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Fast Five Shorts | Sprouts To Launch First-ever Loyalty Program · Omni Talk Retail

• 0:00
  Sprouts
• 0:00
  will
• 0:00
  soon
• 0:01
  launch
• 0:01
  its
• 0:01
  first
• 0:02
  ever
• 0:02
  chain
• 0:03
  wide
• 0:03
  loyalty
• 0:03
  program
• 0:04
  according
• 0:04
  to
• 0:04
  grocery
• 0:05
  dive.
• 0:05
  After
• 0:05
  showing
• 0:05
  promising
• 0:06
  results
• 0:06
  across
• 0:07
  test
• 0:07
  markets
• 0:07
  in
• 0:08
  2024,
• 0:09
  sprouts
• 0:09
  farmers
• 0:10
  markets
• 0:10
  long
• 0:10
  awaited
• 0:11
  loyalty
• 0:11
  program
• 0:11
  will
• 0:12
  begin
• 0:12
  a
• 0:12
  phased
• 0:12
  rollout
• 0:13
  in
• 0:13
  Q3
• 0:13
  of
• 0:14
  2025,
• 0:14
  CEO
• 0:15
  Jack
• 0:15
  Sinclair
• 0:16
  said
• 0:16
  during
• 0:16
  a
• 0:16
  Thursday
• 0:17
  call
• 0:17
  to
• 0:17
  investors.
• 0:18
  The
• 0:18
  specialty
• 0:19
  grocer
• 0:19
  will
• 0:19
  continue
• 0:20
  to
• 0:20
  pilot
• 0:20
  the
• 0:20
  loyalty
• 0:21
  program
• 0:21
  and
• 0:21
  will
• 0:22
  quote
• 0:22
  add
• 0:23
  additional
• 0:23
  functionality,
• 0:24
  end
• 0:24
  quote
• 0:25
  during
• 0:25
  the
• 0:25
  first
• 0:26
  half
• 0:26
  of
• 0:26
  2025.
• 0:27
  Sinclair
• 0:27
  added
• 0:28
  with
• 0:28
  without
• 0:28
  providing
• 0:29
  any
• 0:29
  additional
• 0:29
  information.
• 0:30
  Chris,
• 0:31
  how
• 0:31
  surprised
• 0:32
  were
• 0:32
  you
• 0:32
  to
• 0:32
  learn
• 0:32
  that
• 0:32
  Sprouts
• 0:33
  didn't
• 0:34
  already
• 0:34
  have
• 0:34
  a
• 0:35
  loyalty
• 0:35
  program?
• 0:36
  Oh
• 0:37
  my
• 0:37
  God.
• 0:37
  I'd
• 0:37
  probably
• 0:37
  about
• 0:38
  as
• 0:38
  shocked
• 0:38
  as,
• 0:39
  as
• 0:39
  shocked
• 0:39
  as
• 0:39
  Jack
• 0:39
  Sinclair
• 0:40
  was
• 0:40
  when
• 0:40
  he
• 0:41
  interviewed
• 0:41
  to
• 0:41
  be
• 0:41
  the
• 0:41
  CEO
• 0:42
  back
• 0:42
  in
• 0:42
  2019.
• 0:43
  I
• 0:43
  mean
• 0:43
  I
• 0:43
  can
• 0:43
  only
• 0:44
  imagine
• 0:44
  the
• 0:44
  look
• 0:44
  on
• 0:44
  his
• 0:45
  face.
• 0:45
  He's
• 0:45
  probably
• 0:45
  like
• 0:46
  what?
• 0:46
  Wtf?
• 0:47
  You
• 0:47
  guys
• 0:47
  don't
• 0:47
  have
• 0:47
  a
• 0:47
  loyalty
• 0:48
  program?
• 0:48
  Yeah,
• 0:49
  I
• 0:49
  see
• 0:49
  the
• 0:49
  dollar
• 0:50
  sign
• 0:50
  streaming
• 0:50
  through
• 0:51
  his
• 0:51
  eyes
• 0:51
  at
• 0:51
  that
• 0:51
  point
• 0:52
  like
• 0:52
  I
• 0:52
  got
• 0:52
  to
• 0:52
  take
• 0:53
  this
• 0:53
  job
• 0:53
  because
• 0:54
  that's,
• 0:54
  that's
• 0:54
  the
• 0:55
  low
• 0:55
  hanging
• 0:55
  fruit.
• 0:55
  He's
• 0:55
  probably
• 0:56
  pitched
• 0:56
  that.
