Latest / Japanese America / S2E1 A Journey into Japan's Stationery Wonderland
Transcript
- 0:00We are back at JANM for this podcast recording.
- 0:02Michelle, how have you been since the last time I saw you?
- 0:05Anything new?
- 0:05Well, gosh. When was the last time I saw you?
- 0:08Uh, it's been a while.
- 0:10So there was the my birthday, Christmas, new year's.
- 0:14Fire. A fire.
- 0:16Oh my gosh. Many fires.
- 0:17We even got fire close to my house this morning.
- 0:21Aww fires awful. And what else?
- 0:24That's it. I've just been overeating.
- 0:27What about you?
- 0:29Working and being busy writing.
- 0:30And, you know. And the fires affected a ton of people I know.
- 0:33So dealing with that, because we're near Altadena, I'm near Altadena. And so there's a lot of families and people I know that have been negatively affected. So that's been that's slowed down everything.
- 0:43Oh my gosh, the day after the fire started I know I sound so awful, but the milk price went up.
- 0:50Oh my gosh. Was like $16 a gallon.
- 0:53I'm serious. I was like, oh my gosh, what am I going to do?
- 0:56You know what I tell people about the fires?
- 0:56It's interesting. It's usually when there's been fires in California.
- 1:01I'm always like, I think I've seen that or I think I've been there once, you know, this is the first time that I'm like, almost every time I saw images, I'm like, oh, I've been there. I remember driving there. I've spent time there, you know?
- 1:12And I know multiple families like, you know, dozens of families have lost their homes and that's like usually you don't I don't I've never known anybody that's lost a home, you know, from these fires.
- 1:21Um, and so that's what's been really interesting. And then the other thing about the Eaton Fire, at least, is that a lot of the fires aren't in places that are traditionally places the fires go.
- 1:39Welcome, welcome, welcome to season two, episode one of the Japanese America Podcast, the podcast where we explore the blend of Japanese and American cultures, history and traditions, and all the quirky, wonderful things in between.
- 1:50My name is Koji and I am one of your hosts.
- 1:52And I'm Michelle and I'm the other host.
- 1:55Koji. How? Oh, I already asked you.
- 1:58How have you been doing? I don't know, I think you're are doing well.
- 2:02Yes. And today we're talking about stationery.
- 2:04Because I think you are a little obsessed.
- 2:06Yes, I am a little obsessed with stationery.
- 2:09Okay. Maybe more than a little bit.
- 2:12I'm very, very, very obsessed about stationery.
- 2:16And I may or may not have written some stationery-related jokes for Michelle, but spoiler, I have not.
- 2:22Oh, you wish you had this level of pen related passion, Koji, today we are diving into something very close to my heart.
- 2:31Japanese stationery.
- 2:33Actually, the only thing I'm passionate about with pens is eating them. I put them in my mouth and I bite them.
- 2:38Ewww.
- 2:39That's why you should never borrow a pen that I have.
- 2:41Because I've definitely 100% put it in my mouth already.
- 2:44Oh my gosh. But then I could get your DNA.
- 2:51This episode, we're talking about Japanese stationery. And what a big deal it's become in the US. It's not just pens and notebooks, it's an art form, a lifestyle, and apparently an obsession for some of us.
- 3:01Don't judge me, because you'll see by the end of this episode, you'll be walking out of here with a basket full of washi tape and gel pens.
- 3:10Ah, that's probably not going to happen. But before we get into it, let's let's talk about how Japanese stationery has grown so popular here in the States.
- 3:16Did you know there are entire festivals dedicated to it now?
- 3:19Wait, no, there's not really?
- 3:20Yeah, there are many festivals going on.
- 3:23And pen shows, stationery fest.
- 3:26They are all over.
- 3:27That's crazy. And there's one in Santa Monica?
- 3:30There's going to be one in Santa Monica this May.
- 3:33What dates?
- 3:34May 16th and 17.
- 3:35Oh my goodness. All right.
- 3:36I'm definitely won't be I'll probably be very busy on that those days.
- 3:39Oh.
- 3:41Just kidding. And while Michelle buys out the entire festival, we'll be interviewing some of the vendors.
