Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / Spring Cleaning Your Website [Checklist Included] | Ep. 106

Transcript

Spring Cleaning Your Website [Checklist Included] | Ep. 106 · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Speaker 1: Broken links, slow pages, outdated content your website could be full of little problems that are driving away website visitors.
• 0:37
  Speaker 1: But don't worry, a quick spring cleaning can get your website running smoothly again.
• 0:43
  Speaker 1: In today's episode, I'll walk you through five easy ways to refresh and optimize your website for better SEO and more conversions.
• 0:53
  Speaker 1: Hey there and welcome back to the Clinic Marketing Podcast.
• 0:58
  Speaker 1: I'm your host, darci Sullivan from Propel Marketing and Design.
• 1:03
  Speaker 1: Today, we're talking about something that every website owner, especially clinic owners, need to do regularly Give your website a good old cleaning.
• 1:15
  Speaker 1: Now.
• 1:16
  Speaker 1: We all know that spring is the perfect time to declutter our homes, but what about our websites?
• 1:23
  Speaker 1: When was the last time you gave your website a little love and attention?
• 1:28
  Speaker 1: If it's been a while, don't worry.
• 1:30
  Speaker 1: Today I'm going to walk you through a simple website spring cleaning checklist to improve your SEO, user experience and overall website performance.
• 1:42
  Speaker 1: This episode will be jam-packed with actionable, quick steps you can take right now.
• 1:49
  Speaker 1: So grab a cup of coffee, take some notes and let's dive in.
• 1:53
  Speaker 1: The tools mentioned in this episode will be available, along with a website spring cleaning list and other related sources on the episode webpage on propelyourcompanycom.
• 2:09
  Speaker 1: Episode webpage on propellyourcompanycom.
• 2:16
  Speaker 1: Before making changes, the first step is to audit your website's current performance so you know what needs improvement.
• 2:19
  Speaker 1: Here are a few tools you can use Google Search Console this will help you spot broken links, errors and indexing issues.
• 2:29
  Speaker 1: Google Analytics spot broken links, errors and indexing issues.
• 2:34
  Speaker 1: Google Analytics this will help you look at what pages people are visiting the most on your website, your traffic sources and how people are, overall, interacting with your website.
• 2:42
  Speaker 1: Google Page Speed Insights this will tell you if your site is loading too slowly, which can hurt your rankings and user experience.
• 2:55
  Speaker 1: If your website takes forever to load, users will bounce before they even read what you offer.
• 3:03
  Speaker 1: Quick action step Run a site speed test and note any pages that need optimization.
• 3:12
  Speaker 1: Next, let's talk about content.
• 3:13
  Speaker 1: Does your homepage still reflect your services and brand message?
• 3:19
  Speaker 1: Are your service pages clear and conversion focused?
• 3:25
  Speaker 1: What about your blog?
• 3:26
  Speaker 1: When was the last time you updated an old blog post?
• 3:31
  Speaker 1: A few things to look for are outdated content.
• 3:34
  Speaker 1: A few things to look for are outdated content.
• 3:35
  Speaker 1: Now is the perfect time to update any old blog posts or pages that need a refresh or new information.
• 3:43
  Speaker 1: Check your headlines Are they engaging and optimized for search?
• 3:47
  Speaker 1: This is extremely important when it comes to your blog post.
• 3:51
  Speaker 1: You want to make sure that your titles, your headlines, are really interesting.
• 3:56
  Speaker 1: Have you added internal links?
• 3:59
  Speaker 1: Connecting related pages and posts will help keep visitors exploring on your website longer.
• 4:07
  Speaker 1: It also helps Google understand how the different pieces of information on your website relate to each other.
• 4:14
  Speaker 1: Refreshing your content keeps your website relevant and helps boost SEO.
• 4:19
  Speaker 1: A quick action step for this section is to pick two to three old blog posts and update them with fresh content.
• 4:27
  Speaker 1: We have an episode that goes through exactly how to update old blog posts Again.
• 4:34
  Speaker 1: We'll include that in the show notes on the episode webpage.
• 4:39
  Speaker 1: Now it's time to tackle some technical SEO housekeeping.
