• 8:51
  before
• 8:51
  I
• 8:51
  was
• 8:51
  meant
• 8:51
  to
• 8:52
  start
• 8:52
  and
• 8:52
  I
• 8:52
  came
• 8:52
  in
• 8:53
  to
• 8:53
  that
• 8:53
  welcome
• 8:54
  dinner
• 8:54
  and
• 8:54
  did
• 8:54
  a
• 8:54
  magic
• 8:54
  show
• 8:55
  as
• 8:55
  like
• 8:55
  my
• 8:55
  introduction
• 8:56
  to
• 8:56
  the
• 8:56
  company
• 8:57
  and
• 8:57
  it
• 8:57
  was
• 8:57
  just,
• 8:58
  yeah,
• 8:58
  everyone
• 8:58
  knew
• 8:58
  me
• 8:58
  as
• 8:59
  the
• 8:59
  magical
• 8:59
  recruiter
• 9:00
  or
• 9:00
  whatever
• 9:01
  and
• 9:01
  just
• 9:02
  balancing
• 9:02
  that
• 9:03
  with
• 9:03
  a
• 9:03
  full
• 9:03
  time
• 9:03
  job
• 9:04
  is
• 9:04
  what
• 9:04
  led
• 9:04
  me
• 9:05
  to
• 9:05
  make
• 9:05
  the
• 9:05
  jump.
• 9:05
  Because
• 9:06
  it
• 9:06
  was
• 9:06
  just
• 9:06
  so
• 9:07
  much
• 9:07
  like
• 9:07
  I
• 9:07
  was
• 9:08
  working
• 9:08
  the
• 9:08
  daytime
• 9:09
  nine
• 9:09
  to
• 9:09
  five,
• 9:09
  going
• 9:10
  home,
• 9:10
  working
• 9:10
  on
• 9:10
  the
• 9:10
  business,
• 9:11
  going
• 9:11
  out
• 9:11
  to
• 9:11
  a
• 9:11
  gig,
• 9:12
  going
• 9:12
  to
• 9:12
  weddings
• 9:12
  at
• 9:12
  the
• 9:12
  weekends,
• 9:13
  rushing
• 9:13
  home
• 9:13
  or
• 9:14
  making
• 9:14
  calls
• 9:14
  on
• 9:14
  my
• 9:14
  lunch
• 9:15
  break.
• 9:15
  And
• 9:15
  yeah,
• 9:16
  it
• 9:16
  was
• 9:16
  just,
• 9:16
  it
• 9:16
  was
• 9:17
  crazy.
• 9:17
  Yeah,
• 9:17
  it's
• 9:18
  exhausting.
• 9:18
  And
• 9:18
  there'll
• 9:18
  be
• 9:18
  a
• 9:19
  lot
• 9:19
  of
• 9:19
  people
• 9:19
  listening
• 9:19
  that
• 9:20
  are
• 9:20
  still
• 9:20
  very
• 9:21
  much
• 9:21
  in
• 9:21
  that
• 9:21
  phase
• 9:22
  of
• 9:22
  trying
• 9:22
  to
• 9:22
  build
• 9:22
  their
• 9:23
  business.
• 9:23
  Go
• 9:24
  to
• 9:24
  work,
• 9:24
  go
• 9:24
  out
• 9:24
  in
• 9:25
  the
• 9:25
  evenings
• 9:25
  and
• 9:25
  it
• 9:25
  is
• 9:26
  exhausting,
• 9:26
  but
• 9:26
  it's
• 9:27
  also
• 9:27
  scary
• 9:27
  to
• 9:28
  take
• 9:28
  that
• 9:28
  leap.
• 9:28
  Do
• 9:28
  you
• 9:29
  remember
• 9:29
  the
• 9:29
  time
• 9:29
  when
• 9:30
  you
• 9:30
  thought,
• 9:30
  I'm
• 9:30
  going
• 9:31
  to
• 9:31
  quit
• 9:31
  this
• 9:31
  job
• 9:31
  that
• 9:32
  pays
• 9:32
  me
• 9:32
  every
• 9:32
  single
• 9:33
  month
• 9:33
  and
• 9:33
  I'm
• 9:33
  going
• 9:33
  to
• 9:33
  go
• 9:34
  it
• 9:34
  alone?
• 9:34
  Yeah,
• 9:35
  I
• 9:35
  remember
• 9:35
  it
• 9:35
  really
• 9:36
  well
• 9:37
  because
• 9:37
  it
• 9:37
  was
• 9:38
  such
• 9:38
  a
• 9:38
  big
• 9:38
  decision
• 9:38
  and
• 9:39
  such
• 9:39
  a
• 9:39
  stressful
• 9:40
  one
• 9:40
  as
• 9:40
  well.
• 9:40
  And
• 9:40
  I
• 9:40
  think
• 9:40
  my
• 9:41
  probably
• 9:41
  the
• 9:41
  scariest
• 9:41
  bit
• 9:42
  was
• 9:42
  getting
• 9:42
  approval
• 9:43
  from
• 9:43
  everyone
• 9:43
  that
• 9:43
  I
• 9:43
  knew.
• 9:44
  So
• 9:44
  asking
• 9:44
  my
• 9:44
  mum,
• 9:45
  should
• 9:45
  I
• 9:45
  do
• 9:45
  this?
• 9:45
  Should
• 9:46
  I
• 9:46
  make
• 9:46
  the
• 9:46
  jump?
• 9:46
  Asking
• 9:47
  my
• 9:47
  dad,
• 9:47
  should
• 9:47
  I
• 9:47
  do
• 9:47
  it?
• 9:48
  My
• 9:48
  partner,
• 9:48
  people
• 9:48
  that
• 9:49
  I
• 9:49
  worked
• 9:49
  with,
• 9:49
  my
• 9:49
  boss
• 9:50
  even,
• 9:50
  and
• 9:50
  just
• 9:51
  everyone
• 9:51
  I
• 9:51
  was
• 9:51
  asking
• 9:52
  had
• 9:52
  their
• 9:52
  own
• 9:52
  opinions.
• 9:53
  Some
• 9:53
  people
• 9:53
  were
• 9:53
  saying,
• 9:53
  yeah,
• 9:54
  go
• 9:54
  for
• 9:54
  it.
• 9:54
  And
• 9:54
  other
• 9:54
  people
• 9:54
  are
• 9:55
  going,
• 9:55
  you're
• 9:55
  so
• 9:55
  stupid
• 9:56
  for
• 9:56
  making
• 9:56
  the
• 9:56
  jump.
• 9:57
  Why
• 9:57
  would
• 9:57
  you
• 9:57
  do
• 9:57
  that?
• 9:57
  Jumping
• 9:58
  out
• 9:58
  the
• 9:58
  pan
• 9:58
  into
• 9:59
  the
• 9:59
  fire.
• 9:59
  And
• 9:59
  I
• 9:59
  remember
• 10:00
  there
• 10:00
  was
• 10:00
  this
• 10:00
  magician
• 10:00
  who
• 10:01
  said,
• 10:01
  you'll
• 10:01
  never
• 10:01
  be
• 10:02
  ready
• 10:02
  to
• 10:02
  make
• 10:02
  the
• 10:02
  jump.
• 10:03
  And
• 10:03
  that
• 10:03
  stuck
• 10:03
  with
• 10:04
  me.
• 10:04
  And
• 10:04
  a
• 10:04
  couple
• 10:04
  of
• 10:05
  weeks
• 10:05
  later
• 10:05
  I
• 10:05
  went
• 10:05
  to
• 10:05
  an
• 10:05
  Ed
• 10:06
  Sheeran
• 10:06
  concert
• 10:06
  and
• 10:06
  Ed
• 10:07
  Sheeran
• 10:07
  said,
• 10:07
  if
• 10:07
  someone
• 10:08
  out
• 10:08
  there
• 10:08
  is
• 10:08
  looking
• 10:08
  to
• 10:09
  follow
• 10:09
  their
• 10:09
  dream
• 10:09
  and
• 10:09
  make
• 10:09
  the
• 10:10
  jump,
• 10:10
  go
• 10:11
  in
• 10:11
  tomorrow,
• 10:11
  quit
• 10:11
  your
• 10:12
  job
• 10:12
  and
• 10:12
  do
• 10:12
  it.
• 10:12
  And
• 10:13
  I
• 10:13
  was
• 10:13
  thinking
• 10:13
  that
• 10:13
  at
• 10:13
  the
• 10:14
  time
• 10:14
  and
• 10:14
  it
• 10:14
  was
• 10:14
  just
• 10:15
  like,
• 10:15
  oh
• 10:15
  my
• 10:15
  goodness,
• 10:16
  there's
• 10:16
  signs
• 10:17
  everywhere.
• 10:18
  And
• 10:18
  we
• 10:18
  had
• 10:18
  this
• 10:19
  trainer
• 10:19
  lady
• 10:20
  called
• 10:20
  Julie
• 10:20
  came
• 10:20
  in
• 10:21
  who
• 10:21
  was
• 10:21
  sort
• 10:21
  of
• 10:21
  breaking
• 10:22
  down
• 10:22
  each
• 10:22
  person
• 10:22
  in
• 10:22
  the
• 10:23
  business
• 10:23
  of
• 10:23
  how
• 10:23
  they
• 10:23
  could
• 10:23
  Improve
• 10:24
  and
• 10:24
  their
• 10:24
  mindset
• 10:25
  blocks
• 10:25
  and
• 10:25
  things
• 10:25
  like
• 10:25
  that.
• 10:25
  And
• 10:26
  she
• 10:26
  said
• 10:26
  to
• 10:26
  me,
• 10:26
  ollie,
• 10:26
  what's
• 10:26
  your
• 10:27
  biggest
• 10:27
  block?
• 10:27
  And
• 10:27
  I
• 10:27
  said,
• 10:28
  well,
• 10:28
  I
• 10:28
  could
• 10:28
  probably
• 10:29
  be
• 10:29
  earning
• 10:29
  this
• 10:30
  money
• 10:30
  doing
• 10:30
  what
• 10:30
  I
• 10:31
  love,
• 10:31
  and
• 10:31
  I
• 10:31
  don't
• 10:31
  think
• 10:32
  I'm
• 10:32
  passionate
• 10:32
  enough
• 10:33
  to
• 10:33
  work
• 10:33
  into
• 10:33
  the
• 10:33
  evenings
• 10:34
  to
• 10:34
  get
• 10:34
  deals
• 10:34
  over
• 10:34
  the
• 10:34
  line
• 10:35
  and
• 10:35
  things
• 10:35
  like
• 10:35
  that
• 10:35
  because
• 10:35
  I've
• 10:36
  got
• 10:36
  so
• 10:36
  much
• 10:36
  else
• 10:36
  to
• 10:36
  focus
• 10:36
  on.
• 10:37
  And
• 10:37
  she
• 10:37
  just
• 10:37
  said,
• 10:38
  we'll
• 10:38
  go
• 10:38
  then.
• 10:38
  And
• 10:39
  that
• 10:39
  was
• 10:39
  it.
• 10:39
  And
• 10:39
  I
• 10:39
  was
• 10:40
  like,
• 10:40
  oh,
• 10:40
  my
• 10:40
  goodness.
• 10:41
  And
• 10:41
  the
• 10:42
  next
• 10:42
  day
• 10:42
  I
• 10:42
  went
• 10:42
  in
• 10:43
  and
• 10:43
  handed
• 10:43
  in
• 10:43
  my
• 10:43
  notice.
• 10:44
  Well,
• 10:44
  what
• 10:44
  I
• 10:45
  hear
• 10:45
  from
• 10:45
  that
• 10:45
  is
• 10:45
  that
• 10:45
  we
• 10:45
  have
• 10:46
  Ed
• 10:46
  Sheeran
• 10:46
  to
• 10:47
  thank
• 10:47
  for
• 10:47
  you
• 10:47
  being
• 10:48
  full
• 10:48
  time
• 10:48
  in
• 10:48
  your
• 10:49
  business.
• 10:49
  Honestly,
• 10:50
  Teddy,
• 10:50
  if
• 10:50
  you're
• 10:51
  listening,
• 10:51
  thank
• 10:51
  you.
• 10:53
  Absolutely.
• 10:54
  I
• 10:54
  just
• 10:54
  think
• 10:55
  you're
• 10:55
  right
• 10:55
  though,
• 10:55
  because
• 10:56
  you
• 10:56
  can
• 10:56
  seek
• 10:56
  approval
• 10:57
  from
• 10:57
  everyone
• 10:57
  else.
• 10:58
  And
• 10:58
  actually
• 10:58
  that's
• 10:59
  really
• 10:59
  difficult
• 10:59
  because
• 10:59
  people
• 11:00
  do
• 11:00
  have
• 11:00
  very
• 11:01
  wide
• 11:01
  ranging
• 11:02
  perspectives.
• 11:02
  I
• 11:02
  remember
• 11:03
  even
• 11:03
  when
• 11:03
  I
• 11:03
  started
• 11:03
  my
• 11:03
  business,
• 11:04
  there
• 11:04
  were
• 11:04
  some
• 11:05
  people
• 11:05
  that
• 11:05
  like,
• 11:05
  what
• 11:05
  are
• 11:05
  you
• 11:05
  doing?
• 11:06
  Go
• 11:06
  get
• 11:06
  a
• 11:06
  proper
• 11:06
  job.
• 11:07
  Why
• 11:07
  are
• 11:07
  you
• 11:07
  just
• 11:07
  messing
• 11:07
  about?
• 11:08
  Like
• 11:08
  you.
• 11:09
  And
• 11:09
  if
• 11:10
  you
• 11:10
  listen
• 11:10
  too
• 11:11
  much
• 11:11
  to
• 11:11
  that
• 11:11
  noise,
• 11:11
  you
• 11:12
  will
• 11:12
  never
• 11:12
  do
• 11:12
  it.
• 11:13
  Because
• 11:13
  ultimately,
• 11:14
  of
• 11:14
  course,
• 11:14
  we
• 11:14
  want
• 11:14
  people
• 11:15
  to
• 11:15
  be,
• 11:15
  you
• 11:16
  know,
• 11:16
  approval.
• 11:17
  Having
• 11:17
  approval
• 11:18
  of
• 11:18
  what
• 11:18
  we're
• 11:18
  doing.
• 11:19
  But
• 11:19
  sometimes
• 11:19
  that
• 11:19
  can
• 11:20
  actually
• 11:20
  be
• 11:20
  a
• 11:20
  barrier.
• 11:20
  And
• 11:21
  when
• 11:21
  we
• 11:21
  surround
• 11:21
  ourselves
• 11:21
  with
• 11:22
  people
• 11:22
  who
• 11:22
  are
• 11:22
  like,
• 11:22
  don't
• 11:23
  do
• 11:23
  it,
• 11:23
  we'll
• 11:23
  never
• 11:23
  do
• 11:24
  it.
• 11:24
  So
• 11:24
  thank
• 11:24
  you,
• 11:24
  Ed
• 11:24
  Sheeran,
• 11:25
  for
• 11:25
  telling
• 11:25
  you
• 11:26
  to
• 11:26
  do
• 11:26
  it.
• 11:26
  I
• 11:26
  think
• 11:26
  there's
• 11:26
  a
• 11:27
  massive
• 11:27
  block
• 11:27
  on
• 11:27
  that
• 11:27
  as
• 11:27
  well
• 11:28
  for
• 11:28
  people
• 11:28
  saying
• 11:28
  like,
• 11:29
  oh,
• 11:29
  you're
• 11:29
  unemployed
• 11:30
  now.
• 11:30
  Actually,
• 11:30
  no,
• 11:30
  I'm
• 11:30
  self
• 11:31
  employed.
• 11:31
  There
• 11:31
  is
• 11:31
  a
• 11:31
  big
• 11:32
  difference
• 11:32
  and
• 11:32
  there's
• 11:33
  a
• 11:33
  lot
• 11:33
  of
• 11:33
  people
• 11:33
  who
• 11:33
  don't
• 11:33
  understand
• 11:34
  that.
• 11:34
  Yeah.
• 11:34
  Although
• 11:34
  sometimes
• 11:35
  on
• 11:35
  day
• 11:35
  one
• 11:35
  of
• 11:36
  having
• 11:36
  quit
• 11:36
  your
• 11:36
  actual
• 11:37
  job
• 11:37
  and
• 11:37
  being
• 11:37
  in
• 11:37
  the
• 11:37
  business,
• 11:38
  you
• 11:38
  think,
• 11:38
  okay,
• 11:38
  what
• 11:39
  am
• 11:39
  I,
• 11:39
  what
• 11:39
  am
• 11:39
  I
• 11:39
  going
• 11:39
  to
• 11:40
  do?
• 11:40
  What
• 11:40
  do
• 11:40
  I
• 11:40
  do
• 11:40
  now?
• 11:42
  Exactly.
• 11:42
  It
• 11:42
  can
• 11:43
  feel
• 11:43
  scary,
• 11:43
  but
• 11:43
  actually
• 11:44
  often
• 11:44
  I
• 11:44
  say
• 11:44
  on
• 11:45
  this
• 11:45
  podcast
• 11:45
  it
• 11:45
  is
• 11:46
  scary.
• 11:46
  But
• 11:46
  at
• 11:46
  some
• 11:46
  point
• 11:46
  you
• 11:47
  do
• 11:47
  have
• 11:47
  to
• 11:47
  take
• 11:47
  the
• 11:47
  leap
• 11:48
  because
• 11:48
  you
• 11:48
  hit
• 11:48
  that
• 11:48
  point
• 11:49
  where
• 11:49
  you
• 11:49
  can't
• 11:49
  actually
• 11:50
  grow
• 11:50
  your
• 11:50
  business
• 11:50
  anymore
• 11:51
  while
• 11:51
  still
• 11:51
  working
• 11:51
  a
• 11:52
  full
• 11:52
  time
• 11:52
  job.
• 11:52
  Or
• 11:52
  you
• 11:53
  will
• 11:53
  just
• 11:53
  hit
• 11:53
  complete
• 11:54
  burnout
• 11:54
  and
• 11:54
  be
• 11:55
  exhausted
• 11:55
  because
• 11:56
  there's
• 11:56
  only
• 11:56
  so
• 11:56
  much
• 11:57
  you
• 11:57
  can
• 11:57
  do
• 11:57
  by
• 11:57
  working
• 11:57
  evenings.
• 11:58
  And
• 11:58
  what
• 11:58
  happens
• 11:58
  is
• 11:59
  nothing
• 11:59
  gets
• 11:59
  your
• 11:59
  full
• 12:00
  attention.
• 12:00
  So
• 12:00
  your
• 12:00
  day
• 12:01
  job
• 12:01
  isn't
• 12:01
  getting
• 12:01
  the
• 12:01
  most
• 12:02
  out
• 12:02
  of
• 12:02
  you,
• 12:02
  as
• 12:02
  you
• 12:02
  just
• 12:02
  said,
• 12:03
  and
• 12:03
  also
• 12:03
  your
• 12:03
  business
• 12:04
  isn't
• 12:04
  getting
• 12:04
  the
• 12:04
  most
• 12:04
  out
• 12:04
  of
• 12:05
  you.
• 12:05
  So
• 12:05
  I
• 12:05
  don't
• 12:05
  think
• 12:05
  there's
• 12:06
  ever
• 12:06
  a
• 12:06
  perfect
• 12:06
  time.
• 12:07
  I
• 12:07
  think
• 12:07
  it
• 12:07
  has
• 12:07
  to
• 12:08
  be
• 12:08
  the
• 12:08
  right
• 12:08
  time
• 12:09
  for
• 12:09
  you
• 12:09
  as
• 12:09
  an
• 12:09
  individual.
• 12:10
  But
• 12:10
  absolutely,
• 12:11
  it's
• 12:11
  never,
• 12:12
  it's
• 12:12
  never
• 12:12
  obvious
• 12:13
  that
• 12:13
  we
• 12:13
  have
• 12:13
  to
• 12:13
  do
• 12:13
  it.
• 12:13
  And
• 12:13
  it
• 12:13
  will
• 12:14
  always,
• 12:14
  always
• 12:14
  feel
• 12:15
  scary
• 12:15
  and
• 12:16
  be
• 12:16
  a
• 12:16
  risk.
• 12:16
  But
• 12:16
  I'm
• 12:17
  glad
• 12:17
  you've
• 12:17
  done
• 12:17
  it.
• 12:17
  I'm
• 12:17
  glad
• 12:18
  you've
• 12:18
  taken
• 12:18
  that
• 12:18
  leap
• 12:18
  and
• 12:19
  gone
• 12:19
  full
• 12:19
  time.
• 12:19
  So
• 12:20
  how
• 12:20
  does
• 12:20
  your
• 12:20
  work
• 12:21
  look
• 12:21
  now?
• 12:21
  What's
• 12:22
  your
• 12:22
  kind
• 12:22
  of
• 12:22
  split
• 12:22
  between
• 12:23
  weddings,
• 12:23
  between
• 12:24
  corporate?
• 12:24
  How
• 12:25
  does
• 12:25
  an
• 12:25
  average
• 12:26
  week
• 12:26
  look
• 12:27
  in
• 12:27
  your
• 12:27
  world?
• 12:27
  So
• 12:28
  in
• 12:28
  terms
• 12:28
  of,
• 12:28
  like,
• 12:28
  a
• 12:28
  number
• 12:29
  of
• 12:29
  events,
• 12:29
  I'm
• 12:30
  kind
• 12:30
  of
• 12:30
  sitting
• 12:30
  at
• 12:31
  about,
• 12:31
  I'd
• 12:31
  say,
• 12:31
  just
• 12:32
  over
• 12:32
  100
• 12:32
  at
• 12:32
  the
• 12:32
  moment
• 12:33
  for
• 12:33
  this
• 12:33
  year,
• 12:33
  which
• 12:33
  is
• 12:34
  split
• 12:34
  across
• 12:34
  weddings,
• 12:35
  corporate
• 12:35
  events,
• 12:36
  trade
• 12:36
  shows,
• 12:36
  awards
• 12:36
  nights,
• 12:37
  team
• 12:37
  building,
• 12:38
  all
• 12:38
  kinds
• 12:38
  of
• 12:38
  stuff.
• 12:39
  About
• 12:40
  60%
• 12:40
  of
• 12:40
  those,
• 12:41
  I'd
• 12:41
  say,
• 12:41
  are
• 12:41
  weddings
• 12:41
  at
• 12:42
  the
• 12:42
  moment.
• 12:42
  And
• 12:43
  that's
• 12:43
  probably
• 12:43
  transitioning
• 12:44
  more
• 12:44
  and
• 12:44
  more
• 12:45
  over
• 12:45
  time
• 12:45
  because
• 12:45
  the
• 12:46
  traction
• 12:46
  in
• 12:46
  that
• 12:46
  industry
• 12:47
  of
• 12:47
  people
• 12:47
  telling
• 12:48
  their
• 12:48
  friends
• 12:48
  and
• 12:48
  families
• 12:49
  and
• 12:49
  going,
• 12:49
  yeah,
• 12:50
  we
• 12:50
  had
• 12:50
  this
• 12:50
  magician
• 12:50
  and
• 12:50
  so
• 12:51
  on,
• 12:51
  that's
• 12:51
  kind
• 12:51
  of
• 12:51
  taking
• 12:52
  over
• 12:52
  quicker,
• 12:52
  I'd
• 12:53
  say.
