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AI for MSPs: Sell Client Workflows, Not Vendor AI Promises — Business of Tech Lounge with Ryan Morris
The podcast discusses the current state of AI adoption among Managed Service Providers (MSPs) and the challenges they face in delivering measurable results to clients. Despite significant investments in AI, many enterprises report no new revenue from these technologies, leading to a growing skepticism about their practical value. MSPs are now under pressure to bridge the gap between vendor promises and client realities, focusing on specific workflow use cases that can demonstrate tangible benefits. The conversation emphasizes the importance of understanding client workflows and integrating…
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