Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Rejected Retail Deal Built a 50M Pet Food Brand
In this episode of The Founder's Journey, we look at how a 'no' from a major pet retailer forced founder Samantha Reyes to rethink distribution for her premium pet food company, Bark & Bowl. After PetSmart passed on her natural-ingredient kibble, she launched a direct-to-consumer subscription model that now serves 200,000 customers and generates $50 million in annual revenue. Lucas and Luna break down the pivot from wholesale to DTC, the unit economics that made it work, and the lesson every founder can learn from rejection: sometimes the wrong door is the best thing that…
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