• 12:53
  But
• 12:54
  in
• 12:55
  the
• 12:55
  split
• 12:55
  of
• 12:55
  my
• 12:55
  week,
• 12:56
  Monday
• 12:56
  to
• 12:56
  Friday,
• 12:57
  I
• 12:57
  treat
• 12:57
  it
• 12:57
  very
• 12:57
  much
• 12:57
  like
• 12:58
  a
• 12:58
  normal
• 12:58
  job.
• 12:58
  I
• 12:59
  work
• 12:59
  from
• 12:59
  Normally,
• 13:00
  sort
• 13:00
  of
• 13:00
  9
• 13:00
  o'
• 13:00
  clock
• 13:00
  in
• 13:00
  the
• 13:01
  morning
• 13:01
  till
• 13:01
  whenever
• 13:02
  I
• 13:02
  finish,
• 13:02
  generally,
• 13:02
  but
• 13:03
  I
• 13:03
  try
• 13:03
  and
• 13:03
  keep
• 13:03
  it
• 13:03
  to,
• 13:04
  like,
• 13:04
  6
• 13:04
  o'
• 13:04
  clock
• 13:04
  at
• 13:04
  night
• 13:04
  if
• 13:05
  I
• 13:05
  can.
• 13:05
  And
• 13:06
  then
• 13:06
  the
• 13:06
  weekends
• 13:07
  again
• 13:07
  are
• 13:07
  out
• 13:08
  gigging
• 13:08
  for
• 13:08
  weddings
• 13:09
  and
• 13:09
  events
• 13:10
  in
• 13:10
  the
• 13:10
  week.
• 13:10
  You've
• 13:10
  also
• 13:10
  got
• 13:11
  trade
• 13:11
  shows
• 13:11
  and
• 13:12
  team
• 13:12
  building
• 13:12
  and
• 13:12
  that
• 13:12
  sort
• 13:13
  of
• 13:13
  stuff,
• 13:13
  which
• 13:13
  is
• 13:13
  more
• 13:13
  kind
• 13:13
  of
• 13:13
  weekday
• 13:14
  work,
• 13:14
  if
• 13:14
  that
• 13:14
  makes
• 13:15
  sense.
• 13:15
  Yeah,
• 13:15
  that
• 13:15
  makes
• 13:15
  perfect
• 13:16
  sense.
• 13:16
  And
• 13:16
  it's
• 13:17
  great
• 13:17
  because
• 13:17
  it
• 13:17
  means
• 13:17
  you
• 13:17
  can
• 13:17
  split
• 13:18
  up
• 13:18
  your
• 13:18
  time
• 13:18
  a
• 13:19
  little
• 13:19
  bit,
• 13:19
  keeps
• 13:19
  it
• 13:19
  varied.
• 13:20
  But
• 13:20
  also,
• 13:20
  as
• 13:20
  we
• 13:20
  know,
• 13:21
  there's
• 13:21
  not
• 13:21
  so
• 13:21
  much
• 13:21
  work
• 13:22
  for
• 13:22
  weddings
• 13:22
  in
• 13:22
  the
• 13:22
  week,
• 13:23
  so
• 13:23
  at
• 13:23
  least
• 13:23
  it's
• 13:23
  giving
• 13:24
  you
• 13:24
  other
• 13:24
  avenues
• 13:24
  to
• 13:25
  bring
• 13:25
  in
• 13:25
  the
• 13:25
  income.
• 13:26
  Let's
• 13:26
  focus
• 13:26
  on
• 13:26
  weddings
• 13:27
  for
• 13:27
  a
• 13:27
  moment.
• 13:27
  You
• 13:28
  said
• 13:28
  about
• 13:29
  suddenly
• 13:29
  going
• 13:29
  from,
• 13:30
  you
• 13:30
  know,
• 13:30
  your
• 13:30
  30
• 13:30
  quid
• 13:31
  at
• 13:31
  a
• 13:31
  party
• 13:32
  to
• 13:32
  doing
• 13:32
  a
• 13:33
  wedding.
• 13:33
  Do
• 13:33
  you
• 13:33
  remember
• 13:33
  the
• 13:34
  first
• 13:34
  time
• 13:34
  you
• 13:34
  got
• 13:35
  asked
• 13:35
  to
• 13:35
  be
• 13:35
  at
• 13:35
  a
• 13:36
  wedding?
• 13:36
  Because
• 13:36
  there
• 13:36
  is
• 13:36
  something
• 13:36
  about
• 13:37
  being
• 13:37
  a
• 13:37
  wedding
• 13:38
  over
• 13:38
  just
• 13:38
  being
• 13:38
  at
• 13:38
  someone's
• 13:39
  birthday
• 13:39
  that
• 13:39
  feels
• 13:40
  like
• 13:40
  an
• 13:40
  added
• 13:40
  layer
• 13:41
  of
• 13:41
  pressure.
• 13:41
  Yeah,
• 13:41
  I
• 13:42
  remember
• 13:42
  it
• 13:42
  really
• 13:42
  well,
• 13:42
  it
• 13:43
  at
• 13:43
  Dogmore
• 13:44
  House
• 13:44
  in
• 13:44
  Northamptonshire
• 13:45
  for
• 13:45
  Imogen
• 13:46
  and
• 13:46
  Paul.
• 13:46
  They
• 13:46
  were
• 13:46
  the
• 13:47
  most
• 13:47
  lovely
• 13:47
  couple
• 13:48
  and
• 13:48
  all
• 13:48
  of
• 13:48
  their
• 13:49
  guests
• 13:49
  were
• 13:49
  incredible.
• 13:50
  And
• 13:50
  I.
• 13:51
  It
• 13:51
  was
• 13:51
  the
• 13:51
  kind
• 13:52
  of.
• 13:52
  The
• 13:52
  first
• 13:52
  time
• 13:52
  where
• 13:52
  I'd
• 13:53
  actually
• 13:53
  had
• 13:53
  that
• 13:53
  feedback
• 13:54
  of
• 13:54
  how
• 13:54
  I
• 13:55
  was
• 13:55
  performing
• 13:55
  at
• 13:55
  a
• 13:55
  wedding
• 13:56
  or
• 13:56
  an
• 13:56
  event.
• 13:56
  The
• 13:57
  first
• 13:57
  time
• 13:57
  it
• 13:57
  was
• 13:57
  like,
• 13:57
  oh,
• 13:58
  thanks
• 13:58
  very
• 13:58
  much,
• 13:58
  never
• 13:58
  saw
• 13:59
  them
• 13:59
  again.
• 13:59
  Whereas
• 13:59
  this
• 14:00
  one,
• 14:00
  I
• 14:00
  kind
• 14:00
  of
• 14:00
  stayed
• 14:01
  afterwards
• 14:01
  to,
• 14:02
  I
• 14:02
  guess,
• 14:02
  map
• 14:02
  out
• 14:02
  what
• 14:03
  a
• 14:03
  wedding
• 14:03
  structure
• 14:04
  looks
• 14:04
  like,
• 14:04
  what
• 14:04
  part
• 14:04
  comes
• 14:05
  next
• 14:05
  in
• 14:05
  the
• 14:05
  day.
• 14:05
  And
• 14:06
  I
• 14:06
  wasn't
• 14:06
  sort
• 14:06
  of
• 14:06
  shooting
• 14:07
  off
• 14:07
  anywhere.
• 14:07
  And
• 14:08
  it's
• 14:08
  just
• 14:08
  the
• 14:08
  Amount
• 14:08
  of
• 14:08
  people
• 14:08
  that
• 14:09
  said,
• 14:09
  well,
• 14:09
  you
• 14:09
  need
• 14:09
  to
• 14:10
  go
• 14:10
  on
• 14:10
  Britain's
• 14:10
  Got
• 14:10
  Talent
• 14:10
  or
• 14:10
  you
• 14:11
  need
• 14:11
  to
• 14:11
  quit
• 14:11
  your
• 14:11
  job
• 14:11
  or
• 14:11
  you
• 14:11
  need
• 14:11
  to
• 14:12
  do
• 14:12
  this,
• 14:12
  you
• 14:12
  need
• 14:12
  to
• 14:12
  do
• 14:12
  that.
• 14:12
  You're
• 14:13
  just
• 14:13
  incredible.
• 14:13
  And
• 14:13
  it
• 14:13
  was
• 14:14
  like,
• 14:14
  whoa,
• 14:14
  hang
• 14:15
  on
• 14:15
  a
• 14:15
  minute,
• 14:16
  what
• 14:16
  am
• 14:17
  I
• 14:17
  doing?
• 14:17
  And
• 14:17
  it
• 14:17
  was,
• 14:18
  it
• 14:18
  was
• 14:18
  just
• 14:18
  really
• 14:18
  surreal
• 14:19
  to
• 14:19
  hear
• 14:19
  that
• 14:19
  feedback
• 14:20
  of
• 14:20
  so
• 14:20
  many
• 14:20
  people
• 14:20
  saying,
• 14:21
  so
• 14:21
  is
• 14:21
  this
• 14:21
  your
• 14:21
  full
• 14:21
  time
• 14:22
  gig?
• 14:22
  And
• 14:22
  it's
• 14:22
  like,
• 14:22
  no,
• 14:23
  it's
• 14:23
  not.
• 14:23
  And
• 14:24
  yeah,
• 14:24
  it
• 14:24
  was
• 14:24
  just
• 14:25
  crazy.
• 14:25
  Love
• 14:25
  that.
• 14:26
  Have
• 14:26
  you
• 14:26
  ever
• 14:26
  thought
• 14:26
  about
• 14:26
  doing
• 14:27
  any
• 14:27
  of
• 14:27
  those
• 14:27
  things
• 14:27
  or
• 14:27
  have
• 14:27
  you
• 14:28
  ever
• 14:28
  done
• 14:28
  any
• 14:28
  of
• 14:28
  those
• 14:28
  TV
• 14:29
  shows?
• 14:29
  No.
• 14:29
  So
• 14:30
  I've
• 14:30
  not
• 14:30
  been
• 14:30
  on
• 14:30
  Presence,
• 14:30
  Got
• 14:31
  Talent
• 14:31
  or
• 14:32
  TV
• 14:32
  generally,
• 14:33
  other
• 14:33
  than
• 14:33
  probably
• 14:33
  in
• 14:33
  a
• 14:33
  football
• 14:34
  crowd
• 14:34
  somewhere.
• 14:34
  But
• 14:35
  I
• 14:36
  had
• 14:36
  a
• 14:36
  message
• 14:36
  from
• 14:36
  Come
• 14:36
  Dine
• 14:37
  with
• 14:37
  me
• 14:37
  the
• 14:37
  other
• 14:37
  day.
• 14:37
  That'll
• 14:38
  be
• 14:38
  an
• 14:38
  interesting
• 14:38
  one
• 14:38
  if
• 14:38
  that
• 14:39
  comes
• 14:39
  in.
• 14:39
  But
• 14:39
  no,
• 14:40
  for
• 14:40
  me
• 14:40
  it's,
• 14:40
  it's
• 14:41
  not
• 14:41
  about
• 14:41
  the,
• 14:41
  the
• 14:42
  being
• 14:42
  on
• 14:42
  TV
• 14:42
  and
• 14:43
  the
• 14:43
  fame
• 14:43
  side
• 14:43
  of
• 14:44
  it.
• 14:44
  I
• 14:44
  just
• 14:44
  really
• 14:45
  want
• 14:45
  to
• 14:45
  have
• 14:45
  a
• 14:45
  business
• 14:45
  that
• 14:46
  allows
• 14:46
  me
• 14:46
  flexibility
• 14:47
  to
• 14:47
  earn
• 14:47
  money
• 14:48
  to
• 14:48
  live
• 14:48
  comfortably
• 14:48
  and
• 14:49
  also
• 14:49
  to
• 14:49
  have
• 14:49
  that
• 14:49
  time.
• 14:50
  Because
• 14:50
  I
• 14:50
  think
• 14:50
  building
• 14:51
  the
• 14:51
  business,
• 14:51
  sort
• 14:51
  of
• 14:51
  this
• 14:52
  stage
• 14:52
  of
• 14:52
  my
• 14:53
  life
• 14:53
  means
• 14:53
  that
• 14:53
  in
• 14:54
  the
• 14:54
  future
• 14:54
  I
• 14:54
  will
• 14:54
  have
• 14:54
  that
• 14:55
  flexibility
• 14:55
  for
• 14:55
  a
• 14:56
  family.
• 14:56
  Yeah,
• 14:56
  absolutely.
• 14:57
  And
• 14:57
  having
• 14:57
  worked
• 14:58
  in
• 14:58
  TV
• 14:58
  myself
• 14:59
  for
• 14:59
  a
• 14:59
  number
• 14:59
  of
• 14:59
  years,
• 15:00
  I
• 15:00
  don't
• 15:00
  think
• 15:00
  it's
• 15:01
  always
• 15:01
  as
• 15:01
  shiny
• 15:01
  and
• 15:02
  as
• 15:02
  lovely
• 15:02
  as
• 15:02
  it
• 15:02
  looks
• 15:03
  from
• 15:03
  the
• 15:03
  outside,
• 15:03
  because
• 15:04
  I
• 15:04
  know
• 15:04
  what
• 15:04
  it
• 15:04
  looks
• 15:05
  like
• 15:05
  when
• 15:05
  someone
• 15:05
  gives
• 15:05
  you
• 15:06
  a
• 15:06
  bad
• 15:06
  edit.
• 15:07
  So,
• 15:07
  yeah,
• 15:07
  if
• 15:07
  it's
• 15:08
  not
• 15:08
  on
• 15:08
  your
• 15:08
  bucket
• 15:08
  list,
• 15:09
  I
• 15:09
  don't
• 15:09
  think
• 15:09
  you
• 15:09
  should
• 15:09
  go
• 15:10
  anywhere
• 15:10
  near
• 15:10
  it
• 15:11
  and
• 15:11
  just
• 15:11
  keep
• 15:11
  doing
• 15:12
  what
• 15:12
  you're
• 15:12
  doing
• 15:12
  unless
• 15:13
  TV
• 15:13
  absolutely
• 15:14
  finds
• 15:14
  you.
• 15:14
  Now,
• 15:15
  one
• 15:15
  thing
• 15:15
  I
• 15:15
  think
• 15:16
  with
• 15:16
  your
• 15:16
  business
• 15:17
  is
• 15:17
  I
• 15:18
  would
• 15:18
  put
• 15:18
  you,
• 15:18
  and
• 15:19
  this
• 15:19
  is
• 15:19
  not
• 15:19
  by
• 15:19
  any
• 15:20
  means
• 15:20
  meant
• 15:20
  to
• 15:20
  be
• 15:20
  insulting,
• 15:21
  but
• 15:21
  a
• 15:21
  lot
• 15:21
  of
• 15:21
  people
• 15:22
  would
• 15:22
  put
• 15:22
  you
• 15:22
  in
• 15:22
  the
• 15:23
  non
• 15:23
  essential
• 15:23
  wedding
• 15:24
  business
• 15:24
  category.
• 15:25
  And
• 15:25
  by
• 15:25
  that
• 15:25
  I
• 15:25
  mean,
• 15:26
  you
• 15:26
  know,
• 15:26
  people
• 15:26
  think,
• 15:27
  oh,
• 15:27
  I
• 15:27
  get
• 15:27
  engaged,
• 15:28
  I
• 15:28
  need
• 15:28
  a
• 15:28
  venue,
• 15:29
  I
• 15:29
  need
• 15:29
  food,
• 15:29
  I
• 15:30
  need
• 15:30
  a
• 15:30
  photographer,
• 15:30
  I
• 15:31
  need
• 15:31
  a
• 15:31
  dress.
• 15:31
  And
• 15:31
  then
• 15:32
  everything
• 15:32
  else
• 15:32
  is
• 15:32
  kind
• 15:32
  of
• 15:33
  surplus
• 15:33
  to
• 15:34
  requirement.
• 15:34
  How
• 15:34
  do
• 15:35
  you
• 15:35
  get
• 15:35
  round
• 15:36
  that?
• 15:36
  What's
• 15:36
  your
• 15:37
  sales
• 15:37
  message
• 15:38
  when
• 15:38
  it
• 15:38
  comes
• 15:38
  to
• 15:38
  couples
• 15:39
  to
• 15:39
  say,
• 15:39
  actually,
• 15:40
  you
• 15:40
  should
• 15:40
  absolutely
• 15:41
  have
• 15:41
  me
• 15:41
  as
• 15:41
  an
• 15:41
  essential
• 15:42
  part
• 15:42
  of
• 15:42
  your
• 15:42
  day.
• 15:42
  I
• 15:42
  think
• 15:43
  there's
• 15:43
  different
• 15:43
  avenues
• 15:44
  to
• 15:44
  look
• 15:44
  at
• 15:44
  it,
• 15:44
  but
• 15:44
  the
• 15:45
  main
• 15:45
  thing
• 15:45
  I
• 15:45
  always
• 15:45
  come
• 15:45
  back
• 15:46
  to
• 15:46
  is
• 15:46
  when
• 15:46
  I've
• 15:47
  been
• 15:47
  to
• 15:47
  a
• 15:47
  wedding
• 15:47
  before,
• 15:48
  what
• 15:48
  was
• 15:48
  it
• 15:48
  that
• 15:48
  I
• 15:48
  actually
• 15:49
  remembered?
• 15:49
  Was
• 15:50
  it
• 15:50
  the
• 15:50
  dress?
• 15:50
  Was
• 15:51
  it
• 15:51
  the
• 15:51
  cake?
• 15:51
  Was
• 15:52
  it
• 15:52
  the
• 15:52
  food?
• 15:52
  What
• 15:53
  was
• 15:53
  it?
• 15:53
  Was
• 15:53
  it
• 15:53
  the
• 15:54
  entertainment?
• 15:54
  Was
• 15:54
  it
• 15:54
  the
• 15:54
  band?
• 15:55
  And
• 15:55
  what
• 15:55
  is
• 15:56
  it
• 15:56
  really
• 15:56
  that
• 15:56
  you're
• 15:56
  going
• 15:57
  to
• 15:57
  be
• 15:57
  chatting
• 15:57
  about
• 15:57
  over
• 15:57
  breakfast
• 15:58
  the
• 15:58
  next
• 15:58
  day?
• 15:58
  Are
• 15:59
  you
• 15:59
  going
• 15:59
  to
• 15:59
  be
• 15:59
  saying,
• 15:59
  oh,
• 15:59
  the
• 16:00
  canapes
• 16:00
  were
• 16:00
  just
• 16:01
  the
• 16:01
  best,
• 16:01
  they
• 16:01
  were
• 16:01
  the
• 16:01
  highlight
• 16:02
  of
• 16:02
  the
• 16:02
  day.
• 16:02
  Or
• 16:02
  are
• 16:02
  you
• 16:03
  going
• 16:03
  to
• 16:03
  say,
• 16:03
  do
• 16:03
  you
• 16:03
  remember
• 16:03
  that
• 16:04
  magician?
• 16:04
  I
• 16:04
  still
• 16:04
  can't
• 16:04
  work
• 16:05
  out.
• 16:05
  He's
• 16:05
  done
• 16:05
  it,
• 16:05
  he's
• 16:05
  kept
• 16:05
  me
• 16:05
  up
• 16:05
  all
• 16:06
  night.
• 16:06
  And
• 16:06
  we
• 16:06
  just.
• 16:06
  You
• 16:06
  start
• 16:07
  chatting
• 16:07
  about
• 16:07
  an
• 16:07
  experience.
• 16:08
  That's
• 16:09
  probably
• 16:09
  the
• 16:09
  main
• 16:09
  selling
• 16:10
  point
• 16:10
  for
• 16:10
  me
• 16:10
  is
• 16:10
  it's
• 16:11
  something
• 16:11
  that
• 16:11
  I
• 16:11
  might
• 16:11
  have
• 16:11
  some
• 16:12
  my
• 16:12
  reviews
• 16:13
  and
• 16:13
  messages
• 16:13
  from
• 16:13
  guests
• 16:14
  saying,
• 16:14
  we're
• 16:14
  still
• 16:14
  talking
• 16:14
  about
• 16:15
  you
• 16:15
  two
• 16:15
  years
• 16:15
  after
• 16:16
  the
• 16:16
  wedding,
• 16:16
  and
• 16:16
  so
• 16:17
  on
• 16:17
  from
• 16:17
  there.
• 16:18
  And
• 16:18
  it's
• 16:18
  just
• 16:18
  that
• 16:18
  moment
• 16:19
  of
• 16:19
  impossibility
• 16:20
  that
• 16:20
  you're
• 16:20
  never
• 16:20
  going
• 16:20
  to
• 16:21
  forget.
• 16:21
  Most
• 16:21
  people
• 16:21
  haven't
• 16:22
  seen
• 16:22
  a
• 16:22
  magician
• 16:23
  in
• 16:23
  real
• 16:23
  life
• 16:23
  ever.
• 16:24
  And
• 16:24
  with
• 16:24
  the
• 16:24
  toastmaster
• 16:25
  element
• 16:26
  of
• 16:26
  the
• 16:26
  hosting
• 16:26
  side,
• 16:27
  that
• 16:27
  is
• 16:27
  probably
• 16:28
  one
• 16:28
  of
• 16:28
  the
• 16:28
  most
• 16:28
  important
• 16:29
  parts,
• 16:29
  because
• 16:30
  if
• 16:30
  you
• 16:30
  haven't
• 16:30
  got
• 16:30
  a
• 16:31
  seamless
• 16:31
  day
• 16:31
  and
• 16:31
  it's.
• 16:32
  It's
• 16:32
  stressful,
• 16:33
  you're
• 16:33
  not
• 16:33
  really
• 16:33
  enjoying
• 16:33
  it
• 16:34
  to
• 16:34
  its
• 16:34
  true
• 16:34
  potential.
• 16:35
  If
• 16:35
  things
• 16:35
  go
• 16:35
  out
• 16:35
  off
• 16:36
  the
• 16:36
  timescale,
• 16:36
  off
• 16:37
  the
• 16:37
  timeline,
• 16:37
  and
• 16:37
  they're
• 16:37
  running
• 16:38
  behind,
• 16:38
  who's
• 16:38
  catching
• 16:39
  it
• 16:39
  up?
• 16:39
  Who's
• 16:39
  getting
• 16:39
  people
• 16:40
  in
• 16:40
  the
• 16:40
  right
• 16:40
  places
• 16:40
  at
• 16:41
  the
• 16:41
  right
• 16:41
  time?
• 16:41
  Is
• 16:41
  everyone
• 16:42
  outside
• 16:42
  while
• 16:42
  you've
• 16:42
  got
• 16:42
  a
• 16:43
  band
• 16:43
  inside?
• 16:43
  You
• 16:43
  know,
• 16:44
  it's
• 16:44
  just
• 16:44
  keeping
• 16:44
  everything
• 16:45
  sort
• 16:45
  of
• 16:45
  flowing.
• 16:45
  Yeah,
• 16:46
  absolutely.
• 16:46
  There's
• 16:46
  lots
• 16:47
  of
• 16:47
  different
• 16:47
  elements
• 16:47
  then,
• 16:48
  to
• 16:48
  your
• 16:48
  business
• 16:49
  as
• 16:49
  it
• 16:49
  looks
• 16:49
  today.
