Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell

B2B Marketing: The Provocative Truth · Sep 20, 2023 · 26m

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand.

Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand. Because of this, brand often becomes generic so as to appeal to as many people as possible. But it is proven over and over again how a unique brand that stands for something actually drives growth long term and brings your ideal customer to you…