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Leveraging Thought Leadership | Helio Fred Garcia | 292
Today's guest is Helio Fred Gracia, the CEO of Logos Institute for Crisis Management and Executive, teacher of crisis communications and crisis management at the Stern School of Business and ethics at Columbia. In addition, he is the author of Reputation Management and Words on Fire.
We start our conversation by discussing how trust is built, lost, and restored. Then how patterns that arise in these actions can be studied to help give us a predictive power to help anticipate how the outcome can change when we intervene in a minor or major way.
Helio discusses his work in crisis management and…
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