• 16:50
  So
• 16:50
  we
• 16:50
  know
• 16:50
  that
• 16:51
  you
• 16:51
  do
• 16:51
  the
• 16:51
  magic,
• 16:51
  you've
• 16:52
  mentioned
• 16:52
  that
• 16:52
  you
• 16:52
  do
• 16:53
  toastmasting,
• 16:53
  you
• 16:53
  do
• 16:53
  mc.
• 16:54
  At
• 16:54
  what
• 16:54
  point
• 16:54
  did
• 16:55
  you
• 16:55
  add
• 16:55
  those
• 16:55
  extra
• 16:56
  elements
• 16:56
  into
• 16:57
  the
• 16:57
  business,
• 16:57
  or
• 16:57
  were
• 16:58
  you
• 16:58
  doing
• 16:58
  that
• 16:58
  from
• 16:58
  day
• 16:58
  one?
• 16:59
  So
• 16:59
  one
• 16:59
  of
• 16:59
  the
• 16:59
  biggest
• 16:59
  things
• 16:59
  I
• 17:00
  realized
• 17:00
  quite
• 17:01
  early
• 17:01
  on,
• 17:01
  I've
• 17:01
  probably
• 17:02
  mentioned
• 17:02
  it
• 17:02
  a
• 17:02
  bit
• 17:02
  later
• 17:02
  as
• 17:02
  well,
• 17:02
  is,
• 17:03
  is
• 17:03
  having
• 17:03
  value
• 17:03
  in
• 17:04
  the
• 17:04
  business.
• 17:04
  And
• 17:05
  what
• 17:05
  can
• 17:05
  you
• 17:05
  add
• 17:05
  to
• 17:05
  your
• 17:05
  business
• 17:06
  to
• 17:06
  make
• 17:06
  it
• 17:06
  more
• 17:06
  valuable?
• 17:06
  And
• 17:07
  I
• 17:07
  realized
• 17:07
  that
• 17:07
  having
• 17:08
  a
• 17:08
  magician
• 17:08
  there
• 17:08
  is
• 17:09
  great,
• 17:09
  but
• 17:09
  it's
• 17:09
  only
• 17:09
  for
• 17:09
  a
• 17:09
  small
• 17:10
  part
• 17:10
  of
• 17:10
  the
• 17:10
  day,
• 17:10
  whereas
• 17:11
  if
• 17:11
  I'm
• 17:11
  there
• 17:11
  for
• 17:11
  the
• 17:11
  whole
• 17:12
  day,
• 17:12
  I
• 17:12
  can
• 17:12
  actually
• 17:12
  do
• 17:12
  magic
• 17:13
  at
• 17:13
  more
• 17:13
  points
• 17:13
  of
• 17:13
  the
• 17:13
  day.
• 17:14
  So
• 17:14
  it's.
• 17:14
  It's
• 17:15
  less
• 17:15
  forced
• 17:16
  and
• 17:16
  rushed.
• 17:16
  If
• 17:16
  someone's
• 17:16
  having
• 17:17
  a
• 17:17
  deep
• 17:17
  conversation
• 17:17
  in
• 17:18
  the
• 17:18
  drinks
• 17:18
  reception,
• 17:18
  I'm
• 17:18
  not
• 17:19
  interrupting
• 17:19
  and
• 17:19
  going,
• 17:19
  oh,
• 17:20
  here's
• 17:20
  some
• 17:20
  mag,
• 17:21
  I
• 17:21
  can
• 17:21
  say,
• 17:21
  oh,
• 17:22
  they're
• 17:22
  having
• 17:22
  a
• 17:22
  chat,
• 17:22
  I'll
• 17:22
  come
• 17:22
  back
• 17:22
  in
• 17:22
  a
• 17:23
  bit.
• 17:23
  It
• 17:23
  allows
• 17:23
  that
• 17:23
  flexibility.
• 17:24
  And
• 17:24
  by
• 17:24
  doing
• 17:24
  that,
• 17:25
  I
• 17:25
  realized,
• 17:25
  actually
• 17:26
  I
• 17:26
  was
• 17:26
  there
• 17:26
  for
• 17:26
  that
• 17:26
  longer
• 17:27
  time.
• 17:27
  I
• 17:27
  was
• 17:27
  helping
• 17:27
  with
• 17:28
  organizing
• 17:28
  the
• 17:28
  confetti,
• 17:29
  I
• 17:29
  was
• 17:29
  helping
• 17:29
  with
• 17:29
  getting
• 17:30
  the
• 17:30
  group
• 17:30
  photos
• 17:30
  together,
• 17:31
  I
• 17:31
  was
• 17:31
  helping
• 17:31
  with
• 17:32
  keeping
• 17:32
  people
• 17:32
  in
• 17:32
  the
• 17:32
  right
• 17:32
  place.
• 17:33
  And
• 17:33
  it
• 17:34
  just
• 17:34
  kind
• 17:34
  of
• 17:34
  naturally
• 17:34
  fell
• 17:35
  in
• 17:35
  that
• 17:35
  I
• 17:35
  was
• 17:35
  doing
• 17:35
  all
• 17:35
  of
• 17:35
  these
• 17:36
  bits
• 17:36
  without
• 17:36
  charging
• 17:37
  for
• 17:37
  it.
• 17:37
  And
• 17:38
  then
• 17:38
  I
• 17:38
  went
• 17:38
  to
• 17:38
  a
• 17:38
  wedding
• 17:39
  for
• 17:39
  a
• 17:39
  family
• 17:40
  member,
• 17:40
  and
• 17:41
  their
• 17:41
  name
• 17:41
  was
• 17:41
  pronounced
• 17:42
  wrong
• 17:42
  on
• 17:42
  their
• 17:42
  entry
• 17:43
  to
• 17:43
  their
• 17:43
  wedding
• 17:43
  breakfast.
• 17:44
  And
• 17:44
  it
• 17:44
  was
• 17:44
  just
• 17:44
  really
• 17:45
  awkward.
• 17:45
  And
• 17:45
  I
• 17:45
  just
• 17:45
  saw
• 17:46
  everyone's
• 17:46
  faces,
• 17:46
  just.
• 17:47
  You
• 17:47
  can
• 17:47
  imagine,
• 17:47
  just.
• 17:48
  And
• 17:48
  then
• 17:49
  with
• 17:49
  my
• 17:49
  surname
• 17:50
  as
• 17:50
  well.
• 17:50
  So
• 17:50
  my
• 17:50
  surname
• 17:50
  is
• 17:51
  Kuchman.
• 17:51
  A
• 17:51
  lot
• 17:51
  of
• 17:51
  people
• 17:52
  call
• 17:52
  me
• 17:52
  Couchman
• 17:52
  because
• 17:52
  they
• 17:53
  don't
• 17:53
  realize
• 17:53
  the
• 17:53
  same
• 17:54
  thing.
• 17:54
  If
• 17:54
  that
• 17:54
  was
• 17:54
  on
• 17:54
  my
• 17:54
  wedding,
• 17:55
  I'd
• 17:55
  think,
• 17:55
  oh,
• 17:56
  my
• 17:56
  goodness,
• 17:56
  you
• 17:56
  just
• 17:57
  want
• 17:57
  to
• 17:57
  get
• 17:57
  these
• 17:57
  moments
• 17:57
  100%
• 17:58
  right.
• 17:58
  And
• 17:59
  I
• 17:59
  know
• 17:59
  that
• 17:59
  by
• 17:59
  providing
• 18:00
  this
• 18:00
  service,
• 18:01
  I
• 18:01
  can
• 18:01
  do
• 18:01
  that
• 18:02
  so
• 18:02
  that
• 18:02
  my
• 18:02
  couples
• 18:02
  go
• 18:02
  into
• 18:03
  their
• 18:03
  day
• 18:03
  really
• 18:03
  relaxed.
• 18:04
  They
• 18:04
  know
• 18:04
  100%
• 18:05
  they've
• 18:05
  got
• 18:05
  somebody
• 18:05
  who
• 18:06
  knows
• 18:06
  how
• 18:06
  to
• 18:06
  pronounce
• 18:06
  all
• 18:07
  their
• 18:07
  surnames,
• 18:07
  all
• 18:08
  their
• 18:08
  family
• 18:08
  names.
• 18:08
  They
• 18:08
  know
• 18:09
  the
• 18:09
  exact
• 18:09
  running
• 18:09
  order
• 18:10
  of
• 18:10
  the
• 18:10
  day,
• 18:10
  the
• 18:10
  vibe
• 18:10
  they
• 18:11
  want
• 18:11
  it
• 18:11
  to
• 18:11
  be.
• 18:11
  If
• 18:11
  they
• 18:12
  don't
• 18:12
  like
• 18:12
  being
• 18:12
  the
• 18:12
  center
• 18:12
  of
• 18:12
  attention,
• 18:13
  I'm
• 18:13
  not
• 18:13
  going
• 18:13
  to
• 18:13
  turn
• 18:13
  around
• 18:14
  and
• 18:14
  go,
• 18:14
  everyone,
• 18:14
  look
• 18:14
  over
• 18:15
  here.
• 18:15
  Do
• 18:15
  you
• 18:15
  know
• 18:15
  what
• 18:16
  I
• 18:16
  mean?
• 18:16
  It's
• 18:16
  just
• 18:16
  really
• 18:16
  respecting
• 18:17
  that
• 18:17
  and
• 18:17
  learning
• 18:17
  the
• 18:18
  couple
• 18:18
  inside
• 18:18
  and
• 18:18
  out
• 18:18
  so
• 18:19
  they
• 18:19
  feel
• 18:19
  comfortable.
• 18:20
  Couple
• 18:20
  perspective.
• 18:21
  Do
• 18:21
  you
• 18:21
  find
• 18:22
  now
• 18:22
  you've
• 18:22
  got
• 18:22
  these
• 18:22
  additional
• 18:23
  services?
• 18:23
  Are
• 18:24
  people
• 18:24
  generally,
• 18:25
  in
• 18:25
  the
• 18:25
  first
• 18:25
  instance,
• 18:26
  coming
• 18:26
  to
• 18:26
  you
• 18:26
  for
• 18:26
  the
• 18:27
  magic
• 18:27
  and
• 18:27
  then
• 18:27
  you're
• 18:28
  using
• 18:28
  those
• 18:28
  extra
• 18:29
  things
• 18:29
  as
• 18:29
  an
• 18:29
  upsell,
• 18:30
  or
• 18:30
  people
• 18:30
  coming
• 18:30
  to
• 18:31
  you
• 18:31
  for
• 18:31
  those
• 18:31
  specific
• 18:32
  items?
• 18:32
  It's
• 18:32
  a
• 18:32
  bit
• 18:33
  of
• 18:33
  both,
• 18:33
  really.
• 18:33
  I
• 18:33
  think
• 18:34
  by
• 18:34
  adding
• 18:34
  the
• 18:34
  service
• 18:34
  in,
• 18:35
  initially,
• 18:35
  I
• 18:35
  kind
• 18:35
  of
• 18:35
  thought,
• 18:36
  nobody's
• 18:36
  going
• 18:36
  to
• 18:36
  go
• 18:36
  for
• 18:37
  that.
• 18:37
  I'm
• 18:37
  just
• 18:37
  going
• 18:37
  to
• 18:37
  be
• 18:38
  doing
• 18:38
  the
• 18:38
  magic.
• 18:38
  And
• 18:38
  actually,
• 18:39
  I
• 18:39
  realized
• 18:39
  very
• 18:40
  quickly
• 18:40
  that
• 18:40
  everyone
• 18:40
  goes,
• 18:41
  I
• 18:41
  don't
• 18:41
  want
• 18:41
  just
• 18:42
  the
• 18:42
  magic.
• 18:42
  And
• 18:43
  that
• 18:43
  kind
• 18:43
  of
• 18:43
  became
• 18:43
  almost
• 18:44
  my
• 18:44
  smaller
• 18:44
  package.
• 18:45
  But
• 18:46
  I
• 18:46
  do
• 18:46
  have
• 18:46
  inquiries
• 18:47
  where
• 18:47
  people
• 18:47
  get
• 18:47
  in
• 18:47
  touch
• 18:47
  about
• 18:48
  Toastmaster
• 18:48
  and
• 18:48
  they.
• 18:49
  Oh,
• 18:49
  you're
• 18:49
  a
• 18:49
  magician
• 18:49
  as
• 18:50
  well.
• 18:50
  Oh,
• 18:50
  wow,
• 18:50
  that's
• 18:50
  incredible.
• 18:51
  Or
• 18:51
  the
• 18:51
  magician.
• 18:52
  I
• 18:52
  didn't
• 18:52
  realize
• 18:52
  you
• 18:53
  do
• 18:53
  all
• 18:53
  of
• 18:53
  this
• 18:53
  stuff.
• 18:53
  And
• 18:54
  by
• 18:54
  having
• 18:54
  those
• 18:54
  services
• 18:55
  kind
• 18:55
  of
• 18:55
  combined
• 18:56
  into
• 18:56
  one,
• 18:56
  they're
• 18:57
  basically
• 18:57
  getting
• 18:57
  a
• 18:57
  planner,
• 18:58
  coordinator,
• 18:59
  magician,
• 19:00
  an
• 19:00
  extra
• 19:00
  best
• 19:00
  man.
• 19:01
  Really?
• 19:01
  Is
• 19:01
  that.
• 19:02
  Yeah.
• 19:02
  So
• 19:02
  you're
• 19:02
  basically.
• 19:03
  You've
• 19:03
  done
• 19:03
  yourself
• 19:04
  a
• 19:04
  service
• 19:04
  because
• 19:05
  you're
• 19:05
  getting
• 19:05
  more
• 19:05
  money
• 19:06
  for
• 19:06
  pretty
• 19:06
  much
• 19:07
  jobs
• 19:07
  that
• 19:07
  you
• 19:07
  were
• 19:07
  helping
• 19:08
  with
• 19:08
  and
• 19:08
  doing
• 19:08
  for
• 19:08
  free
• 19:09
  anyway.
• 19:09
  But
• 19:09
  now
• 19:10
  you
• 19:10
  can
• 19:10
  market
• 19:10
  them
• 19:11
  and
• 19:11
  know
• 19:11
  that
• 19:11
  you're
• 19:12
  going
• 19:12
  to
• 19:12
  do
• 19:12
  a
• 19:12
  good
• 19:12
  job
• 19:13
  on
• 19:13
  them.
• 19:13
  And
• 19:13
  I
• 19:13
  love
• 19:13
  that
• 19:14
  the
• 19:14
  surname
• 19:14
  thing
• 19:14
  is
• 19:14
  such
• 19:15
  a
• 19:15
  big
• 19:15
  deal,
• 19:15
  because
• 19:15
  that
• 19:15
  is
• 19:15
  a
• 19:16
  massive
• 19:16
  deal
• 19:16
  to
• 19:16
  me
• 19:16
  as
• 19:16
  well.
• 19:16
  People
• 19:17
  say
• 19:17
  my
• 19:17
  surname
• 19:18
  wrong
• 19:18
  all
• 19:18
  the
• 19:19
  time.
• 19:19
  And
• 19:19
  actually
• 19:20
  when
• 19:20
  someone
• 19:20
  says
• 19:20
  it
• 19:20
  right
• 19:21
  or
• 19:21
  takes
• 19:22
  the
• 19:22
  time
• 19:22
  to
• 19:22
  know
• 19:22
  what
• 19:23
  it
• 19:23
  is
• 19:23
  to
• 19:23
  then
• 19:23
  say
• 19:24
  it
• 19:24
  right,
• 19:24
  it
• 19:24
  really
• 19:24
  does
• 19:24
  make
• 19:25
  a
• 19:25
  big
• 19:25
  impact.
• 19:26
  So
• 19:26
  I'm
• 19:26
  sure
• 19:26
  your
• 19:27
  couples
• 19:27
  appreciate
• 19:28
  that
• 19:28
  side
• 19:28
  of
• 19:28
  things
• 19:28
  as
• 19:29
  well.
• 19:29
  Now
• 19:29
  when
• 19:29
  you
• 19:30
  look
• 19:30
  at
• 19:30
  your
• 19:30
  business,
• 19:30
  I
• 19:30
  think
• 19:31
  you
• 19:31
  said
• 19:31
  you've
• 19:31
  got
• 19:31
  about
• 19:31
  100
• 19:32
  bookings
• 19:32
  or
• 19:33
  something
• 19:33
  like
• 19:33
  that
• 19:33
  in
• 19:34
  this
• 19:34
  year.
• 19:34
  I
• 19:35
  always
• 19:35
  love
• 19:35
  to
• 19:35
  find
• 19:35
  out
• 19:36
  from
• 19:36
  people
• 19:36
  who
• 19:36
  I'm
• 19:37
  talking
• 19:37
  to
• 19:37
  where
• 19:38
  those
• 19:38
  inquiries
• 19:38
  are
• 19:39
  coming
• 19:39
  from
• 19:39
  because
• 19:39
  you
• 19:40
  know,
• 19:40
  we
• 19:40
  see
• 19:40
  a
• 19:40
  lot
• 19:40
  of
• 19:40
  buzz
• 19:41
  online.
• 19:41
  You
• 19:41
  should
• 19:41
  do
• 19:41
  this
• 19:42
  marketing,
• 19:42
  you
• 19:42
  should
• 19:42
  do
• 19:42
  that
• 19:43
  marketing.
• 19:43
  But
• 19:43
  actually
• 19:43
  sometimes
• 19:44
  the
• 19:44
  reality
• 19:44
  is
• 19:44
  different
• 19:45
  to
• 19:45
  the
• 19:45
  noise.
• 19:46
  So
• 19:46
  when
• 19:46
  you
• 19:46
  look
• 19:47
  at
• 19:47
  the
• 19:47
  inquiries,
• 19:47
  the
• 19:47
  bookings
• 19:48
  you've
• 19:48
  got
• 19:48
  in
• 19:48
  the
• 19:49
  diary
• 19:49
  right
• 19:49
  now.
• 19:49
  Could
• 19:50
  you
• 19:50
  give
• 19:50
  me
• 19:50
  a
• 19:50
  rough
• 19:51
  breakdown?
• 19:51
  Where
• 19:52
  are
• 19:52
  those
• 19:52
  inquiries
• 19:53
  actually
• 19:53
  coming
• 19:53
  from?
• 19:54
  Yeah,
• 19:54
  I
• 19:54
  mean
• 19:54
  the
• 19:54
  first
• 19:54
  thing
• 19:55
  I'd
• 19:55
  just
• 19:55
  like
• 19:55
  to
• 19:56
  congratulations
• 19:56
  to
• 19:56
  every
• 19:57
  wedding
• 19:57
  professional
• 19:57
  who
• 19:58
  is
• 19:58
  running
• 19:58
  social
• 19:58
  media
• 19:59
  and
• 19:59
  anything
• 19:59
  like
• 19:59
  that.
• 19:59
  Because
• 20:00
  it
• 20:00
  is
• 20:00
  a
• 20:00
  full
• 20:00
  time
• 20:00
  job
• 20:01
  and
• 20:01
  we
• 20:02
  all
• 20:02
  managed
• 20:02
  to
• 20:02
  somehow
• 20:03
  do
• 20:03
  it.
• 20:04
  So
• 20:04
  yeah,
• 20:04
  social
• 20:04
  media
• 20:04
  is
• 20:05
  obviously
• 20:05
  one
• 20:06
  avenue
• 20:06
  which
• 20:06
  is
• 20:06
  really
• 20:07
  hard
• 20:07
  to
• 20:07
  grow
• 20:07
  but
• 20:08
  it's
• 20:08
  really
• 20:08
  rewarding
• 20:09
  in
• 20:09
  the
• 20:09
  long
• 20:09
  term.
• 20:09
  And
• 20:10
  then
• 20:10
  other
• 20:10
  avenues,
• 20:11
  I
• 20:11
  mean
• 20:11
  platforms,
• 20:12
  lead
• 20:13
  platforms,
• 20:13
  so
• 20:13
  guides
• 20:13
  for
• 20:14
  brides
• 20:14
  hitched
• 20:15
  places
• 20:15
  like
• 20:15
  that
• 20:15
  pop
• 20:15
  top
• 20:16
  and
• 20:16
  those
• 20:16
  kinds
• 20:17
  of
• 20:17
  places
• 20:17
  are
• 20:18
  quite
• 20:18
  good
• 20:18
  for
• 20:18
  my
• 20:18
  line
• 20:18
  of
• 20:18
  work
• 20:19
  on
• 20:19
  the
• 20:19
  magic
• 20:19
  side.
• 20:20
  But
• 20:21
  I'd
• 20:21
  say
• 20:21
  the
• 20:21
  biggest
• 20:22
  thing
• 20:22
  is
• 20:22
  probably
• 20:23
  the
• 20:23
  website
• 20:24
  obviously
• 20:25
  itself
• 20:25
  and
• 20:26
  ads
• 20:26
  and
• 20:26
  things
• 20:26
  like
• 20:26
  that,
• 20:27
  but
• 20:27
  actually
• 20:28
  speaking
• 20:28
  with
• 20:28
  other
• 20:28
  people.
• 20:29
  So
• 20:29
  whether
• 20:29
  that's
• 20:30
  continuous
• 20:30
  networking
• 20:31
  without
• 20:31
  having
• 20:31
  an
• 20:32
  agenda
• 20:32
  and
• 20:32
  just
• 20:32
  go
• 20:32
  into
• 20:33
  local
• 20:34
  networking
• 20:34
  events,
• 20:34
  you've
• 20:35
  got
• 20:35
  this
• 20:36
  one
• 20:36
  I
• 20:36
  go
• 20:36
  to
• 20:36
  in
• 20:37
  a
• 20:37
  restaurant
• 20:37
  called
• 20:37
  Nuovo
• 20:38
  with
• 20:38
  Brian
• 20:38
  Wrigley,
• 20:38
  which
• 20:39
  I
• 20:39
  highly
• 20:39
  recommend.
• 20:39
  If
• 20:39
  you're
• 20:40
  listening,
• 20:40
  Brian,
• 20:40
  you've
• 20:41
  got
• 20:41
  the
• 20:41
  buzz
• 20:41
  networks
• 20:42
  and
• 20:42
  things
• 20:42
  like
• 20:42
  that.
• 20:42
  But
• 20:43
  it's
• 20:43
  just
• 20:43
  about
• 20:44
  talking
• 20:44
  with
• 20:44
  people
• 20:44
  so
• 20:45
  they
• 20:45
  know
• 20:45
  who
• 20:45
  you
• 20:45
  are,
• 20:46
  what
• 20:46
  you
• 20:46
  do
• 20:46
  and
• 20:46
  why
• 20:46
  you
• 20:47
  do
• 20:47
  it.
• 20:47
  So
• 20:47
  they
• 20:47
  can
• 20:47
  recommend
• 20:48
  you
• 20:48
  giving
• 20:48
  back
• 20:49
  to
• 20:49
  them
• 20:49
  first
• 20:49
  as
• 20:49
  well
• 20:50
  before
• 20:50
  they
• 20:50
  give
• 20:50
  to
• 20:50
  you.
• 20:51
  So
• 20:51
  thinking
• 20:51
  how
• 20:52
  can
• 20:52
  I
• 20:52
  actually
• 20:52
  slot
• 20:52
  them
• 20:52
  into
• 20:53
  my
• 20:53
  network?