• 0:56
  I,
• 0:57
  I
• 0:57
  can
• 0:57
  see
• 0:57
  him
• 0:58
  like
• 0:58
  when
• 0:58
  he's
• 0:58
  interviewing
• 0:59
  people
• 0:59
  that
• 0:59
  come
• 0:59
  to
• 0:59
  Sprouts.
• 1:00
  He's
• 1:00
  like
• 1:00
  dude,
• 1:00
  guys,
• 1:01
  we
• 1:01
  don't
• 1:01
  have,
• 1:01
  they
• 1:01
  don't
• 1:02
  even
• 1:02
  have
• 1:02
  a
• 1:02
  loyalty
• 1:02
  program.
• 1:03
  That's
• 1:03
  the
• 1:03
  opportunity
• 1:04
  we're
• 1:04
  talking
• 1:04
  about.
• 1:05
  Here
• 1:05
  you
• 1:05
  come.
• 1:05
  We're
• 1:06
  going
• 1:06
  to
• 1:06
  kill
• 1:06
  this.
• 1:06
  We're
• 1:06
  going
• 1:06
  to
• 1:06
  do
• 1:07
  so
• 1:07
  well.
• 1:07
  And,
• 1:08
  and
• 1:08
  Sprouts
• 1:08
  is
• 1:09
  killing
• 1:09
  it.
• 1:09
  That's
• 1:09
  the
• 1:09
  thing
• 1:10
  that's
• 1:10
  crazy
• 1:10
  too.
• 1:10
  They
• 1:10
  don't
• 1:10
  have
• 1:11
  a
• 1:11
  loyalty
• 1:11
  program
• 1:11
  and
• 1:11
  they're
• 1:12
  killing
• 1:12
  it.
• 1:12
  The
• 1:12
  cops
• 1:13
  11
• 1:13
  and
• 1:13
  a
• 1:13
  half
• 1:14
  percent
• 1:14
  last
• 1:14
  quarter.
• 1:15
  And
• 1:15
  a
• 1:15
  loyalty
• 1:16
  program
• 1:16
  is
• 1:16
  only
• 1:16
  going
• 1:16
  to
• 1:16
  add
• 1:16
  fuel
• 1:17
  to
• 1:17
  the
• 1:17
  fire.
• 1:17
  And
• 1:18
  the
• 1:18
  other
• 1:18
  thing
• 1:18
  about
• 1:18
  this
• 1:19
  too
• 1:19
  that
• 1:19
  I
• 1:19
  think
• 1:19
  is
• 1:20
  important
• 1:20
  is
• 1:20
  particularly
• 1:20
  in
• 1:21
  loyalty.
• 1:21
  And
• 1:22
  loyalty
• 1:22
  in
• 1:23
  this
• 1:23
  day
• 1:23
  and
• 1:23
  age
• 1:23
  is
• 1:23
  digital
• 1:24
  and
• 1:25
  Sprouts
• 1:25
  customers
• 1:26
  are
• 1:26
  showing
• 1:26
  that
• 1:26
  they
• 1:26
  want
• 1:27
  to
• 1:27
  engage
• 1:27
  with
• 1:27
  Sprouts
• 1:28
  digitally
• 1:28
  too,
• 1:28
  which
• 1:28
  is
• 1:29
  something
• 1:29
  new
• 1:29
  and
• 1:29
  I
• 1:29
  think
• 1:30
  interesting
• 1:30
  that
• 1:30
  people
• 1:30
  didn't
• 1:31
  know
• 1:31
  about
• 1:31
  before
• 1:31
  because
• 1:32
  almost.
• 1:32
  And
• 1:32
  did
• 1:32
  you
• 1:33
  know
• 1:33
  this?
• 1:33
  Almost
• 1:33
  15%
• 1:34
  of
• 1:34
  sprout
• 1:35
  sales
• 1:35
  come
• 1:36
  from
• 1:36
  digital.
• 1:36
  That's
• 1:37
  crazy.
• 1:37
  So
• 1:38
  yeah,
• 1:39
  it's
• 1:39
  not.
• 1:39
  Or
• 1:40
  the
• 1:40
  digital.
• 1:41
  Digital.
• 1:41
  It's
• 1:41
  probably
• 1:42
  not
• 1:42
  come
• 1:42
  from
• 1:42
  digital
• 1:43
  but
• 1:43
  like
• 1:43
  there's
• 1:43
  a
• 1:43
  digital
• 1:44
  component
• 1:44
  to
• 1:44
  15%
• 1:45
  of
• 1:45
  their
• 1:45
  sales.
• 1:46
  So
• 1:46
  this
• 1:46
  e
• 1:46
  commerce
• 1:47
  15%.
