Enough with the "Lead Gens" Already!
In this episode we dive into 'lead-gens"; what they are, how they work and how most pelvic PTs are making it HARDER to get new patients because of them!
For those of you not familiar with this buzzword, lead generators are (usually) free pieces of content you give to potential customers in return for their contact information. These can be e-books, exclusive videos or anything else you can convince someone is valuable.
They do have a place, but they are being chronically misused and misunderstood. And many pelvic PTs are driving AWAY traffic with their lead-gens and actually making it HARDER…
The skinny
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