• 20:53
  There's
• 20:53
  so
• 20:53
  many
• 20:54
  people
• 20:54
  that
• 20:54
  I'll
• 20:54
  book
• 20:54
  out
• 20:54
  for
• 20:55
  events
• 20:55
  before
• 20:56
  they've
• 20:56
  given
• 20:56
  me
• 20:56
  anything.
• 20:57
  And
• 20:57
  it's
• 20:57
  the
• 20:58
  same
• 20:58
  with
• 20:58
  other
• 20:58
  magicians
• 20:59
  as
• 20:59
  well
• 20:59
  and
• 20:59
  other
• 20:59
  hosts
• 21:00
  and
• 21:00
  toastmasters.
• 21:01
  If
• 21:01
  we
• 21:01
  can
• 21:01
  share
• 21:01
  work
• 21:02
  between
• 21:02
  us,
• 21:02
  it
• 21:02
  becomes
• 21:03
  so
• 21:03
  much
• 21:03
  easier
• 21:03
  because
• 21:04
  there's
• 21:04
  enough
• 21:04
  work
• 21:04
  for
• 21:05
  all
• 21:05
  of
• 21:05
  us
• 21:05
  and
• 21:05
  by
• 21:06
  looking
• 21:06
  after
• 21:06
  each
• 21:06
  other,
• 21:07
  it's
• 21:07
  what
• 21:07
  goes
• 21:07
  around
• 21:08
  comes
• 21:08
  around.
• 21:08
  Yeah,
• 21:09
  absolutely.
• 21:09
  It's
• 21:09
  interesting
• 21:10
  that
• 21:10
  you
• 21:10
  say
• 21:10
  that
• 21:10
  because
• 21:11
  I'm
• 21:11
  writing
• 21:11
  a
• 21:11
  stage
• 21:12
  talk
• 21:12
  that
• 21:12
  I'm
• 21:12
  delivering
• 21:13
  in
• 21:13
  October
• 21:14
  right
• 21:14
  now,
• 21:14
  all
• 21:15
  about
• 21:15
  how
• 21:15
  we
• 21:16
  need
• 21:16
  to
• 21:16
  go
• 21:16
  back
• 21:16
  to
• 21:16
  the
• 21:16
  basics
• 21:17
  and
• 21:17
  remember
• 21:18
  to
• 21:18
  do
• 21:18
  word
• 21:18
  of
• 21:19
  mouth
• 21:19
  marketing
• 21:19
  and
• 21:20
  networking.
• 21:20
  Because
• 21:21
  as
• 21:21
  you
• 21:21
  said,
• 21:22
  social
• 21:22
  media
• 21:22
  is
• 21:22
  a
• 21:22
  full
• 21:22
  time
• 21:23
  job.
• 21:23
  It's
• 21:23
  exhausting
• 21:24
  and
• 21:24
  yes,
• 21:24
  we
• 21:24
  need
• 21:24
  to
• 21:24
  be
• 21:25
  doing
• 21:25
  it
• 21:25
  and
• 21:25
  yes,
• 21:25
  we
• 21:25
  need
• 21:25
  to
• 21:25
  put
• 21:26
  ourselves
• 21:26
  out
• 21:26
  there,
• 21:26
  but
• 21:27
  often
• 21:27
  we
• 21:27
  can
• 21:27
  get
• 21:28
  work
• 21:28
  and
• 21:28
  more
• 21:28
  frequent
• 21:29
  work
• 21:29
  from
• 21:29
  these
• 21:30
  other
• 21:30
  avenues,
• 21:30
  which
• 21:31
  are
• 21:31
  slightly
• 21:31
  less
• 21:31
  time
• 21:32
  consuming.
• 21:32
  Yes,
• 21:32
  we
• 21:33
  have
• 21:33
  to
• 21:33
  put
• 21:33
  ourselves
• 21:33
  out
• 21:33
  there.
• 21:34
  Yes,
• 21:34
  we
• 21:34
  have
• 21:34
  to
• 21:34
  leave
• 21:34
  our
• 21:35
  home
• 21:35
  or
• 21:35
  not
• 21:36
  just
• 21:36
  sit
• 21:36
  in
• 21:36
  front
• 21:36
  of
• 21:36
  a
• 21:36
  screen.
• 21:37
  But
• 21:37
  actually
• 21:37
  we
• 21:38
  need
• 21:38
  to
• 21:38
  get
• 21:38
  back
• 21:38
  to
• 21:38
  a
• 21:38
  little
• 21:39
  bit
• 21:39
  of
• 21:39
  that.
• 21:39
  So
• 21:39
  it's
• 21:39
  interesting
• 21:39
  to
• 21:40
  hear
• 21:40
  that's
• 21:40
  working
• 21:40
  for
• 21:40
  you.
• 21:41
  You
• 21:41
  said
• 21:41
  your
• 21:41
  website.
• 21:41
  I'm
• 21:42
  guessing
• 21:42
  a
• 21:42
  lot
• 21:42
  of
• 21:42
  that's
• 21:42
  down
• 21:42
  to
• 21:43
  SEO
• 21:43
  people
• 21:43
  finding
• 21:44
  you.
• 21:44
  Do
• 21:44
  you
• 21:44
  also
• 21:44
  have
• 21:45
  paid
• 21:45
  ads?
• 21:45
  So
• 21:46
  I
• 21:46
  generally
• 21:46
  haven't
• 21:46
  been
• 21:47
  doing
• 21:47
  Google
• 21:47
  Ads.
• 21:47
  I
• 21:47
  did
• 21:48
  it
• 21:48
  very
• 21:48
  early
• 21:49
  in
• 21:49
  my
• 21:49
  career
• 21:49
  and
• 21:49
  I
• 21:49
  found
• 21:49
  it
• 21:49
  as
• 21:50
  a
• 21:50
  very
• 21:50
  expensive
• 21:50
  way.
• 21:51
  I
• 21:51
  did
• 21:51
  get
• 21:52
  bookings
• 21:52
  from
• 21:52
  it,
• 21:52
  but
• 21:53
  it
• 21:53
  was
• 21:53
  kind
• 21:53
  of
• 21:53
  like
• 21:54
  level
• 21:54
  pegging.
• 21:54
  It
• 21:54
  wasn't
• 21:55
  sort
• 21:55
  of
• 21:55
  very
• 21:55
  profitable.
• 21:56
  That's
• 21:56
  probably
• 21:56
  because
• 21:57
  of
• 21:57
  a
• 21:57
  lack
• 21:57
  of
• 21:57
  knowledge
• 21:57
  and
• 21:57
  realizing
• 21:58
  what
• 21:58
  actually
• 21:59
  wanted
• 21:59
  to
• 21:59
  read
• 21:59
  at
• 21:59
  the
• 21:59
  time.
• 22:00
  Facebook
• 22:00
  ads,
• 22:01
  I
• 22:01
  found
• 22:01
  them
• 22:01
  very
• 22:01
  good
• 22:02
  on
• 22:02
  Meta,
• 22:02
  but
• 22:02
  again,
• 22:03
  very
• 22:03
  difficult.
• 22:04
  Quite
• 22:04
  a
• 22:04
  costly
• 22:04
  sort
• 22:05
  of
• 22:05
  hole
• 22:05
  to
• 22:05
  go
• 22:05
  down
• 22:05
  if
• 22:05
  you
• 22:06
  don't
• 22:06
  know
• 22:06
  what
• 22:06
  you're
• 22:06
  doing.
• 22:07
  But
• 22:07
  just
• 22:07
  wanted
• 22:08
  to
• 22:08
  add
• 22:08
  on
• 22:08
  that
• 22:08
  networking
• 22:09
  part
• 22:09
  that
• 22:09
  you
• 22:09
  said,
• 22:09
  with
• 22:10
  speaking
• 22:10
  to
• 22:10
  people,
• 22:11
  you
• 22:11
  never
• 22:11
  know
• 22:11
  who
• 22:12
  you're
• 22:12
  talking
• 22:12
  to.
• 22:12
  That's
• 22:13
  something
• 22:13
  I've
• 22:13
  always
• 22:13
  really
• 22:14
  found.
• 22:14
  So
• 22:14
  at
• 22:15
  most
• 22:15
  events
• 22:15
  I
• 22:15
  do,
• 22:15
  somebody
• 22:16
  will
• 22:16
  say
• 22:16
  to
• 22:16
  me,
• 22:16
  oh,
• 22:16
  you're
• 22:16
  a
• 22:17
  magician.
• 22:17
  How
• 22:17
  long
• 22:17
  have
• 22:17
  you
• 22:17
  been
• 22:17
  doing
• 22:18
  that
• 22:18
  for?
• 22:18
  How
• 22:18
  did
• 22:18
  you
• 22:18
  get
• 22:18
  into
• 22:18
  magic?
• 22:19
  How
• 22:19
  do
• 22:19
  you
• 22:19
  do
• 22:19
  this?
• 22:19
  I
• 22:20
  think
• 22:20
  it's
• 22:20
  really
• 22:20
  rude
• 22:20
  if
• 22:20
  I
• 22:21
  then
• 22:21
  don't
• 22:21
  go,
• 22:21
  oh,
• 22:22
  what
• 22:22
  about
• 22:22
  you?
• 22:22
  What
• 22:22
  do
• 22:22
  you
• 22:22
  do?
• 22:23
  And
• 22:23
  I
• 22:23
  think
• 22:23
  a
• 22:23
  lot
• 22:23
  of
• 22:24
  people
• 22:24
  don't
• 22:24
  actually
• 22:24
  ask
• 22:24
  that
• 22:25
  question,
• 22:25
  but
• 22:25
  it
• 22:25
  might
• 22:25
  be
• 22:26
  that
• 22:26
  he
• 22:26
  says,
• 22:26
  oh,
• 22:26
  yeah,
• 22:27
  I'm
• 22:27
  a
• 22:27
  plumber
• 22:27
  or
• 22:28
  whatever.
• 22:28
  Oh,
• 22:28
  perfect.
• 22:28
  I
• 22:29
  know
• 22:29
  someone
• 22:29
  that's
• 22:29
  getting
• 22:29
  a
• 22:29
  new
• 22:30
  kitchen
• 22:30
  done
• 22:30
  or
• 22:30
  bathroom
• 22:31
  and
• 22:31
  whatever.
• 22:31
  Send
• 22:31
  them
• 22:32
  some
• 22:32
  work,
• 22:32
  they're
• 22:32
  going
• 22:32
  to
• 22:32
  remember
• 22:33
  you
• 22:33
  as
• 22:33
  that
• 22:33
  magician.
• 22:34
  So
• 22:34
  much
• 22:34
  more
• 22:34
  than
• 22:35
  the
• 22:35
  singing
• 22:36
  waiter
• 22:36
  or
• 22:36
  the
• 22:37
  whoever
• 22:37
  that's
• 22:37
  come
• 22:37
  in
• 22:38
  and
• 22:38
  hasn't
• 22:38
  even
• 22:38
  bothered
• 22:39
  to
• 22:39
  chat
• 22:39
  with
• 22:39
  them
• 22:39
  afterwards.
• 22:40
  Yeah,
• 22:40
  that's
• 22:40
  so
• 22:41
  right.
• 22:41
  And
• 22:41
  also
• 22:41
  I
• 22:42
  often
• 22:42
  say,
• 22:42
  not
• 22:42
  judging
• 22:43
  them
• 22:43
  for
• 22:43
  whatever
• 22:43
  they
• 22:44
  say,
• 22:44
  because
• 22:44
  often
• 22:45
  you
• 22:45
  go
• 22:45
  to
• 22:45
  a
• 22:45
  networking
• 22:46
  someone
• 22:46
  says,
• 22:46
  I'm
• 22:47
  a
• 22:47
  plumber,
• 22:47
  and
• 22:47
  that
• 22:47
  person's
• 22:48
  like,
• 22:48
  well,
• 22:48
  I
• 22:48
  don't
• 22:48
  need
• 22:48
  any
• 22:48
  plumbing.
• 22:49
  I'm
• 22:49
  not
• 22:49
  bothered
• 22:49
  about
• 22:50
  building
• 22:50
  that
• 22:50
  relationship.
• 22:51
  But
• 22:51
  what
• 22:51
  they
• 22:51
  don't
• 22:51
  know
• 22:52
  is
• 22:52
  that
• 22:52
  their
• 22:52
  daughter's
• 22:53
  getting
• 22:53
  married
• 22:53
  or
• 22:54
  their
• 22:54
  best
• 22:54
  friend
• 22:55
  is,
• 22:55
  you
• 22:55
  know,
• 22:55
  the
• 22:56
  CEO
• 22:56
  of
• 22:56
  some
• 22:56
  massive
• 22:57
  company
• 22:57
  that
• 22:57
  needs
• 22:57
  a
• 22:58
  magician
• 22:58
  for
• 22:58
  their
• 22:58
  next
• 22:58
  Christmas
• 22:59
  party.
• 22:59
  And.
• 23:00
  And
• 23:00
  I
• 23:00
  think
• 23:00
  sometimes
• 23:00
  people
• 23:01
  jump
• 23:01
  into
• 23:01
  that
• 23:01
  judgment
• 23:02
  and
• 23:02
  think,
• 23:02
  oh,
• 23:02
  there's
• 23:03
  nothing
• 23:03
  in
• 23:03
  this
• 23:03
  for
• 23:03
  me,
• 23:04
  and
• 23:04
  then
• 23:04
  are
• 23:05
  rude,
• 23:05
  essentially.
• 23:05
  They
• 23:05
  don't
• 23:06
  ask
• 23:06
  anything
• 23:06
  back
• 23:06
  or
• 23:07
  they
• 23:07
  walk
• 23:07
  away.
• 23:07
  Have
• 23:07
  you
• 23:07
  ever
• 23:07
  been
• 23:08
  At
• 23:08
  a
• 23:08
  network
• 23:08
  event
• 23:08
  where
• 23:08
  someone
• 23:09
  just
• 23:09
  walks
• 23:09
  away
• 23:09
  after
• 23:10
  you
• 23:10
  tell
• 23:10
  them
• 23:10
  what
• 23:10
  you
• 23:11
  do.
• 23:11
  I
• 23:11
  had
• 23:11
  a.
• 23:12
  I
• 23:12
  had
• 23:12
  a
• 23:12
  networking
• 23:12
  event
• 23:13
  where
• 23:13
  someone
• 23:13
  said,
• 23:13
  oh,
• 23:14
  what
• 23:14
  is
• 23:14
  it
• 23:14
  you
• 23:14
  do?
• 23:14
  Then
• 23:14
  I
• 23:15
  said,
• 23:15
  I'm
• 23:15
  a
• 23:15
  magician
• 23:16
  and
• 23:16
  host.
• 23:16
  And
• 23:16
  he
• 23:16
  went,
• 23:17
  you
• 23:17
  look
• 23:17
  a
• 23:17
  bit
• 23:17
  young
• 23:17
  to
• 23:18
  have
• 23:18
  done
• 23:18
  that.
• 23:18
  Have
• 23:18
  you
• 23:18
  actually
• 23:18
  had
• 23:19
  any
• 23:19
  clients?
• 23:20
  And
• 23:20
  I
• 23:21
  just
• 23:21
  thought,
• 23:22
  yeah,
• 23:22
  okay.
• 23:23
  It's
• 23:23
  just
• 23:24
  that
• 23:24
  you
• 23:25
  never
• 23:25
  know
• 23:25
  who
• 23:25
  you're
• 23:25
  talking
• 23:25
  to.
• 23:26
  I
• 23:26
  probably
• 23:26
  could
• 23:26
  have
• 23:26
  given
• 23:27
  that
• 23:27
  person
• 23:27
  quite
• 23:27
  a
• 23:27
  lot
• 23:27
  of
• 23:27
  what
• 23:28
  work.
• 23:28
  But,
• 23:28
  yeah,
• 23:29
  you
• 23:29
  never
• 23:29
  know.
• 23:29
  Absolutely,
• 23:30
  absolutely.
• 23:31
  It's
• 23:31
  so
• 23:31
  true.
• 23:31
  And
• 23:31
  I
• 23:32
  see
• 23:32
  it
• 23:32
  all
• 23:32
  of
• 23:32
  the
• 23:32
  time
• 23:32
  at
• 23:33
  networking
• 23:33
  events.
• 23:33
  It
• 23:33
  doesn't
• 23:34
  take
• 23:34
  much
• 23:34
  to
• 23:34
  be
• 23:34
  a
• 23:35
  good
• 23:35
  networker.
• 23:36
  Just
• 23:36
  a
• 23:36
  little
• 23:36
  bit
• 23:36
  of
• 23:36
  listening
• 23:37
  and
• 23:37
  a
• 23:37
  little
• 23:37
  bit
• 23:37
  of
• 23:37
  giving
• 23:38
  people
• 23:38
  some
• 23:38
  time
• 23:38
  of
• 23:38
  day.
• 23:39
  And
• 23:39
  like
• 23:39
  you
• 23:39
  said
• 23:40
  earlier,
• 23:40
  giving
• 23:40
  before
• 23:41
  you
• 23:41
  expect
• 23:41
  to
• 23:41
  receive.
• 23:42
  And
• 23:42
  it
• 23:42
  can
• 23:43
  be
• 23:43
  incredibly
• 23:43
  powerful.
• 23:44
  Now,
• 23:44
  from
• 23:44
  the
• 23:44
  consumer
• 23:45
  side
• 23:45
  of
• 23:45
  things,
• 23:45
  I'd
• 23:46
  also
• 23:46
  be
• 23:46
  really
• 23:46
  interested
• 23:46
  to
• 23:47
  hear
• 23:48
  about
• 23:48
  your
• 23:48
  experience
• 23:48
  on
• 23:49
  the
• 23:49
  ground
• 23:49
  chatting
• 23:50
  to
• 23:50
  consumers,
• 23:50
  particularly
• 23:51
  wedding
• 23:51
  clients.
• 23:52
  I've
• 23:52
  been
• 23:52
  talking
• 23:52
  a
• 23:53
  lot
• 23:53
  on
• 23:53
  the
• 23:53
  podcast
• 23:54
  on
• 23:54
  stage
• 23:54
  about
• 23:55
  how
• 23:55
  consumer
• 23:56
  attitudes
• 23:56
  are
• 23:56
  starting
• 23:57
  to
• 23:57
  change.
• 23:57
  The
• 23:57
  way
• 23:57
  people
• 23:58
  buy
• 23:58
  is
• 23:58
  starting
• 23:58
  to
• 23:59
  change
• 23:59
  on
• 23:59
  the
• 24:00
  the
• 24:00
  ground.
• 24:00
  What
• 24:00
  are
• 24:00
  you
• 24:00
  seeing
• 24:01
  is
• 24:01
  going
• 24:02
  on?
• 24:02
  Are
• 24:02
  you
• 24:03
  finding
• 24:03
  that
• 24:03
  you're
• 24:03
  getting
• 24:04
  more
• 24:04
  ghosting?
• 24:04
  Are
• 24:05
  people
• 24:05
  talking
• 24:05
  to
• 24:05
  you?
• 24:05
  Do
• 24:06
  people
• 24:06
  want
• 24:06
  prices?
• 24:07
  What's
• 24:07
  going
• 24:07
  on
• 24:07
  in
• 24:08
  your
• 24:08
  will?
• 24:08
  I
• 24:08
  think
• 24:09
  the
• 24:09
  first
• 24:09
  thing
• 24:10
  is
• 24:10
  the
• 24:10
  platform
• 24:10
  that
• 24:10
  people
• 24:11
  reach
• 24:11
  out
• 24:11
  to
• 24:11
  me
• 24:11
  on.
• 24:12
  If
• 24:12
  they
• 24:12
  reach
• 24:12
  out
• 24:12
  on
• 24:12
  Instagram
• 24:13
  or
• 24:13
  WhatsApp
• 24:14
  or
• 24:14
  via
• 24:14
  email,
• 24:15
  that's
• 24:15
  kind
• 24:15
  of
• 24:15
  where
• 24:15
  they
• 24:16
  want
• 24:16
  to
• 24:16
  be.
• 24:16
  So
• 24:17
  trying
• 24:17
  to
• 24:17
  convert
• 24:18
  them
• 24:18
  all
• 24:18
  onto
• 24:18
  email
• 24:19
  or
• 24:19
  all
• 24:19
  onto
• 24:19
  the
• 24:19
  phone,
• 24:20
  it
• 24:20
  doesn't
• 24:20
  really
• 24:20
  work
• 24:21
  as
• 24:21
  I
• 24:21
  thought
• 24:22
  it
• 24:22
  probably
• 24:22
  would,
• 24:22
  particularly
• 24:23
  on
• 24:23
  the
• 24:23
  phone
• 24:23
  with
• 24:24
  Gen
• 24:24
  Z,
• 24:24
  that
• 24:24
  they
• 24:24
  don't
• 24:24
  want
• 24:24
  to
• 24:25
  chat
• 24:25
  on
• 24:25
  the
• 24:25
  phone,
• 24:25
  but
• 24:25
  they're
• 24:25
  quite
• 24:25
  happy
• 24:26
  to
• 24:26
  reply
• 24:26
  to
• 24:26
  a
• 24:26
  text.
• 24:27
  But
• 24:27
  then
• 24:28
  equally
• 24:28
  you
• 24:28
  get
• 24:28
  some
• 24:29
  people,
• 24:29
  perhaps
• 24:29
  the
• 24:30
  older
• 24:30
  generation,
• 24:30
  perhaps
• 24:30
  not
• 24:30
  people
• 24:31
  are
• 24:31
  different
• 24:31
  who
• 24:32
  actually,
• 24:32
  they
• 24:32
  want
• 24:32
  to
• 24:32
  speak
• 24:32
  on
• 24:32
  the
• 24:33
  phone.
• 24:33
  I've
• 24:33
  spoken
• 24:33
  to
• 24:33
  some
• 24:33
  clients,
• 24:34
  they
• 24:34
  go,
• 24:34
  you're
• 24:34
  the
• 24:34
  only
• 24:34
  one
• 24:35
  who's
• 24:35
  actually
• 24:35
  answered
• 24:35
  the
• 24:35
  phone.
• 24:36
  And
• 24:36
  it's
• 24:36
  kind
• 24:37
  of
• 24:37
  getting
• 24:37
  that
• 24:37
  balance
• 24:37
  of
• 24:38
  reading
• 24:38
  a
• 24:38
  customer
• 24:39
  of,
• 24:39
  right,
• 24:39
  do
• 24:39
  they
• 24:39
  want
• 24:39
  to
• 24:40
  chat
• 24:40
  on
• 24:40
  the
• 24:40
  phone?
• 24:40
  Is
• 24:40
  that
• 24:40
  the
• 24:41
  way
• 24:41
  to
• 24:41
  push
• 24:41
  them?
• 24:41
  Do
• 24:41
  they
• 24:41
  not
• 24:41
  want
• 24:42
  to
• 24:42
  chat
• 24:42
  on
• 24:42
  the
• 24:42
  phone?
• 24:42
  Do
• 24:43
  they
• 24:43
  want
• 24:43
  to
• 24:43
  stay
• 24:43
  on
• 24:43
  social
• 24:43
  media?
• 24:44
  How
• 24:44
  can
• 24:44
  you
• 24:44
  actually
• 24:44
  get
• 24:45
  that
• 24:45
  person
• 24:45
  over
• 24:45
  the
• 24:45
  line?
