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#145 - Coree Woltering
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What happens when a top ultrarunner steps behind the curtain and starts managing athletes, budgets, and contracts—while still chasing Western States dreams? We sat down with Coree Woltring for an unfiltered deep dive into the modern trail ecosystem: how sponsorships really get done, why timing matters, what brands value beyond results, and how the sport can better support its athletes.
Coree traces his arc from triathlon hopeful to crewing Leadville, to a breakout North Face contract sparked by a well-timed magazine article. Then the script flips. He explains life on both…
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