315. Shahab Elmi, Co-Founder & CEO of Cymbiotika
Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika.
With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing.
In this episode, we discuss building a supplement brand focused on efficacy over marketing.
We also cover:
Liposomal delivery as a differentiator
Why churn reveals true product efficacy
Avoiding the wellness DTC race to the bottom
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The skinny
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