• 24:46
  There's
• 24:46
  another
• 24:46
  client
• 24:46
  I'm
• 24:47
  working
• 24:47
  with
• 24:47
  at
• 24:47
  the
• 24:47
  moment
• 24:47
  who
• 24:48
  it's
• 24:48
  for
• 24:49
  her
• 24:49
  daughter's
• 24:49
  wedding
• 24:50
  and
• 24:50
  she
• 24:50
  said
• 24:50
  that
• 24:50
  I'm
• 24:51
  the
• 24:51
  only
• 24:51
  magician
• 24:51
  who's
• 24:51
  actually
• 24:52
  got
• 24:52
  any
• 24:52
  video
• 24:53
  areas
• 24:53
  of
• 24:53
  my
• 24:53
  performance
• 24:54
  and
• 24:54
  the
• 24:54
  vibe.
• 24:55
  So
• 24:55
  I'm
• 24:55
  actually
• 24:55
  booked
• 24:56
  and
• 24:56
  I'M
• 24:56
  trying
• 24:56
  to
• 24:56
  book
• 24:56
  another
• 24:56
  magician
• 24:57
  in
• 24:57
  and
• 24:58
  just.
• 24:58
  I
• 24:58
  can't
• 24:59
  get
• 24:59
  the
• 24:59
  vibe.
• 24:59
  So
• 24:59
  I
• 24:59
  think
• 25:00
  it's
• 25:00
  working
• 25:00
  out
• 25:00
  what's
• 25:00
  actually
• 25:01
  important
• 25:01
  to
• 25:01
  them
• 25:02
  to
• 25:02
  see
• 25:03
  rather
• 25:03
  than
• 25:03
  what
• 25:03
  we
• 25:04
  think
• 25:04
  is
• 25:04
  important.
• 25:04
  So
• 25:05
  almost
• 25:05
  having
• 25:05
  like
• 25:06
  a
• 25:06
  mystery
• 25:06
  shopper
• 25:07
  has
• 25:07
  been
• 25:07
  really
• 25:08
  helpful
• 25:08
  to
• 25:09
  find
• 25:09
  out
• 25:09
  those
• 25:09
  kind
• 25:09
  of
• 25:09
  gaps.
• 25:11
  And
• 25:11
  in
• 25:12
  terms
• 25:12
  of
• 25:12
  other
• 25:12
  trends,
• 25:13
  I'd
• 25:13
  say
• 25:13
  that
• 25:13
  the
• 25:14
  time
• 25:14
  it
• 25:14
  takes
• 25:14
  for
• 25:14
  somebody
• 25:15
  to
• 25:15
  make
• 25:16
  a
• 25:16
  booking
• 25:16
  has
• 25:16
  really
• 25:17
  changed.
• 25:17
  So
• 25:18
  although
• 25:18
  everything
• 25:18
  is
• 25:19
  readily
• 25:19
  available
• 25:19
  that
• 25:19
  you
• 25:20
  can
• 25:20
  find,
• 25:20
  find
• 25:20
  out
• 25:20
  pictures,
• 25:21
  pricing
• 25:22
  information,
• 25:22
  whatever,
• 25:23
  instantly
• 25:23
  with
• 25:23
  AI
• 25:24
  or
• 25:24
  on,
• 25:24
  you
• 25:24
  can
• 25:25
  search
• 25:25
  on
• 25:25
  TikTok
• 25:26
  and
• 25:26
  everything
• 25:26
  comes
• 25:27
  up,
• 25:27
  or
• 25:27
  Instagram,
• 25:27
  people
• 25:28
  have
• 25:28
  got
• 25:28
  too
• 25:28
  much
• 25:28
  information
• 25:29
  now
• 25:29
  that
• 25:29
  they
• 25:29
  actually
• 25:30
  take
• 25:30
  a
• 25:30
  lot
• 25:31
  longer
• 25:31
  because
• 25:31
  they
• 25:31
  can
• 25:31
  compare
• 25:32
  it
• 25:32
  to
• 25:32
  so
• 25:32
  many
• 25:32
  things
• 25:33
  rather
• 25:33
  than
• 25:33
  just,
• 25:34
  oh,
• 25:34
  there's
• 25:34
  one
• 25:34
  come
• 25:34
  up
• 25:35
  here,
• 25:35
  we'll
• 25:35
  have
• 25:35
  a
• 25:35
  look
• 25:35
  at
• 25:35
  him.
• 25:36
  And
• 25:37
  that's
• 25:37
  where
• 25:37
  I've
• 25:37
  found
• 25:37
  that
• 25:38
  it's
• 25:38
  really
• 25:38
  important
• 25:38
  to
• 25:39
  keep
• 25:39
  in
• 25:39
  touch
• 25:39
  for
• 25:40
  a
• 25:40
  longer
• 25:40
  period.
• 25:40
  I
• 25:41
  speak
• 25:41
  with
• 25:41
  some
• 25:41
  of
• 25:41
  my
• 25:41
  couples,
• 25:42
  probably
• 25:42
  for,
• 25:43
  I
• 25:43
  want
• 25:43
  to
• 25:43
  say,
• 25:43
  even
• 25:43
  up
• 25:43
  to
• 25:44
  a
• 25:44
  year,
• 25:44
  if
• 25:44
  not
• 25:44
  longer,
• 25:45
  and
• 25:45
  then
• 25:45
  sometimes
• 25:46
  they,
• 25:46
  oh,
• 25:46
  yeah,
• 25:46
  we're
• 25:46
  ready
• 25:46
  to
• 25:47
  put
• 25:47
  now.
• 25:47
  Whereas
• 25:48
  if
• 25:48
  I'd
• 25:48
  have
• 25:48
  just
• 25:48
  sent
• 25:48
  them
• 25:49
  one,
• 25:49
  two
• 25:49
  emails,
• 25:50
  that's
• 25:50
  probably
• 25:50
  it.
• 25:51
  Yeah,
• 25:51
  it's
• 25:51
  so
• 25:51
  true.
• 25:52
  We
• 25:52
  see
• 25:52
  that
• 25:52
  in
• 25:52
  all
• 25:52
  aspects
• 25:53
  of
• 25:53
  life.
• 25:53
  I.
• 25:53
  I'm
• 25:54
  definitely
• 25:54
  seeing
• 25:54
  it
• 25:54
  in
• 25:54
  my
• 25:55
  own
• 25:55
  life,
• 25:55
  is
• 25:56
  that
• 25:56
  life
• 25:56
  is
• 25:57
  generally
• 25:57
  overwhelming.
• 25:59
  There's
• 25:59
  so
• 25:59
  much
• 25:59
  information
• 26:00
  being
• 26:01
  thrown
• 26:01
  at
• 26:01
  us.
• 26:02
  And
• 26:02
  so
• 26:02
  you
• 26:02
  do
• 26:02
  feel
• 26:03
  like,
• 26:03
  oh,
• 26:03
  I
• 26:03
  need
• 26:03
  to
• 26:04
  sit
• 26:04
  down
• 26:04
  and
• 26:04
  compare
• 26:05
  the.
• 26:05
  I
• 26:05
  know
• 26:05
  if
• 26:06
  we're
• 26:06
  going
• 26:06
  on
• 26:06
  holiday,
• 26:06
  here's
• 26:07
  25
• 26:08
  different
• 26:08
  hotels,
• 26:09
  I
• 26:09
  need
• 26:09
  to
• 26:09
  sit
• 26:09
  down,
• 26:10
  I
• 26:10
  need
• 26:10
  to
• 26:10
  compare,
• 26:10
  I
• 26:10
  need
• 26:11
  to
• 26:11
  work
• 26:11
  out
• 26:11
  the
• 26:11
  prices.
• 26:12
  Oh,
• 26:12
  I
• 26:12
  need
• 26:12
  to
• 26:13
  do
• 26:13
  that
• 26:13
  when
• 26:13
  I
• 26:13
  have
• 26:13
  time.
• 26:14
  I
• 26:14
  never
• 26:14
  have
• 26:14
  time.
• 26:14
  And
• 26:15
  so
• 26:15
  it
• 26:15
  does
• 26:15
  extend
• 26:16
  on
• 26:16
  and
• 26:16
  on
• 26:16
  and
• 26:16
  on.
• 26:17
  And
• 26:17
  so
• 26:17
  we
• 26:17
  can
• 26:17
  see
• 26:17
  why
• 26:18
  that's
• 26:18
  happening,
• 26:19
  our
• 26:19
  couples
• 26:19
  as
• 26:19
  well.
• 26:19
  Because
• 26:20
  if
• 26:20
  it's
• 26:20
  happening
• 26:20
  in
• 26:20
  every
• 26:21
  aspect
• 26:21
  of
• 26:21
  our
• 26:21
  lives,
• 26:22
  of
• 26:22
  course
• 26:22
  it's
• 26:22
  happening
• 26:23
  in
• 26:23
  their
• 26:23
  wedding
• 26:23
  planning.
• 26:23
  They've.
• 26:24
  They've
• 26:24
  gone
• 26:24
  from.
• 26:25
  I
• 26:25
  have
• 26:25
  to
• 26:25
  say,
• 26:25
  they've
• 26:25
  gone
• 26:26
  from
• 26:26
  being
• 26:26
  able
• 26:27
  to
• 26:27
  just
• 26:27
  find
• 26:27
  the
• 26:27
  magician
• 26:28
  or
• 26:28
  whoever
• 26:28
  that
• 26:29
  works
• 26:29
  and
• 26:29
  lives
• 26:30
  down
• 26:30
  the
• 26:30
  road
• 26:31
  to
• 26:31
  the
• 26:31
  entire
• 26:32
  world,
• 26:32
  because
• 26:32
  the
• 26:33
  entire
• 26:33
  world
• 26:33
  of
• 26:34
  magicians
• 26:34
  is
• 26:34
  at
• 26:34
  their
• 26:34
  fingertips
• 26:35
  on
• 26:35
  TikTok.
• 26:36
  They're
• 26:36
  being
• 26:36
  bombarded
• 26:37
  with
• 26:38
  people.
• 26:38
  And
• 26:39
  so,
• 26:39
  of
• 26:39
  course
• 26:39
  it's
• 26:39
  going
• 26:40
  to
• 26:40
  take
• 26:40
  them
• 26:40
  some
• 26:40
  time
• 26:40
  to
• 26:41
  work
• 26:41
  out
• 26:41
  how
• 26:41
  on
• 26:42
  earth
• 26:42
  they
• 26:42
  decide
• 26:42
  who
• 26:43
  to
• 26:43
  go
• 26:43
  with.
• 26:43
  But
• 26:44
  as
• 26:44
  you
• 26:44
  said,
• 26:44
  what
• 26:44
  you
• 26:44
  do
• 26:45
  in
• 26:45
  that
• 26:45
  time,
• 26:45
  keeping
• 26:46
  in
• 26:46
  touch
• 26:46
  with
• 26:46
  them,
• 26:47
  regularly
• 26:48
  touching
• 26:48
  base,
• 26:48
  having
• 26:49
  automated
• 26:49
  emails,
• 26:49
  whatever
• 26:50
  it
• 26:50
  is,
• 26:50
  can
• 26:51
  make
• 26:51
  a
• 26:51
  big
• 26:51
  difference,
• 26:52
  because
• 26:52
  I'm
• 26:52
  sure
• 26:52
  you've
• 26:53
  met
• 26:53
  people
• 26:53
  that
• 26:53
  then
• 26:54
  disappear
• 26:54
  and
• 26:54
  come
• 26:55
  back
• 26:55
  and
• 26:55
  book
• 26:55
  you
• 26:55
  later.
• 26:56
  And
• 26:56
  I
• 26:56
  think
• 26:56
  also
• 26:57
  it's
• 26:57
  about
• 26:57
  being
• 26:57
  visible.
• 26:58
  So
• 26:58
  while
• 26:59
  you
• 26:59
  might
• 26:59
  be
• 26:59
  visible
• 27:00
  on
• 27:00
  the
• 27:00
  email
• 27:00
  they've
• 27:00
  sent
• 27:01
  you
• 27:01
  once
• 27:01
  or
• 27:02
  the
• 27:02
  DM,
• 27:02
  they've
• 27:03
  messaged
• 27:03
  you
• 27:04
  on
• 27:04
  WhatsApp
• 27:04
  or
• 27:04
  whatever,
• 27:05
  it's,
• 27:05
  can
• 27:05
  they
• 27:06
  see
• 27:06
  you
• 27:06
  on
• 27:06
  Facebook,
• 27:06
  can
• 27:07
  they
• 27:07
  see
• 27:07
  you
• 27:07
  on
• 27:07
  Instagram?
• 27:08
  Are
• 27:08
  you
• 27:08
  on
• 27:08
  every
• 27:08
  single
• 27:09
  lead
• 27:09
  platform
• 27:09
  going,
• 27:10
  is
• 27:10
  your
• 27:10
  website
• 27:10
  there?
• 27:11
  Are
• 27:11
  you
• 27:11
  popping
• 27:11
  up
• 27:11
  on
• 27:11
  their
• 27:12
  ads,
• 27:12
  on
• 27:12
  their
• 27:12
  TikTok
• 27:12
  or
• 27:13
  on
• 27:13
  the
• 27:13
  WhatsApp
• 27:14
  stories?
• 27:14
  The
• 27:15
  more
• 27:15
  kind
• 27:15
  of
• 27:15
  touch
• 27:15
  points
• 27:15
  that
• 27:16
  you
• 27:16
  can
• 27:16
  have
• 27:16
  with
• 27:16
  somebody,
• 27:17
  I
• 27:17
  really
• 27:17
  think
• 27:17
  makes
• 27:18
  a
• 27:18
  difference
• 27:18
  in
• 27:18
  them
• 27:18
  remembering
• 27:19
  who
• 27:19
  you,
• 27:19
  you
• 27:19
  are.
• 27:20
  Because
• 27:20
  otherwise
• 27:20
  they
• 27:20
  go
• 27:20
  on
• 27:21
  to
• 27:21
  the
• 27:21
  next
• 27:21
  platform
• 27:21
  and
• 27:22
  they've
• 27:22
  seen
• 27:22
  10
• 27:22
  other
• 27:22
  options,
• 27:23
  you're
• 27:23
  not
• 27:23
  there.
• 27:23
  Whereas
• 27:24
  if
• 27:24
  you're
• 27:24
  in
• 27:24
  every
• 27:24
  single
• 27:25
  one,
• 27:25
  they
• 27:25
  start
• 27:25
  to
• 27:25
  think,
• 27:25
  oh,
• 27:26
  he
• 27:26
  must
• 27:26
  be
• 27:26
  all
• 27:26
  right,
• 27:26
  he's,
• 27:27
  he's
• 27:27
  everywhere.
• 27:27
  Yeah,
• 27:28
  that
• 27:28
  is
• 27:28
  so
• 27:28
  true
• 27:28
  as
• 27:29
  well.
• 27:29
  And
• 27:29
  again,
• 27:29
  I
• 27:30
  think
• 27:30
  it's
• 27:31
  hard
• 27:31
  being
• 27:32
  on
• 27:32
  social
• 27:32
  media.
• 27:32
  It's
• 27:33
  hard
• 27:33
  putting
• 27:33
  that
• 27:33
  content
• 27:34
  out
• 27:34
  there
• 27:34
  and
• 27:34
  sometimes
• 27:35
  you
• 27:35
  feel
• 27:35
  like
• 27:35
  you're
• 27:35
  talking
• 27:36
  to
• 27:36
  no
• 27:36
  one.
• 27:36
  But
• 27:36
  as
• 27:36
  I
• 27:37
  often
• 27:37
  say,
• 27:37
  those
• 27:37
  little
• 27:37
  numbers
• 27:38
  are
• 27:38
  actually
• 27:39
  genuine
• 27:39
  people.
• 27:39
  And
• 27:40
  even
• 27:40
  if
• 27:40
  that
• 27:40
  number's
• 27:41
  hundred
• 27:41
  people
• 27:41
  saw
• 27:42
  this
• 27:42
  reel,
• 27:43
  that's
• 27:43
  still
• 27:43
  a
• 27:43
  hundred
• 27:44
  individuals
• 27:44
  of
• 27:44
  people
• 27:45
  who
• 27:45
  are
• 27:45
  watching
• 27:45
  you
• 27:46
  and
• 27:46
  potentially
• 27:47
  engaging
• 27:47
  with
• 27:47
  you
• 27:47
  or
• 27:48
  just
• 27:48
  deciding,
• 27:49
  still
• 27:49
  part
• 27:49
  of
• 27:49
  the
• 27:49
  decision
• 27:50
  process
• 27:50
  about
• 27:50
  whether
• 27:50
  or
• 27:51
  not
• 27:51
  they
• 27:51
  want
• 27:51
  to
• 27:51
  work
• 27:51
  with
• 27:51
  you.
• 27:51
  So
• 27:52
  it
• 27:52
  is
• 27:52
  hard
• 27:53
  and
• 27:53
  it
• 27:53
  is
• 27:53
  time
• 27:53
  consuming,
• 27:54
  but
• 27:54
  absolutely
• 27:55
  well
• 27:55
  worth
• 27:56
  it.
• 27:56
  Okay,
• 27:57
  let's
• 27:57
  think
• 27:57
  about
• 27:58
  some
• 27:58
  of
• 27:58
  the
• 27:58
  highs
• 27:58
  and
• 27:58
  some
• 27:59
  of
• 27:59
  the
• 27:59
  lows
• 27:59
  so
• 28:00
  far
• 28:00
  in
• 28:00
  your
• 28:00
  career.
• 28:01
  Tell
• 28:01
  me
• 28:01
  what's
• 28:02
  been
• 28:02
  the
• 28:02
  best
• 28:03
  thing
• 28:03
  that's
• 28:03
  happened
• 28:03
  to
• 28:04
  you
• 28:04
  or
• 28:04
  a
• 28:04
  high
• 28:05
  a
• 28:05
  memory.
• 28:06
  Since
• 28:06
  working
• 28:07
  as
• 28:07
  a
• 28:07
  magician,
• 28:07
  I'd
• 28:08
  probably.
• 28:08
  Start
• 28:08
  with
• 28:08
  the
• 28:08
  Magic
• 28:09
  Circle.
• 28:09
  Obviously
• 28:09
  that's
• 28:09
  a
• 28:10
  huge
• 28:10
  achievement.
• 28:10
  So
• 28:11
  I'm
• 28:11
  a
• 28:11
  member
• 28:11
  of
• 28:11
  the
• 28:11
  Magic
• 28:11
  Circle
• 28:12
  Circle
• 28:12
  in
• 28:12
  terms
• 28:12
  of
• 28:13
  performance,
• 28:14
  probably
• 28:14
  at
• 28:15
  the
• 28:15
  Victoria
• 28:15
  Warehouse
• 28:16
  in
• 28:16
  Manchester.
• 28:16
  So
• 28:17
  I
• 28:17
  did
• 28:17
  a
• 28:17
  show
• 28:17
  for
• 28:18
  a
• 28:18
  thousand
• 28:18
  seat
• 28:18
  audience
• 28:19
  which
• 28:19
  was,
• 28:19
  yeah,
• 28:20
  really
• 28:20
  nerve
• 28:20
  wracking.
• 28:21
  Especially
• 28:21
  when
• 28:22
  literally
• 28:22
  a
• 28:22
  minute
• 28:22
  before
• 28:23
  I
• 28:23
  went
• 28:23
  on
• 28:23
  stage,
• 28:23
  they
• 28:23
  said,
• 28:24
  oh,
• 28:24
  can
• 28:24
  you
• 28:24
  just
• 28:24
  open
• 28:25
  the
• 28:25
  awards
• 28:25
  ceremony
• 28:26
  as
• 28:26
  well?
• 28:27
  I
• 28:27
  was
• 28:27
  like,
• 28:28
  yeah,
• 28:29
  because
• 28:29
  I
• 28:29
  never
• 28:30
  say
• 28:30
  no.
• 28:30
  Which
• 28:31
  is
• 28:31
  probably
• 28:31
  something
• 28:32
  I've
• 28:32
  learned
• 28:32
  along
• 28:32
  the
• 28:32
  way
• 28:33
  as
• 28:33
  well.
• 28:33
  Maybe
• 28:33
  say
• 28:33
  no
• 28:34
  sometimes.
• 28:34
  But
• 28:35
  in
• 28:35
  the
• 28:35
  wedding
• 28:35
  industry,
• 28:36
  probably
• 28:36
  my
• 28:36
  biggest
• 28:37
  achievement
• 28:37
  is
• 28:38
  hosting
• 28:38
  somebody's
• 28:38
  day
• 28:39
  for
• 28:39
  the
• 28:39
  first
• 28:39
  time
• 28:39
  as
• 28:39
  that
• 28:40
  toastmaster,
• 28:40
  doing
• 28:40
  the
• 28:41
  full
• 28:41
  shebang,
• 28:41
  the
• 28:41
  all
• 28:41
  bells
• 28:42
  and
• 28:42
  whistles.
• 28:42
  And
• 28:43
  to
• 28:43
  have
• 28:43
  the
• 28:43
  feedback
• 28:44
  of
• 28:44
  Odd
• 28:44
  day
• 28:44
  couldn't
• 28:44
  have
• 28:45
  happened
• 28:45
  without
• 28:45
  you.
• 28:45
  You
• 28:45
  were
• 28:45
  the
• 28:46
  glue
• 28:46
  that
• 28:46
  held
• 28:46
  it
• 28:46
  all
• 28:46
  together.
• 28:47
  Everyone's
• 28:48
  talking
• 28:48
  about
• 28:48
  you,
• 28:48
  just
• 28:49
  that
• 28:49
  kind
• 28:49
  of
• 28:50
  feedback
• 28:50
  of
• 28:50
  going,
• 28:51
  wow,
• 28:51
  I've
• 28:52
  just
• 28:52
  smashed
• 28:52
  Making
• 28:52
  somebody's
• 28:53
  best
• 28:53
  day
• 28:53
  of
• 28:54
  their
• 28:54
  life
• 28:54
  become
• 28:55
  possible.
• 28:55
  And
• 28:56
  that's
• 28:56
  probably
• 28:56
  the
• 28:56
  most
• 28:56
  rewarding
• 28:57
  thing
• 28:57
  ever,
• 28:57
  to
• 28:58
  be
• 28:58
  honest.
• 28:58
  Love
• 28:59
  that.
• 28:59
  The
• 28:59
  magic
• 29:00
  circle,
• 29:00
  then,
• 29:00
  just
• 29:01
  very
• 29:01
  briefly,
• 29:02
  because
• 29:02
  I'm
• 29:02
  sure
• 29:02
  people
• 29:02
  will
• 29:03
  want
• 29:03
  to
• 29:03
  understand
• 29:03
  it.
• 29:04
  So
• 29:04
  do
• 29:04
  you
• 29:04
  apply?
• 29:05
  Do
• 29:05
  you
• 29:05
  audition?
• 29:06
  How
• 29:06
  does
• 29:06
  it.
• 29:06
  How
• 29:06
  do
• 29:07
  you
• 29:07
  become
• 29:07
  a
• 29:07
  member
• 29:07
  of
• 29:08
  this
• 29:08
  exclusive
• 29:09
  club?
• 29:09
  Or
• 29:09
  do
• 29:09
  you
• 29:09
  have
• 29:09
  to
• 29:09
  be
• 29:09
  invited?
