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Arman Ananian | The Christian Reeve Podcast | #95 | · The Christian Reeve Podcast

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  It's another episode of the Christian we've podcast.
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  But are you subscribed? If not make sure to like, share
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  and subscribe, spread the word about the Christian Reef podcast
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  and enjoy this episode. Hello, and welcome to another
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  episode of the Christian Reef podcast.
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  Today's guest is the founder of Arab media.
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  His name is Armin, an alien, welcome to the show, has it
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  going? Oh, sorry, I didn't quite catch
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  that. Thank you for having me.
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  No worries. Did I get your name right?
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  I hope I got your name right. Yeah.
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  Yeah, you got it right? All right, first time.
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  Yeah. Let's just jump straight into
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  this. So what exactly is your company
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  about? What do you guys do?
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  What are you trying to do or you try to treat achieve with RF
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  media? Absolutely, we help clients.
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  So grow their business with online advertising, at the end
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  of the day, that's what we do. And we specialize in, you know,
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  Facebook, Instagram ads mainly. And that's what we do, help the
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  businesses grow, okay, okay, and so, according to my research,
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  you ain't to educate your clients.
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  Like, as you said on the benefits about online
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  advertising. But what exactly.
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  Can you teach us about it? Like, what are the benefits?
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  Exactly. Absolutely.
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  So, I just want to start the prefect about with a preface,
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  which me like which is it used to be so expensive to advertise
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  your business. Not everyone could do it like
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  me. Let's go back 50 years.
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  It was you got to pay for a billboard, you got to pay for a
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  TV ad, you know. No one could, you know, spend
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  five or ten, or a hundred dollars and you know, reach so
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  many people and I think that's why now is the best time and,
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  you know, trying to, you know, a lot of people just still to this
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  day. They're doing well but they're
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  working on referrals, you know, or all those type of stuff and,
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  you know, online advertising is a wait for you too.
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  As long as you do it profitably and you do it the right way to
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  grow faster. And, you know, accomplish your
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  business goals sooner, which channels do you think is the
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  best ones to use these days? Because obviously, it varies
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  according to Industry and Company and Such.
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  But like, which ones do you tend to find the most effective?
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  Absolutely. You know, we've all of our
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  customers are mainly on Facebook but Facebook platform.
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  Okay. You know, like this bill
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  billions and billions of users using using Facebook and all its
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  ecosystems, you know, like WhatsApp and Instagram and
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  messenger and everything. So you know, that's what we use
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  for clients. We also you know help with
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  Google ads that, you know, but it's not our main thing.
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  So, you know, like we have, if I tell you, like, we have very
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  different clients on our agency, in our, they're all, they're all
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  on Facebook, you know? So there are all using Facebook
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  to grow their business. It's interesting, because while
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  it is kind of available for everyone, and it's pretty easy,
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  and it's obviously free to use and stuff.
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  I do find that Facebook advertising is kind of, I mean,
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  I don't know, in my experience is, not always very active.
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  But can you talk to us a little bit more about the effectiveness
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  rate of Facebook? Like what, what kind of things
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  it can achieve for you? Or I don't know, like, maybe in
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  terms of numbers like what some of the kind of success cases
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  you've had with Facebook advertising?
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  Yeah, absolutely. So you know, going with, you
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  know, just at the end of the day it has to be profitable with
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  you. So that's like you're not first
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  question, you know, we got a structure it.
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  So so you know, so So it's profitable for you soon.
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  For some reason a lot of times we as humans would like to make
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  stuff complicated, you know. And you know, we all we I got a
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  book deal this funnel and then this email sequence and then
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  this thing and then this other thing and now my funnel is not
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  working or whatever. And you know, if you look at the
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  biggest companies, a lot of times, they don't have a very
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  complicated funnel, very complicated process.
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  It's a very simple thing. Maybe they, you know, one of our
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  biggest clients like we do. Get leads for them and they call
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  the leads. You know, that's it?
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  No fun. Oh, nothing involved.
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  So a lot of times, you know, you got it, really take a look at
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  your it's not the ads but it's the offer.
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  So look at the offer and see how you can make it better, how you
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  can make it more enticing you know maybe it's a total New View
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  into, you know, your offer your service, by the way Christian
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  Wood. Can we can dig into it like if
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  you want to bring and we can do like a live consult, excessive
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  you have wearing like Business or something.
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  We can talk specifically whatever you want and then your
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  second question was case studies, right.
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  So case studies, we have many of them, you know basically one of
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  the ones that comes on the top of my head is spending around
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  eight thousand a month and then having you know, close to 55 to
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  60 K in sales and then you know that is Is that, you know, in
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  terms of margins, it was like you know after everything
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  counted like everything was like 20 to 30 percent margin or stuff
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  like that. That was one case study you know
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  another client we just did a big promotional Campaign which all
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  the other channels were also included but after three months
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  we help generate 1.9 million in sales for them so different.
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  You know, they're different different types of clients.
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  You know, we have Consulting clients We help, you know them
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  get coaching clients, right? And you know, we helped them get
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  to I think it was like 7,000 a month in in, in coaching fees,
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  you know, so different. This is different stuff like
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  that, you know, those are some of the results.
