Luxury Direct Bookings Past 60% Built One Guest Connection at a Time with Rachel Alday

Booked Solid Show - Short Term Rental Podcast · Sep 17, 2026 · 1h 2m

"The goal is actually deeper connection." 💛

Rachel Alday started Abode Luxury Rentals with her husband during the 2008 financial crisis. Eighteen years later, they manage around 200 luxury homes across Park City, Jackson Hole, and Sun Valley, and over 60% of their bookings come direct. In this episode of the Booked Solid Show, Rachel tells Gil what she wishes she had known sooner. She explains why she hires for the hospitality gene, and why she treats every guest issue as a chance to earn a lifelong client. You'll also hear about the property lore project that gives each home its own story…