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🛠️ Should You DIY Your Website · Marketing For Tradies

• 0:00
  SPEAKER_00: Not all websites are created equally, and having a website is not the same as having a website that converts.
• 0:06
  SPEAKER_00: So building a website yourself has a very low barrier to entry and it is very cost effective.
• 0:13
  SPEAKER_00: And one thing that's a side effect of doing it yourself if you're not a designer is welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:26
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:35
  SPEAKER_00: Let's dive in.
• 0:39
  SPEAKER_00: Whatever stage of business that you're at, you know that you need a website.
• 0:44
  SPEAKER_00: But especially at the beginning stages when you have maybe minimal budget to put into hiring an agency, or you're just genuinely confused about all of the different website options and what you should do, you may be considering if you should DIY a website.
• 1:02
  SPEAKER_00: There is a very low barrier to entry when it comes to building or designing a website.
• 1:07
  SPEAKER_00: To be completely honest, anyone could build a website.
• 1:10
  SPEAKER_00: There are a lot of options out there for DIY builders like Squarespace, Wix, Weebly.
• 1:15
  SPEAKER_00: There's a few other platforms that you can basically just sign up and create and design your own website, and it's pretty easy to do.
• 1:24
  SPEAKER_00: But in this episode, I'm going to take you through the pros and cons of do-it-yourself website builders, hiring an agency to do it for you, and a third option that you may not know is available to you that may be the solution that you're looking for.
• 1:40
  SPEAKER_00: So building a website yourself has a very low barrier to entry and it is very cost effective.
• 1:46
  SPEAKER_00: So if you don't have any budget whatsoever, and maybe you do have some tech skills and you don't mind taking some time to invest in doing it yourself and figuring it all out, then doing it yourself and using a website builder may be a good option to start with.
• 2:06
  SPEAKER_00: We see a lot of DIY websites come into the agency and we revamp them and redesign them and make sure that they convert.
• 2:15
  SPEAKER_00: And from a lot of these conversations that I have, generally DIY websites are fine right in the beginning, but eventually over time, you're going to need to invest in getting it built for you.
• 2:29
  SPEAKER_00: And the reason that that is, is because generally when you DIY a website and you don't have any design or marketing experience, you're not going to know what that website needs in order to get results.
• 2:41
  SPEAKER_00: So what it actually needs to convert.
• 2:44
  SPEAKER_00: So even if you can make it look somewhat nice, it could be impacting the results that you're getting for your business and make it harder to reinvest in the future as well.
• 2:55
  SPEAKER_00: It could also stunt the amount of growth that you can have in those beginning stages too.
• 3:00
  SPEAKER_00: And one thing that's a side effect of doing it yourself if you're not a designer, is that it can impact the amount of confidence that you have showing up online.
• 3:11
  SPEAKER_00: And I have even spoken to people that are actively telling people not to go to their website because they're so embarrassed by it and it doesn't accurately reflect what it is that you do.
• 3:22
  SPEAKER_00: So the number one thing to keep in mind is that not all websites are created equally, and having a website is not the same as having a website that converts.
• 3:33
  SPEAKER_00: But if your priority is just to have something online, then doing it yourself is a more cost-effective option because you're investing your time instead of money.
• 3:45
  SPEAKER_00: But just know that this could impact the results that you're going to get in your business because it might not convert without the eyes and expertise of someone that knows what they're doing when it comes to creating high-converting websites.
• 3:58
  SPEAKER_00: And another thing to keep in mind too is that you may need to redesign this in the future or maybe even sooner than you expect.
• 4:07
  SPEAKER_00: The second option that you have when you're building a website for your business is to hire an agency.
• 4:13
  SPEAKER_00: Now, the I guess downside of this is that there's going to be higher costs involved because you're paying for someone else to do it for you.
• 4:22
  SPEAKER_00: But in all honesty, this is going to come back with the return on investment that you're going to get from putting your trust in someone that knows what they're doing when it comes to creating a website that converts.
• 4:37
  SPEAKER_00: That assumes that you're choosing someone that has a guarantee of results of some sort.
• 4:42
  SPEAKER_00: We do do that in the agency.
• 4:44
  SPEAKER_00: We guarantee you're going to get a certain amount of leads and results from creating a website that converts and using our website marketing system.
• 4:55
  SPEAKER_00: So, yes, while you have the initial cost, if you choose the right person, you should really be looking at that as more of an investment of something that's going to get you a return on the initial amount of money that you put in.
• 5:11
  SPEAKER_00: You are also going to save a huge amount of time, which is obviously very valuable to you as a business owner, even if you're getting started, because then you can focus on the things that you do best, whether that's serving clients, creating content, whatever it is that you really enjoy and love to do, because I'm sure that you didn't get started to create a website.
• 5:33
  SPEAKER_00: So essentially your two options, or the most common options that people know about, is to DIY their website or to hire an agency to do it for you.
• 5:43
  SPEAKER_00: But there's one additional option that we have recently brought in that is kind of a solution or middle ground to both of these.
• 5:53
  SPEAKER_00: And that is a done with you version of getting all of the systems and strategies and support of working with an agency without the high agency costs and also elements that you can learn and implement into your own business as well.
• 6:13
  SPEAKER_00: So you can think about it like this: you would DIY your website with the help of a professional and have access to all of the systems and strategies that make a website convert.
• 6:25
  SPEAKER_00: So this means that you can keep your costs relatively low, so not at the higher end of hiring a done for you agency, but while leveraging their expertise and what they know works best, so that the time that you do invest in building your website, you know it's going to be something that's going to help you get results and isn't going to be a waste of time in the long run because you'll have to just redesign it anyway.
• 6:52
  SPEAKER_00: So that's a third option a lot of people aren't aware of when it comes to website design.
• 6:57
  SPEAKER_00: It's not just DIY or hire a high-end agency.
• 7:01
  SPEAKER_00: There are done with you options or variations and combinations of these two that may be a better solution for where you're at right now.
• 7:09
  SPEAKER_00: So to recap this episode, choose DIY website design if you don't want to spend money.
• 7:16
  SPEAKER_00: Choose working with a done-for-you agency if you want to ensure that you get the best results and outcome from your website.
• 7:25
  SPEAKER_00: But the ultimate solution is a combination of these two if you want to keep costs low and have access to all of the strategies that a website that converts needs to help you drive leads and sales for your business.
• 7:41
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 7:43
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 7:49
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 7:58
  SPEAKER_00: I'll see you in the next episode.