How solar survived: SEIA's outgoing chair on COVID, Auxin, and the path forward
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George Hershman's term as chair of solar's leading trade group began with optimism and excitement.
He stepped into the role with the Solar Energy Industries Association, or SEIA, in January 2020, when the industry's meteoric rise was all but cemented. Today, we know the tumultuous stretch that quickly followed.
A pandemic, supply chain constraints, and a potentially existential tariff fight made even the "solar coaster" moniker appear ill-equipped to describe the moment. But his tenure also featured a legacy-defining legislative victory in the Inflation…
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