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  So for those who might not be so familiar with Facebook
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  advertising, talk to us a little bit about like, your typical
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  goals that are set for a standard campaign and And what
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  people would use to measure the success rates of advertising
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  campaigns on Facebook. Yeah absolutely.
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  And you know going back going back to the basics if you can
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  put $1 in and get $2 out. You know.
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  That's that's the ideal and how can we make it happen for you?
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  Like can bring it specific example but like yeah it like if
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  you want to bring an example Christian we can go and do it
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  but you need to take a look at you know where is the problem
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  odd? Or you know like if something is
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  not happening, you got to see where it is.
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  A problem at like a car mechanic, is it?
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  The ads is if the targeting is it the copy or let's that's all
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  the ads thing or is it the landing page?
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  The funnel. The offer something is not
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  clicking there, you know. So you got to make sure that
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  everything is everything is in line and working together.
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  And, you know, a lot of times 11, cool tip that I can offer to
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  people is go look at, you know, What is your biggest competitor
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  doing? You know, maybe they're spending
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  a hundred thousand a month, you know, 10,000 a month on ads.
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  Take a look at what they're doing and that way, you don't
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  have to reinvent the wheel, you can basically model their offer,
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  make it better at cetera, et cetera and, you know, go with
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  something that, you know, they've already spent a lot of
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  money figuring out, you know, totals a little bit more about
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  your company or if media like what kind of services.
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  Do you guys provide? I'd and you know of seeing
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  connection with online advertising, what are some of
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  the ways that you've kind of help people to improve their
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  businesses through online advertising?
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  Yeah. So we mainly manage the ads for
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  people. Okay.
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  So, you know, someone, you know, happens a lot of times that, you
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  know, the business owner, the CEO, you know, gets gets with
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  the ads for a certain point. Maybe they get to 3,000 a month,
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  you know, if fourth thousand a month but they Busy.
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  And you know it's not like they're fully old day looking at
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  the dashboard looking at improvements, looking at new
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  policies looking at, you know, you updates, etc, etc.
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  And in that you can really see when that happens because of
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  course they're getting results. But so if someone is like all
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  day only doing this, you know, they're going to get better
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  results with the same amount of mine.
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  So at some point, it starts to make more sense to, you know, to
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  hire an agency and, you know, We'll go from there.
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  So that's that's where we come in and we help them, you know,
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  take over that role. They, you know, they can, we
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  still we're selling weekly communication with clients, but
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  we take over that role, they don't have to think about it
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  that much. And, you know, we deliver
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  release. We deliver clients etc, etc,
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  working with her, you know? Working is very important that
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  we, you know, we are doing advertising part.
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  We're not doing like a funnel parts are asserted, we work with
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  Partners, but that is something that we work with a client on,
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  you know, we're not only hey, we do advertising screw you.
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  If you don't have a good funnel, screw you know, we work with you
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  to find, you know, find the right person to help you out
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  with it or if you have a person to, you know, getting on the
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  right direction, thanks to thank you for that.
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  With regards to online, advertising in comparison with
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  more traditional methods of advertising.
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  I've realized as I've written this question as well.
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  It's kind of funny because it doesn't really well.
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  It's gonna, it's going to be pretty obvious your opinion on
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  this, but I'll ask you all the same.
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  Like, how do you think those two mediums compare?
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  Do you think there's still kind of a case for using more
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  traditional methods of advertising?
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  Or do you think that online advertising is kind of just,
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  that's, that's the way and that's what all people should
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  do. You know, I think of like of
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  course the guy that sells Billboards gonna tell you to use
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  Bill, where's the guy that sells online ads is going to tell you
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  to do online as but really really you know you see that
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  reach for a hundred dollars that you spend you can see the reach
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  okay. Yeah of people and you can
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  directly measure okay you know I got three clicks or I got 10
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  clicks I got 10 leaves you know a lot of times that there is a
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  disconnect with You know like print media more or a, billboard
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  etc etc. I was on a flight to Armenia,
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  and we were watching the airlines Magazine and there were
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  ads. Of course, these people paid a
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  lot For Those ads and a lot of the ads didn't have any
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  tracking. You know, there was no QR code,
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  that was no website to go with just an ad and that's okay for
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  Branding. But a lot of these brands are
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  kind of new. So it's okay that your branding
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  your you Just got started. It's okay.
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  That your branding but what you want is sales because you just
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  got started. So have you know having some
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  tracking included is why is that the online is better.
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  You know. But at the same time you know
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  it's it's it's you know once you reach a certain point that it
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  doesn't hurt to have all the Billboards in the city, you
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  know, it doesn't hurt to, you know, have a TV commercial you
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  know. So in a lot of times, you know,
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  I heard Is from Jay Abraham, they are partnering up.
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  You can partner up with radio stations and TV stations and
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  revenue, share, you know, so you can be also creative, you know
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  you know like abandoning traditional methods is still
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  also a mistake. There is always creative voice,
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  you know? Thank you for that.
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  And that's a great kind of Point, okay?
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  It does obviously depend on the medium, you're selling but the
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  same point. Yeah, I mean, I think that it's
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  true, it's very difficult necessarily to quantify those
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  those older styles of advertising into numbers, you
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  know, like how can you really tell how many people are
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  actually paying attention to your billboard?