- 3:46Maybe I'll get some ideas for my next project. Speaking of interviews, we've got some great conversations lined up for this episode. But first, Michelle, tell us why you're so in love with Japanese stationery.
- 3:57Oh, where do I even begin?
- 3:59For me, it's the pens and notebooks.
- 4:02I grew up in Japan, and when I was in elementary school, a muji store opened not too far away from my house.
- 4:09It was shocking. Very simple design and pens that wrote so well.
- 4:15Notebooks came in five packs and the price was really good.
- 4:18That's that's a lot about pens and that's a lot about things.
- 4:23Yeah, there there used to be Muji stores in LA too.
- 4:25I thought there was still. No. They're gone.
- 4:27No. It's gone.
- 4:28Okay.
- 4:28Yeah. Yeah. I you know, I used to go to that Muji store in L.A..
- 4:32That was so nice. When I was in, I was going to Second City Hollywood.
- 4:37The Muji America flagship store was right there.
- 4:40So I used to go there all the time.
- 4:43Anyways, Japanese pens are in a league of their own.
- 4:47They are smooth, precise, and most importantly, they make my terrible handwriting look almost good.
- 4:53Almost.
- 4:55This sounds like a commercial.
- 4:59I love Japanese pens.
- 5:01How are Japanese pens different than American pens?
- 5:03It doesn't dry out so quickly and it's more reliable.
- 5:08It's like, I don't know.
- 5:09And then it writes, well, it doesn't skip so much.
- 5:13And I love the designs.
- 5:15And it's not I don't know.
- 5:17In America you have just one pen bic and then it stays in the same design year after year after year, like ten decades later, ten decades, a century later, it's still the same design.
- 5:28But Japanese pens, they have different designs, even though it's the same pen and different ink colors.
- 5:35It's so nice.
- 5:36Well, what what other kinds of stationery are there?
- 5:39Notebooks. Notebooks are nice, too.
- 5:41Japanese notebooks. The, um, spiral bound spirals are smaller, so it's easy to put in your backpack and pull it out.
- 5:51I don't know, I could just keep on going.
- 5:53What else? What else besides the notebooks?
- 5:55I like rulers, I like, oh, there's a there's a thing called Shitazaki in Japan. That means under shiki is too late.
- 6:03I guess you put it in between the pages when you write.
- 6:07Oh, so it doesn't bleed through.
- 6:08So it doesn't bleed. And then you write better.
- 6:11So. Because it doesn't sink in.
- 6:13Oh. Got it. Okay.
- 6:14Yeah. So you won't get the, you know, back pimples on the paper.
- 6:20I remember when I was a kid, the only kind of stationery I really, really loved was the, the pencil boxes.
- 6:26Like when you could, like, you push a button and like, it opens and like, you could put, like, erasers.
- 6:30And I usually would never put stationery in there.
- 6:33I think I put toys in there, but still, that's like the closest I'll get.
- 6:36I know some people would keep roly polys.
- 6:40Oh yeah. The bugs. That's kind of weird though.
- 6:42Yeah, but also stickers and washi tape, right.
- 6:48What are washi tape?
- 6:49It used to be called maste or masking tapes.
- 6:53You know, in Japan we usually shorten words like Starbucks is stubba Stubble or Trader Joe's trada Joe. Okay.
- 7:03And Bank of America. Bank ame masking tape, master.
- 7:08And. But here in America, it's called.
- 7:10Washi tape. It's a tape that's not smooth on the top.
- 7:14It's not made of plastic.
- 7:16It's made of paper, but it's sticks.
- 7:19And you could easily remove the tapes and it's it's got all kind of designs.
- 7:25What kind of designs? Like hello Kitty or something.
- 7:27Hello Kitty to frogs to anything.
- 7:30I don't know why I said frogs, but.
- 7:33Oh, isn't that What's the frog from Sanrio?
- 7:36Oh, Kero kero keropi. Yeah, maybe.
- 7:38Or Gudetama.
- 7:40Yeah. My favorite one is, uh, Pachacho. Oh, there are things.
- 7:43The Japanese. I mean, I've seen people crazy over these Japanese stationaries, so even the simplest items feel special.