• 1:47
  So
• 1:47
  like
• 1:48
  through,
• 1:48
  through
• 1:49
  like
• 1:49
  Instacart
• 1:50
  or
• 1:50
  something.
• 1:50
  That's
• 1:51
  where
• 1:51
  people
• 1:51
  are
• 1:51
  finding
• 1:52
  them
• 1:52
  right
• 1:52
  now.
• 1:52
  Yeah,
• 1:53
  probably
• 1:53
  like
• 1:53
  Instacart
• 1:54
  curbside
• 1:54
  it
• 1:54
  probably.
• 1:55
  Okay,
• 1:55
  pickup
• 1:55
  all
• 1:56
  the
• 1:56
  E
• 1:56
  commerce,
• 1:56
  Internet,
• 1:56
  all
• 1:57
  the.
• 1:58
  Got
• 1:58
  it
• 1:58
  said
• 1:58
  e
• 1:59
  commerce
• 1:59
  is
• 1:59
  15%
• 1:59
  of
• 2:00
  their
• 2:00
  business.
• 2:00
  So
• 2:01
  you
• 2:01
  know
• 2:02
  Jack
• 2:02
  and
• 2:02
  his
• 2:02
  team
• 2:02
  are
• 2:03
  just
• 2:03
  doing
• 2:03
  an
• 2:03
  awesome
• 2:03
  job.
• 2:04
  And
• 2:04
  the
• 2:04
  fact
• 2:04
  that
• 2:05
  this
• 2:05
  is
• 2:05
  a
• 2:05
  bullet
• 2:06
  in
• 2:06
  the
• 2:06
  chamber
• 2:06
  that
• 2:07
  is
• 2:07
  just
• 2:07
  now
• 2:08
  being
• 2:08
  loaded
• 2:08
  is,
• 2:09
  is
• 2:09
  wild
• 2:10
  to
• 2:10
  me.
• 2:10
  It's
• 2:10
  absolutely
• 2:11
  wild.
• 2:11
  Like,
• 2:11
  how
• 2:12
  does
• 2:12
  a
• 2:12
  grocer
• 2:13
  not
• 2:13
  have
• 2:14
  a
• 2:14
  loyalty
• 2:14
  program?
• 2:15
  My
• 2:15
  co
• 2:15
  op
• 2:15
  has
• 2:16
  a
• 2:16
  loyalty
• 2:16
  program
• 2:17
  down
• 2:17
  the
• 2:17
  road.
• 2:17
  Right.
• 2:18
  Like,
• 2:18
  I
• 2:18
  know,
• 2:19
  but
• 2:19
  it's
• 2:20
  weird
• 2:20
  though.
• 2:20
  Like
• 2:20
  Ken,
• 2:20
  you
• 2:21
  ever
• 2:21
  noticed
• 2:21
  that
• 2:22
  when,
• 2:22
  I
• 2:22
  mean,
• 2:22
  granted
• 2:23
  we
• 2:23
  are
• 2:23
  only
• 2:24
  stopping
• 2:24
  in
• 2:24
  sprouts
• 2:25
  when
• 2:25
  we're
• 2:25
  traveling
• 2:25
  because
• 2:25
  we
• 2:26
  still
• 2:26
  don't
• 2:26
  have
• 2:26
  one
• 2:26
  nearby.
• 2:27
  I
• 2:27
  have
• 2:27
  one.
• 2:27
  Yeah.
• 2:28
  But
• 2:28
  like
• 2:29
  I've
• 2:29
  never
• 2:29
  even
• 2:29
  thought
• 2:30
  about
• 2:30
  that
• 2:30
  or
• 2:30
  noticed
• 2:31
  it
• 2:31
  going
• 2:31
  into
• 2:32
  a
• 2:32
  sprouts
• 2:32
  before.
• 2:33
  Like,
• 2:33
  I'm
• 2:33
  just
• 2:33
  like,
• 2:33
  oh,
• 2:34
  I
• 2:34
  just
• 2:34
  really
• 2:34
  like
• 2:34
  shopping
• 2:35
  in
• 2:35
  the
• 2:35
  store.
• 2:35
  It's
• 2:36
  great
• 2:36
  and
• 2:36
  things
• 2:37
  are
• 2:37
  fresh
• 2:37
  and
• 2:37
  quality
• 2:38
  is
• 2:38
  good
• 2:38
  and
• 2:38
  all
• 2:38
  these
• 2:38
  things.
• 2:39
  So
• 2:39
  I
• 2:39
  think
• 2:39
  you're
• 2:40
  100%
• 2:40
  right.