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  Yeah, you can say, oh well, you know, on average 100,000 cars
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  pass this particular motor way every day, but it's like you
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  don't know for certain you. No, but yeah, thank you for
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  that. So what tips could you give to
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  beginners who are just kind of getting started in the online
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  advertising space? That's all these.
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  So first I just want to reiterate that point because I
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  didn't do it at the beginning and I if I did it, I would save
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  money. So you gotta see what other
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  successful people are doing and try to model. .
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  Like that's it. You know, that's a great start.
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  It's No, building the wrong strategy.
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  And a part. And I would, I would tell them
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  to, you know, just stick to a method, learn it, you know, and
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  you know, like like basically learned a man for the method and
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  keep recording that method. And there's a lot of times
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  conflicting information that I see, you know, know, but like
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  you like if you went on YouTube and started listening to
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  everyone, you, you know, there won't be a consistent strategy
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  that you Deploy. That would be successful because
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  there's so much different things that you're listening to.
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  So just stick to one strategy, you know, there's a lot of
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  Facebook ads strategies just stick to one you know learn one
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  and you know and you know just spend money and and get better
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  at it or no. Fair enough.
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  Thank you for sharing. So tell us more about your B2B
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  workshops that you do and what people can expect to get from
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  them. Yeah, I mean, the the B2B
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  workshops I think, I don't know. I don't know where you found
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  that. That is something that might
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  come future. That's not, that's not something
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  we're offering right at this moment.
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  But what what, okay, now I know and I don't know what you mean.
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  So it's basically a part of were part of a network in where, you
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  know, like we have different B2B businesses and and we show B2B
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  businesses in one industry how to get more leads through all I
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  advertised. So definitely feel free to, you
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  know, reach out if you're interested but that's basically
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  it, you know, like how can we eat the workshop is all about?
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  How can you apply? B2B strategist in Facebook ads
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  and how can you, you know, how can Get clients through that,
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  you know, a lot of people, a lot of people, you know, pay for
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  leads that, you know, maybe a service, get them leads but
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  don't like even for u.s. stay get you leaving for me.
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  Let that lead information. He that that platform has given
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  it to a five or ten different other people and you know it's
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  not really your lead you know maybe you can work with it but
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  with Facebook ads or you know whatever type of it's your lie.
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  You just got it for yourself and And you know, that's more
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  valuable and probably has a higher conversion rate.
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  Given the online advertising is becoming very annoying to the
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  extent that you know, things such as ad, blockers ad
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  blockers, now exist on browsers and such.
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  How do you sort of navigate this and still reach customers in a
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  meaningful way? And actually make conversions
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  because you know, I mean, I find them all the time, particularly
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  on YouTube now on tick-tock. Well, they're just everywhere.
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  You can't avoid them. And I'll be honest, I'm not at a
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  time when I see adverts, particularly, when I'm trying to
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  watch a YouTube video. It makes me hate that product
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  and that brand because they're getting in the way of the thing
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  that I want to enjoy. So like given that you're you're
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  selling online advertising and you're responsible for this.
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  How do you, how do you navigate that?
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  How do you still get rid of those people?
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  Absolutely. So let me tell you first, Time
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  the same like I I have my Instagram algorithm train so
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  like I did like I'm not kidding you daily there's this feature
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  in Instagram where you scroll and shows you an ad you can
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  click on the three dots and say this is not relevant.
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  This is inappropriate blah blah. So everyday myself, I do that
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  like three times between three to five times.
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  This is irrelevant, this is inappropriate.
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  This is whatever because this like first of all I'm helping
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  Very them Target stuff that I want to buy or I'm interested.
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  I like I'm telling them it to weed out everything else and I'm
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  particularly proud of it because like lately I've been buying
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  more stuff that I really want or I'm interested in like what have
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  the problem is YouTube? For example, it's wholly
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  irrelevant like in might also experience that in.
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  You can also still provide feedback to YouTube saying this
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  at sucks but But you know, the way like the way I've seen it
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  work like as a cut. I'm now talking customer the ads
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  I've seen work are the you know the non-intrusive add.
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  So one of the very interesting as that I was watching was a
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  woman. Can't, you know, a woman
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  peacefully talking in the ad. It's very rare and YouTube for
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  you to see an ad of a woman, you know, peacefully talking and
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  just explaining something and inviting people to a workshop.
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  It's always about hey, if you give me, you know, ten seconds,
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  I'm going to show you this amazing thing and they're
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  shouting at your face, so that that contrast made me go to her
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  side and register etcetera etcetera.
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  So, you know, on the advertisers and, you know, you got to be
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  different. You gotta, you know, break
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  through the noise and And and you know, on the, you know and
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  on the consumers and you know, you keep seeing the ad.
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  It's probably working, you know, sadly.
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  You know you keep seeing the ad and you know, these people keep
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  doing it like month after month. After month is probably working.
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  It's still annoying for you, but maybe you're not their target
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  market, maybe maybe because it's annoying to you.
