Our fall launches: What worked, what didn't, and what changed mid-launch
Spoiler Alert: Neither of us “sold out” our fall launches. But looking at who joined and why, we don’t think that’s the whole story.
In this episode, we look back at our fall launches. Last month we walked through what we planned to launch, and both of us ended up pivoting partway through. Jessica walks through a membership price increase, about 60 welcome calls, a cohort that filled 15 of 20 seats, and the realization mid-launch that the membership—not the cohort—had become the place to actually define your foundations. Meg shares why her Signal launch came in at 11 people instead of 15 to…
The skinny
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