Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Bike Shop Beat Amazon With Free Fix-It Classes
Episode 114 of Small Business Success with Fexingo explores how a local bike shop in Portland used free monthly fix-it classes to build a loyal community and compete with online retailers. After losing sales to Amazon, the shop began hosting hands-on workshops teaching basic repairs, tools, and maintenance. The classes cost the shop about $200 per session but drove an average of $4,000 in same-day sales from attendees. Repeat customers from the classes spend 60% more annually than walk-ins. Lucas and Luna break down the numbers, the psychology of skill-building as a retention tool, and why…
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