The Trifecta for Successful Pipeline Development
Our guest this week is Dan Frohnen, Vice President of Marketing at Skedulo.
Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development
Trifecta: any achievement involving three successful outcomes
Pipeline development is not a one department job. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. What’s better than one…
The skinny
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