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  You're not tired their target market but the people who
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  actually you know believe in it and you know they're excited,
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  you know. Are you know buying so I think
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  those are all my thoughts there. Thanks Sharon, I appreciate it.
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  What do you think? I want to ask you.
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  So what do you think advertisers can do to make a better
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  experience? Making, you know, break through
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  the noise? What do you think?
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  Hmm, I would do away with with the whole placing or you know,
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  Actually. I would make ads a lot shorter.
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  Much shorter. Like for instance on YouTube,
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  sometimes even with an adblocker yeast, you can't avoid this.
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  So you get like 23-minute adverts and it's like, okay look
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  I can handle 15 seconds, 20 seconds, I might even be
• 20:22
  intrigued, there's been times, it doesn't happen often, but
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  there's been times when I've been intrigued a little bit and
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  I decide to, you know, continue on because you know, sometimes
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  you get the option of like or you can skip off to 15, excuse
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  me, a second. It's like a two-minute adverb.
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  There should be more options there.
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  They should be like, always the option to skip early on so that
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  you give people the power people want, Power, people want
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  control. They don't want to be forced
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  stuff because the more you do that, the more people are
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  inclined to just not use your website or your service.
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  I mean, it's different with YouTube.
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  Everyone still going to use YouTube but it just, I don't
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  know. It like, for me, personally, it
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  makes me angry when I'm forced to just you generally like sit
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  and look at this novel. And that's the thing that I find
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  myself that in there and just kind of mocking it, then I'm
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  not. Okay?
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  I'm going to sit here and watch this advert and I'll look at
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  this, just trash at. They're trying to maybe that's
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  such a great point. I think that's why, you know,
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  we're way I think that's why Facebook and Instagram is a bit
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  better Tick-Tock. Also you're not forced to
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  frequency the. I just kind of scroll past it so
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  that is so huge. Like, if we just take a second
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  to like acknowledge that You said like me having to spend 15
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  seconds? Waiting to just hear dumb stuff
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  that I want to. I don't want to hear about that.
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  At some point has to disappear because something someone is
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  going to come up with something that's going to disrupt that for
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  sure because it's already working on Instagram like we are
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  not being interrupted and we get to choose, you know we click on
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  stuff that we want to list see you know and that's it.
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  We're not you know we're not Taking they're not taking 15
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  seconds of Our Lives to show us something that we don't want,
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  you know, so that's it. I think I think that is ready
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  for disruption. I guess, you think that YouTube
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  sense you know? Yeah, I agree.
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  And I think yeah, you make a sound point.
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  I think tick-tocking Instagram, do it very well?
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  I mean, obviously the mediums demand, it just because it's
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  short form content. I mean I weave Tick Tock, it's
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  short clips. Anyway, so it wouldn't make
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  sense to have longer adverts. That would just annoy Everyone
• 22:34
  said to the nth degree but even so I mean the the adverts aren't
• 22:38
  always necessarily a minute long and sometimes there are a lot
• 22:41
  shorter. But yeah.
• 22:42
  Like you said you can you can always skip them which I think
• 22:45
  is great. Always give the people the
• 22:46
  power. I mean, I find myself sometimes
• 22:48
  still watching the adverts anyway, just because I don't
• 22:51
  know, it's interesting in some way or sometimes it's just a
• 22:54
  good video. If you get content creators like
• 22:57
  there's there's a lot of companies now working with
• 22:59
  content creators, which I think is a fantastic idea.
• 23:02
  Yeah. I like because you don't always
• 23:03
  necessarily I realize straight away.
• 23:05
  That's it. Is even an ad because it's still
• 23:07
  content, and it's clever. And sometimes it makes you kind
• 23:11
  of truck on your are K. I see what they're doing but,
• 23:14
  you know, maybe I will check out that thing because I like this
• 23:16
  Creator. And I like this, the way they've
• 23:18
  done this and Instagram, I think is excellent, but in a different
• 23:21
  way because obviously, it's mostly still picture content and
• 23:27
  I can't count the amount of times that I've been scrolling.
• 23:29
  I see an ad for a page that I really like.
• 23:35
  You know, maybe it's a shop item or something like that and
• 23:38
  obviously it's still optional because you can just scroll past
• 23:41
  it and you can do the thing that you're talking about where you
• 23:44
  say, I don't want to see this but a lot of the time you just
• 23:46
  scroll past anyway because you can't be bothered.
• 23:49
  I just think that that optional nature in online advertising is
• 23:52
  always key. You know, it don't force people
• 23:55
  just give people the option and they'll probably be more
• 23:59
  receptive to your brand, to be honest.
• 24:01
  Correct. Correct represent.
• 24:04
  So this is quite interesting, you've worked for Frank, Kern
• 24:08
  and Grant Cardone. So, talk to us a little bit
• 24:11
  about what it's like working for them.
• 24:13
  And what you learned from that experience.
• 24:16
  Yeah. So You know, it's it was an
• 24:21
  amazing experience, you know, I used to just, you know, be a,
• 24:25
  you know, be a business owner, a small business owner just you
• 24:29
  know helping clients with websites and marketing and stuff
• 24:32
  like that and then all of a sudden you know thanks to or non
• 24:38
  viscous, you know, he was a he was and still is a genius
• 24:43
  marketer. He, you know, just Posted a
• 24:48
  story and I was like okay this is sounds interesting.