- 7:49Speaking of which, let's dive into our next conversation with someone who knows all about Japanese stationery and how it's thriving in the US.
- 7:56I'm here with Mark Sakaguchi, regional manager for Kinokuniya Bookstore in the US. Mark, thanks for joining us today.
- 8:04Mark, please tell us a little bit about yourself.
- 8:05So I'm born and raised here in Los Angeles.
- 8:09I went to school locally here, started working for Kinokuniya back in 91 right after high school, and then graduated and went to San Francisco for about 20 years. And I worked for actually a subsidiary currently now of Kinokuniya as embassy. I work for Embassy Stationery and then they eventually got purchased by Kinokuniya and we're now part of Kinokuniya.
- 8:33After about 20 years, I got transferred back to Southern Cal.
- 8:37We have a warehouse in Torrance and distribution center, and we currently have 21 stores in the United States.
- 8:43Are you Nisei or Sansei?
- 8:45I am second generation Nisei.
- 8:47Yeah, my parents are from Kyushu.
- 8:49I think I could tell you are from Kyushu area.
- 8:53Like your feature, I don't know.
- 8:55Uh, Mark san what makes Kinokuniya special compared to other bookstores in America.
- 9:00So when I first started, there used to be other stores.
- 9:03The Japanese bookstores.
- 9:05American bookstores also.
- 9:07But Kinokuniya is special compared to other competitors because we offer a really well balanced store. We have Japanese books, English books, textbooks for Japanese learners.
- 9:19We also have stationery, gifts, and many trending items that I think you can offer to many different people.
- 9:27And that's why I think we're we're doing really well right now.
- 9:30Like, you started working for Kinokuniya many years ago, and did you expect this Japanese stationery to be so much popular like now when you started?
- 9:42Um, not as much as right now.
- 9:44I think when I was a child, I used to go to the village Plaza, which is in Little Tokyo, in Los Angeles, and my parents would take me there and we would purchase small items like, you know, the scented erasers or mechanical pencils and things like that.
- 10:00Those stores are already gone now.
- 10:01But yeah, I eventually it probably would have been popular, but I didn't expect it to be as popular as it is right now.
- 10:08What are some of the best selling stationery items at Kinokuniya?
- 10:11Best selling stationery items?
- 10:13Uh, at one point we were doing really well with masking tapes.
- 10:16The washi tapes were really popular.
- 10:19Um, we do a lot of pens, paper notebooks, really high end notebooks that, you know, archival type of stuff.
- 10:25We have like pilot pens, era, Tombow, Mitsubishi, all the all the popular ones we carry.
- 10:31We also carry high end fountain pens and and pen nib pens and things like that to offer.
- 10:37And then those are really popular right now.
- 10:39What do customers say they love most about shopping at Kinokuniya?
- 10:43They like the stuff you can't find anywhere else, only in Kinokuniya. It's available.
- 10:49We have, uh, we also have exclusive items that are collaborations with publishers that are Kinokuniya only, uh, book covers that have Kinokuniya that come with come with special signing board, like a board that has artwork on there that's only available for that limited amount of time.
- 11:06What's your favorite section or product in Kinokuniya?
- 11:09Stationery section is definitely my favorite.
- 11:11I've always loved stationery since I was small, when my mom used to take me to the Village Plaza and purchase those scented erasers that smell like chocolate and stuff. But yeah, stationery is definitely, um. My favorite pen is the Mitsubishi Jetstream 1.0.
- 11:27I have a tendency to press hard, so it has to be a specific pen for me to use.
- 11:32So that's why it's great, because Kinokuniya would have a, you know, sizes will range from like A 03 to like 1.0 pens and like millions of colors, kind of. So you get a variety of choice and there's a lot of things you can use.
- 11:49Yeah. What's up with those like 0.3.
- 11:52pens like.
- 11:53So. Yeah, they're really fine in detail.
- 11:56And it writes a clean line.
- 11:58So they're very popular.
- 12:00Gel pens?
- 12:01Yeah, but for my old person vision, I can't read it.
- 12:06I know, that's why I use a 1.0.
- 12:08It's a lot easier for me to write with. And it's easier to read.
- 12:11Yes, definitely.
- 12:12What would you recommend to someone visiting Kinokuniya for the first time?
