Latest / Carl Gould #70secondCEO
Carl-Gould-#70secondCEO-Premium, Mid or Economy: Are You Speaking Your Audience's Language?
Premium, Mid, or Economy: Are You Speaking Your Audience's Language? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
Your pricing is, like I said, a language now. So the first thing it tells you is who you are. More importantly, it tells your clients who they are by working with you. Right? If you are a high-priced or premium service, what are you telling clients who are paying that premium? That they're premium too, right? Premium isn't better than mid or economy; people identify in a certain way, and you…
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