• 2:40
  I
• 2:41
  mean,
• 2:41
  we
• 2:41
  talked
• 2:41
  about
• 2:41
  this
• 2:41
  last
• 2:42
  week
• 2:42
  with
• 2:42
  Save
• 2:42
  a
• 2:42
  lot
• 2:43
  too.
• 2:43
  Like
• 2:43
  they
• 2:43
  don't
• 2:43
  have
• 2:43
  a
• 2:44
  loyalty
• 2:44
  program.
• 2:44
  They
• 2:45
  didn't
• 2:45
  have
• 2:45
  a
• 2:45
  loyalty
• 2:45
  program
• 2:46
  either.
• 2:46
  This
• 2:47
  is
• 2:47
  like
• 2:47
  the
• 2:47
  easiest
• 2:48
  low
• 2:48
  hanging
• 2:49
  fruit
• 2:49
  that
• 2:49
  you
• 2:49
  can
• 2:50
  get,
• 2:50
  like
• 2:50
  you
• 2:50
  said.
• 2:51
  I
• 2:52
  also
• 2:52
  think
• 2:52
  that
• 2:53
  there's
• 2:53
  another
• 2:53
  edge
• 2:54
  to
• 2:54
  this
• 2:54
  that
• 2:54
  I
• 2:55
  find
• 2:55
  interesting.
• 2:56
  And
• 2:56
  not
• 2:56
  to
• 2:56
  say
• 2:57
  that
• 2:57
  they're
• 2:57
  going
• 2:57
  to
• 2:57
  be
• 2:57
  like
• 2:58
  hugely
• 2:58
  discounting
• 2:59
  things
• 3:00
  for
• 3:00
  their
• 3:00
  loyalty
• 3:01
  members,
• 3:01
  but
• 3:01
  it
• 3:01
  does
• 3:01
  open
• 3:02
  up
• 3:02
  them
• 3:02
  opportunity
• 3:03
  for
• 3:03
  them
• 3:03
  to
• 3:03
  start
• 3:04
  to
• 3:04
  do
• 3:04
  special
• 3:05
  kinds
• 3:05
  of
• 3:05
  offers
• 3:05
  and
• 3:06
  previews
• 3:06
  for
• 3:06
  their
• 3:07
  Sprouts
• 3:07
  loyalty
• 3:08
  members.
• 3:08
  But
• 3:08
  I
• 3:09
  think
• 3:09
  that
• 3:09
  Sprout
• 3:09
  still
• 3:10
  is
• 3:10
  a
• 3:10
  little
• 3:11
  bit
• 3:11
  higher
• 3:11
  price
• 3:12
  point
• 3:12
  than
• 3:13
  Trader
• 3:13
  Joe's.
• 3:14
  And
• 3:14
  now
• 3:14
  I
• 3:15
  think
• 3:15
  that
• 3:15
  once
• 3:15
  you
• 3:16
  start
• 3:16
  to
• 3:16
  bring
• 3:16
  this
• 3:17
  loyalty
• 3:17
  program
• 3:17
  in
• 3:18
  and
• 3:18
  you're
• 3:18
  giving
• 3:18
  these
• 3:18
  discounts,
• 3:19
  like,
• 3:19
  I
• 3:20
  think
• 3:20
  there's
• 3:20
  going
• 3:20
  to
• 3:20
  be
• 3:20
  a
• 3:21
  huge
• 3:21
  grab
• 3:22
  from
• 3:22
  the
• 3:22
  Trader
• 3:22
  Joe's
• 3:23
  audience
• 3:23
  who
• 3:23
  are
• 3:23
  like
• 3:23
  this.
• 3:24
  Sprouts
• 3:24
  has
• 3:25
  better
• 3:25
  quality,
• 3:25
  they
• 3:25
  have
• 3:26
  national
• 3:26
  brands
• 3:27
  in
• 3:27
  there.
• 3:28
  It's,
• 3:28
  it's
• 3:29
  really
• 3:29
  going
• 3:29
  to
• 3:30
  lead
• 3:30
  people
• 3:31
  from
• 3:31
  Trader
• 3:32
  Joe's.
• 3:32
  And
• 3:33
  I
• 3:33
  think
• 3:33
  conversely,
• 3:34
  you
• 3:34
  also
• 3:34
  have
• 3:35
  a
• 3:35
  pull
• 3:36
  that
• 3:36
  you'll
• 3:36
  get
• 3:36
  from
• 3:36
  Whole
• 3:37
  Foods
• 3:37
  participants
• 3:38
  to
• 3:38
  or
• 3:38
  Whole
• 3:38
  Foods
• 3:39
  customers
• 3:39
  too
• 3:39
  because
• 3:40
  you
• 3:41
  don't
• 3:41
  have
• 3:41
  the
• 3:41
  cold,
• 3:42
  sterile
• 3:42
  environment
• 3:43
  that
• 3:43
  you've
• 3:43
  talked
• 3:43
  about
• 3:43
  with
• 3:43
  the
• 3:44
  Whole
• 3:44
  Foods
• 3:44
  Amazon
• 3:45
  partnership.