• 29:10
  Yeah,
• 29:10
  so
• 29:11
  you
• 29:11
  have
• 29:11
  to
• 29:12
  have
• 29:12
  somebody
• 29:12
  that's
• 29:12
  going
• 29:13
  to
• 29:13
  sort
• 29:13
  of
• 29:13
  commend
• 29:13
  you,
• 29:14
  if
• 29:14
  you
• 29:14
  like.
• 29:14
  So
• 29:15
  people,
• 29:15
  members
• 29:16
  already.
• 29:16
  You
• 29:17
  basically
• 29:17
  have
• 29:17
  a
• 29:17
  membership
• 29:18
  that
• 29:18
  when
• 29:19
  you
• 29:19
  obviously
• 29:19
  have
• 29:19
  passed
• 29:19
  your
• 29:19
  exam
• 29:20
  and
• 29:20
  everything,
• 29:20
  that
• 29:20
  you
• 29:21
  can
• 29:21
  then
• 29:21
  recommend
• 29:22
  somebody
• 29:22
  and
• 29:22
  you
• 29:22
  have
• 29:22
  to
• 29:23
  get.
• 29:23
  I
• 29:23
  think
• 29:23
  it's
• 29:23
  two
• 29:24
  members
• 29:24
  to
• 29:24
  sort
• 29:24
  of
• 29:24
  commend
• 29:25
  you
• 29:25
  to
• 29:25
  be
• 29:25
  able
• 29:25
  to
• 29:25
  get
• 29:26
  any
• 29:26
  further.
• 29:27
  But
• 29:27
  the
• 29:27
  best
• 29:27
  step,
• 29:28
  if
• 29:28
  you
• 29:28
  want
• 29:28
  to
• 29:28
  get
• 29:28
  into
• 29:28
  magic,
• 29:29
  is
• 29:29
  those
• 29:29
  local
• 29:29
  magic
• 29:30
  clubs.
• 29:30
  I
• 29:30
  would
• 29:30
  say
• 29:31
  definitely
• 29:31
  sort
• 29:31
  of
• 29:31
  the.
• 29:32
  The
• 29:32
  introductory
• 29:33
  route
• 29:33
  for
• 29:33
  sure.
• 29:33
  Fantastic.
• 29:34
  Okay,
• 29:34
  talk
• 29:34
  about
• 29:35
  some
• 29:35
  of
• 29:35
  the
• 29:35
  lows
• 29:35
  then,
• 29:36
  because
• 29:36
  I'm
• 29:36
  sure
• 29:36
  that
• 29:37
  it
• 29:37
  hasn't
• 29:37
  all
• 29:37
  been
• 29:38
  plain
• 29:38
  sailing
• 29:38
  in
• 29:38
  business.
• 29:38
  This
• 29:39
  conversation
• 29:39
  has
• 29:39
  been
• 29:40
  incredibly
• 29:40
  positive,
• 29:40
  which
• 29:41
  I
• 29:41
  love.
• 29:41
  But
• 29:42
  the
• 29:42
  reality
• 29:42
  is
• 29:42
  there'll
• 29:43
  be
• 29:43
  people
• 29:43
  listening
• 29:43
  to
• 29:43
  this
• 29:44
  that
• 29:44
  are
• 29:44
  struggling
• 29:44
  with
• 29:44
  a
• 29:45
  whole
• 29:45
  variety
• 29:45
  of
• 29:45
  things.
• 29:46
  Things
• 29:46
  at
• 29:46
  the
• 29:46
  moment.
• 29:47
  If
• 29:47
  you
• 29:47
  look
• 29:47
  back
• 29:47
  over
• 29:48
  your
• 29:48
  business
• 29:48
  journey,
• 29:48
  are
• 29:49
  there
• 29:49
  any
• 29:49
  points
• 29:49
  where
• 29:49
  you
• 29:49
  think
• 29:50
  it
• 29:50
  was
• 29:50
  really
• 29:50
  hard
• 29:51
  at
• 29:51
  that
• 29:51
  time?
• 29:51
  Yeah,
• 29:52
  probably
• 29:52
  about
• 29:52
  four
• 29:52
  weeks
• 29:52
  ago
• 29:53
  when
• 29:54
  I
• 29:54
  broke
• 29:54
  my
• 29:54
  elbow
• 29:55
  in
• 29:55
  two
• 29:55
  places,
• 29:55
  which
• 29:56
  meant
• 29:56
  I
• 29:56
  couldn't
• 29:56
  drive
• 29:57
  to
• 29:57
  my
• 29:57
  gigs
• 29:57
  and
• 29:58
  I
• 29:58
  couldn't
• 29:58
  perform
• 29:58
  close
• 29:59
  at
• 29:59
  magic
• 29:59
  anymore
• 29:59
  because
• 30:00
  I
• 30:00
  couldn't
• 30:00
  hold
• 30:00
  a
• 30:00
  deck
• 30:00
  of
• 30:01
  cards
• 30:01
  or
• 30:01
  any
• 30:02
  of
• 30:02
  the
• 30:02
  props
• 30:02
  that
• 30:02
  I
• 30:02
  needed.
• 30:03
  So
• 30:03
  that's
• 30:03
  probably
• 30:03
  been
• 30:04
  one
• 30:04
  of
• 30:04
  the
• 30:04
  hardest
• 30:04
  bits
• 30:05
  of
• 30:05
  my
• 30:05
  career
• 30:05
  so
• 30:06
  far,
• 30:06
  to
• 30:06
  be
• 30:06
  honest.
• 30:07
  But
• 30:07
  luckily
• 30:08
  I'm
• 30:08
  back
• 30:08
  working
• 30:08
  now,
• 30:08
  so
• 30:09
  if
• 30:09
  any
• 30:09
  of
• 30:09
  my
• 30:09
  couples
• 30:09
  hear
• 30:10
  this,
• 30:10
  don't
• 30:10
  worry,
• 30:10
  we're
• 30:11
  all
• 30:11
  good.
• 30:12
  But
• 30:12
  yeah,
• 30:12
  that
• 30:12
  was
• 30:13
  probably
• 30:13
  the
• 30:13
  most
• 30:13
  telling
• 30:14
  time
• 30:14
  as
• 30:14
  well,
• 30:14
  where
• 30:15
  I
• 30:15
  was
• 30:15
  so
• 30:15
  grateful
• 30:16
  for
• 30:16
  the
• 30:16
  work
• 30:16
  I'd
• 30:17
  put
• 30:17
  into
• 30:17
  my
• 30:17
  business
• 30:18
  beforehand
• 30:18
  to
• 30:18
  be
• 30:18
  able
• 30:19
  to
• 30:19
  deal
• 30:19
  with
• 30:20
  inquiries,
• 30:20
  still
• 30:21
  make
• 30:21
  sure
• 30:21
  everything
• 30:21
  was
• 30:21
  flowing
• 30:22
  smoothly
• 30:22
  as
• 30:22
  if
• 30:22
  nothing
• 30:23
  had
• 30:23
  ever
• 30:23
  happened.
• 30:23
  But
• 30:24
  also
• 30:24
  where
• 30:24
  I
• 30:24
  was
• 30:25
  so
• 30:25
  thankful
• 30:25
  that
• 30:26
  I
• 30:26
  had
• 30:26
  that
• 30:26
  knowledge
• 30:26
  of
• 30:27
  my
• 30:27
  competition
• 30:27
  so
• 30:28
  I
• 30:28
  could
• 30:28
  reach
• 30:28
  out
• 30:28
  to
• 30:28
  magicians
• 30:29
  knowing
• 30:29
  100%
• 30:30
  they
• 30:31
  were
• 30:31
  going
• 30:31
  to
• 30:31
  be
• 30:31
  the
• 30:31
  right
• 30:32
  fit
• 30:32
  to
• 30:32
  step
• 30:33
  in
• 30:33
  and
• 30:33
  cover
• 30:33
  me.
• 30:34
  And
• 30:34
  also
• 30:34
  knowing
• 30:35
  that
• 30:35
  nobody
• 30:35
  was
• 30:35
  going
• 30:36
  to
• 30:36
  let
• 30:36
  me
• 30:36
  down,
• 30:36
  knowing
• 30:37
  exactly
• 30:37
  the
• 30:38
  day
• 30:38
  inside
• 30:38
  and
• 30:38
  out.
• 30:38
  It's
• 30:39
  not
• 30:39
  like
• 30:39
  I've
• 30:39
  prepared
• 30:40
  for
• 30:40
  this
• 30:40
  wedding
• 30:41
  and
• 30:41
  only
• 30:41
  got
• 30:41
  a
• 30:42
  couple
• 30:42
  of
• 30:42
  bits
• 30:42
  old.
• 30:42
  I
• 30:42
  think
• 30:42
  the
• 30:43
  bride
• 30:43
  and
• 30:43
  groom
• 30:43
  are
• 30:43
  called
• 30:43
  this.
• 30:44
  He
• 30:44
  go.
• 30:44
  I
• 30:45
  had
• 30:45
  pages
• 30:45
  and
• 30:46
  pages
• 30:46
  of
• 30:46
  exactly
• 30:47
  how
• 30:47
  they
• 30:47
  met,
• 30:47
  their
• 30:47
  story,
• 30:47
  the
• 30:48
  timings,
• 30:48
  the
• 30:48
  name
• 30:48
  of
• 30:49
  all
• 30:49
  their
• 30:49
  bridal
• 30:49
  party
• 30:50
  the
• 30:50
  songs,
• 30:50
  they
• 30:50
  wanted
• 30:50
  to
• 30:50
  come
• 30:51
  into
• 30:51
  literally
• 30:52
  everything,
• 30:52
  step
• 30:53
  by
• 30:53
  step.
• 30:53
  So
• 30:53
  I
• 30:54
  could
• 30:54
  jump
• 30:54
  on
• 30:54
  a
• 30:54
  call
• 30:54
  with
• 30:54
  each
• 30:54
  of
• 30:55
  my
• 30:55
  magicians
• 30:55
  and
• 30:55
  hosts
• 30:56
  and
• 30:56
  say,
• 30:56
  this
• 30:57
  is
• 30:57
  exactly
• 30:57
  how
• 30:57
  it
• 30:58
  needs
• 30:58
  to
• 30:58
  be.
• 30:58
  And
• 30:58
  they
• 30:59
  all
• 30:59
  got
• 30:59
  five
• 30:59
  star
• 30:59
  reviews.
• 31:00
  Glowing.
• 31:00
  And
• 31:01
  it
• 31:01
  was
• 31:01
  like.
• 31:01
  It
• 31:01
  was
• 31:02
  just,
• 31:02
  yeah,
• 31:02
  brilliant.
• 31:03
  I
• 31:03
  couldn't
• 31:03
  have
• 31:03
  asked
• 31:03
  for
• 31:03
  anything
• 31:04
  better.
• 31:04
  There
• 31:04
  was
• 31:04
  no,
• 31:04
  no
• 31:05
  issues
• 31:05
  whatsoever.
• 31:06
  But
• 31:06
  that
• 31:06
  wouldn't
• 31:06
  have
• 31:06
  happened
• 31:07
  if
• 31:07
  I
• 31:07
  hadn't
• 31:07
  put
• 31:07
  in
• 31:07
  the
• 31:08
  legwork
• 31:08
  beforehand.
• 31:09
  And
• 31:09
  it's
• 31:09
  those
• 31:09
  kind
• 31:09
  of
• 31:09
  things
• 31:10
  that
• 31:10
  people
• 31:10
  don't
• 31:10
  often
• 31:10
  think
• 31:11
  about
• 31:11
  because
• 31:11
  you
• 31:11
  don't
• 31:12
  think,
• 31:12
  oh,
• 31:12
  what's
• 31:13
  going
• 31:13
  to
• 31:13
  happen
• 31:13
  if
• 31:13
  it
• 31:13
  goes
• 31:14
  wrong,
• 31:14
  if
• 31:14
  I
• 31:14
  get
• 31:14
  sick,
• 31:15
  if
• 31:15
  this
• 31:15
  happens,
• 31:15
  if
• 31:16
  breakdown.
• 31:16
  Often
• 31:17
  we
• 31:17
  don't
• 31:17
  think
• 31:17
  about
• 31:17
  those
• 31:17
  things
• 31:18
  until
• 31:18
  the
• 31:18
  moment.
• 31:19
  And
• 31:19
  so
• 31:19
  the
• 31:19
  fact
• 31:19
  that
• 31:20
  you
• 31:20
  had
• 31:20
  put
• 31:20
  so
• 31:21
  much
• 31:21
  time
• 31:21
  and
• 31:21
  energy
• 31:21
  into
• 31:22
  your
• 31:22
  systems,
• 31:23
  into
• 31:23
  having
• 31:23
  that
• 31:24
  network
• 31:24
  of
• 31:24
  people
• 31:24
  is
• 31:25
  what
• 31:25
  essentially
• 31:25
  got
• 31:26
  you
• 31:26
  through
• 31:26
  that
• 31:26
  time.
• 31:27
  How
• 31:27
  did
• 31:27
  you
• 31:27
  break
• 31:27
  your
• 31:27
  elbow
• 31:28
  in
• 31:28
  two
• 31:28
  places?
• 31:28
  I
• 31:29
  was
• 31:29
  coming
• 31:29
  out
• 31:29
  of
• 31:29
  a
• 31:29
  venue
• 31:30
  and
• 31:30
  there
• 31:30
  was
• 31:30
  a
• 31:31
  chain
• 31:31
  between
• 31:31
  two
• 31:31
  bollards,
• 31:32
  which
• 31:32
  was
• 31:32
  sort
• 31:33
  of
• 31:33
  ankle
• 31:33
  height
• 31:34
  and
• 31:34
  there
• 31:34
  were
• 31:34
  no
• 31:35
  street
• 31:35
  lamps.
• 31:35
  So
• 31:35
  I
• 31:35
  kind
• 31:35
  of
• 31:36
  just
• 31:36
  walked
• 31:36
  through
• 31:36
  it
• 31:36
  and
• 31:37
  fell
• 31:37
  splat
• 31:38
  onto
• 31:38
  the
• 31:38
  concrete.
• 31:39
  So.
• 31:40
  Oh,
• 31:40
  no.
• 31:41
  Or
• 31:41
  I
• 31:41
  was.
• 31:41
  I
• 31:41
  was
• 31:41
  fighting
• 31:42
  a
• 31:42
  grizzly
• 31:42
  bear.
• 31:42
  If
• 31:42
  anyone
• 31:43
  wants
• 31:43
  to
• 31:43
  share
• 31:43
  the
• 31:43
  story.
• 31:44
  Yeah,
• 31:44
  that
• 31:45
  sounds
• 31:45
  like
• 31:45
  a
• 31:45
  much
• 31:45
  more
• 31:45
  exciting
• 31:46
  version
• 31:46
  of
• 31:47
  the
• 31:47
  story
• 31:47
  than
• 31:48
  happened.
• 31:48
  Was
• 31:48
  it
• 31:48
  after
• 31:49
  you'd
• 31:49
  done
• 31:49
  the
• 31:49
  gig,
• 31:50
  was
• 31:50
  it
• 31:50
  the
• 31:50
  end
• 31:50
  or
• 31:50
  was
• 31:50
  it
• 31:51
  at
• 31:51
  the
• 31:51
  start?
• 31:51
  Yeah,
• 31:51
  it
• 31:51
  was
• 31:52
  at
• 31:52
  the
• 31:52
  end.
• 31:52
  So,
• 31:52
  like
• 31:52
  I
• 31:52
  say
• 31:52
  it
• 31:52
  was.
• 31:53
  It
• 31:53
  was
• 31:53
  just
• 31:53
  dark
• 31:53
  coming
• 31:54
  out
• 31:54
  of
• 31:54
  a
• 31:54
  venue
• 31:54
  and,
• 31:55
  yeah,
• 31:55
  just
• 31:55
  walk
• 31:55
  and
• 31:56
  splat.
• 31:57
  So,
• 31:57
  yeah,
• 31:58
  nice.
• 31:59
  Six
• 31:59
  hours
• 31:59
  in
• 31:59
  A
• 31:59
  and
• 32:00
  E.
• 32:00
  That
• 32:00
  wasn't,
• 32:00
  wasn't
• 32:01
  fun.
• 32:02
  Not
• 32:02
  ideal.
• 32:02
  But
• 32:02
  you're
• 32:03
  through
• 32:03
  it
• 32:03
  and
• 32:03
  you're
• 32:03
  back
• 32:03
  working,
• 32:04
  which
• 32:04
  is
• 32:04
  the
• 32:05
  main
• 32:05
  thing.
• 32:05
  Good
• 32:05
  to
• 32:05
  go.
• 32:06
  But
• 32:06
  it
• 32:06
  does
• 32:06
  make
• 32:07
  you
• 32:07
  realize
• 32:07
  how
• 32:07
  vulnerable
• 32:08
  we
• 32:08
  are
• 32:08
  actually
• 32:09
  as
• 32:09
  business
• 32:09
  owners
• 32:09
  when
• 32:10
  we
• 32:10
  are
• 32:10
  the,
• 32:10
  you
• 32:10
  know,
• 32:11
  front
• 32:11
  and
• 32:11
  center
• 32:11
  of
• 32:12
  the
• 32:12
  business.
• 32:12
  We
• 32:12
  are
• 32:13
  invaluable.
• 32:13
  Our
• 32:14
  health
• 32:14
  is
• 32:14
  incredibly
• 32:14
  important
• 32:15
  and
• 32:15
  actually,
• 32:15
  we
• 32:16
  do
• 32:16
  need
• 32:16
  to
• 32:16
  have
• 32:16
  those
• 32:16
  backup
• 32:17
  plans
• 32:17
  in,
• 32:17
  in
• 32:17
  place.
• 32:19
  Oh,
• 32:19
  sorry.
• 32:19
  Go
• 32:19
  for
• 32:20
  it.
• 32:20
  Sorry.
• 32:20
  I
• 32:20
  was
• 32:20
  just
• 32:20
  going
• 32:20
  to
• 32:20
  say
• 32:21
  that
• 32:21
  that's
• 32:21
  where
• 32:21
  it's
• 32:21
  really
• 32:21
  important
• 32:22
  as
• 32:22
  well.
• 32:22
  When
• 32:22
  you're
• 32:22
  looking
• 32:23
  at
• 32:23
  a
• 32:23
  supplier,
• 32:23
  it's
• 32:24
  not
• 32:24
  just,
• 32:24
  why
• 32:25
  are
• 32:25
  they
• 32:25
  £100
• 32:26
  and
• 32:26
  why
• 32:26
  are
• 32:26
  they
• 32:26
  more
• 32:26
  expensive?
• 32:27
  It's
• 32:28
  kind
• 32:28
  of
• 32:28
  looking
• 32:28
  at
• 32:28
  it
• 32:28
  from
• 32:28
  like
• 32:29
  a
• 32:29
  deeper
• 32:29
  level.
• 32:29
  How
• 32:30
  much
• 32:30
  experience
• 32:30
  have
• 32:30
  they
• 32:31
  got?
• 32:31
  How
• 32:31
  long
• 32:31
  have
• 32:31
  they
• 32:31
  been
• 32:31
  doing
• 32:31
  it
• 32:32
  for?
• 32:32
  Have
• 32:32
  they
• 32:32
  got
• 32:32
  that
• 32:32
  network
• 32:33
  of
• 32:33
  magicians
• 32:33
  that
• 32:34
  they
• 32:34
  can
• 32:34
  then
• 32:34
  book
• 32:34
  into
• 32:35
  an
• 32:35
  event?
• 32:35
  If
• 32:36
  it's
• 32:36
  the
• 32:36
  venue,
• 32:36
  have
• 32:37
  they
• 32:37
  got
• 32:37
  the
• 32:37
  staff
• 32:37
  to
• 32:37
  cover
• 32:38
  it
• 32:38
  if.
• 32:38
  If
• 32:38
  somebody's
• 32:39
  off
• 32:39
  sick
• 32:39
  and
• 32:39
  that
• 32:40
  it's
• 32:40
  looking
• 32:40
  deeper
• 32:41
  than
• 32:41
  what
• 32:41
  is
• 32:41
  just
• 32:42
  the
• 32:42
  service.
• 32:42
  But
• 32:42
  actually
• 32:43
  what
• 32:43
  if,
• 32:43
  what
• 32:44
  if
• 32:44
  and
• 32:44
  what,
• 32:44
  what
• 32:44
  if?
• 32:45
  And
• 32:45
  that's
• 32:45
  why
• 32:46
  just
• 32:46
  booking
• 32:46
  the
• 32:46
  cheapest
• 32:47
  is
• 32:47
  definitely
• 32:48
  not
• 32:48
  the
• 32:48
  right
• 32:48
  option.
• 32:49
  And
• 32:49
  that's
• 32:49
  why
• 32:49
  we
• 32:49
  should
• 32:49
  be
• 32:50
  able
• 32:50
  to
• 32:50
  charge
• 32:50
  our
• 32:50
  worth.
• 32:51
  Because
• 32:51
  we
• 32:51
  know
• 32:51
  that
• 32:51
  if
• 32:52
  you've
• 32:52
  done
• 32:52
  all
• 32:52
  that
• 32:52
  work
• 32:53
  and
• 32:53
  you've
• 32:53
  got
• 32:53
  all
• 32:53
  those
• 32:53
  connections,
• 32:54
  you
• 32:54
  are
• 32:54
  more
• 32:54
  valuable
• 32:55
  than
• 32:55
  someone
• 32:55
  who's
• 32:56
  just
• 32:56
  rocked
• 32:56
  up
• 32:56
  one
• 32:56
  day
• 32:57
  and
• 32:57
  decided
• 32:57
  to
• 32:58
  go
• 32:58
  and
• 32:58
  do
• 32:58
  some
• 32:58
  tricks.
• 32:59
  Now,
• 32:59
  one
• 32:59
  of
• 32:59
  the
• 32:59
  things
• 33:00
  you
• 33:00
  mentioned
• 33:00
  earlier
• 33:00
  was
• 33:00
  corporate
• 33:01
  work
• 33:01
  and
• 33:01
  I
• 33:02
  want
• 33:02
  to
• 33:02
  touch
• 33:02
  on
• 33:02
  this
• 33:02
  briefly
• 33:03
  because
• 33:03
  I
• 33:03
  know
• 33:03
  there
• 33:03
  will
• 33:04
  again
• 33:04
  be
• 33:04
  people
• 33:04
  listening
• 33:05
  that
• 33:05
  think,
• 33:05
  oh,
• 33:05
  I
• 33:06
  only
• 33:06
  do
• 33:06
  weddings
• 33:06
  at
• 33:06
  the
• 33:06
  moment,
• 33:07
  but
• 33:07
  actually
• 33:07
  with
• 33:07
  my
• 33:07
  type
• 33:08
  of
• 33:08
  business
• 33:08
  I
• 33:09
  could
• 33:09
  do
• 33:09
  some
• 33:09
  stuff
• 33:09
  in
• 33:09
  corporate
• 33:10
  but
• 33:10
  that
• 33:10
  feels
• 33:11
  a
• 33:11
  bit
• 33:11
  scary.
• 33:11
  I
• 33:11
  don't
• 33:12
  know
• 33:12
  how
• 33:12
  to
• 33:12
  go
• 33:12
  about
• 33:12
  it.
