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Jason Wood: The Future of Customer Acquisition | Ep 1271
In this episode of The Digital Executive Podcast, host Brian Thomas speaks with Jason Wood, Founder and CEO of Specificity, about the growing challenges facing digital advertising and how AI is reshaping the future of customer acquisition. Drawing from his entrepreneurial journey in sales, marketing, and technology, Jason explains why he launched Specificity to combat bot traffic, fake leads, and the declining transparency created by major advertising platforms.
Jason discusses how the rise of agentic AI is fundamentally changing how consumers discover brands, shifting attention away from…
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