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E112: Growing a Calligraphy Business Through Teaching, Community and Brand Events
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What happens when people aren’t buying your artwork, but they would happily learn how to make it?
For Kirsten Burke and the team at The Modern Calligraphy Co., listening to that possibility helped their business grow beyond commissions into workshops, books, an online club and live personalisation experiences for brands.
In this episode, Kaylie Edwards meets Kirsten, the company’s co-founder and creative director, and lead creative Maisie Minett.
Together, they share the real story behind that growth, from handwritten blackboard menus and an early Globe Theatre…
The skinny
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