• 33:13
  It's
• 33:13
  a
• 33:13
  very
• 33:13
  different
• 33:13
  beast
• 33:14
  to
• 33:14
  working
• 33:14
  with
• 33:15
  a
• 33:15
  wedding
• 33:15
  coup.
• 33:16
  Have
• 33:16
  you
• 33:17
  gained
• 33:18
  some
• 33:18
  of
• 33:18
  your
• 33:18
  corporate
• 33:19
  gigs?
• 33:19
  Has
• 33:19
  it
• 33:20
  been
• 33:20
  through
• 33:20
  word
• 33:20
  of
• 33:20
  mouth?
• 33:21
  Has
• 33:21
  it
• 33:21
  been
• 33:21
  through
• 33:21
  proactively
• 33:22
  approaching
• 33:23
  companies?
• 33:24
  Explain
• 33:24
  that
• 33:25
  to
• 33:25
  us.
• 33:25
  I
• 33:25
  think
• 33:25
  the
• 33:25
  first
• 33:26
  thing
• 33:26
  is
• 33:26
  my
• 33:26
  background
• 33:27
  is
• 33:27
  in
• 33:27
  cold
• 33:27
  calling.
• 33:28
  So
• 33:28
  when
• 33:28
  I
• 33:28
  was
• 33:28
  in
• 33:29
  asset
• 33:29
  finance
• 33:29
  I
• 33:30
  was
• 33:30
  doing
• 33:30
  200
• 33:30
  phone
• 33:31
  calls
• 33:31
  a
• 33:31
  day.
• 33:32
  So
• 33:32
  I'm
• 33:32
  very
• 33:32
  used
• 33:32
  to
• 33:33
  rejection.
• 33:34
  And
• 33:34
  that's
• 33:34
  kind
• 33:35
  of
• 33:35
  where
• 33:35
  you
• 33:35
  have
• 33:35
  to
• 33:35
  have
• 33:35
  a
• 33:35
  bit
• 33:35
  of
• 33:36
  thick
• 33:36
  skin
• 33:36
  in
• 33:36
  that
• 33:36
  industry.
• 33:37
  You
• 33:37
  are
• 33:37
  going
• 33:37
  to
• 33:37
  get
• 33:37
  no's.
• 33:38
  You
• 33:38
  are
• 33:38
  going
• 33:38
  to
• 33:38
  get
• 33:38
  people
• 33:39
  who
• 33:39
  think,
• 33:39
  oh,
• 33:39
  why
• 33:39
  would
• 33:39
  you
• 33:39
  want
• 33:40
  a
• 33:40
  tacky
• 33:40
  magician
• 33:41
  at
• 33:41
  our
• 33:41
  high
• 33:41
  end
• 33:41
  call
• 33:42
  corporate
• 33:42
  event?
• 33:42
  It's
• 33:42
  only
• 33:43
  when
• 33:43
  people
• 33:43
  sort
• 33:43
  of
• 33:43
  realize
• 33:44
  what's
• 33:45
  actually
• 33:45
  the
• 33:45
  value
• 33:46
  in
• 33:46
  it.
• 33:47
  So
• 33:47
  that's
• 33:47
  kind
• 33:47
  of
• 33:47
  the
• 33:47
  first
• 33:48
  thing
• 33:48
  is
• 33:48
  have
• 33:48
  thick
• 33:48
  skin.
• 33:49
  But
• 33:49
  the
• 33:49
  second
• 33:49
  thing
• 33:49
  I
• 33:50
  think
• 33:50
  is
• 33:50
  just
• 33:50
  be
• 33:50
  relentless
• 33:51
  with
• 33:51
  it.
• 33:51
  Just
• 33:52
  find
• 33:52
  companies
• 33:53
  that
• 33:53
  are
• 33:53
  having
• 33:53
  events
• 33:54
  reach
• 33:54
  out
• 33:54
  to
• 33:55
  them.
• 33:55
  People
• 33:55
  generally
• 33:55
  aren't
• 33:56
  as
• 33:56
  scary
• 33:56
  as
• 33:56
  you
• 33:56
  think
• 33:56
  either.
• 33:57
  They're
• 33:57
  probably
• 33:57
  looking
• 33:58
  for
• 33:58
  something
• 33:59
  and
• 33:59
  need
• 33:59
  something.
• 33:59
  It's
• 34:00
  just
• 34:00
  a
• 34:00
  case
• 34:00
  of
• 34:00
  finding
• 34:01
  them.
• 34:01
  And
• 34:01
  the
• 34:02
  other
• 34:02
  thing
• 34:02
  is
• 34:02
  don't
• 34:03
  be
• 34:03
  worried
• 34:03
  that
• 34:03
  there's
• 34:03
  not
• 34:04
  enough
• 34:04
  work
• 34:04
  because
• 34:05
  there
• 34:05
  is
• 34:05
  enough
• 34:06
  work.
• 34:06
  Whether
• 34:06
  that's
• 34:07
  in
• 34:07
  the
• 34:07
  wedding
• 34:07
  industry,
• 34:07
  the
• 34:07
  corporate
• 34:08
  market,
• 34:08
  there's
• 34:09
  enough
• 34:09
  work
• 34:09
  out
• 34:09
  there.
• 34:09
  You
• 34:10
  just
• 34:10
  have
• 34:10
  to
• 34:10
  create
• 34:10
  the
• 34:10
  work.
• 34:11
  Sometimes
• 34:11
  I
• 34:12
  can't
• 34:12
  tell
• 34:12
  you
• 34:12
  how
• 34:12
  many
• 34:12
  times
• 34:13
  I've
• 34:13
  spoken
• 34:13
  to
• 34:13
  a
• 34:14
  client
• 34:14
  and
• 34:15
  they've
• 34:15
  gone,
• 34:15
  we
• 34:15
  didn't
• 34:15
  even
• 34:16
  think
• 34:16
  about
• 34:16
  having
• 34:16
  a
• 34:16
  magician.
• 34:17
  That's
• 34:17
  a
• 34:17
  great
• 34:17
  idea.
• 34:18
  They
• 34:18
  were
• 34:18
  never
• 34:18
  going
• 34:18
  to
• 34:18
  go
• 34:19
  on
• 34:19
  to
• 34:19
  Google
• 34:19
  and
• 34:19
  Google
• 34:19
  me
• 34:20
  because
• 34:20
  they'd
• 34:20
  never
• 34:20
  thought
• 34:20
  of
• 34:20
  it.
• 34:21
  So
• 34:21
  if
• 34:21
  you
• 34:21
  put
• 34:21
  yourself
• 34:22
  out
• 34:22
  there,
• 34:22
  you
• 34:22
  create
• 34:22
  more
• 34:23
  opportunities.
• 34:23
  And
• 34:24
  do
• 34:24
  you
• 34:24
  do
• 34:24
  that
• 34:24
  by
• 34:24
  picking
• 34:25
  up
• 34:25
  the
• 34:25
  phone
• 34:25
  or
• 34:25
  do
• 34:26
  you
• 34:26
  send
• 34:26
  an
• 34:26
  email?
• 34:26
  Because
• 34:27
  again,
• 34:27
  there'll
• 34:27
  be
• 34:27
  people
• 34:27
  listening
• 34:28
  to
• 34:28
  this.
• 34:28
  That.
• 34:28
  Think
• 34:28
  that
• 34:28
  sounds
• 34:29
  easy,
• 34:29
  but
• 34:29
  it
• 34:29
  also
• 34:29
  sounds
• 34:30
  incredibly
• 34:31
  scary.
• 34:31
  Yeah,
• 34:32
  I
• 34:32
  pick
• 34:32
  up
• 34:32
  the
• 34:32
  phone,
• 34:33
  I
• 34:33
  also
• 34:33
  send
• 34:33
  out
• 34:34
  emails
• 34:34
  or,
• 34:34
  like
• 34:34
  I
• 34:35
  say,
• 34:35
  message
• 34:35
  on.
• 34:35
  On
• 34:35
  social
• 34:36
  media,
• 34:36
  depending
• 34:36
  on
• 34:37
  what
• 34:37
  avenue
• 34:37
  is,
• 34:37
  it
• 34:38
  might
• 34:38
  be
• 34:38
  that
• 34:38
  a
• 34:38
  LinkedIn
• 34:39
  connection
• 34:39
  request
• 34:39
  is
• 34:39
  the
• 34:40
  way
• 34:40
  to
• 34:40
  go.
• 34:40
  But
• 34:41
  it's
• 34:41
  all
• 34:41
  about
• 34:41
  just
• 34:42
  having
• 34:42
  a
• 34:42
  small
• 34:43
  target
• 34:43
  and
• 34:44
  working
• 34:44
  through
• 34:44
  that.
• 34:44
  So
• 34:45
  if
• 34:45
  you're
• 34:45
  thinking,
• 34:45
  there's
• 34:46
  no
• 34:46
  way
• 34:46
  I'm
• 34:46
  going
• 34:46
  to
• 34:46
  do
• 34:46
  200
• 34:47
  phone
• 34:47
  calls
• 34:47
  a
• 34:47
  day,
• 34:47
  which
• 34:48
  is
• 34:48
  ridiculous,
• 34:49
  and
• 34:49
  I
• 34:49
  wouldn't
• 34:49
  advise
• 34:49
  it
• 34:49
  because
• 34:50
  the
• 34:50
  quality
• 34:51
  just
• 34:51
  drops.
• 34:51
  But
• 34:52
  if
• 34:52
  you
• 34:52
  can
• 34:52
  do
• 34:53
  50
• 34:53
  and
• 34:53
  you're
• 34:53
  thinking,
• 34:54
  actually,
• 34:54
  that's
• 34:54
  too
• 34:54
  many,
• 34:55
  what
• 34:55
  about
• 34:55
  30?
• 34:56
  What
• 34:56
  about
• 34:56
  20?
• 34:57
  And
• 34:57
  get
• 34:58
  to
• 34:58
  a
• 34:58
  number
• 34:58
  where
• 34:58
  you
• 34:58
  go,
• 34:59
  actually,
• 34:59
  do
• 34:59
  you
• 34:59
  know
• 34:59
  what?
• 34:59
  Yeah,
• 35:00
  I
• 35:00
  probably
• 35:00
  could
• 35:01
  do
• 35:01
  five
• 35:01
  calls
• 35:01
  a
• 35:01
  day
• 35:02
  and
• 35:02
  then
• 35:02
  work
• 35:02
  it
• 35:02
  into.
• 35:03
  I
• 35:03
  can
• 35:03
  do
• 35:03
  five
• 35:03
  calls
• 35:04
  an
• 35:04
  hour.
• 35:04
  And
• 35:05
  you've
• 35:05
  just
• 35:05
  got
• 35:05
  to
• 35:05
  kind
• 35:05
  of
• 35:05
  break
• 35:06
  up
• 35:06
  the
• 35:06
  business.
• 35:06
  So
• 35:06
  you're
• 35:07
  not
• 35:07
  always
• 35:07
  doing
• 35:07
  sales.
• 35:08
  You're
• 35:08
  still
• 35:08
  doing
• 35:08
  your
• 35:08
  marketing,
• 35:09
  your
• 35:09
  social
• 35:09
  media,
• 35:10
  your
• 35:10
  customer
• 35:10
  service.
• 35:10
  You're
• 35:11
  the
• 35:11
  this
• 35:11
  and
• 35:11
  that.
• 35:11
  But
• 35:12
  you
• 35:12
  just
• 35:12
  got
• 35:12
  to
• 35:12
  delegate
• 35:13
  a
• 35:13
  bit
• 35:13
  of
• 35:13
  time
• 35:13
  each
• 35:14
  day
• 35:14
  to
• 35:14
  push
• 35:14
  in
• 35:15
  that
• 35:15
  industry
• 35:15
  and
• 35:15
  that's
• 35:16
  how
• 35:16
  you
• 35:16
  can
• 35:16
  sort
• 35:16
  of
• 35:16
  tap
• 35:17
  into
• 35:17
  it.
• 35:17
  Yeah,
• 35:17
  I
• 35:17
  think
• 35:18
  it's
• 35:18
  about
• 35:18
  being
• 35:18
  proactive
• 35:19
  rather
• 35:19
  than
• 35:19
  reactive.
• 35:20
  And
• 35:20
  almost
• 35:21
  all
• 35:21
  of
• 35:21
  the
• 35:21
  people
• 35:22
  that
• 35:22
  I
• 35:22
  do
• 35:22
  strategy
• 35:23
  sessions
• 35:23
  with
• 35:23
  are
• 35:24
  always
• 35:24
  reactive.
• 35:25
  Oh,
• 35:25
  nothing's
• 35:25
  coming
• 35:25
  in.
• 35:26
  I'm
• 35:26
  not
• 35:26
  getting
• 35:26
  the
• 35:26
  inquiries.
• 35:27
  And
• 35:27
  when
• 35:27
  I
• 35:28
  ask
• 35:28
  them,
• 35:28
  well,
• 35:28
  what
• 35:28
  are
• 35:28
  you
• 35:28
  doing
• 35:29
  proactively
• 35:29
  to
• 35:29
  get
• 35:30
  that
• 35:30
  work?
• 35:30
  The
• 35:30
  answer
• 35:31
  is
• 35:31
  often,
• 35:31
  not
• 35:32
  a
• 35:32
  lot.
• 35:32
  Posting
• 35:33
  on
• 35:33
  social
• 35:33
  media,
• 35:34
  you
• 35:34
  know,
• 35:34
  actually.
• 35:35
  But
• 35:35
  when
• 35:35
  we
• 35:35
  work
• 35:36
  in
• 35:36
  a
• 35:36
  corporate
• 35:36
  job,
• 35:36
  as
• 35:37
  you
• 35:37
  know
• 35:37
  from
• 35:37
  your
• 35:37
  own
• 35:38
  background,
• 35:39
  especially
• 35:39
  if
• 35:39
  you're
• 35:39
  in
• 35:39
  sales
• 35:40
  of
• 35:40
  some
• 35:40
  kind,
• 35:40
  you
• 35:40
  have
• 35:40
  that
• 35:41
  sales
• 35:41
  manager
• 35:41
  that
• 35:41
  you
• 35:42
  have
• 35:42
  to
• 35:42
  go
• 35:42
  to,
• 35:42
  and
• 35:43
  they
• 35:43
  say,
• 35:43
  why
• 35:43
  haven't
• 35:44
  you
• 35:44
  hit
• 35:44
  your
• 35:44
  target?
• 35:44
  And
• 35:45
  then
• 35:45
  you
• 35:45
  have
• 35:45
  to
• 35:45
  say,
• 35:46
  well,
• 35:46
  this
• 35:46
  is
• 35:46
  all
• 35:46
  of
• 35:47
  the
• 35:47
  things
• 35:47
  I've
• 35:47
  done
• 35:47
  proactively
• 35:48
  to
• 35:48
  try
• 35:48
  and
• 35:48
  hit
• 35:48
  my
• 35:49
  target.
• 35:49
  And
• 35:49
  if
• 35:49
  you
• 35:49
  sat
• 35:49
  there
• 35:50
  and
• 35:50
  went,
• 35:50
  nothing,
• 35:50
  really,
• 35:51
  just
• 35:51
  a
• 35:51
  few
• 35:51
  posts
• 35:52
  on
• 35:52
  social
• 35:52
  media,
• 35:52
  you
• 35:52
  wouldn't
• 35:53
  get
• 35:53
  away
• 35:53
  with
• 35:53
  it.
• 35:53
  But
• 35:54
  yet
• 35:54
  in
• 35:54
  our
• 35:54
  own
• 35:54
  businesses,
• 35:55
  sometimes
• 35:55
  it's
• 35:55
  easy
• 35:55
  for
• 35:56
  us
• 35:56
  to
• 35:56
  slip
• 35:56
  into
• 35:56
  that.
• 35:57
  There's
• 35:57
  that
• 35:57
  analogy
• 35:58
  of
• 35:59
  what
• 35:59
  makes
• 35:59
  the
• 35:59
  boat
• 35:59
  go
• 36:00
  faster,
• 36:00
  and
• 36:00
  that's
• 36:01
  something
• 36:01
  I've
• 36:01
  always
• 36:01
  kind
• 36:02
  of
• 36:02
  stuck
• 36:02
  by.
• 36:02
  Is
• 36:03
  what
• 36:03
  is
• 36:03
  doing
• 36:03
  an
• 36:03
  Instagram
• 36:04
  post
• 36:04
  going
• 36:04
  to
• 36:04
  make
• 36:05
  that
• 36:05
  boat
• 36:05
  go
• 36:05
  faster?
• 36:05
  Is
• 36:06
  that
• 36:06
  going
• 36:06
  to
• 36:06
  create
• 36:06
  more
• 36:07
  revenue
• 36:07
  for
• 36:07
  my
• 36:07
  business?
• 36:08
  If
• 36:08
  it's
• 36:08
  not,
• 36:08
  should
• 36:09
  it
• 36:09
  be
• 36:09
  the
• 36:09
  thing
• 36:09
  I'm
• 36:09
  focusing
• 36:10
  on
• 36:10
  my
• 36:10
  time
• 36:10
  on.
• 36:10
  So
• 36:11
  always
• 36:11
  ask
• 36:11
  yourself
• 36:11
  that
• 36:12
  question.
• 36:12
  Is
• 36:12
  it
• 36:12
  going
• 36:12
  to
• 36:13
  make
• 36:13
  the
• 36:13
  boat
• 36:13
  go
• 36:13
  faster
• 36:14
  Analogy.
• 36:14
  I've
• 36:14
  not
• 36:15
  heard
• 36:15
  that
• 36:15
  one
• 36:15
  before.
• 36:15
  That
• 36:16
  will
• 36:16
  stay
• 36:16
  in
• 36:16
  my
• 36:17
  brain
• 36:17
  forevermore.
• 36:18
  I
• 36:18
  love
• 36:19
  her.
• 36:19
  Okay,
• 36:20
  couple
• 36:20
  of
• 36:21
  more
• 36:21
  questions
• 36:21
  before
• 36:21
  I
• 36:22
  let
• 36:22
  you
• 36:22
  go.
• 36:23
  One
• 36:23
  thing
• 36:23
  that,
• 36:23
  again,
• 36:24
  I
• 36:24
  love
• 36:24
  to
• 36:24
  talk
• 36:24
  to
• 36:25
  people
• 36:25
  about,
• 36:25
  especially
• 36:25
  when
• 36:26
  they've
• 36:26
  been
• 36:26
  a
• 36:26
  bit
• 36:26
  more
• 36:26
  established
• 36:27
  in
• 36:27
  business,
• 36:27
  is
• 36:28
  mistakes
• 36:28
  that
• 36:29
  they
• 36:29
  maybe
• 36:29
  see
• 36:29
  other
• 36:29
  people
• 36:30
  making.
• 36:30
  So
• 36:31
  I
• 36:31
  don't
• 36:31
  know
• 36:31
  if
• 36:31
  you've
• 36:31
  had
• 36:31
  experience
• 36:32
  of
• 36:32
  other
• 36:32
  new
• 36:32
  magicians
• 36:33
  coming
• 36:33
  into
• 36:33
  the
• 36:34
  market.
• 36:34
  Toastmasters,
• 36:35
  Celebrants,
• 36:35
  you
• 36:36
  know,
• 36:36
  anyone
• 36:36
  like
• 36:36
  that
• 36:36
  that's
• 36:37
  chatted
• 36:37
  to
• 36:37
  you.
• 36:37
  What
• 36:38
  are
• 36:38
  some
• 36:38
  of
• 36:38
  the
• 36:38
  mistakes
• 36:39
  you
• 36:39
  see
• 36:39
  people
• 36:39
  making
• 36:40
  in
• 36:40
  those
• 36:40
  early
• 36:40
  days?
• 36:41
  And
• 36:41
  you
• 36:41
  think,
• 36:41
  no,
• 36:42
  don't
• 36:42
  do
• 36:42
  that.
• 36:43
  I
• 36:43
  could
• 36:43
  go
• 36:43
  on
• 36:43
  and
• 36:44
  on,
• 36:44
  but
• 36:44
  I'll
• 36:44
  try
• 36:45
  and
• 36:45
  keep
• 36:45
  it
• 36:45
  brief.
• 36:46
  The
• 36:46
  first
• 36:46
  thing
• 36:47
  is
• 36:47
  price.
• 36:47
  As
• 36:48
  I
• 36:48
  said
• 36:48
  earlier,
• 36:48
  somebody's
• 36:49
  going
• 36:49
  out
• 36:49
  for
• 36:49
  50
• 36:49
  quid,
• 36:50
  somebody's
• 36:50
  going
• 36:50
  out
• 36:50
  for
• 36:51
  a
• 36:51
  couple
• 36:51
  of
• 36:51
  thousand.
• 36:52
  There's
• 36:52
  got
• 36:53
  to
• 36:53
  be
• 36:53
  a
• 36:53
  difference
• 36:53
  there.
• 36:53
  And
• 36:54
  as
• 36:54
  a
• 36:54
  consumer,
• 36:55
  you
• 36:55
  look
• 36:55
  at
• 36:56
  that
• 36:56
  and
• 36:56
  go,
• 36:56
  well,
• 36:56
  why
• 36:56
  on
• 36:57
  earth
• 36:57
  is
• 36:57
  that
• 36:57
  so
• 36:57
  much
• 36:57
  more
• 36:57
  expensive
• 36:58
  than
• 36:58
  that?
• 36:58
  And
• 36:59
  I
• 36:59
  think
• 36:59
  you
• 36:59
  really
• 36:59
  need
• 37:00
  to
• 37:00
  show
• 37:00
  that.
• 37:00
  And
• 37:01
  also,
• 37:01
  remember,
• 37:01
  from
• 37:01
  a
• 37:01
  business
• 37:02
  to
• 37:02
  be
• 37:02
  profitable,
• 37:03
  if
• 37:03
  you're
• 37:03
  going
• 37:03
  out
• 37:03
  the
• 37:03
  door
• 37:04
  for
• 37:04
  50
• 37:04
  quid,
• 37:04
  let's
• 37:05
  say
• 37:05
  it's
• 37:05
  in
• 37:05
  London.
• 37:05
  So
• 37:06
  this
• 37:06
  is
• 37:06
  a
• 37:06
  true
• 37:06
  story.
• 37:06
  I
• 37:07
  lost
• 37:07
  an
• 37:07
  event
• 37:08
  the
• 37:08
  other
• 37:08
  day
• 37:08
  in
• 37:08
  London
• 37:09
  for,
• 37:09
  I
• 37:09
  think
• 37:09
  it
• 37:09
  was
• 37:09
  £110.
• 37:10
  What's
• 37:10
  the
• 37:11
  job?
• 37:11
  They're
• 37:11
  driving
• 37:11
  in
• 37:12
  from
• 37:12
  London.
• 37:12
  So
• 37:12
  you've
• 37:12
  got
• 37:13
  a
• 37:13
  tank
• 37:13
  of
• 37:13
  fuel,
• 37:13
  you've
• 37:14
  then
• 37:14
  got
• 37:14
  your
• 37:14
  congestion
• 37:14
  charge,
• 37:15
  your
• 37:15
  Ulez.
• 37:16
  You've
• 37:17
  then
• 37:17
  got
• 37:17
  to
• 37:17
  find
• 37:17
  parking
• 37:18
  in
• 37:18
  central
• 37:18
  London.
