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SUFB 547: How To Create A Conservation Movement With Brooke Tully - Part 2
Brooke Tully joins me again on the podcast to discuss the second part of the interview that we started yesterday. Today, we are discussing how to create a conservation movement.
I thought it would be good for you, the audience, to understand how a movement is put together, starting with the purpose. It's important to realize that a movement usually ends with a specific action or behaviour change. The campaign for the movement is based on creative marketing purposes hopes to results in a behaviour change of a certain group around an Ocean Issue.
Brooke works with conservation organizations to…
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