- 12:16I would say take your time.
- 12:19Uh, spend some time looking around the store.
- 12:22There's a there's always something for everyone, so just take your time.
- 12:27Take a look at the store. We have books, magazines and English and Japanese or stationery. There's gifts.
- 12:34There's a lot of interesting items that you really can't find.
- 12:37We carry a lot of blind boxes now because the trend is in blind boxes.
- 12:41We carry so many angels.
- 12:43Mizuki's Jubilee, there's a lot.
- 12:45There's like craft puzzles, wooden puzzles, handcraft items that you can build and things like that.
- 12:51So I think there's something for everyone.
- 12:54And I heard you are moving in downtown LA store.
- 12:57Yeah. So the little Tokyo store.
- 12:59Um currently is on second floor while we are moving right across actually the hallway into the Kojima building, which used to be the Sumitomo Bank building.
- 13:10Then it became California Bank and trust, and then now it's going to become Kinokuniya on first Street in San Pedro.
- 13:17That store is going to be a big store.
- 13:19That's amazing. Thank you so much, Mark, for sharing your insights.
- 13:23Koji, I think we need to make Kinokuniya trip soon.
- 13:27Agreed. Thanks again. Mark.
- 13:29I have pen TikTok.
- 13:30Wait, what is that? What is a pen tiktok?
- 13:31A TikTok. Talk about pens.
- 13:33I have two TikTok accounts.
- 13:35I have pen TikTok and comedy TikTok.
- 13:38And comedy TikTok. I only get like ten views.
- 13:42But my pen tiktok. I got a viral video of 4.6 million views.
- 13:47Wait, really?
- 13:47Yeah.
- 13:484.6?
- 13:49Yeah.
- 13:50You should stop making comedy and just do stationary.
- 13:53I know, right?
- 13:54I don't even know this. I'm gonna. Well, I'm not on TikTok, but, I mean, TikTok was canceled for a while.
- 13:59Yeah, for like six hours.
- 14:00And now it's back.
- 14:01Yeah. It's back, So I'm gonna have to. I'll have to follow you.
- 14:04and you're not. You're not, like, half naked in these big photos.
- 14:06No no no no, it's it's just pens.
- 14:08It's just pens.
- 14:09Yeah. i just talk about pens.
- 14:11Wow. That's crazy. So, I mean, there are people out there who love pens. It sounds like.
- 14:14Yeah, than. Than my Comedy.
- 14:18Well, tell me about your favorite pen.
- 14:20I love all my pens. I have, like, 800 pens, but I like frictions, which is erasable pens.
- 14:28So, like, you know, I get booked for a comedy show and I get canceled sometimes or postponed. So I could erase what I write with friction and it looks just like a regular pen, but it erases. So that's kind.
- 14:43That comes handy. And I also like Energel by Pentel ink just comes out the right amount.
- 14:51And I have terrible vision and it's so vivid that I could read.
- 14:57This is crazy. So are you saying that with one of these pens? My.
- 15:00My handwriting could be good.
- 15:02Better? Yeah. better.
- 15:04Better or Good?
- 15:04Better. And then also also the the person from the Pentel told me.
- 15:10Oh, you need a little bit of engergel.
- 15:14You know. So now we're doing pen humor.
- 15:17Oh, yeah.
- 15:18Okay.
- 15:19Pen puns.
- 15:20Pen puns. That is funny.
- 15:25I've never. I don't think I've ever heard you speak so passionately about anything before.
- 15:28And and also the fact that you've given this so much thought. I don't think that there's anything in the world that I'm as passionate about.
- 15:34So. Or maybe baseball, but not as much.
- 15:36And you haven't given it enough.
- 15:39But it's not just me. We talk to Yuri Aida of Designfil America, Inc. to learn about the craftsmanship behind these magical tools.
- 15:49I'm here with Yuri Aida from Traveler's Notebook.
- 15:52Yuri San, thank you so much for joining us today.
- 15:55Yuri, please tell us a little bit about yourself.
- 15:57So my name is Yuri and I represent design for America, the US subsidiary of our parent company in Japan, which was founded in 1950, starting as a manufacturer of the leather parts.
