Data Drives Growth: Bonsai CEO Matt Butler Live from eTail West
Summary
In this episode, Matt Butler, CEO of Bonsai, discusses the importance of data in winning and the evolution of marketing measurement. He emphasizes the need for businesses to move beyond short-term wins and focus on long-term value. Matt also highlights the power of first-party data and the challenges faced by retailers in capturing and utilizing data. He predicts that in 2024, more merchants will prioritize data-driven decision-making. Overall, Matt is impressed with the eTail conference and the diverse range of experiences and technologies showcased.
Takeaways
Businesses need to…
The skinny
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