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The Hacking Of The American Mind - Brad Discusses Dr. Robert Lustig's Book (Breather Episode with Brad)

Enjoy my summary of Dr. Robert Lustig's excellent book, The Hacking Of The American Mind. Sir Roger Bannister said, “Struggle gives meaning and richness to life.” But what happens without struggle? In our world, our minds are constantly being hijacked by profit-seeking, corporate entities delivering instant pleasure at the expense of long-term happiness and contentment.

Humans are hard-wired to respond to novel stimulation, and our modern, high-tech existence has left us addicted to instant gratification pleasures, at the expense of enjoying our lives. Companies know this well, so they prey…

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