- 16:11So after you lived in Japan for a while and you came to America to visit, um, what did you think of the offering at the American stores of the stationery?
- 16:23Nowadays is quite different.
- 16:25But, um, for example, when I was studying abroad, when I was a college student, first place I visit is Office Depot.
- 16:34And I was shocked to see, like all the, you know, pen was on the floor and like a very vivid color, like, uh, pen and BIC and a lot, but cheap.
- 16:48And, uh, I felt like a stationery is almost like a toilet paper and disposable items.
- 16:55And for the American people.
- 16:57So it's not something that you care about, you know?
- 17:00It's just a paper. It's just a pen.
- 17:03So, no, no one cares about the quality, you know, material. And it's just, like, cheaper and, uh, better, and nobody cared.
- 17:11Like, if the pen cannot write anymore within one day.
- 17:15So I was shocked. Like, it's totally different from what I know as a stationery in Japan.
- 17:21Japanese stationery has become really popular in the US.
- 17:25Why do you think it resonates so much with people here?
- 17:29So I think the main reasons are Japanese stationery is so popular.
- 17:34Uh, it's it's high quality attention to detail and reliability.
- 17:39Uh, for example, Japanese pen makers are known for their advanced technology.
- 17:45And companies like ours that focuses on paper are always working to improve the writing experience. Uh, that kind of dedication really makes these products stand out.
- 17:56Another reason is that in Japan, People have always care a lot about quality.
- 18:02So stationery has been a part of everyday life since childhood.
- 18:07So it's not just a practical tool.
- 18:09It's also a way to express yourself.
- 18:11What makes Japanese stationery like traveler's notebook stand out compared to other brands?
- 18:16We create something that's more than just a tool.
- 18:19We make products that tell stories, evoke emotions, and offer experiences that bring new perspectives to everyday life.
- 18:27The philosophy behind The Traveler's Notebook are live every day as if you are traveling has deeply influenced me personally ever since I encountered this idea.
- 18:39I've learned to appreciate my life more and see each day as a gift.
- 18:45Do you think there's something about Japanese culture or design that makes these products special for American customers?
- 18:52So Japanese culture has a unique appreciation for the capturing, fleeting Moments, and this deeply resonate with the traveler's notebook users.
- 19:02For example, we admire the transient beauty of cherry blossoms, which bloom for only a short week each year.
- 19:11Similarly, Traveler's Notebook are designed to help users capture the meaningful moments of their lives. So whether it's documenting a journey you know during that, jotting down reflections or sketching everyday observations over time, these notebooks become more than just tools.
- 19:31They evolve into personal life logs that tells the unique story of each user's experiences.
- 19:37What changes have you seen in how Americans use stationery, and how does that compare to how it's used in Japan?
- 19:43I don't want to generalize, you know too much, but in my experience, many Americans tend to view stationery primarily as a utility for studying, planning, or sending invitations, seeing as something functional and practical.
- 19:59In contrast, many Japanese people incorporate stationery into their daily lives as a form of self-expression. The pen we use, we choose the designs of our stationery.
- 20:11These reflect our personality and style.
- 20:14So stationery isn't just functional, it's a way to add the accent to life and communicate emotions.
- 20:21As the President of Designfil in the US, what has been the most exciting part of introducing Japanese stationery here?
- 20:27So when I came to the US in 2017, my goal wasn't just to sell stationery, it was to foster the culture that appreciates analog tools and to build a like minded community around them.
- 20:43If someone is new to Japanese stationery, what's a good product to start with?
- 20:46So my answer is the md notebook.
- 20:49So it's a blank canvas that offers exceptional writing experience no matter what type of pen you use, it works beautifully with MD paper.
- 21:01Our original paper developed back in the 1960s.
- 21:04The design is minimal and distraction free, yet it provides endless possibilities for personalization. So I use the MD notebook literally every day.
- 21:16That's amazing. Thank you so much Yuri-san for sharing these insights.
- 21:20I think I need to add a few more traveler's notebooks to my collection now.
- 21:24Do you have any responses to what our guests said?
- 21:27I don't know. I think we are all proud Japanese people, proud of Japanese products which are stationary.