• 24:52
  He didn't say nothing about, you know Frank Kern Grand Cardinal
• 24:54
  but you he just said you know someone you know about Facebook
• 24:57
  ads or know your work you know like just apply.
• 25:00
  So I did that and you know, Well turns out if it was for these
• 25:04
  great people, you know, like it's, you know, here, you know,
• 25:09
  we're in Europe, Christian Christian, you and I we are in
• 25:14
  in Europe and that I'm going to say something like it's not like
• 25:19
  your average answer, but in Europe, we are less energetic
• 25:22
  for some reason and and when you and when you go to and like the
• 25:28
  face you're making, but we go to when you when we go to the US
• 25:31
  like I went to Florida Miami and I see that you know and I see
• 25:36
  that you know, 9 a.m. the energy, everyone is you know,
• 25:39
  clapping and you know we you know, we're gonna, you know,
• 25:43
  What day is today this Monday? You know, back up a second
• 25:47
  second second. Yeah, it's a good about that.
• 25:49
  Really just annoying thing where it's like, everyone's in the
• 25:52
  office at 9 a.m. I.
• 25:54
  Come on guys, let's have a great day.
• 25:56
  Let's own this day and like killed sales and everything.
• 25:59
  That's not, you know, not so it starts this way but it's kind of
• 26:03
  like that it starts with all the previously, they are all the day
• 26:07
  like all the winnings from previous day.
• 26:09
  So hey, we got this amount in sales.
• 26:11
  We got this amount of email. Then he went on and we talked
• 26:16
  about, you know, we talked about one quote from one book and
• 26:20
  everybody was reflecting and etcetera etcetera.
• 26:23
  You know, and like I don't know if that's it but but you know
• 26:27
  that that that was amazing, that energy.
• 26:30
  I don't see it anywhere in Spain.
• 26:32
  Like so I was like with eyes so open like that.
• 26:35
  That was amazing, that energy that hustle that ambition I
• 26:40
  think that was the biggest thing that, you know, that I The
• 26:46
  biggest things that I saw experience, and I learned from,
• 26:49
  you know, just keep surrounding yourself with those people.
• 26:51
  If you keep surrounding yourself with those people, you know,
• 26:53
  you're going to go far. That's number one, number two,
• 26:55
  was in terms of like specifically advertising and
• 26:57
  stuff like that, you know, I just saw the power of The
• 27:01
  personal brand for both Frank and Frank Kern and Brett and
• 27:05
  graig car. Do you know these people pretty
• 27:07
  much build me like 10 million dollar business like Frank is at
• 27:12
  least 10 million dollars and, you know, probably way more
• 27:15
  Grand is also a lot. And you know, they built all
• 27:19
  based on a personal brand like think of how you know of the
• 27:24
  internet again off the internet. Like it's not like TV ads.
• 27:28
  Oh I have this million dollars and I want and I'm gonna put it
• 27:30
  here and I'm going to become a TV star whatever no no out of
• 27:33
  the internet out of nothing, they just build from their
• 27:36
  personal brand. This huge you know this huge
• 27:39
  company is so if they can do it we can do it.
• 27:42
  Like specially asked that we were younger.
• 27:44
  We should do it faster technically although there is a
• 27:47
  lot of distractions on our time so that could in the rest but we
• 27:50
  technically could do that faster if we you know if we apply
• 27:54
  ourselves so you know those were the two biggest things that I
• 27:58
  took from it. Awesome, awesome.
• 28:03
  Yeah, just switching it up. So why are the best and worst
• 28:07
  things about Madrid? Spain, there you go.
• 28:13
  So I lived most of my life in in Madrid and now I'm in an outside
• 28:18
  of Barcelona living but apart Madrid, you know, best and worst
• 28:24
  things. I just love a lot of things so
• 28:29
  I'm going to be a very, very biased.
• 28:32
  Not say bad things. I don't like, I don't think
• 28:34
  about things, you know, I think, you know, I think that people
• 28:39
  are very cool, very, very inviting.
• 28:41
  I think that there is so much history in Madrid so much
• 28:47
  history. And then, you know, it's pretty
• 28:52
  Multicultural, you know, I like that a lot also.
• 28:57
  You know, you go from the center, you don't see, you know,
• 29:00
  you don't see, you know, what, now in copied you probably will
• 29:03
  see more Spanish people but if not, you would see like, people
• 29:07
  from all places, you know, in there, you know.
• 29:10
  And I think, I think, I think again, history, people culture
• 29:18
  and the food, like, I'm a Bigfoot Bigfoot fan food, like,
• 29:23
  I like, my top foods are all You know, you're based in Madrid
• 29:29
  Spain. Basically.
• 29:30
  Yeah. We born.
• 29:32
  You put in Spain as well or bonus.
• 29:34
  Well, I was born in Armenia. Oh, cool.
• 29:37
  When did you move over to Spain? Three years old.
• 29:41
  I'm actually now back in Armenia.
• 29:44
  Ah! All right, what's it like being
• 29:46
  the Ambassador? I presume you've sort of
• 29:48
  traveled back and forth a lot over the years.
