Ep. 2742 Wine Marketing Insights: Positioning, Occasions & New Consumers with Molly Bossardt | Masterclass US Wine Market
Welcome to Episode 2742 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Molly Bossardt about the future of wine marketing, exploring consumer behavior, subscription models, strategies for engaging different generations, lessons from the coffee industry, the role of education, and why creating new wine occasions may be the key to building stronger brands.
Key Takeaways:
Wine doesn't necessarily have a consumer problem—it has a positioning problem.
The wine industry spends a lot of time explaining wine, but not enough time making people want it.
The future belongs…
The skinny
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