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1,867 - FTC's New $51,744 Fine for Fake Reviews: What Multifamily Leaders Need to Know
$51,744 per violation. That’s the penalty for fake reviews under the FTC’s latest guidelines. This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand. On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties are steep. Each violation can hit up to $51,744, and it’s not just about fake reviews. It covers manipulated ratings, hidden negative reviews, undisclosed employee reviews, and incentivized reviews…
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