- 21:35Japan is seen as very high class in everything it does, right? So like ikebana, which is like the flower arranging or or even like the, um, like like any of the other arts.
- 21:47The calligraphy.
- 21:48Yeah, the the calligraphy, writing and everything.
- 21:50And, you know, so even in the stationery, it's like seen as high class.
- 21:54It's the best in the world, which is really interesting because, you know, I wasn't I was a baby when this was happening.
- 21:59But in the 70s and 60s, Japanese products were seen as cheap.
- 22:04Right. They were seen as like what Chinese products are today.
- 22:07And it's interesting how over the course of 20 or 30 years, it's it's changed so much.
- 22:13And the perception of the culture has changed a lot.
- 22:16What do you think about that?
- 22:17When I first came to America, the only thing I saw in store that was Japanese was tofu. That was it.
- 22:25That was it. And maybe Ichiban instant ramen.
- 22:28T hat was it. That was 1984.
- 22:31Yeah. And I was like, oh.
- 22:33And then, um, first time I saw eraser by a Japanese company at Target, I had tears in my eyes.
- 22:41I'm like, oh my God, there's a Japanese eraser.
- 22:45I had to show it to everybody.
- 22:47That's like, this is Japanese, this is Japanese.
- 22:50I was like, so proud of that little eraser.
- 22:54Why did it make you so proud?
- 22:55Because I don't like American erasers.
- 22:57They don't erase they.
- 22:58They shouldn't be called erasers.
- 23:00They should be called.
- 23:01Make a hole on your paper.
- 23:05One of the things for stationery that I think is different is that, you know, it's with everything, is that the Japanese products and the Japanese culture, every part of it is seen as important.
- 23:14Right. Like we Americans think, oh, eraser is a throwaway product so we don't care about we're just going to mass produce the same stuff, right? Whereas for the Japanese, each product is important.
- 23:25So the eraser is important.
- 23:26And the and the pencil and the pen and the, the tape and all of it, it's all super important.
- 23:32And I think that that's, you know, that's the difference between Japanese American culture in my opinion.
- 23:36And also like letter sets, that's letter sets.
- 23:39Like they are seasonal.
- 23:41Like one for the spring, one for the summer, one for the autumn, one for the winter.
- 23:47It's so much wabi sabi.
- 23:52This is crazy. So we've talked about the products, passion and the people behind Japanese stationery.
- 23:59Now let's talk about where you can experience it all firsthand.
- 24:02Yes, if you are in the Los Angeles area, you have to check out the Stationery Festival in Santa Monica on May 16th and 17th.
- 24:10It's called Pen Paper Palooza.
- 24:13It's like Comic-Con, but for stationery lovers.
- 24:15And if you're not in LA, don't worry.
- 24:17These festivals are happening in other cities across the US this year.
- 24:20Check your local listings.
- 24:21Past festivals have included interactive workshops, exclusive product launches, and even meet and greet with designers.
- 24:29It's such a fun way to connect with the community and discover new favorites.
- 24:45What is one thing you would like to apologize for?
- 24:48Probably how much I made fun of your love for this. Pens.
- 24:51Thank you. What about you?
- 24:52What's one thing you would like to apologize for?
- 24:55Um. I'm sorry. I, you know, I look down on American stationery, but I do like the yellow legal pads.
- 25:03What about European stationery?
- 25:05Just is there is that different than American stationery?
- 25:07I think European stationery are a little bit more thought through than American, for sure.
- 25:13But not as much as Japanese.
- 25:14But yes.
- 25:16It's like it's like halfway between.
- 25:18No no no no. I mean, European stationery is a little bit different in a league because Japanese stationery is especially notebooks are thought based on writing Japanese letters. And European notebooks are for alphabets.
- 25:37So it's a little bit different.
- 25:39Thank you, Mark Sakaguchi and Yuri Uyeda for your time and sharing your stories.
- 25:44And thank you all for listening.
- 25:46There are almost 4 million podcasts.
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- 26:07This podcast is a program of the Japanese American National Museum.
- 26:12The museum's mission is to promote understanding and appreciation of America's ethnic and cultural diversity by sharing the Japanese American experience.
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- 26:29Woo! Yay! Yay! Bye, everybody. Thank you.