• 3:46
  Now
• 3:46
  you
• 3:46
  have
• 3:46
  like
• 3:47
  all
• 3:47
  the
• 3:47
  best
• 3:47
  parts
• 3:48
  of
• 3:48
  Sprouts.
• 3:48
  The
• 3:49
  best
• 3:49
  quality,
• 3:49
  the
• 3:49
  best
• 3:49
  store
• 3:50
  experience
• 3:50
  and
• 3:51
  now
• 3:51
  potentially
• 3:52
  a
• 3:52
  lower
• 3:52
  price
• 3:52
  point
• 3:53
  for
• 3:53
  it.
• 3:53
  I
• 3:53
  mean,
• 3:53
  I
• 3:53
  think
• 3:54
  that
• 3:54
  they've
• 3:54
  just
• 3:54
  got
• 3:55
  it
• 3:55
  in
• 3:55
  the
• 3:55
  bag
• 3:55
  and
• 3:56
  it's,
• 3:56
  it's
• 3:56
  like
• 3:57
  we
• 3:57
  already
• 3:57
  have
• 3:57
  said
• 3:57
  watch
• 3:58
  out
• 3:58
  for
• 3:58
  sprouts,
• 3:59
  but
• 4:00
  I
• 4:00
  think,
• 4:00
  I
• 4:00
  think
• 4:00
  they're
• 4:01
  on
• 4:01
  a
• 4:01
  trajectory
• 4:02
  with
• 4:02
  this
• 4:02
  that
• 4:02
  you
• 4:03
  talked
• 4:03
  about.
• 4:03
  Like
• 4:04
  it's
• 4:04
  going
• 4:04
  to
• 4:04
  be
• 4:04
  a
• 4:05
  huge,
• 4:05
  huge
• 4:06
  impact
• 4:06
  as
• 4:06
  they
• 4:06
  continue
• 4:07
  to
• 4:07
  expand
• 4:08
  across
• 4:08
  the
• 4:08
  country.
• 4:09
  Yeah,
• 4:09
  they're
• 4:10
  only
• 4:10
  in
• 4:10
  24
• 4:10
  states.
• 4:10
  The
• 4:10
  other
• 4:11
  point
• 4:11
  I
• 4:11
  make
• 4:11
  that
• 4:11
  I
• 4:11
  make
• 4:12
  on
• 4:12
  what
• 4:12
  you
• 4:12
  just
• 4:12
  said,
• 4:12
  too,
• 4:13
  is
• 4:13
  like
• 4:14
  sprouts.
• 4:15
  Sprouts
• 4:15
  will
• 4:16
  willingly
• 4:16
  admit
• 4:17
  they're
• 4:17
  an
• 4:17
  additional
• 4:18
  trip.
• 4:18
  Right.
• 4:18
  Like
• 4:19
  you're
• 4:19
  the
• 4:19
  trip
• 4:19
  you
• 4:20
  stop
• 4:20
  at
• 4:20
  sprouts
• 4:20
  when
• 4:20
  you're
• 4:21
  going
• 4:21
  on
• 4:21
  another
• 4:21
  errand.
• 4:22
  Right.
• 4:22
  Right.
• 4:22
  And
• 4:23
  so
• 4:23
  a
• 4:23
  loyalty
• 4:24
  program
• 4:24
  only
• 4:25
  amplifies
• 4:25
  the
• 4:26
  fact
• 4:26
  that
• 4:26
  you
• 4:26
  would
• 4:26
  want
• 4:27
  to
• 4:27
  stop
• 4:27
  there
• 4:28
  on
• 4:28
  that
• 4:28
  trip.
• 4:28
  So
• 4:28
  it's
• 4:29
  perfectly
• 4:29
  synergistic
• 4:30
  with
• 4:30
  how
• 4:31
  they
• 4:31
  position
• 4:31
  themselves
• 4:31
  in
• 4:32
  the
• 4:32
  market,
• 4:32
  to
• 4:32
  your
• 4:32
  point
• 4:32
  about
• 4:33
  grabbing
• 4:33
  Trader
• 4:34
  Joe's
• 4:34
  and
• 4:34
  Whole
• 4:34
  Foods
• 4:35
  customers
• 4:35
  over
• 4:36
  time,
• 4:36
  so.