282 - The CFO Who Helps You Say Yes with Fred Kosnac
Revenue can make a business owner feel like the company is winning, even while cash, margin, and operational drag are quietly telling a different story. In this episode, Craig Andrews talks with Fred Kosnac about why growth without financial context can create blind spots, especially for owners who are moving fast and trying to make decisions from incomplete numbers.
Fred pushes back on the idea that a CFO is just the “chief no officer” or a glorified accountant. The best financial leaders help owners understand what the numbers mean, how they connect to the company’s goals, and how to make…
The skinny
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