• 29:50
  But no, no, no. This is his first time in 20
• 29:52
  years I've come oh my God, because my I was sick.
• 29:57
  I was wanted to visit him and but no, it's amazing, sting a
• 30:03
  bit longer. And, you know, of course, it's
• 30:06
  your Homeland, you know, when you're in your Homeland, you
• 30:09
  feel better, you know, I've been accustomed to be an immigrant,
• 30:13
  it's pretty fine. You know, I also feel like a
• 30:16
  Spanish citizen very well, but then your Homeland is a bit
• 30:21
  different and, you know, the everything is very cool here.
• 30:24
  So, yeah, I know exactly what you mean.
• 30:26
  Mean, I lived in this country in Europe, called Estonia for three
• 30:31
  years and it did at what point it did feel like home, you know,
• 30:36
  you were just as you say to the life and stuff, but you always
• 30:39
  are very cognizant of the fact that like, you're an immigrant
• 30:42
  that, it's not like, you're I mean.
• 30:44
  Well, with that, I think you're more reminded like people will
• 30:48
  remind you or things will remind you but generally you're like
• 30:53
  well this is my home and Pablo. All right, you don't you don't
• 30:56
  tend to Think about it consciously but I know it's you
• 30:59
  mean like I feel that there's a spiritual thing about being in
• 31:03
  your Homeland which you can only really understand that.
• 31:07
  Appreciate if you're talking to someone else, who's experienced
• 31:11
  the same thing. Like I didn't get it until I've
• 31:13
  lived away from my land and then I came back and because I never
• 31:17
  thought I'd get homesick. I never thought I'd miss the UK,
• 31:21
  but then I did and I was like, oh, this is interesting now.
• 31:25
  I kind of yeah now Now and I feel like there is there is
• 31:28
  something to be said for that but it's different for everyone.
• 31:31
  Some people you know they'll move away from their Homeland
• 31:34
  and never look back and I find that really really yeah and
• 31:37
  that's it. Yeah.
• 31:42
  Tell us a bit more about our yeah I think depends on the
• 31:45
  person but it's very interesting.
• 31:47
  So it's very interesting. Yeah, yeah.
• 31:49
  And tell it tell us a bit more about Armenia because I think
• 31:53
  you might actually be the first Armenian I've ever met.
• 31:55
  I'd love to learn no more. About your cat. of course, so
• 32:02
  you know, it's, you know, one of the oldest countries in the
• 32:05
  world, sort of, you know, this is This is your of on the
• 32:12
  capital has been inhabited continuously for 2,700 years.
• 32:18
  So imagine the same city people living for 2,700 years.
• 32:22
  You know, you know, kingdoms and kingdoms have passed, you know,
• 32:30
  you know, the Roma is the huge Mighty Roman Empire, you know,
• 32:34
  Armenians live with them before them after them somehow they've
• 32:38
  survived your own. Rome per se doesn't exist
• 32:40
  anymore. A lot of the kingdoms and big
• 32:44
  Empires don't exist somehow or Mania survived, you know?
• 32:48
  Just yeah, the history is amazing.
• 32:51
  The people the food like I would encourage.
• 32:54
  I really encourage people to just come mainly because it's
• 32:59
  cheap and I'm not proud of it being cheap.
• 33:03
  It's cheap. You guys can come.
• 33:04
  If you guys live in Europe or the u.s. etcetera, etcetera, you
• 33:08
  know, you're gonna have a blast with with not much money and
• 33:13
  you're going to eat well, and you're going to bunch of cool
• 33:16
  things. So definitely good place to be
• 33:20
  what some things maybe about Armenia, that might surprise,
• 33:23
  people that are already familiar with the country, anything that
• 33:27
  particular that sticks out and it's far as your culture and
• 33:30
  stuff like that or I think I would say the best way would be
• 33:36
  to just, you know, it's just the it's just I met someone
• 33:42
  yesterday who was from France. And his friend, she doesn't have
• 33:47
  anything to do with Armenia. You just come here and he came
• 33:51
  here once because of studies and he stated he staying, he keeps
• 33:55
  on, staying it just something in here that makes people stay.
• 34:00
  I don't know what it is. It's I guess it's magical but
• 34:03
  the best answer would be Christian to like I'm going to
• 34:08
  I'm doing some Vlogs etc etc and the best answer would be for
• 34:13
  them to take it. Take a look.
• 34:15
  Like you know, I'm not in the cool thing about it is I'm not,
• 34:19
  you know, you know like the typical hey go to London and
• 34:22
  yeah no no I don't care about that.
• 34:25
  I'm always like I'm recording places that are very little
• 34:27
  known. So there is one place in
• 34:29
  Armenia. I'm going to say.
• 34:30
  I think that's that's that's one of the coolest places.
• 34:33
  There's one place in Armenia. So on the mountains where you
• 34:37
  leave the car on a slope, the slope like this.
• 34:42
  And the car moves up the circu. Yeah.
• 34:48
  So you leave the car. I have a video.
• 34:50
  I have a video of it so nobody can contest it.
• 34:53
  The driver gets out of the car, and the car goes up.
