
The Shift in Power: When "Superbike" Stopped Meaning Harley
There was a time when the word "superbike" immediately brought one image to mind: a pack of Harleys cruising down the highway. For years, Harley-Davidson held a tight grip on the motorcycling culture and imagination, so much so that alternatives barely registered for the general public. We break down how that long-standing notion finally began to fracture. We look back at the arrival of high-performance machines like the BMW S1000RR, Kawasaki Ninja, ZX-10R, Ducati models, and the Triumph Rocket. While it took a few years for these Japanese and German manufacturers to completely anchor their…
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