Why Sales Persistence Still Wins Deals | Sales Lead Dog with Michael Ritsema

Sales Lead Dog Podcast · Apr 22, 2026 · 40m

Why do some salespeople consistently win while others struggle to close deals?

In this episode of Sales Lead Dog, Christopher Smith sits down with Michael Ritsema, Principal and President of I3 Business Solutions, to discuss persistence, sales discipline, and why consistent outreach still drives results in modern selling.

Michael began his career in sales in the early days of technology distribution and went on to build I3 Business Solutions into a managed services company supporting more than 150 clients with cybersecurity, productivity, and IT reliability. His journey includes navigating…