• 34:57
  It doesn't go like this fast but he goes up.
• 35:00
  There is some magnetic presence there like this actually
• 35:04
  scientific stuff. But, you know, there's so many
• 35:08
  magical places like that in Armenia, and The check out, you
• 35:13
  know, the Future YouTube stuff and and come over.
• 35:17
  I really want to go now. Sounds great.
• 35:20
  Yeah. Absolutely, I'm so big.
• 35:23
  Thanks for telling us about that.
• 35:25
  Yeah. Outside.
• 35:26
  If outside of your work, what are your kind of major passions
• 35:29
  and interests in life? I think, you know, major page
• 35:35
  met major passions, I that's a great question, major passions.
• 35:43
  So, you know, that's a great question.
• 35:47
  I haven't thought of it much, but let me tell you what I'm
• 35:51
  doing. You know, a lot of times when
• 35:55
  something bad happens is, when you something in, you gets born
• 35:59
  something new for Me, you know Armenia was in a war like eight
• 36:08
  months ago, something like that. Oh wow.
• 36:10
  And you know really got me to you know, really got me to care
• 36:14
  and stuff like that. And that yeah I think I think
• 36:19
  one of my passions for the rest of my life, it's going to be
• 36:23
  bringing more attention to our being a bringing more
• 36:26
  investment. Or attention more investment and
• 36:31
  everything. Cuz, you know, we are very,
• 36:35
  we're very easily, we can eat very easily disappear like as a
• 36:38
  country. We are between two Turkish
• 36:41
  countries. Whose goal is to Combined
• 36:45
  together, turkey and Azerbaijan. And it was very easy, you know,
• 36:49
  we like three million people and there is a 100 million here and
• 36:54
  I think 30 million here so it's very easy for them to do this.
• 36:57
  So, you know, it's, I think it's one of my passions, just to make
• 37:01
  sure we preserve a unique culture and and that's it.
• 37:07
  I think that's definitely one of my passions.
• 37:09
  Another passion, less less passionate about this, but
• 37:12
  still, you know, I'm still young.
• 37:14
  I used to play a lot of retro games, so I'm still, I don't
• 37:18
  have much time right now. But, you know, maybe six months
• 37:22
  ago, I would You know, like game boy retro stuff or stuff like
• 37:27
  that because I really love it. So, that's a second passion yet.
• 37:31
  What are your favorite retro games to play?
• 37:35
  I think it's I think my favorites.
• 37:39
  It's Pokemon Silver. I love Pacific.
• 37:43
  Yeah yeah yeah that's so good Ahsoka.
• 37:47
  You have you played it? Yes.
• 37:49
  Your favorite retro. Hmm.
• 38:00
  See, I'm kind of caught between those two generations because I
• 38:03
  love the Pokemon Silver Crystal. I'd I'd say they're my favorite
• 38:07
  storyline tho eyes and like you get a lot of bang for your buck
• 38:10
  because you get to explore both Johto and Kanto which I always
• 38:13
  just blew my mind that you could do that even to this day.
• 38:17
  I still think that's amazing but then yeah, with the Next
• 38:19
  Generation obviously the graphics were so much better and
• 38:23
  the playability and all the things they added.
• 38:26
  This is Ruby and Sapphire, not talking about And then, of
• 38:30
  course, they did the, the revamps of fuck, you know,
• 38:33
  firered/leafgreen all those of the original games and added a
• 38:36
  bit of content. So I really dug that that and
• 38:39
  then after that, I kind of fell out of, you know, because it
• 38:42
  Pokemon just kind of got more and more and more and more
• 38:45
  complex, but those first kind of for Generations.
• 38:48
  I would say excellent just just for the Simplicity of it all and
• 38:53
  the replayability, even to this day, I found myself still
• 38:56
  playing and it's very addictive. Great.
• 38:59
  Tough. Yeah like just the think about
• 39:02
  the complexity you know, think about like like if you play
• 39:06
  through that everything, you understand the whole complexity,
• 39:09
  you you reach the game credits maybe after after doing the.
• 39:15
  I don't know how its said in English, like the league was
• 39:18
  early Pokemon League of Pokemon League or the elite foot.
• 39:22
  Yeah, they have yeah names for it than they.
• 39:24
  Yeah. When you when you win, Delhi for
• 39:26
  there you go. When you win the Elite Four.
• 39:29
  You know the you are you got the credits and after that you know,
• 39:33
  you see all the hours and hours and hours and hours and
• 39:39
  everything, put it there. It's like a it's like a, you
• 39:42
  know, nostalgic blocks. Almost like, I don't know.
• 39:45
  It's just amazing. Awesome.
• 39:48
  It makes me want to go back and play it now.
• 39:50
  I think I might be too. Okay, I love asking my guests.
• 39:57
  Okay, guys, so after this weird, Doing at which session please
• 40:00
  join us. We're going to play Pokemon
• 40:03
  Silver. And then all the other games,
• 40:07
  there was actually a point for a while where I was streaming
• 40:11
  exclusively, retro games for a while.
• 40:14
  It was a lot of fun. It was, it was well, one of
• 40:18
  these days, we got to set it up. We'll do like a random session
• 40:22
  and we'll maybe didn't in what you're after, but we can
• 40:26
  definitely do it. I'm up for it.
