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Latest / The New Physician: Today’s Difficult Problem

Say the Hard Thing Early: How to Stop Wasting Months on a Bad Deal

In serious business negotiations, avoiding the uncomfortable issue rarely makes it disappear. It usually just wastes time.

In this talk, Sonny Saggar explains a simple four-part framework for restructuring, turnaround, investment, acquisition, and other high-stakes discussions:

WANT

Understand what each side actually wants, not just the polite version.

RISK

Name the other side’s concerns before they become an argument. If leverage, timing, control, downside, or execution risk is obvious, say it out loud.

ASK

Ask the hard question early: given those risks, is there still a structure here that…

The skinny

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