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How the Leica Board Turned a Museum Brand Into a Growth Story
For decades, Leica was the camera everyone respected and almost nobody bought — a German optical legend whose rangefinders were worshipped by photojournalists but priced beyond reach. Then smartphones killed the compact camera market. By 2014, Leica was surviving on nostalgia and a shrinking pool of wealthy hobbyists. But over the last decade, its board engineered a quiet, disciplined turnaround. This episode traces how three strategic bets — the SL system for video shooters, a licensing deal with Huawei that brought Leica optics to 100 million phones, and a cautious expansion into…
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