• 40:27
  Why not? Why not.
• 40:30
  I love asking my guests. This question and I'd love to
• 40:34
  get your thoughts. What is the biggest life lesson
• 40:37
  that you've learned so far? Hmm.
• 40:44
  What the biggest life lesson I've learned so far.
• 40:54
  I just I'm thinking of many. I'm thinking of many, but I'm
• 41:03
  thinking of many, I think. I think that probably like, Not
• 41:12
  dwelling on what other people. When you have an idea, when you
• 41:19
  want to be someone do something and you get criticism is them
• 41:25
  and push back and you cannot do the.
• 41:29
  Are you doing like how do you like, who are you to, you know,
• 41:33
  who are you to, to accomplish that?
• 41:38
  They don't number one. They don't see what you see.
• 41:42
  And number two, they're projecting there.
• 41:46
  You know, their fears into you it was odd.
• 41:49
  What I've seen so far in life is that Like you like as long as
• 41:55
  you like, as long as you make it happen like like nobody can tell
• 41:59
  you, basically, nobody can tell you you're going to make like if
• 42:03
  like people like what? Maybe even love you and want the
• 42:06
  best and try to protect you. But as long as you, you know, as
• 42:11
  long as you have a vision, you execute for forget about
• 42:14
  everything else, you know, like really forget about everything
• 42:17
  else, don't don't spend time. Like trying to prove like,
• 42:21
  trying to convince people. All trying to we're just, you
• 42:25
  know, get get to work prove them wrong as fast as possible like
• 42:30
  this so much energy that you need to spend convincing people
• 42:33
  and and look at me who I am, you know what?
• 42:36
  That doesn't matter. All that doesn't matter, just
• 42:38
  focus on getting to your goal as soon as possible to prove them
• 42:42
  wrong and then to shove it in their faces, that's it.
• 42:47
  It's for sharing as we draw things to a close for today.
• 42:51
  Do you have any upcoming projects or maybe some final
• 42:53
  thoughts that you'd like to share with our listeners?
• 42:57
  Yeah, I think you know, there is a I've seen I think this is a
• 43:03
  great lesson for everyone so I'm applying one of the lessons I
• 43:08
  mentioned. You know when was where was that
• 43:10
  when you ask, what was the things that you learn, you know,
• 43:12
  working for record on Frank Kern while the won't biggest one of
• 43:16
  the biggest was personal brand you know having a personal brand
• 43:20
  Christian has been endowed with a podcast.
• 43:23
  I'm doing it through, you know, also a, you know, different
• 43:25
  medium. It's all right, Sarah?
• 43:28
  But the ultimate answer to a lot of things like imagine how much
• 43:33
  easier. Like, I'm just going to tell
• 43:35
  people. Imagine how much easier it would
• 43:37
  be to get on a podcast with Joe Rogan.
• 43:43
  If you had a lot of influence, imagine how much easier it would
• 43:47
  be to solve all the problems. Like, let's say, you're
• 43:51
  passionate about environment, you're passionate about someone
• 43:55
  in your family. You know, imagine how much
• 43:58
  easier it would be, if you had influence, if you had, you know,
• 44:01
  a big following. So if you accomplish that, it's
• 44:05
  kind of like a life hack. I think you accomplished that
• 44:09
  for the right purposes. Not, hey, I just want to be
• 44:11
  famous period, you know, like, if you focus on something
• 44:15
  providing value, etc, etc. I think that it's a way for you
• 44:19
  to get further, faster to whatever you want to go.
• 44:22
  Doesn't matter. You want to be the best artist
• 44:24
  in the world, you want to be. By scoring toward having a
• 44:27
  personal brand is going to help you get and grow faster.
• 44:34
  What are you doing as can expect for me is, you know, more
• 44:38
  content, more cool stuff. I'll be opening a new program
• 44:45
  which is basically, you know, the more people subscribe, the
• 44:47
  more prices I get, you know, people get basically.
• 44:50
  So you know, you subscribe to, we could do the same, we can set
• 44:53
  something up for you Christian would give you you know, If you
• 44:58
  refer my newsletter to, you know, 10 people, you get a prize
• 45:03
  to 100 people, you get a bigger prize and cetera, et cetera.
• 45:06
  So yeah, that's a so. Feel free to sign up will put
• 45:10
  the link somewhere and that's it.
• 45:13
  Thank you very much for sharing and yeah, thank you very much
• 45:15
  for being on the podcast. It's been a pleasure.
• 45:19
  Super pleasure. I have a lot of fun to everyone
• 45:23
  listening to the Christian we've podcast.
• 45:25
  As always, if you're listening on YouTube, make sure to like,
• 45:28
  share and subscribe, drop a comment.
• 45:30
  Let us know your thoughts on this one.
• 45:32
  Let us know who you would like to see on the show next and what
• 45:35
  you would like to hear on the show next same.
• 45:38
  If you're listening on Spotify Apple podcast Google podcast.
• 45:40
  Leave us a review let us know your thoughts.
• 45:43
  We want to know and as always be safe be well.
• 45:49
  And I'll see you in the next one.