• 4:43
  Speaker 1: Even if your content is great, technical issues can hold from performing its best.
• 4:48
  Speaker 1: Here's what you wanna check.
• 4:50
  Speaker 1: You wanna check your meta titles and descriptions.
• 4:54
  Speaker 1: Are they clear, compelling and keyword optimized?
• 4:58
  Speaker 1: What about your images?
• 5:00
  Speaker 1: Are your images optimized?
• 5:02
  Speaker 1: Are your images properly sized and compressed and labeled appropriately?
• 5:08
  Speaker 1: And what about broken links?
• 5:11
  Speaker 1: You can use a free tool like Broken Link Checker to find and fix any 404 errors, meaning that you have links on your website that are linking to information that no longer exists.
• 5:26
  Speaker 1: Sometimes these are links that are on your website that are going to different pages on your website, or it could be that you cited a source in a blog post and linked to that source, and that source is no longer in existence.
• 5:40
  Speaker 1: So a quick action step here is to run a broken link check and fix any dead links.
• 5:49
  Speaker 1: If you run a local clinic, which most people listening do, this next step is huge and it doesn't take place on your website.
• 5:57
  Speaker 1: It's to review your Google business profile listing.
• 6:01
  Speaker 1: This is one of the most important factors for ranking in local searches.
• 6:06
  Speaker 1: You want to give it a once over and make sure that your business information is accurate, that your name, address and phone number are listed properly, and are you posting updates to Google Business Profile?
• 6:23
  Speaker 1: If not, we've got a great resource that'll walk you through how to get started with that.
• 6:28
  Speaker 1: What about recent reviews?
• 6:31
  Speaker 1: Are you encouraging people and patients to leave reviews on your Google Business Profile listing?
• 6:37
  Speaker 1: If not, now is the time to take action and request more reviews.
• 6:44
  Speaker 1: Finally, let's talk about website design and user experience.
• 6:48
  Speaker 1: Look at your website and ask yourself is your navigation simple and easy to use?
• 6:55
  Speaker 1: Are there too many menu items?
• 6:57
  Speaker 1: If so, can you simplify it?
• 6:59
  Speaker 1: Are the calls to action clear and easy to find?
• 7:03
  Speaker 1: Is it easy for somebody to know exactly how to book an appointment with you?
• 7:08
  Speaker 1: Or do they have to click the contact us page to then look for your number or fill out a form and then that form goes to somebody that may or may not call that person back in order to book an appointment?
• 7:20
  Speaker 1: We want to make it as easy as possible for people to take the action steps that you want on your website.
• 7:27
  Speaker 1: A cluttered website confuses visitors and makes them leave.
• 7:33
  Speaker 1: The goal is to make it as easy as possible for potential patients to find the information they need and to book an appointment.
• 7:40
  Speaker 1: Quick action step here ask a friend or colleague to visit your website and give honest feedback on usability.
• 7:50
  Speaker 1: All right, let's do a quick recap of the five steps to spring clean your website.
• 7:56
  Speaker 1: One audit your site's website performance.
• 7:59
  Speaker 1: Two refresh content on your website.
• 8:03
  Speaker 1: Three fix technical SEO issues.
• 8:07
  Speaker 1: Four, boost your local SEO by giving your Google business profile listing a once over.
• 8:13
  Speaker 1: And five improve website navigation.
• 8:17
  Speaker 1: Make it simple and user friendly.
• 8:20
  Speaker 1: I challenge you to take one small action today, whether it's uploading a new blog post, fixing broken links or improving your site speed.
• 8:30
  Speaker 1: If you need help optimizing your website, propel Marketing and Design is here to help Visit our website to learn more about our SEO-friendly website design and local SEO services.
• 8:42
  Speaker 1: Our website is propelyourcompanycom.
• 8:46
  Speaker 1: From there, you can also easily book a complimentary discovery call and if this episode was helpful, I'd love for you to subscribe, leave a review or share it with fellow clinic owners.
• 9:00
  Speaker 1: Thanks for tuning in.
• 9:01
  Speaker 1: I'll see you next time on the Clinic Marketing Podcast.