• 37:19
  You've
• 37:19
  then
• 37:19
  got
• 37:19
  to
• 37:19
  do
• 37:20
  three
• 37:20
  hours
• 37:20
  of
• 37:20
  work
• 37:21
  and
• 37:21
  then
• 37:22
  all
• 37:22
  of
• 37:22
  the
• 37:22
  bits
• 37:22
  to
• 37:22
  get
• 37:22
  home
• 37:23
  and
• 37:23
  possibly
• 37:24
  food
• 37:24
  as
• 37:24
  well.
• 37:25
  Maybe
• 37:25
  your
• 37:25
  playing
• 37:25
  cards,
• 37:26
  your
• 37:26
  supplies.
• 37:27
  You're
• 37:27
  not
• 37:27
  going
• 37:27
  to
• 37:27
  be
• 37:28
  profitable
• 37:28
  after
• 37:28
  that
• 37:28
  point.
• 37:29
  So
• 37:29
  that's
• 37:29
  the
• 37:30
  first
• 37:30
  thing
• 37:30
  I'd
• 37:30
  say
• 37:30
  is
• 37:31
  work
• 37:31
  out
• 37:31
  your
• 37:31
  costs
• 37:32
  because,
• 37:32
  a,
• 37:33
  it's
• 37:33
  confusing
• 37:33
  for
• 37:33
  a
• 37:34
  consumer,
• 37:34
  but
• 37:34
  also
• 37:35
  you're
• 37:35
  not
• 37:35
  making
• 37:36
  money,
• 37:36
  so
• 37:36
  you're.
• 37:36
  You're
• 37:37
  actually
• 37:37
  damaging
• 37:37
  the
• 37:38
  market.
• 37:38
  Because
• 37:39
  also
• 37:39
  word
• 37:39
  of
• 37:39
  mouth
• 37:39
  comes
• 37:40
  from
• 37:40
  that,
• 37:40
  oh,
• 37:40
  magicians,
• 37:41
  only
• 37:41
  100
• 37:41
  quid.
• 37:42
  And
• 37:42
  that's
• 37:42
  kind
• 37:42
  of
• 37:43
  how
• 37:43
  that
• 37:43
  sort
• 37:43
  of
• 37:43
  spirals.
• 37:44
  But
• 37:44
  then
• 37:44
  on
• 37:44
  the
• 37:44
  other
• 37:45
  side,
• 37:45
  I'd
• 37:46
  say
• 37:46
  credibility
• 37:47
  is
• 37:47
  something
• 37:48
  a
• 37:48
  lot
• 37:48
  of
• 37:48
  people
• 37:48
  lack.
• 37:49
  Like,
• 37:49
  how
• 37:49
  do
• 37:49
  I
• 37:49
  know
• 37:49
  you're
• 37:49
  any
• 37:50
  good?
• 37:50
  Where
• 37:50
  are
• 37:51
  your
• 37:51
  reviews?
• 37:51
  Where
• 37:51
  are
• 37:51
  your
• 37:51
  previous
• 37:52
  clients?
• 37:52
  Where
• 37:52
  are
• 37:52
  your
• 37:52
  photos?
• 37:54
  There's
• 37:54
  a
• 37:54
  lot
• 37:54
  of
• 37:54
  magicians
• 37:55
  I
• 37:55
  see,
• 37:55
  particularly
• 37:56
  who
• 37:57
  aren't
• 37:57
  in
• 37:57
  their
• 37:57
  photos.
• 37:58
  So
• 37:59
  there's
• 37:59
  just
• 37:59
  a
• 37:59
  picture
• 37:59
  of
• 38:00
  a
• 38:00
  crowd
• 38:00
  going,
• 38:00
  yeah,
• 38:01
  it's
• 38:01
  like,
• 38:02
  what
• 38:02
  are
• 38:02
  they?
• 38:03
  Yeah,
• 38:03
  about.
• 38:04
  There's
• 38:04
  no
• 38:04
  magician
• 38:04
  in
• 38:05
  the
• 38:05
  picture.
• 38:05
  Um,
• 38:06
  and
• 38:06
  it's
• 38:06
  the
• 38:06
  same
• 38:06
  with
• 38:06
  other
• 38:07
  people
• 38:07
  as
• 38:07
  well.
• 38:07
  Like
• 38:08
  Cake
• 38:08
  makers.
• 38:08
  There's
• 38:08
  loads
• 38:09
  of
• 38:09
  pictures
• 38:09
  of
• 38:09
  cake.
• 38:09
  But
• 38:10
  personally,
• 38:10
  if
• 38:10
  I
• 38:11
  was
• 38:11
  going
• 38:11
  to
• 38:11
  buy
• 38:11
  a
• 38:11
  cake
• 38:11
  for
• 38:12
  my
• 38:12
  wedding,
• 38:12
  I
• 38:12
  wouldn't
• 38:12
  just
• 38:13
  buy
• 38:13
  a
• 38:13
  cake,
• 38:13
  I'd
• 38:13
  want
• 38:13
  to
• 38:14
  see
• 38:14
  who's
• 38:14
  made
• 38:14
  that
• 38:14
  cake,
• 38:15
  see
• 38:15
  whether
• 38:15
  I
• 38:16
  like
• 38:16
  the
• 38:16
  look
• 38:16
  of
• 38:16
  them,
• 38:16
  if
• 38:17
  I
• 38:17
  trust
• 38:17
  them,
• 38:17
  if
• 38:17
  they
• 38:17
  seem
• 38:18
  credible,
• 38:18
  if
• 38:18
  they
• 38:19
  jump
• 38:19
  on
• 38:19
  a
• 38:19
  phone
• 38:19
  with
• 38:19
  me,
• 38:19
  do
• 38:19
  I
• 38:20
  think
• 38:20
  they're
• 38:20
  going
• 38:20
  to
• 38:20
  be
• 38:20
  there
• 38:20
  on
• 38:20
  time,
• 38:20
  are
• 38:21
  they
• 38:21
  going
• 38:21
  to
• 38:21
  be
• 38:21
  late?
• 38:21
  It's
• 38:22
  all
• 38:22
  of
• 38:22
  those
• 38:22
  kind
• 38:22
  of
• 38:22
  bits
• 38:23
  that
• 38:23
  it's
• 38:23
  more
• 38:23
  than
• 38:24
  just
• 38:24
  the
• 38:24
  cakes
• 38:25
  for
• 38:25
  me,
• 38:25
  it's
• 38:26
  more
• 38:26
  than
• 38:26
  just
• 38:26
  the
• 38:26
  magic.
• 38:27
  I
• 38:27
  know
• 38:27
  I'm
• 38:27
  going
• 38:27
  to
• 38:27
  go
• 38:27
  to
• 38:27
  an
• 38:28
  event,
• 38:28
  I'm
• 38:28
  going
• 38:28
  to
• 38:28
  chat
• 38:28
  with
• 38:28
  them,
• 38:29
  have
• 38:29
  banter
• 38:29
  with
• 38:29
  them
• 38:30
  and
• 38:30
  people
• 38:30
  get
• 38:31
  that
• 38:31
  vibe
• 38:31
  speaking
• 38:31
  to
• 38:31
  me
• 38:32
  on
• 38:32
  the
• 38:32
  phone.
• 38:32
  We're
• 38:32
  going
• 38:32
  to
• 38:33
  have
• 38:33
  a
• 38:33
  good
• 38:33
  time
• 38:33
  either
• 38:33
  way
• 38:34
  and
• 38:34
  we
• 38:34
  sort
• 38:34
  of
• 38:34
  get
• 38:34
  that
• 38:35
  trust.
• 38:35
  Whereas
• 38:36
  someone
• 38:36
  rocking
• 38:37
  up
• 38:37
  in
• 38:37
  a
• 38:37
  polka
• 38:38
  dot
• 38:38
  waistcoat
• 38:38
  and
• 38:38
  doing
• 38:39
  a
• 38:39
  few
• 38:39
  tricks
• 38:39
  is
• 38:39
  really
• 38:40
  awkward
• 38:40
  and
• 38:41
  gets
• 38:41
  nervous
• 38:41
  about
• 38:41
  going
• 38:42
  to
• 38:42
  the
• 38:42
  group.
• 38:42
  You
• 38:43
  don't
• 38:43
  know
• 38:43
  that.
• 38:43
  So
• 38:43
  just
• 38:44
  getting
• 38:44
  that
• 38:44
  credibility
• 38:44
  and
• 38:45
  personal
• 38:45
  touch
• 38:46
  across.
• 38:46
  Yeah,
• 38:47
  really
• 38:47
  both
• 38:47
  of
• 38:48
  those
• 38:48
  really
• 38:48
  good
• 38:48
  tips.
• 38:49
  And
• 38:49
  I
• 38:49
  think
• 38:49
  especially
• 38:49
  when
• 38:50
  it
• 38:50
  comes
• 38:50
  to
• 38:50
  the
• 38:50
  costs,
• 38:51
  even
• 38:51
  once
• 38:51
  you've
• 38:52
  worked
• 38:52
  out
• 38:52
  the
• 38:52
  costs
• 38:52
  of
• 38:53
  getting
• 38:53
  into
• 38:53
  London
• 38:53
  and
• 38:53
  all
• 38:54
  of
• 38:54
  those
• 38:54
  things,
• 38:54
  people
• 38:54
  then
• 38:55
  forget
• 38:55
  the
• 38:55
  overheads,
• 38:56
  the
• 38:56
  tax,
• 38:56
  the
• 38:56
  website,
• 38:57
  the,
• 38:57
  you
• 38:57
  know,
• 38:57
  the
• 38:58
  marketing
• 38:58
  budget
• 38:59
  that
• 38:59
  all
• 38:59
  of
• 38:59
  those
• 39:00
  things
• 39:00
  that
• 39:00
  go
• 39:00
  into
• 39:00
  it.
• 39:01
  And
• 39:01
  that's
• 39:01
  why
• 39:01
  cheap
• 39:02
  businesses
• 39:02
  don't
• 39:03
  tend
• 39:03
  to
• 39:03
  last
• 39:03
  very
• 39:04
  long
• 39:04
  because
• 39:04
  people
• 39:05
  realize,
• 39:05
  wait
• 39:05
  a
• 39:05
  minute,
• 39:06
  it's
• 39:06
  actually
• 39:06
  costing
• 39:07
  me
• 39:07
  money
• 39:07
  to
• 39:07
  run
• 39:07
  my
• 39:07
  business.
• 39:08
  So,
• 39:08
  yeah,
• 39:08
  absolutely.
• 39:09
  If
• 39:09
  you're
• 39:09
  listening
• 39:09
  to
• 39:09
  this
• 39:09
  and
• 39:09
  you're
• 39:09
  thinking
• 39:10
  maybe
• 39:10
  I'm
• 39:10
  a
• 39:11
  bit
• 39:11
  cheap,
• 39:11
  do
• 39:12
  that
• 39:12
  exercise
• 39:13
  that
• 39:13
  I
• 39:13
  do
• 39:13
  with
• 39:13
  my
• 39:13
  one
• 39:14
  to
• 39:14
  one
• 39:14
  clients
• 39:14
  and
• 39:15
  my
• 39:15
  business
• 39:15
  builder
• 39:15
  clients,
• 39:16
  where
• 39:16
  you
• 39:16
  go
• 39:16
  through
• 39:16
  the
• 39:16
  spreadsheets
• 39:17
  and
• 39:17
  make
• 39:17
  sure
• 39:18
  you
• 39:18
  put
• 39:18
  in
• 39:18
  all
• 39:18
  the
• 39:18
  details,
• 39:19
  put
• 39:19
  all
• 39:19
  your
• 39:19
  costs
• 39:20
  in,
• 39:20
  put
• 39:20
  in
• 39:20
  your
• 39:21
  income
• 39:21
  and
• 39:21
  work
• 39:22
  out
• 39:22
  that
• 39:22
  you're
• 39:22
  going
• 39:23
  to
• 39:23
  be
• 39:23
  profitable
• 39:23
  because
• 39:23
  otherwise
• 39:24
  you're
• 39:24
  just
• 39:24
  being
• 39:24
  a
• 39:24
  busy
• 39:25
  fool.
• 39:25
  It's
• 39:25
  really
• 39:25
  important
• 39:26
  that
• 39:26
  you
• 39:26
  think
• 39:26
  about
• 39:27
  your
• 39:27
  numbers
• 39:27
  and
• 39:27
  pay
• 39:28
  attention
• 39:28
  to
• 39:28
  it,
• 39:29
  for
• 39:29
  sure.
• 39:29
  Ollie,
• 39:30
  I've
• 39:30
  loved
• 39:30
  chatting
• 39:30
  to
• 39:31
  you.
• 39:31
  It's
• 39:31
  been
• 39:31
  such
• 39:31
  an
• 39:31
  interesting
• 39:32
  conversation.
• 39:33
  I
• 39:33
  always
• 39:33
  end
• 39:34
  podcast
• 39:34
  with
• 39:34
  the
• 39:34
  same
• 39:34
  question.
• 39:35
  So
• 39:35
  I'm
• 39:35
  going
• 39:35
  to
• 39:35
  pose
• 39:35
  that
• 39:36
  to
• 39:36
  you
• 39:36
  now.
• 39:36
  And
• 39:36
  it's
• 39:36
  this.
• 39:37
  What's
• 39:37
  one
• 39:37
  thing
• 39:37
  you
• 39:38
  personally
• 39:38
  wish
• 39:38
  you'd
• 39:39
  known
• 39:39
  sooner
• 39:39
  in
• 39:39
  your
• 39:40
  own
• 39:40
  business?
• 39:40
  Tricky
• 39:41
  question.
• 39:41
  I'd
• 39:41
  say
• 39:42
  the
• 39:42
  biggest
• 39:42
  thing
• 39:42
  I've
• 39:42
  learned
• 39:43
  is
• 39:43
  that
• 39:43
  you
• 39:43
  need
• 39:43
  to
• 39:44
  show
• 39:44
  couples
• 39:45
  the
• 39:45
  real
• 39:45
  value
• 39:45
  that
• 39:45
  you
• 39:46
  bring
• 39:46
  and
• 39:46
  how
• 39:47
  that
• 39:47
  is
• 39:47
  different
• 39:47
  from
• 39:47
  the
• 39:48
  other
• 39:48
  suppliers
• 39:48
  around
• 39:48
  you.
• 39:49
  And
• 39:49
  then
• 39:49
  also
• 39:49
  remember
• 39:50
  that
• 39:50
  the
• 39:50
  1%
• 39:51
  improvements
• 39:51
  on
• 39:52
  the
• 39:52
  business
• 39:52
  do
• 39:52
  stack
• 39:53
  up.
• 39:53
  So
• 39:53
  when
• 39:53
  you're
• 39:54
  sat
• 39:54
  there
• 39:54
  thinking,
• 39:54
  I've
• 39:55
  been
• 39:55
  doing
• 39:55
  this
• 39:55
  for
• 39:55
  days
• 39:56
  and
• 39:56
  I'm
• 39:56
  not
• 39:56
  making
• 39:56
  any
• 39:57
  progress,
• 39:57
  that's
• 39:58
  the
• 39:58
  10,000
• 39:58
  pound
• 39:58
  an
• 39:59
  hour
• 39:59
  job.
• 39:59
  When
• 39:59
  you've
• 40:00
  done
• 40:00
  it,
• 40:00
  you've
• 40:00
  done
• 40:00
  it.
• 40:01
  And
• 40:01
  those
• 40:01
  1%,
• 40:02
  when
• 40:02
  you
• 40:02
  stack
• 40:02
  them
• 40:02
  all
• 40:03
  up,
• 40:03
  really,
• 40:03
  really
• 40:03
  help
• 40:04
  to
• 40:04
  make
• 40:04
  you
• 40:04
  a
• 40:05
  better
• 40:05
  business.
• 40:06
  You
• 40:06
  personally,
• 40:06
  but
• 40:07
  also
• 40:07
  for
• 40:07
  your
• 40:08
  consumer
• 40:08
  or
• 40:08
  couple
• 40:09
  to
• 40:09
  have
• 40:09
  a
• 40:09
  better
• 40:09
  experience.
• 40:11
  Really,
• 40:11
  really
• 40:11
  great
• 40:12
  advice,
• 40:12
  Ollie.
• 40:13
  It's
• 40:13
  been
• 40:13
  so
• 40:14
  much
• 40:14
  fun.
• 40:14
  If
• 40:14
  people
• 40:14
  want
• 40:15
  to
• 40:15
  find
• 40:15
  out
• 40:15
  more
• 40:15
  about
• 40:16
  you,
• 40:16
  about
• 40:16
  your
• 40:17
  business
• 40:17
  or
• 40:17
  even
• 40:17
  see
• 40:18
  some
• 40:18
  of
• 40:18
  your
• 40:18
  tricks,
• 40:18
  where's
• 40:19
  the
• 40:19
  best
• 40:19
  place
• 40:19
  for
• 40:19
  them
• 40:19
  to
• 40:20
  find
• 40:20
  you?
• 40:20
  So
• 40:20
  they
• 40:20
  can
• 40:21
  visit
• 40:21
  my
• 40:21
  website,
• 40:21
  which
• 40:22
  is
• 40:22
  revelotwistmagic.co.uk
• 40:24
  or
• 40:25
  my
• 40:25
  Instagram,
• 40:25
  Facebook.
• 40:26
  Anything
• 40:26
  basically
• 40:27
  is
• 40:27
  revelotwistmagic
• 40:28
  and
• 40:29
  that's
• 40:29
  Oliver
• 40:29
  backwards.
• 40:30
  R
• 40:30
  E
• 40:30
  V
• 40:30
  I
• 40:31
  L
• 40:31
  O
• 40:31
  twistmagic.
• 40:33
  And
• 40:33
  I
• 40:33
  will
• 40:33
  make
• 40:33
  sure
• 40:33
  I
• 40:33
  put
• 40:34
  all
• 40:34
  of
• 40:34
  the
• 40:34
  links
• 40:34
  in
• 40:35
  the
• 40:35
  show
• 40:35
  notes.
• 40:35
  If
• 40:35
  people
• 40:35
  wanna
• 40:36
  reach
• 40:36
  out
• 40:36
  and
• 40:36
  chat
• 40:36
  to
• 40:36
  you
• 40:37
  to
• 40:38
  getting
• 40:38
  messages.
• 40:38
  Are
• 40:38
  you
• 40:38
  open
• 40:39
  to
• 40:39
  chatting
• 40:39
  to
• 40:39
  people
• 40:39
  on
• 40:39
  dm?
• 40:40
  Absolutely.
• 40:40
  And
• 40:41
  it
• 40:41
  doesn't
• 40:41
  just
• 40:41
  have
• 40:41
  to
• 40:41
  be
• 40:41
  to
• 40:42
  make
• 40:42
  a
• 40:42
  booking.
• 40:42
  If
• 40:42
  anyone
• 40:42
  wants
• 40:43
  to
• 40:43
  chat
• 40:43
  about
• 40:43
  weddings,
• 40:43
  corporate,
• 40:44
  anything
• 40:44
  related
• 40:45
  to
• 40:45
  the
• 40:46
  industry
• 40:46
  at
• 40:46
  all,
• 40:46
  or
• 40:47
  questions
• 40:47
  about
• 40:47
  joining
• 40:48
  the
• 40:48
  Magic
• 40:48
  Circle
• 40:48
  and
• 40:48
  things
• 40:49
  like
• 40:49
  that,
• 40:49
  please
• 40:49
  just
• 40:49
  pop
• 40:49
  me
• 40:50
  a
• 40:50
  message.
• 40:50
  Always
• 40:50
  happy
• 40:50
  to
• 40:51
  chat.
• 40:51
  Fabulous.
• 40:51
  Thank
• 40:52
  you
• 40:52
  so
• 40:53
  much.
• 40:53
  I
• 40:53
  hope
• 40:53
  to
• 40:53
  see
• 40:54
  you
• 40:54
  at
• 40:54
  another
• 40:54
  event
• 40:54
  soon
• 40:55
  and
• 40:55
  hopefully
• 40:55
  doing
• 40:56
  some
• 40:56
  magic
• 40:56
  so
• 40:56
  I
• 40:57
  can
• 40:57
  see
• 40:57
  some
• 40:57
  of
• 40:57
  your
• 40:57
  tricks
• 40:58
  up
• 40:58
  close
• 40:58
  for
• 40:59
  myself
• 40:59
  because
• 40:59
  I
• 40:59
  do
• 40:59
  love
• 41:00
  a
• 41:00
  bit
• 41:00
  of
• 41:00
  magic.
• 41:00
  Thank
• 41:01
  you
• 41:01
  so
• 41:01
  much
• 41:01
  for
• 41:01
  having
• 41:01
  me,
• 41:01
  Becca.
• 41:02
  Absolute
• 41:02
  pleasure.
• 41:03
  Such
• 41:03
  a
• 41:03
  great
• 41:03
  conversation.
• 41:04
  I
• 41:04
  could
• 41:04
  have
• 41:05
  talked
• 41:05
  about
• 41:05
  all
• 41:05
  of
• 41:05
  these
• 41:06
  secret
• 41:06
  magic
• 41:07
  things
• 41:07
  for
• 41:07
  days,
• 41:07
  but
• 41:08
  that
• 41:08
  wouldn't
• 41:08
  have
• 41:08
  helped
• 41:08
  your
• 41:08
  business.
• 41:09
  Hopefully
• 41:10
  you
• 41:10
  enjoyed
• 41:11
  today's
• 41:11
  episode.
• 41:12
  I
• 41:12
  think
• 41:12
  there
• 41:12
  was
• 41:12
  some
• 41:12
  really
• 41:12
  interesting
• 41:13
  points
• 41:13
  there.
• 41:14
  I
• 41:14
  love
• 41:14
  what
• 41:14
  Ed
• 41:15
  Sheeran
• 41:15
  said
• 41:15
  about
• 41:15
  quitting
• 41:16
  your
• 41:16
  job
• 41:16
  and
• 41:17
  going
• 41:17
  to
• 41:17
  follow
• 41:18
  your
• 41:18
  dream.
• 41:18
  And
• 41:18
  I
• 41:19
  love
• 41:19
  that
• 41:19
  thing
• 41:19
  about
• 41:20
  is
• 41:20
  that
• 41:20
  making
• 41:20
  your
• 41:20
  boat
• 41:21
  go
• 41:21
  faster.
• 41:22
  That's
• 41:22
  definitely
• 41:22
  one
• 41:22
  for
• 41:23
  some
• 41:23
  of
• 41:23
  you
• 41:23
  to
• 41:23
  ponder.
• 41:24
  Hopefully
• 41:24
  you've
• 41:25
  got
• 41:25
  a
• 41:25
  lot
• 41:25
  out
• 41:25
  of
• 41:25
  this
• 41:25
  episode.
• 41:26
  If
• 41:26
  you
• 41:26
  need
• 41:26
  anything
• 41:27
  else,
• 41:27
  do
• 41:27
  reach
• 41:27
  out
• 41:28
  to
• 41:28
  Ollie.
• 41:28
  I'm
• 41:28
  sure
• 41:28
  he'd
• 41:29
  love
• 41:29
  to
• 41:29
  chat
• 41:29
  with
• 41:29
  you
• 41:30
  and
• 41:30
  I'll
• 41:30
  see
• 41:30
  you
• 41:30
  all
• 41:31
  next
• 41:31
  time.