Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
The Quiet Loyalty Of Unbundled Subscribers
Most loyalty programs assume customers want more of the same brand. But what happens when they want less? In this episode, we look at how leading retailers are using 'unbundling' — allowing customers to pick individual items from a subscription box rather than receiving a fixed bundle — to increase retention and reduce churn. We analyze the operational shift required to support modular inventory and why giving choice back to the customer actually deepens their commitment to your brand.
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The skinny
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