Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Love Your Own Work
Why do we overvalue furniture we assembled ourselves? In this episode, Lucas and Luna unpack the IKEA effect, the cognitive bias that makes us cherish things we've put effort into. They trace the origin of the term from a 2011 Harvard Business School study, where participants valued their own origami creations as highly as expert-made ones. The hosts explore how brands from Nike to Build-A-Bear use self-creation to boost loyalty and willingness to pay, and how even small touches of effort—like customizing a watch face or adding a personal engraving—can transform a generic product into…
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