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Inside the Playbook: Wallo267 on Earning Trust in the Music Industry

In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles.

Wallo breaks down how cultural trust is built, why every team needs doers instead of dream killers, and how learning marketing in prison helped him understand pitching, advertising, and closing opportunities.

From podcast sponsorships to the spark behind the Spotify deal, this is a practical conversation for artists, managers, creators, and music business professionals who know the work matters more than the title.

Simply put, a…

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